The Challenge
Despite their strong website traffic numbers, Celestial Shows struggled with lead quality and conversions from their digital marketing efforts. A key challenge was that the website’s overall conversion rate stood at 0.36%, with PPC performing at 0.1%. Another was that each lead generated through PPC campaigns cost £536, making Customer Acquisition Cost (CAC) inefficient.
Moreover, a significant portion of site visitors were not potential customers, leading to wasted ad spend and poor engagement. While high impressions and ToFu (Top of the Funnel) traffic looked promising on the surface, the lack of focus on MoFu (Middle of the Funnel) and BoFu (Bottom of the Funnel) keywords meant that traffic wasn’t translating into qualified leads or conversions, further exacerbating inefficiencies.
The goals set for 2024 were:
- Reduce PPC Cost Per Lead: down to £100 or lower.
- Improve Conversion Rates: Achieving at least 1% across all channels.
- Increase High-Quality Leads: Generating four high-quality leads per month consistently.
Our Strategy
01. Laying the Foundation for Success
02. Multi-Channel Strategy for Maximum Reach
03. Performance Optimisation
04. Ongoing Tracking & Lead Management
The Results
0
Cost Per Lead Decrease
0
Conversion Rate Increase
0
Leads Generated
