Despite challenges like a limited geographic reach and an underperforming website, we focused on data-driven strategies and optimising campaigns across META, PPC, TikTok, and Klaviyo, with additional activity on Pinterest, Spotify, Programmatic, and YouTube.
10.45x
ROAS
The Challenge
The main challenge was that a significant portion of their advertising was allocated to digital marketing for the first time. This meant we had to prove the value of all our activities and ensure we could track sales, value and ROAS accurately. Additionally, we were working within a limited geographic area, which made it crucial to reach as many people as possible. On top of that, the website was not very user-friendly, and its UX needed improvement to better support conversions.
The objectives that were given to us included:
- Drive a noticeable uplift in website traffic, enquiries and tickets
- Surpass 2023s total of 90,000 visitors and increase revenue (tickets, amenities, food and drink)
- Encourage awareness and engagement through eye-catching creatives and ads
- Run cross-platform campaigns to reach audiences at multiple touchpoints
- Drive the lowest cost per sale for all ticket purchases
- Implement accurate tracking, improve SEO ranking and customer UX onsite
Excited by the challenge, our team is fully committed to these challenges, aiming not only to meet expectations but to exceed them. Now, let’s dive into the solution we crafted.
Our Strategy
01. Maximising Advertising Impact
To reach the audience at every funnel stage, we implemented a full-funnel advertising strategy across META and TikTok to drive engagement and conversions. Targeted PPC campaigns focused on remarketing and branded search terms to capture high-intent users, while Spotify brand awareness campaigns expanded our reach through audio advertising, keeping Winter Wonderland top of mind.
02. Optimising Website Performance and UX
Optimising UX was a key focus. We carried out a full SEO audit to improve search visibility and organic traffic, while CRO refinements enhanced landing pages and user flows to drive engagement and conversions. Additionally, we implemented website updates to improve navigation, functionality, and the overall customer experience, ensuring a seamless journey from discovery to purchase.
03. Enhancing Engagement and Data Utilisation
Strengthening customer engagement and data management was essential. We focused on growing their online presence by increasing followers, likes, and interactions across key platforms. Simultaneously, we ensured tracking, event monitoring, and consent compliance were in place to measure campaign performance accurately while adhering to data regulations. Retargeting was key, utilising Klaviyo, Meta, and Google to reconnect with potential customers and drive conversions through personalised, data-driven campaigns.
04. Executing, Analysing and Expanding Our Reach
Once our plan was in place, we analysed audience behaviour and engagement to identify the most impactful channels. We prioritised META, PPC campaigns, TikTok, and Klaviyo, as they showed the highest engagement and conversion potential. To further expand our reach, we also activated campaigns across Pinterest, Spotify, Programmatic, and YouTube, ensuring a broad and effective approach to brand awareness and customer acquisition.
The Results
0
ROAS
Some ClientsKind Words
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented, we saw some quick wins. The regular face to face reviews mean we can continue to develop and identify opportunities. As a company they are truly one in a million.
Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
The team at DNRG came to see us and really took time to understand our business and what we were looking for with the website and ongoing SEO support. In relation to SEO, they nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I really can't recommend Jack and the DNRG team highly enough, they are great to work with.
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