How to Find the Best Digital Marketing Agency in Bristol
In order to find the best digital marketing agency in Bristol, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.
SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.
Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.
Although your advert, depending on your budget, can be shown everytime a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).
How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.
In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.
The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.
Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.
PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.
Social Media Marketing
Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.
Facebook is excellent at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of potential customers at the “buying” stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.
A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.
Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.
When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.
Digital marketing companies call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.
Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000’s of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.
A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.
SEO Company Bristol
Digital NRG are the leading SEO company in Bristol. Our SEO agency and team of SEO experts are based in Bristol. We manage the Google SEO for over 100 companies including SME businesses, National companies and International organisations. Every SEO customer, be it our small glazing company based in Bedminster or our numerous national household appliance brands through to our international waste management and recycling company based in Dubai – each gets the service of local SEO, national or worldwide rankings relevant to their business. Our SEO Director, Martyn Lenthall, is considered one the leading experts in the UK on SEO, is a published author on the subject of SEO for business websites and is a sought-after public speaker. Martyn heads up the Bristol-based SEO team.
Our website SEO services include:
Keyword research – Your dedicated SEO Consultant will research and analyse the search terms (keywords) that potential customers will use that are relevant to your business. These will include the generic terms used in the “research” stage of the customer journey and focus heavily on the phrases and keywords that are used by potential customers at the “buying” stage.
Competitor analysis – Once your allocated SEO expert has identified the phrases to drive customers to your website we analyse your online competition. Understanding who your competitors online are, and how to beat them in the search results, is critical to increasing website visitors, increasing market share and leads to your business.
SEO audit – The next step is to complete a full SEO audit of your website in regard to the key messages it is portraying to Google and compare the current site and your competitors’ website to devise a strategy and plan to take forward to get to the top of Google.
On Website SEO – From the SEO audit plan your SEO Manager will create and publish the SEO marketing that will generate the high rankings. Included in this marketing will be content for your website (Google loves fresh and relevant content), videos (Google owns YouTube and links from the site have high relevance. You will also benefit from ranking in the video specific search results) and we will amend and improve the current website content to the format that Google rewards.
Off Website SEO – There are 100’s of high-authority websites that Google trust and like. Adding your business to these websites increases the authority of your website. Included in our SEO services is adding your business details to these websites, getting links from these trusted sites and further confirming to Google the key messages (and location) of the services or products you offer.
Monthly Reporting – Some SEO agencies may try and sell SEO as a “black art” or “magic”. Actually, it is a series of ongoing activities that, experience shows, improve how a website is viewed by Google and the benefit in rankings enjoyed from that improvement. Every one of our SEO customers receives a bespoke report detailing the work carried out on their website and the current rankings. This report is sent on a monthly basis.
Regular Contact – Your business, your competitors’ business and the Google landscape changes frequently. It is essential that your dedicated SEO Manager and your business keep in regular contact. Depending on your wishes this can be a face-to-face meeting or a telephone update. During this update, we will discuss the changes in the market and how these changes can be utilised as an opportunity for your business.
As a great SEO company we can show a proven track record of ranking websites high in the search results, the leads generated and the return on investment achieved. We offer a completely “done for you” service where you can have as much input and involvement as you wish or leave it all to us.
PPC Agency Bristol
Digital NRG are the leading PPC agency in Bristol. We have been rewarded for the quality of results we have achieved for our customers by Google and are a registered and official “Google Premier Partner”. We have created the Google advertising and conduct PPC management services for over 500 business in Bristol, the UK and throughout the world.
We can implement all aspects of Google advertising (PPC, Google Display, Google Shopping, Google Re-Marketing) to ensure a balanced and effective lead generating machine. Our Google Premier Partner status highlights that we have achieved, and maintain, for our clients the high-quality score that is so important to lower the CPC’s and generate leads at a great ROI.
Also, as a Premier Partner, we have access to the latest tools and advice available from Google and often have the opportunity to use these tools for our customers before they are released to the rest of the world.
Digital NRG are also official Microsft Bing Ad Search Partners.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – delivering a brilliant return on investment.
