Website Build, SEO and PPC for Timber Merchant | Case Study

Stan Dawson

Stan Dawson have successfully moved from a print based advertising basis to a purely online mix thanks to a fantastic multi-tiered strategy

Stan Dawson Organic Case Study


Stan Dawson had been using traditional forms of media advertising and had a basic website. With a changing market place and changing media options, Stan knew he had to embrace a more digital approach and transition to an online marketing mix. This had to be done over a sensible period of time and as such a plan for the short, medium and long term was put in place and implemented.


First – a new website that would be informative and give customers the information they needed, that would then drive sales leads, either by phone or email. In order to gain traffic to the website the website had to be optimised to ensure the services offered matched what customers were looking for.

This Search Engine Optimisation (SEO) would ensure in the long term that Stan would be found on Google searches in the organic listings.

This was complimented with Google Adverts (PPC) to ensure he appeared in the short term and was visible in areas that were competitive.

Stan Dawson have successfully moved from a print based advertising basis to a purely online mix. All enquiries come via a selection on online products and enables products updates and changes to be advertised and showcased quickly. Unique audiences have been reached and the business is as busy as ever! Stan has an abundance of domestic and commercial garden lovers that frequently purchase reclaimed Railway Sleepers, general timber or telegraph poles for their projects


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increase in
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increase in organic phone calls

delivered by

Kian Jonas

Kian Jonas

Senior SEO Executive

Kian Jonas is an extremely dedicated senior SEO executive who always puts his clients first. Constantly on the hunt for new techniques that help to grow organic performance, he has assisted the expansion of several local and national businesses.

From dominating the home improvement search result page to his latest involvement with the b2b sector, he takes the everyday challenges of being an executive within his stride. Above all Kian is a people person who loves to interact with like-minded clients.

kind words.

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