How to Find the Best Digital Marketing Company in Canterbury
In order to find the very best digital marketing business in Canterbury, first, we need to understand precisely “what is digital marketing”,” will internet marketing benefit your business “and answer the question” how can I get additional leads for my company? “- which should be the intention of any advertising.
Exactly what is an Online Marketing Agency?
The dictionary definition of Internet marketing is the marketing of products or services making use of digital technologies, mainly using the internet, and also including mobile phone handsets, display advertising, and any other digital channel. So simple to summarise in a single sentence, however it can be a challenging technique to get right and to ensure all your internet marketing is working together, not as silo activities. This is where the experience and expertise of the best online marketing agencies can be hugely advantageous.
Traditional advertising, newspapers and paper directories, which includes Yellow Pages, are increasingly less effective for businesses. Although not too long ago individuals would go to a computer to look for services or products, nowadays everyone is connected to the internet throughout the day, every day and “live on the web”. Searching for information, a product or service is really as easy and fast as searching on a laptop or computer at the office or picking up their mobile telephone or tablet. Online marketing focuses on having your information, products and services in front of people when they are looking online. The best digital services grasp the buying process of your products and services and ensure your information and facts are prominent to the potential client at the appropriate time. In the online marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the most effective internet marketing agency will show the appropriate information, products or services at the precise time in the buying process.
While some online marketing agencies may even create and manage conventional advertising and marketing or business marketing, such as paper advertising, expert internet marketing businesses will give full attention to online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless of whether your business is business-to-business (B2B) or business-to-consumer (B2C), online marketing generally is a swift, often instant, and reliable way to get qualified prospects into your company and driving up revenue. The top online marketing agencies will manage all the digital advertising influenced by return on investment (ROI) ensuring the qualified prospects gained are at a price that makes business sense and increases revenue levels. Digital marketing will benefit your business and answers the question “how do you get more qualified prospects for my business enterprise”?
Online marketing, sometimes referred to as website marketing, can be divided into a number of critical features and services:
Search engine optimisation, most commonly shortened to “SEO”, is the process of getting your website positioned on search engines like Google whenever people generate a search highly relevant to your business, services or products.
Whether or not your site is e-Commerce or marketing of professional services it will generate potential customers and sales into your company if it’s found for the search terms individuals use (often referred to as” keywords”) to look for them in Google.
SEO demands experience and comprehension of how Google scans your website. What messages and information you would like Google to read for any webpage or website and knowing where to place that information so search engines will find it. A fantastic SEO company will have a proven history of ranking websites high in the search results.
Search Engine Optimisation works best when the established strategies of acquiring rankings are applied in partnership with most up-to-date trends that are getting visitors. A good example of this is the “near me” phenomenon, that has seen a 150 % growth within the last 12 months, whereby mobile phone users are incorporating “near me” to their search query i.e. “SEO Company near me”. These consumers are looking to buy and buy from a local services or products provider.
Whilst SEO is often a stand-alone solution, it is most effective when joined with paid advertising, social media marketing and reputation marketing. SEO is also the cornerstone of efficient PPC, social media marketing and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) sometimes called “Google Advertising” or “online advertising” is where you position advertising campaigns on top of the search results for precise key phrases. These keywords can be the terms men and women use when in the “research” stage of making a purchase or targeted at the “buying keyword phrases” when potential clients are looking to buy.
While your advertising, depending upon your budget, can be shown each time a search is made, you pay only when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page which means you only pay when you’re getting a click from a potential client hence the name for this kind of advertising and marketing of Pay Per Click (often abbreviated to PPC).
How much you pay for each click is dependent upon several variables. The “cost per click” (abbreviated to CPC) is dependent upon the quality and relevancy of the advert to the search phrase being used along with the relevance of the page on your website that the potential client land on. These factors contribute to your overall “quality score”. The better your quality score, the less you pay per click and less you pay per lead into your company.
In the UK, Google has almost all search traffic and most of your budget should be placed their, however, you won’t wish to overlook the lesser, but still sizeable potential for buyers from search engines like Microsoft’s Bing platform, and a small part of the budget should be assigned to other search engines like Bing. Also, the very best PPC management companies will also examine spreading your PPC budget over numerous campaigns aimed towards different parts of the customer journey. A small part of the budget should be used on the research stage of the buying process when people are using broad search words to discover information and facts, a small part of the budget whenever people are searching for yours, the competition or market leaders business name. Most of the budget when prospective customers are applying search terms directly related to making a purchase and lastly, a small part of the budget to remarket (show your advertising to people who have demonstrated an interest in your goods and services by looking at your website) to capture and improve conversions from the shoppers previously advertised too.
The best PPC Agency has to be a Google Premier Partner. A Google Premier Partner status shows that this company has an established track record in delivering high-quality campaigns, which produce good competitive/ low CPC’s and deliver higher and positive ROI’s. The very best PPC agency will have a robust Pay Per Click management process in place to quickly react and develop on alterations in the PPC promotions of your competition.
