Website Build for Stairlift Company | Case Study


Stairlifts designed to suit every need. Multicare are a stairlift company located in Lancashire and have been a client of Digital NRG since 2017.

Multicare Conversion Rate Case Study


Multicare hadn’t updated their website for quite a few years and it was time for a refresh. Looking to make a push into the e-commerce and shopping market, the current website was quite basic and didn’t have the functionality to sell online, and lacked a modern design. 


Joe Reid, the account manager, decided it was best for the client to make the move to e-commerce for their new website so that they could sell online. The team decided to use unique CTAs for the core lead generation areas of the business to provide better user experience (Request a call back, book a home survey & sell your stairlift) so that the Multicare team would spend less time filtering through leads. 

The e-commerce website is now up and running and the client is also running Google Shopping for these products. Combined with a successful SEO & PPC campaign alongside, the client also asked us to build another secondary website for their home lifts department which has since gone live and reaped further benefits of the team’s work. 


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by the way…

delivered by

Scott Woodfield

Scott Woodfield

Senior Web Developer

Scott is a senior web developer at Digital NRG. Having been with us for over 4 years, he has developed hundreds of fantastic websites for clients of all industries.

He is our go-to man for web ticket queries and has a broad knowledge of the company processes. Scott is always on hand to assist with client queries and provide solutions wherever possible.

kind words.

We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.

Scott Baldwin

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