Paid Social Marketing for A Wedding Venue | Case Study
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Marshall Meadows Manor

Marshall Meadows Manor is a stunning Georgian Manor situated in the North East of England. They offer a wide range of services, ranging from luxury dining, overnight stays as well as weddings.

It was recently refurbished and is now under new management and there are big plans for the manor. Here’s where Digital NRG come into it…

Marshall Meadows Manor - Facebook Campaigns

challenge.

Marshall Meadows Manor needed to raise awareness of the refurbishment whilst at the same time ensuring they were getting weddings booked in throughout the relevant season, whilst also making sure that they were receiving restaurant bookings and overnight stays.

This was Marshall Meadows first venture into Social Media and we had to prove the worth and effect of our campaigns in order to achieve the goals set.

Lastly, they regularly run events and seasonal promotions such as Valentines, Christmas & NYE. We had to ensure we were proactive in being ready to support these offers and drive leads & enquiries for them.

solution.

Create a multi funnel campaign to ensure we were targeting users at all points of their journey, from brand awareness, all the way through to wedding bookings.

When required we ran bespoke Christmas & NYE campaigns to drive bookings & parties. We also created bespoke landing pages on the website to give users the best possible experience.

Since going live we’ve tested a variety of creatives. We initially ran with a carousel showcasing the scenery and accommodation at the manor, then moving onto videos & dynamic ads featuring the weddings, events & dining facilities.

results.

7,233

link clicks
across ads

Facebook Leads Icon

638

leads driven
by Facebook

ROI Icon

£6.05

cost
per lead

delivered by

Rob Buchan

Rob Buchan

Paid Social Manager

Rob joined the DNRG family back in August 2019 after working for Confused.com in Cardiff for 6 years. As a Paid Media Executive, he manages multiple paid media campaigns across Facebook, Instagram, and LinkedIn for the agency. Rob also has experience with Programmatic Advertising and Display Marketing.

You will find Rob supporting all of our Social clients on a daily basis, ensuring all elements of their campaigns are on point, running efficiently & driving as many leads as possible. His creativity and diligent campaign management ensure our Social clients always receive the best possible results & service.

kind words.

I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.

Cat McElroy
Marketing Manager
at
Life Kitchens

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