Website Build for Insurance Service Provider | Case Study

IFM Select

IFM Select are committed to providing a personal tailored service for all clients when it comes to insurance.

IFM Select Phone Calls Case Study


The current website was quite simple and not tailored towards conversions – it also didn’t have a great user experience and was lacking aesthetics. The ideal conversion goals for the new website was for customers to either call from the website or email IFM to find out more about their services.


The DNRG web team and account manager Emma Pryce worked together to provide a set of visuals that followed the brief precisely and gave IFM a professional look. After a few minor changes the website was ready to go shortly after build and was launched to the insurance world! 

The client also opted in for an SEO booster in which keyword research, optimisation of service pages and web migration work was complete to ensure a smooth transition at go live. This provided them with a foundation for SEO should they wish to take up an SEO retainer at a later date.

Working with Digital NRG on our new website has been a really good experience. Emma and the team have all been first class in the advice given, ideas presented to us, and execution of the project. We very much look forward to the next steps in our journey with Digital NRG. – Phil Cowell. Director of IFM.


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phone calls
since launch

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bounce rate for organic search

delivered by

Scott Woodfield

Scott Woodfield

Senior Web Developer

Scott is a senior web developer at Digital NRG. Having been with us for over 4 years, he has developed hundreds of fantastic websites for clients of all industries.

He is our go-to man for web ticket queries and has a broad knowledge of the company processes. Scott is always on hand to assist with client queries and provide solutions wherever possible.

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