How to Find the Best Digital Marketing Agency in Birmingham Clarified By Digital NRG
To discover the most effective digital marketing business in Birmingham, first, we have to understand “precisely what is digital marketing”,” will internet marketing benefit your business” and answer the question “how can you acquire more qualified prospects for my company? “- which should be the intention of any advertising and marketing.
Just What is a Digital Marketing Agency?
The dictionary definition of digital marketing is the marketing of products or services using digital technologies, generally via the internet, but also including mobile handsets, display advertising, and any other digital medium. So simple to sum up in one sentence, nevertheless it can be a challenging strategy to get right and in order that all your internet marketing is working together, not as silo activities. This is where the experience and expertise of the highest quality internet marketing specialists can be hugely valuable.
Traditional marketing, newspapers and paper directories, for example, The Yellow Pages, are progressively less effective for business owners. Although a few years ago individuals would go to a computer to find a product or service, these days people are connected to the internet throughout the day, every single day and “live online”. Looking for information, services or products can be as simple and easy as looking on a laptop or computer at the workplace or picking up their mobile phone or tablet. Digital marketing is targeted on getting your information, services and products in front of people when they’re searching on the internet. The best digital companies understand the buying process of your services and products and ensure that your information and facts are prominent to the possible client at the appropriate time. In the digital marketing world, the various phases of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will show the appropriate information, services or products at the precise time in the buying process.
Although some internet marketing companies will also generate and manage traditional marketing or business marketing, including paper advertising, specialist online marketing agencies will give full attention to online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
No matter if your business is business-to-business (B2B) or business-to-consumer (B2C), internet marketing can be a speedy, generally instantaneous, and efficient way of getting potential customers to your business and driving up revenue. The top online marketing companies will manage all the digital advertising and marketing influenced by return on investment (ROI) making sure the sales opportunities created are at a cost which makes business sense and improves profit levels. Internet marketing will benefit your corporation and answers the question “how do I get more potential customers for my business enterprise”?
Digital marketing, occasionally known as website marketing, can be broken down into numerous vital features and services:
Search engine optimisation, most commonly shortened to “SEO”, is the process of getting your website seen on the major search engines when individuals make a search tightly related to your business, goods and services.
Regardless of whether your website is e-Commerce or marketing professional services, it will generate potential customers and sales into the company if it’s found for the search phrases people use (often referred to as” keywords”) to look for them in Google.
Search Engine Optimisation calls for experience and understanding of how Google scans your website. What messages and details you would like Google to read for a web page or website and knowing best places to place that information so search engines can discover it. A great SEO company will have a proven history of ranking websites high in the search results.
SEO is most effective if the proven methods of acquiring search positions are applied in partnership with most up-to-date trends that are getting visitors. An example of this is the “near me” sensation, that has seen a 150 percent growth in the last twelve months, where mobile phone consumers are including “near me” to their search query i.e. ” Seo Agency near me”. These customers want to buy and buy from a nearby products or services supplier.
While Search Engine Optimisation might be a stand-alone solution, it is best suited when combined with PPC, social media marketing and reputation marketing. Search Engine Optimisation is also the cornerstone of powerful Pay Per Click, social media marketing and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or” internet marketing” is where you position adverts near the top of the search results for precise search phrases. These search phrases can be the words men and women use when in the “research” stage of making a purchase or targeted at the “buying keyword phrases” when potential clients wish to buy.
Though your advert, dependant upon your budget, can be shown everytime a search is done, you pay only when an internet user clicks on your advertisement and is taken to your website or calls you direct from the search engine results page which means you pay only when you are getting a click from a potential client hence the name for this form of advertising and marketing of Pay Per Click (often abbreviated to PPC).
How much you pay for each click is dependent upon a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevance of the advert to the keyword used as well as the relevance of the web page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The better your quality score, the less you pay per click and less you have to pay per lead into your company.
