DNRG X Bristol City FC | Partnership

Bristol City FC X DNRG Partnership

Bristol City FC

At DNRG we’re delighted to announce that we’ll be continuing with sponsoring Bristol City FC’s men’s and women’s first team for the 2023/24 season, continuing on from the partnership forged last season.

As part of our partnership with the club, we’ll see our logo appearing on the back of City’s shorts for men’s and women’s first teams, including home, away and third kits. You’ll also continue to see our logo and graphics on show at Ashton Gate for the men’s team, and also for the women’s team for WSL games this season. The partnership also allows for us to bring clients to home games and entertain them in the impressive Lansdown Suite.

We’re also pleased to join our partners Huboo in the continued sponsorship of Bristol City, as we look to establish ourselves as a true pillar of the Bristol business community; offering the very best digital marketing advice and services, including PPC, SEO, Paid Social and website design.


More About Bristol City FC

Founded in 1894, Bristol City currently play in the second tier of English football – the EFL Championship – and have played at Ashton Gate Stadium since 1904. They have seen numerous successes throughout the years, with their highest ever finish in the 1906/07 season when they finished second in the First Division (the precursor to the Premier League). The Robins have also won the EFL Trophy a record three times and were FA Cup runners-up in 1909 after losing to Manchester United in the final. Interestingly they also won the Welsh Cup in 1934, despite being an English club.

Currently, Stephen Lansdown (founder of Bristol-based investment platform Hargreaves Lansdown) is the chairman of the club with manager Nigel Pearson overseeing the squad. Ahead of the 23/24 season, sights are firmly set on challenging at the top of the table, after major renovations at Ashton Gate were completed in 2016 culminating in a redeveloped state-of-the-art 27,000-seater stadium.

Since this redevelopment, Ashton Gate has become a central hub for sports and entertainment in Bristol, with both Bristol City FC and Bristol Bears Rugby Club playing at the Gate. The site is also famous in the South West for hosting many large-scale events and concerts, having recently hosted Elton John and Arctic Monkeys. In addition to this, a new multi-million-pound training complex, the Robins High Performance Centre, was built just over the Clifton Suspension Bridge and opened in 2021. This state-of-the-art training complex is a clear indicator of the direction Bristol Sport are heading as they look to build on their previous success and develop future talent in the local area.

DNRG are extremely honoured to be continuing our partnership, being a part of this fabric and helping pave the way for future success for Bristol City and the wider community. Partnerships are central to the success of our agency and this will propel us to the forefront of digital leadership at both a local and national level.

If you’d like to find out more about our partnership please get in touch.

Find out more about the sponsorship

Club History

Bristol South End Football Club are established, playing their first game at St John’s Lane in Bedminster. 
The club is renamed Bristol City Football Club after a famous meeting in Albert Hall in Bedminster.  
Club Record
Club legend John Ateyo hangs up his boots after making 645 appearances for the club – a club record at the time.
Promoted to the First Division after finishing runners-up in Division Two.
A New Club Is Formed
After being relegated to Division Four, the club avoid closure by a whisker with the Ashton Gate Eight famously terminating their contracts in order to save the club. A new club is formed: Bristol City FC (1982) Limited.
Freight Rover Trophy
Bristol City becomes the first-ever holders of the Freight Rover Trophy after beating Bolton 3-0 in the final at Wembley Stadium.
Higher and higher
Bristol City reaches their highest placing in 32 years, finishing fourth in the Championship. However, it ends in heartbreak when Hull City beat them 1-0 in the Playoff final at Wembley in front of 86,703 fans.
646 Apearances
Louis Carey beats John Ateyo’s all-time appearance record with 646 appearances for the club.
Major Renovations
The major renovations at Ashton Gate are fully completed revealing a new redeveloped state-of-the-art 27,000-seater stadium.
Destined For Greatness
Heading into the 2022/23 season, Bristol City currently play in the Championship. With Nigel Pearson overseeing the squad, their eyes are set destined for the Premier League!

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