Marshall Meadows wanted to boost wedding brochure downloads and generate qualified leads. With tailored landing pages, precise audience targeting and stunning visuals we created a seamless user journey to keep this luxury venue top of mind.
40
%
Increase in Goal Completion
184
%
Increase in Phone Call Clicks
The Challenge
The primary challenge Marshall Meadows set was increasing the number of wedding leads they were driving via Facebook. The target was to increase the number of wedding brochure downloads by 20% in Q3 and Q4.
There were also objectives to improve the overall clickthrough rate, increase the number of phone call clicks and drive awareness in Marshall Meadow’s local area via comments, shares and tags.
There are several stunning wedding venues in and around the North East of England, and competition is fierce, so it was highly important to keep Marshall Meadows Manor in front of mind!
Our Strategy
Consistent User Journey through
To provide a seamless user journey, all paid social traffic was directed to wedding-specific landing pages. These pages were optimised for ease of use, allowing users to quickly inquire about Marshall Meadow’s wedding services and download the brochure. By aligning paid social efforts we these landing pages, we ensured a cohesive experience that maximised engagement and conversions.
Optimised Paid Social Campaigns
The campaigns were strategically optimised to drive the brochure downloads. By setting this as a custom conversion, performance was fine-tuned to align directly with the client’s objectives.
Geo-Targeted Paid Social Campaigns for High-Conversion Audiences
Using historical data, paid social campaigns targeted users in Northumbria and surrounding areas, where conversion was likely highest. Ad sets were structured to address all stages of the marketing funnel, creating a strong foundation for conversions.
Creative Ads on Platforms
Paid social ads featured real wedding imagery and venue photos, helping users visualise their wedding at Marshall Meadows Manor. This approach created a sense of aspiration and intrigue, making the ads engaging and reflective of the campaign.
The Results
0
Increase in Goal Completion
0
Increase in Phone Call Clicks
0
Increase in Click Through Rate
Some ClientsKind Words
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented, we saw some quick wins. The regular face to face reviews mean we can continue to develop and identify opportunities. As a company they are truly one in a million.
Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
The team at DNRG came to see us and really took time to understand our business and what we were looking for with the website and ongoing SEO support. In relation to SEO, they nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I really can't recommend Jack and the DNRG team highly enough, they are great to work with.
Previous
Next