In the UK, Google has the vast majority of search traffic and the majority of your budget should be placed there, nevertheless, you will not wish to skip the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing system, and a small part of the finances ought to be assigned to other search engines like Bing. Also, the very best PPC management companies will also discuss distributing your PPC budget over numerous campaigns geared towards different parts of the customer journey. A small part of the spending budget should be invested in the research stage of the buying process when people are using broad keywords to find information, a small part of the finances when people are searching for your own, your competitors or market leaders company name. Most of the budget when potential clients are using keywords related to making a purchase and lastly, a small part of the budget to remarket ( show your advertising and marketing to people who have demonstrated a desire for your goods and services by going to your website) to capture and enhance conversion rate from the customers previously marketed too.
The best PPC Agency will certainly be a Google Premier Partner. A Google Premier Partner status shows that the company has a proven track record in delivering high-quality promotions, which generate excellent competitive/low CPC’s and produce substantial and positive ROI’s. The very best PPC agency will have a robust Pay Per Click management process in place to promptly respond and develop on adjustments in the PPC campaigns of your competitors.
In contrast to Search Engine Optimisation, that can take some time to be absolutely effective, Pay Per Click is instant in the fact that once your campaigns are live they could be generating leads for the business.
Pay Per Click is highly effective when carried out in harmony with SEO. A well-optimised website will increase the quality score of your Google advertising campaigns creating a reduced “cost-per-click” meaning you get more leads for your budget.
Social Media Marketing
Social Media platforms such as Facebook and Twitter have become reputable places for any business to get prospects. Facebook has more than 38 MILLION active and regular users in the UK and the number is predicted to rise to a number exceeding 42 MILLION by 2020. No matter if your company sells to individuals or other corporations, your potential customers are on Facebook and using it often.
Facebook is excellent at increasing awareness through the customers “research” stage, reminding them of your products or services throughout the “consideration” stage and placing your specific products and solutions in front of potential customers in the “buying” stage. With such a large audience as well as the flexibility to target buyers through the entire buying process, Facebook may be a good path to generate sales opportunities and sales and to deliver a good return on investment.
A good internet marketing agency will have a proven track record in supplying successful Facebook advertising campaigns. The very best online marketing businesses will be able to show the conversion rate and cost per lead of your social media marketing.
Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone action but it really works a great deal better when coupled with SEO and/or Pay Per Click. Each time a potential consumer visits your site their computer is designated as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.
When it comes to making a purchase, a potential customer will trawl the web to seek out comments and reviews from previous customers. Your online sales and marketing can live or die because of the reviews for your business, goods and services. Making certain reviews that are positive are really easy to find and that any negative comments are managed effectively, could be a massive benefit to your conversion rate.
Digital marketing companies refer to this as “reputation management” or “online reputation management” however, actually, it really is creating systems to generate reviews and customer feedback ensuing favourable client satisfaction is captured and readily accessible for potential prospects.
Many organisations have concerns with enabling people the opportunity to freely provide comments. You cannot please all of the people all of the time, and companies worry that a poor review will have a bad effect on their business. Firstly, if a person is determined to leave a negative review for your business they will find a platform to accomplish this and there are 1000’s of platforms available. It is advisable to have control of where clients are encouraged to leave a review. Next, a negative or bad review, if managed very well, can be quite a positive for the business. Engaging with a bad review highlights that you care about feedback and consequently, you care about your customers. A single properly managed negative review can be as beneficial to your company as ten good reviews.
A great internet marketing business will use one of the handful of recognised review platform and provide the tools and means of enabling you to capture, manage and respond to customer reviews.
SEO Company Birmingham
Digital NRG is the best SEO company in Birmingham UK. Our SEO agency and team of SEO specialists are situated in Bristol, UK, with a local Account Manager in Birmingham. We take care of the Google Search Engine Optimisation for over 100 companies which include SME businesses, National companies and International organisations. Every Search Engine Optimisation client, whether it be our tiny glazing company located in Bristol or our several national household kitchen appliance manufacturers through to our global waste management and recycling company situated in Dubai – each gets the service of local SEO, national or worldwide rankings tightly related to their business enterprise. Our SEO Director, Martyn Lenthall, is regarded as one the leading experts in the UK on SEO, is a published author on the subject of Search Engine Optimisation for business websites and is a sought-after public speaker. Martyn heads up the Bristol-based SEO team.
