Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
Pairing a data-driven search engine optimisation strategy with ongoing collaboration with Swift Surfacing we were able to understand their key services and internal goals. The results, organic performance soared and the overall quality of queries reached new heights. In a matter of only 6 months, we secured page one rankings for 9 commercially focused keywords which transformed organic search into a valuable source of business throughout the pandemic.
With an ongoing investment in search engine optimisation, the story at the end of the month was always the same. The number of leads coming through each month were limited and the quality of the leads remained fairly low which made it practically impossible to work out what was converting into actual revenue for the company.
Within this sector, local search volumes remained low which led to multiple discussions around the direction of the campaign and where the company would focus on moving forward. The client offered a range of service and this created a vague strategy which was spread too thin across all of the service keywords.
It all started by taking the time to fully understand the business. Once we understood which services were most profitable and what the ideal client looked like. We went away and identified service-specific keywords which reflected a commercial intent. Now it was time to look at every aspect of the SEO both onsite and offsite to identify the best plan of action moving forward. A long term strategy was established and a date was put in the calendar to guide them through every that was going to be taken to transform the campaign.
The strategy for this account consisted of a complete refresh of all aspects of onsite SEO. We took the website and optimised all of the pages around the core local service keywords identified in the research stage. We knew that by ranking for the right keywords we would drive the high quality leads right into the client’s inbox.
Once this historic optimisation work was overhauled we implemented a search volume-driven content strategy to grow the website and ensure it was found for a range of informational search terms as well as service based ones. Behind the scenes, we were building the website’s authority ensuring that there was no keyword we couldn’t rank for.
Senior SEO Executive
Kian Jonas is an extremely dedicated senior SEO executive who always puts his clients first. Constantly on the hunt for new techniques that help to grow organic performance, he has assisted the expansion of several local and national businesses.
From dominating the home improvement search result page to his latest involvement with the b2b sector, he takes the everyday challenges of being an executive within his stride. Above all Kian is a people person who loves to interact with like-minded clients.
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
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