Enhance Insurance

531.67% increase in organic users for a leading insurance provider for cosmetic
treatments. Multiple rank ones for key search terms across the UK with an
increase in conversions of 2,837.50% in just over 6 months

challenge.

The client joined us ranking page one for the brand and very long-tail search terms. This meant that traffic volumes were low to the site and presented the need to improve on the leads generated through organic traffic. In addition to this, the site was not optimised from an on-page point of view with PT and Meta left blank and the onsite content needing a full optimise. From an off-site point of view, the site had a handful of referring domains and needed a dedicated link building strategy.

solution.

For this client, we had to go back to the basics. A new site map was created with all of the on-site SEO being reworked. This covered, all content, all PT and Metas, inlinks, setting up of tracking and overall UX of the site. Once the site was live attention turned to off-site SEO working with industry-leading blogs to secure links back to our dedicated landing pages. This process ensured that we not only ranked but that the right pages rank for the right KWs increasing our organic CTR and ultimately allowed us to match search intent much better than competitors

results.

531.67%

increase in
organic users

235

organic leads through
the site vs 8 YoY

Rank 1

for 2 keywords after 4 months
(540 combined search)

thanks to.

Jack Roebuck

Operations Director

Jack has over 6 years of Digital Marketing experience specialising in SEO, particularly Off-Site SEO. Jack joined Digital NRG 4 years ago and headed up the SEO team – The team has gone from strength to strength and was shortlisted for “Best SEO Agency” at the UK Digital Growth Awards in both 2020 & 2021. Jack is now the Operations Director working closely with our department heads to support the growth & development of all areas within the agency

Jack thrives off helping & supporting others to achieve their goals. He also enjoys challenging people to be the best they can be.

kind words.

Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.

Trevor Luker

Director

at

LHAA

The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.

Tom Chaston

Director

at

All Med Pro

We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.

In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.

Nick Jones

Managing Director

at

Focus ORM

The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.

Scott Baldwin

Director

at

Multicare

After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.

Gavin

Manager

at

The Golf Factory

A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment

Alix Rosindell

Secretary

at

Swift Surfacing

The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.

Alun Pitten

Financial Director

at

Caerphilly Skips

We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.

Scott Baldwin

Director

at

Multicare

We are here to help with all your enquiries

Get in touch

related case studies.

Enhance Insurance

531.67%

235

Rank 1

Jack Roebuck

DNRG Digital Marketing Masterclass Event

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