Caerphilly Skips

Caerphilly Skips are a waste services/skip hire company based in South Wales. They have decades of experience providing quality waste services/skip hire to domestic & commercial customers throughout South Wales.

A little about Caerphilly Skips, they are best known locally for their exceptionally high standards as well as their affordable and competitive prices. Their skips are designed to cater for all needs, whether it’s storing trade waste or just general domestic rubbish. They are able to provide a skip that is suited to every customer’s needs.

The DNRG Social team were already running campaigns which were driving leads through their website, but we wanted to find a way where we could capture leads at an earlier stage and allow Caerphilly Skips to follow up on the lead promptly and personally – cue Lead Generation!

challenge.

Being able to grow & develop our existing Facebook campaigns. The DNRG Social team had already established several refined & successful campaigns which were driving a good volume of website leads, but how could we take this to the next level?

We had to also consider our existing campaigns to ensure we still maximised their potential whilst managing budgets for the new campaign. Before our Lead generation campaigns began, we had driven 359 website leads through our Facebook campaigns.

Lastly, we had to make sure that our new Lead Generation campaigns stood out within a very competitive local market.

solution.

Implement & create a new ‘Lead Generation’ campaign.

We created a brand new lead generation campaign which leveraged our custom ‘lookalike’ audiences as well as the available ‘Interest Audiences’ within Facebook whilst also running a Remarketing campaign. These were both setup to target Caerphilly Skips service area in South Wales.

But this is where we changed things up. Instead of sending users through to the website, we present them with a quick ‘pop-up’ form to fill in whilst staying on Facebook. Once this easy process is completed, Caerphilly Skips are then able to contact them and discuss their enquiry and help them to book the right skip that they need.

results.

2,319

link clicks
across ads

462

leads driven by
FB lead generation

£5.50

cost per
lead

thanks to

Rob Buchan

Paid Media Executive

Rob joined the DNRG family back in August 2019 after working for Confused.com in Cardiff for 6 years.

As a Paid Media Executive, he manages multiple paid media campaigns across Facebook, Instagram, and LinkedIn for the agency. Rob also has experience with Programmatic Advertising and Display Marketing.

kind words.

We are here to help with all your enquiries

related case studies.

get in touch

    Don’t worry, we won’t spam you with frequent and annoying emails but we will try and send you information that we think you’ll find interesting. There will always be the option to unsubscribe and we will never pass any of your information on to anyone else. See our privacy policy.


    accreditations.

    Menu