Our PPC management services include:
PPC Audit – if you are running, or have recently run, Google advertising we can review the PPC campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the parts of the campaign that are wasting budget.
Competitor and Market Analysis – Understanding how your competitors utilise Google advertising and the competitive metrics for your market or industry will highlight where success can be achieved and the pitfalls to avoid.
PPC Marketing Creation – Utilising the audit and competitor analysis (and our vast experience) we will create a campaign, or series of campaigns, designed to meet the specific needs and goals of the business. High quality score, highly relevant campaigns created to drive leads to your business.
PPC Management Services – The reason we consider ourselves the best PPC agency in Bristol is because of highly-effective PPC management we apply to all client campaigns. Creating and setting live a great campaign is only a small part of how to achieve effective results through PPC. Ongoing and live management of the campaigns is the key to gaining leads at the right price. We utilise the most powerful PPC management software to analyse the changes in the market, how your competition has responded and if there are opportunities that your campaigns can exploit. This analysis being conducted every 30-minutes.
Conversion Tracking – You will want to be assured that every penny spent on Google advertising is working. Unlike most PPC management companies that simply count the number of visitors to your website, we go much further. We track every telephone call or email lead to your business. We then utilise this information to understand not only the search terms and adverts that get people to your website but the successful campaigns that are driving actual leads to your business. Ongoing success, of increased leads for a lower ROI, comes from applying budget to the campaigns that are genuinely passing leads into the business.
Regular Reporting – Our reporting systems can provide relevant reports on a daily, weekly or monthly basis.
Regular Reviews – Your dedicated PPC Account Manager is available to provide regular updates on the performance. For customers with a significant budget, this can be live and constant communication, if required.
Social Media Management Bristol
Digital NRG has an experienced and expert Social Media Management team in Bristol. Predominately Facebook orientated, they have a proven track record of getting low-cost leads from the social platform. Combining broadcast advertising to targeted demographics to drive traffic to the website and combing this with re-marketing to website visitors has delivered leads for businesses that match, and in most cases are better, than the cost per lead of other forms of digital advertising.
We run Facebook campaigns for text/posts, video and image advertising. We create all of the “creatives” and manage the process from start to finish.
Along with the standard measurements, such as post engagement, we track and can report on the number of leads generated through lead form completion. Providing clear evidence of the cost per acquisition.
Reputation Management Bristol
As mentioned above, customer reviews are critical to the customer buying process and your company’s conversion rate. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system that assists businesses to easily capture customer reviews and place them on your website and digital advertising.
Capturing customer reviews – if you are a service-based business or “bricks and mortar” retail premises, capturing customer reviews could not be simpler. We provide you with a mobile tablet, loaded with the Ekomi app that allows customers to leave a review in a few seconds. Simply hand the tablet to the customer, they choose their star rating from 1 to 5 and leave a comment. As you make the decision who is given the tablet to leave a review, you are in full control of the customers that can leave a review, protecting you from unfair or biased reviews from people who may never have been a customer.
Unlike all other recognised review platforms, the Digital NRG system is an invitation-only platform meaning that you have either passed the customer the tablet to leave a review or you have emailed them. Protecting you against fake “bad reviews”.
A summary of your reviews score and latest reviews can be added to your website to support your other digital marketing. However you get traffic to your website, the reviews will endorse your business and increase your conversion rate.
Once recognised by Google, the star rating will appear in the search results on Google making your website stand out from the competition.
Once you have 150 reviews (and it really doesn’t take that long) the review star rating can be added to your PPC campaign adverts, which has been shown to increase the click-through rate (CTR) from PPC advertising by 17%
Digital Marketing Bristol
An experienced SEO team with a proven track record and headed up by one of the UK’s most prominent experts in search engine optimisation for a business website. A Google Premier Partner with a long history of delivering high-quality Google advertising campaigns that generate a fantastic return on investment. Social Media and Facebook advertising that delivers great brand awareness and targeted (low-cost) leads and finally a tightly controlled customer review platform to easily capture those highly prized customer reviews – this is why we consider ourselves the best digital marketing agency in Bristol.