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case study

Spectrum Services Appliances

I have found the service and advice from Digital NRG to be open honest and forward looking.

Increase

overall traffic

by focusing on

seasonal ENQUIRY types

Background:

Spectrum Services Appliances

Spectrum Services Appliances, Supply all types of Kitchen Appliances and associated spare parts across Stoke on Trent and the Potteries area. Whilst many people know us for Washing Machines, we supply all types of kitchen appliances and spare parts. We have a large showroom at the bottom of the High Street in Tunstall with 2 floors of kitchen appliances on display. We are proud of our customer service which includes Free Delivery within a 15 mile radius of Stoke-on-Trent

Industry type: Kitchen Appliances
Objectives: Increase overall traffic by focusing on seasonal enquiry types

The types of products in demand changes with the seasons for instance Fridges and Freezers become very important in the summer whereas Tumble Dryers become more in demand when children return to school and in wet weather.
We require our SEO activities to boost our website for these products at the right time.
Overall we are always looking for our website to bring more customers into our showroom.

DigitalNRG Service: Website SEO

SEO is employed to promote the organic listing of a website for searches on Google. It is important to understand the customers goals and who their main online competitors are.

SEO activity includes Keyword and Geo search analysis to guide priorities such as on and off page activity to validate and promote website ranking & landing page content which includes creating monthly videos, twice weekly social postings, Directory postings and much, much more.

Website SEO

Results

117% lift in Traffic Year On Year

We have been working with Digital NRG for a number of years now and we have found their SEO services to be the best solution for our business.
With BREXIT causing uncertainty in the market place, the DigitalNRG SEO team have still been able to increase my web traffic by 117% Year on Year which is remarkable.
We have seen the increase in traffic across all products but particularly we have noticed that it has been the Fridges and Freezers which have seen the best improvement in traffic.

I have found the service and advice from Digital NRG to be open honest and forward looking. Whilst we are finding that trading is getting ever more competitive with nearly everybody comparing prices online, the monthly reports and visits I get from Digital NRG help me see how well my website is performing, which keywords are working the best which allows me to focus on products that need more support. Overall, I am confident that the SEO work from the Digital NRG team in Bristol has ensured that my website appears when my potential customers are searching for products I offer in the areas I supply.

John Ryszka

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