Case Studies

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Individual Ads

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ROAS Achieved

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Clicks

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Increase in Add to Carts

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Decrease in Sessions (Focused on improving the quality of traffic)

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Decrease in Cost per Click

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Cost Per Lead Decrease

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Conversion Rate Increase

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Leads Generated

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ROAS

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Increase in Group Ticket

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Increase in Attendance Under-12s

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Increase in Attendance Under-19s

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MoM Conversions

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Organic Conversions

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Cost per Conversion

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YOY increase in Conversion Rate

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YOY decrease in Cost per Lead

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Increase in monthly conversions

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Increase in monthly users

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Increase in monthly organic sessions

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decrease in Cost Per Conversion (£26.89 down to £3.52)

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Increase in Average Monthly Conversions (15 5o 128 monthly conversions)

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Increase in Conversion Rate (12.50% CR to 55.82% CR)

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Expected improvement over the baseline control variation

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Expected median conversion rate.

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Increase in goal completion rate on the tested landing page.

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Increase in Goal Completion

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Increase in Phone Call Clicks

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Increase in Click Through Rate

Case Studies

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