Thanks to everyone who attended yesterday’s session! For those who missed it, here’s a quick recap.
Digital Darwinism: Technology is evolving fast, making it harder for businesses and individuals to keep up. The Technology Adoption Curve highlights the importance of staying ahead as innovators or early adopters.
Using Data: Businesses can leverage four types of data—Zero-party, First-party, Second-party, and Third-party—to improve performance. Be sure to collect data through web forms, loyalty programmes, and surveys, while staying GDPR compliant.
Marketing Strategy: Focus on customer journeys, and use segmentation and personalisation to target the right audience at the right time. Retargeting and lookalike audiences can help expand your reach.
Email & SMS Marketing: Move beyond newsletters. Use segmentation, personalisation, and automation to boost engagement and conversions.
Unified Commerce: The future is about centralised operations and seamless customer engagement, combining both first- and third-party data.
For more insights, let’s connect! Alternatively, if you’d like a more detailed article on how to leverage data to drive performance and results, check out our linked in article here!
