Paid Social for Travel Agent | Case Study

Ferris Holidays

Ferris Holidays are a travel agent based in Cardiff. They have been operating since 1982 and they provide various holidays, trips & excursions, from Disney Land all the way to Llandudno. 

They have a great reputation in the local area and are renowned for being a friendly, reliable company who offer great holidays at great prices.

Ferris Holidays Facebook Case Study


We had to ensure that our Facebook campaigns were driving a sufficient volume of leads so that Ferris could fill their bookings and make the holidays & trips profitable for them. We needed to reach a very specific target audience to allow us to advertise the various holidays & trips that Ferris were running throughout 2021.

We also had to ensure that our ads showcased the destinations in the best possible manner. With so many holidays & trips on offer we needed multiple campaigns & ads to be shown to the relevant target audience.


To achieve our goals we decided to split the campaigns into Ferris’ two main offerings: Family Day Trips/UK Short Breaks & Disney Land/Spain

As our target audiences would be different for the main campaigns we had to leverage the various ‘Interests’ available within Facebook to ensure our ads were getting in front of the right people. For example, our targeting featured the following Interests; 

Family Day Trips/UK Short Breaks – Holidays, Holiday, Travel + Leisure, Travel Adventures, Outdoor Life or Theme parks.

Disney Land/Spain – Frequent International Travellers, Holidays Abroad, Spain, Costa del Sol, Disneyland, Walt Disney. 

For both campaigns we also added in ‘Parents’ of all ages into the targeting. We did this as a typical customer of theirs has children who are looking for family holidays & trips.

To complement the above, as Ferris have a well established and strong following on Facebook, we were able to remarket to these users and also create ‘Lookalike’ audiences so we could find similar across the Facebook network who may be interested in booking a holiday or trip. 

We ran a series of Carousel ads within the campaigns to allow us to showcase all of the various destinations on offer.


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Clicks to website since FB went live

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Number of leads driven by FB

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Cost per lead across Facebook

delivered by

Rob Buchan

Rob Buchan

Paid Media Executive

Rob joined the DNRG family back in August 2019 after working for in Cardiff for 6 years. As a Paid Media Executive, he manages multiple paid media campaigns across Facebook, Instagram, and LinkedIn for the agency. Rob also has experience with Programmatic Advertising and Display Marketing.

You will find Rob supporting all of our Social clients on a daily basis, ensuring all elements of their campaigns are on point, running efficiently & driving as many leads as possible. His creativity and diligent campaign management ensure our Social clients always receive the best possible results & service.

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