The Challenge
Enhance Inruance began working with DNRG in November 2021, looking for further advice and information on how to push their websites further and boost the conversion rate of their key service landing pages.
With a great organic campaign already running, when starting the CRO campaign, we faced the challenge of understanding the existing customer base and how we could direct them further down the purchasing funnel towards converting with the services that will best meet their needs.
“It was important for us to re-evaluate the user journey, user experience and site functionality… realising that the website itself was the first thing to get right if we were to succeed,” said James Hill, Marketing Director, Jensten Group (Enhance Insurance is a sub-brand of Jensten)
Our Strategy
Understanding User Behaviour
Optimising Call-to-Actions (CTAs)
A/B Testing for Validation
The Results
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Expected improvement over the baseline control variation
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Expected median conversion rate.
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Increase in goal completion rate on the tested landing page.
Some ClientsKind Words