Our website SEO services incorporate:
Keyword research – Your dedicated Search Engine Optimisation Consultant will research and analyse the search terms (keywords ) that potential customers use which are relevant to your company. These will include the generic terms found in the “research” stage of the customer journey and concentrate heavily on the phrases and keywords that are used by prospective customers at the “buying” stage.
Competitor analysis – As soon as your allocated SEO expert has identified the keyword phrases to drive prospects to your website we evaluate your online competitors. Comprehending who the competition online are, and ways to overcome them in the search engine results is critical to increasing website visitors, increasing market share and leads to your business.
Search Engine Optimisation audit – The next thing is to perform a full SEO audit of your website in regards to the key messages it’s portraying to Google and compare and contrast the present website as well as your competitors’ website to develop an approach and plan to take forward to get to the top of Google.
On Website SEO – From your Search Engine Optimisation audit strategy your SEO Manager will create and publish the SEO marketing that should generate the high rankings. Included in this marketing will be content for the website (Search engines love fresh and relevant content), videos (Google owns YouTube and hyperlinks from the site have high relevance. You will also reap the benefits of ranking within the video specific search engine results) and we will amend and enhance the existing website content to the format that Google rewards.
Off Website SEO – There are 100’s of high-authority websites that Search Engines have confidence in and like. Adding your company to those websites improves the authority of your website. Included in our SEO services is adding your company details to those websites, acquiring links from these trusted sites and further verifying to Google the key messages( and location) of the services or products you are offering.
Monthly Reporting – Some Search Engine Optimisation companies may make an attempt to sell Search Engine Optimisation as a “black art” or “magic”. Actually, it is a selection of continuous actions that, experience shows, increase the way a website is considered by Google And Bing as well as the benefit in search positions enjoyed from that enhancement. Every one of our SEO customers receives a customised report detailing the work performed on their website and also the latest search rankings. This report is sent every month.
Regular Contact – Your company, your competitors’ business along with the Google landscape changes frequently. It is essential that your specialist SEO Manager and your business stay in frequent contact. Determined by your wishes this can be a face-to-face meeting or simply a phone update. During this update, we will go over the changes in the market and ways in which these changes could be used as an opportunity for your business.
As a great SEO company we are able to demonstrate an established track record of ranking websites high in the search results, the qualified prospects created and the return on your investment accomplished. We provide you with a completely “done for you” service where you can have as much input and participation as you wish or leave it all to us.
Pay Per Click Agency Birmingham
Digital NRG are the best Pay Per Click agency in Birmingham. We’ve been rewarded for the standard of results we’ve accomplished for our clients by Google and therefore are a certified and official “Google Premier Partner”. We’ve created the Google advertising and perform Pay Per Click Marketing management services for more than 500 businesses in the UK and across the world.
We are able to carry out all aspects of Google advertising (PPC, Google Display, Google Shopping, Google Re-Marketing) to make certain a well-balanced and efficient lead generating machine. Our Google Premier Partner status highlights that we have attained, and maintain, for our customers the high-quality score that’s so important to lower the CPC’s and deliver leads at a great Return On Investment.
Also, being a Premier Partner, we have access to the most up-to-date methods and guidance which is available from Google and sometimes have the opportunity to use these tools for our clients before they are released to the rest of the world.
Digital NRG are also official Microsft Bing Ad Search Partners.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – providing an outstanding return on investment.
Our Pay Per Click management services incorporate:
PPC Audit- if you are running, or have recently run, Google marketing and advertising we can review the Pay Per Click campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the areas of the advertising campaign which are wasting budget.
Competitor and Market Analysis – Focusing on how your competitors utilise Google marketing and advertising and the competitive metrics for your market or sector will disclose exactly where success can be achieved and the pitfalls to avoid.
