SEO for Medical Aesthetic Insurance Broker | Case Study

Enhance Insurance

531.67% increase in organic users for a leading insurance provider for cosmetic
treatments. Multiple rank ones for key search terms across the UK with an
increase in conversions of 2,837.50% in just over 6 months

Enhance Organic Data


The client joined us ranking page one for the brand and very long-tail search terms. This meant that traffic volumes were low to the site and presented the need to improve on the leads generated through organic traffic. In addition to this, the site was not optimised from an on-page point of view with PT and Meta left blank and the onsite content needing a full optimise. From an off-site point of view, the site had a handful of referring domains and needed a dedicated link building strategy.


For this client, we had to go back to the basics. A new site map was created with all of the on-site SEO being reworked. This covered, all content, all PT and Metas, inlinks, setting up of tracking and overall UX of the site. Once the site was live attention turned to off-site SEO working with industry-leading blogs to secure links back to our dedicated landing pages. This process ensured that we not only ranked but that the right pages rank for the right KWs increasing our organic CTR and ultimately allowed us to match search intent much better than competitors


Increase ROI Icon


increase in
organic users

Increase In Calls Icon


organic leads through
the site vs 8 YoY

Revenue Uplift Icon

Rank 1

for 2 keywords after 4 months
(540 combined search)

thanks to.

Jack Roebuck

Jack Roebuck

Operations Director

Jack has over 6 years of Digital Marketing experience specialising in SEO, particularly Off-Site SEO. Jack joined Digital NRG 4 years ago and headed up the SEO team – The team has gone from strength to strength and was shortlisted for “Best SEO Agency” at the UK Digital Growth Awards in both 2020 & 2021. Jack is now the Operations Director working closely with our department heads to support the growth & development of all areas within the agency

Jack thrives off helping & supporting others to achieve their goals. He also enjoys challenging people to be the best they can be.

kind words.

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