PPC Marketing Creation – Making use of the audit and competitor analysis (and our huge working experience) we’ll create a marketing campaign, or group of campaigns, built to match the specific needs and objectives of the business. High-quality score, highly relevant campaigns designed to generate leads to your business.
PPC Management Services – The main reason we consider ourselves the top Pay Per Click agency in Birmingham is due to extremely-effective PPC management we apply to all customer campaigns. Producing and setting live an incredible campaign is only a small part of how to achieve successful outcomes via PPC. Continuous and live management of the campaigns is the vital thing to gaining leads at the right price. We utilise the most powerful Pay Per Click management software to evaluate the changes in the market, how your competitors have responded and if there are opportunities that your particular campaigns can make use of. This analysis is conducted every 30-minutes.
Conversion Tracking – You’ll want to be confident that each and every penny allocated to Google advertising is working. As opposed to most PPC management businesses that simply count the volume of visitors to your website, we go much further. We track every telephone call or e-mail lead to your company. Then we make use of this information to comprehend not just the search terms and advertising campaigns that get people to your website but the successful campaigns that are driving real leads to your business. Ongoing good results, of increased leads for a better ROI, emanates from implementing budget to the promotions that are genuinely passing qualified prospects into the company.
Regular Reporting – Our reporting systems can supply relevant reports on a daily, weekly or monthly schedule.
Regular Reviews – Your specialist PPC Account Manager is available to offer regular updates on the performance. For customers with a significant budget, this can be live and continuous communication, if needed.
Social Media Management Birmingham
Digital NRG has a knowledgeable and specialist Social Media Management team in Birmingham. Mostly Facebook focused, they have a verified track record of acquiring low-cost leads from the social platform. Merging broadcast marketing to focused demographics to push traffic towards the website and combing this with remarketing to website visitors has delivered qualified prospects for companies that match, and frequently are better, compared to the cost per lead of other kinds of digital marketing and advertising.
We run Facebook campaigns for text/posts, video and image advertising. We produce all the “creatives” and manage the process from beginning to end.
Combined with the conventional measurements, such as post engagement, we keep track of and can report on the number of leads generated through lead form completion. Providing crystal clear proof of the cost per acquisition.
Reputation Management Birmingham
As mentioned above, customer reviews are extremely important to the customer buying process as well as your company’s rate of conversion. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system that assists companies to easily capture customer reviews and place them on your website and digital advertising.
Capturing customer reviews – if you are a service-based business or “bricks and mortar” retail premises, acquiring customer testimonials could not be simpler. We provide you with a mobile tablet, loaded with the Ekomi app that enables customers to leave a review in a few moments. Simply hand the tablet to the customer, they select their star rating from 1 to 5 and then leave a comment. As you decide who is given the tablet to leave a review, you’re in full control of the customers that may leave a review, safeguarding you from unjust or one-sided reviews from individuals who may possibly never have been a customer.
Unlike all other recognised review platforms, the Digital NRG system is an invite-only software this means that you have either passed the customer the tablet to leave a review or you have emailed them. Safeguarding you against artificial “bad reviews”.
A summary of your reviews score and most recent reviews can be added to your website to compliment your other digital marketing. However you get visitors to your website, the reviews will endorse your company and increase your rate of conversion.
Once acknowledged by Google, the star rating will appear within the search results on Google making your site stand out from your competition.
After you have 150 reviews (and it really doesn’t take that long) the review star rating can be included in your Pay per click campaign adverts, which has been shown to improve the click-through rate (CTR ) from PPC marketing and advertising by 17 percent
Digital Marketing Birmingham
A seasoned Search Engine Optimisation team with an established track record and headed up by one of the UK’s most prominent specialists in search engine optimisation for a business website. A Google Premier Partner with a long history of delivering high-quality Google advertising campaigns that generate a wonderful return on investment. Social Media and Facebook advertising and marketing which provides excellent brand awareness and targeted (very low- cost) leads and lastly a tightly controlled customer review system to simply capture those highly prized customer reviews- this is why we consider ourselves the very best digital marketing agency in Birmingham.