Unlike SEO, which will take some time to be fully beneficial, Pay Per Click is immediate in the fact that once your campaigns are live they will be generating leads for the business.
PPC is extremely powerful when carried out in unison with SEO. A well-optimised website will increase the quality score of your Google advertising campaigns causing a lowered “cost-per-click” meaning you get more potential customers for your budget.
Social Media Marketing
Social Media platforms, for example, Facebook and Twitter are now genuine places for a business to get potential customers. Facebook has over 38 MILLION active and regular users in the United Kingdom and the number is expected to go up to more than 42 MILLION by 2020. Regardless of whether your company sells to individuals or other businesses, your potential customers are on Facebook and using it often.
Facebook is excellent at increasing awareness through the customers “research” stage, reminding them of your services or products through the “consideration” stage and placing your specific products and solutions in front of potential customers in the “buying” stage. With such a substantial target audience and the flexibility to target customers during the entire buying process, Facebook may be an excellent path to create leads and sales as well as generate a fantastic return on investment.
A good internet marketing agency will have a proven track record in providing very effective Facebook advertising campaigns. The very best online marketing agencies can demonstrate the conversion rate and cost per lead of the social media marketing.
Again, social media marketing and specifically Facebook marketing and advertising can be executed as a stand-alone action but it really performs so much better when combined with Search Engine Optimisation and/or PPC. When a potential customer visits your website their computer is designated as having visited. This then allows you to target the user of that computer, who’s demonstrated a desire for your products or services.
When contemplating making a purchase, a prospective customer will trawl the web to seek out comments and reviews from past customers. Your online marketing and sales can live or die because of the reviews for your business, services or products. Making certain positive reviews are really easy to find and that any adverse comments are managed well, could be a massive benefit to your conversion rate.
Internet marketing companies call this “reputation management” or “online reputation management” nevertheless, actually, it’s creating systems to generate customer testimonials and customer comments ensuing favourable customer satisfaction is captured and easy to find for potential prospects.
Many companies are concerned with enabling the public the ability to openly supply comments. You cannot please all of the people all of the time, and companies worry that a bad review will have a damaging influence on their business. Firstly, if someone is resolute to leave a poor review for your company they will find a platform to achieve this and there are a huge number of platforms available. It is better to have control of where customers are encouraged to leave a review. Next, a poor or bad review, if handled effectively, is usually a positive for the business. Engaging with a bad review illustrates that you care about feedback and consequently, you care about your clients. A single properly managed poor review is often as good for your business as 10 good reviews.
A very good online marketing company will use one of the handful of recognised review platform and offer the tools and means of allowing you to capture, control and react to reviews.
SEO Company Canterbury
Digital NRG is the leading SEO company in Canterbury. Our SEO agency and the team of Search Engine Optimisation professionals are based in Bristol, UK. We manage the Google SEO for over 100 companies which include SME businesses, National companies and International organisations. Every single search engine optimisation customer, be it our modest asbestos removal business located in Canterbury or our several national household kitchen appliance manufacturers right through to our international waste management and recycling company situated in Dubai – each gets the services of local SEO, national or worldwide search rankings strongly related their business enterprise. Our SEO Director, Martyn Lenthall, is regarded as one the best experts in the UK on Search Engine Optimisation, is a published author on the subject of Search Engine Optimisation for business websites and is also a sought-after public speaker. Martyn heads up the Bristol-based SEO team.
Our website SEO services incorporate:
Keyword research – Your dedicated Search Engine Optimisation Consultant will research and evaluate the search terms (keywords) that potential prospects will use which are strongly related to your business. These will include the generic terms found in the “research” stage of the customer journey and concentrate heavily on the phrases and keywords which are utilised by potential customers at the “buying” phase.
Competitor analysis – Once your designated Search Engine Optimisation specialist has identified the key phrases to drive clients to your website we analyse your online competitors. Comprehending who the competitors online are, and how to beat them in the search engine results, is essential to growing website visitors, increasing the share of the market and leads to your company.
Search Engine Optimisation audit – The next thing is to accomplish the full SEO analysis of your website in regards to the key messages it’s portraying to Google and evaluate the existing website along with your competitors’ website to devise a strategy and plan to take forward to get to the top of Bing And Google.
On Website SEO – From the Search Engine Optimisation audit strategy your Search Engine Optimisation Manager will provide and publish the Search Engine Optimisation marketing that should generate the high rankings. Included in this marketing is going to be written content for the website (Google loves fresh and relevant content), videos (Google is the owner of YouTube and hyperlinks from the website have high significance. You will also reap the benefits of ranking in the video specific search engine results) and we will amend and improve the existing website content to the format that Google rewards.
Off Website SEO – You can find 100’s of high-authority websites that Google trust and like. Adding your company to these websites increases the authority of your website. Incorporated into our SEO services is adding your business details to these websites, acquiring backlinks from these trusted sites and further verifying to Google the key messages (and location) of the services or products you are offering.
Monthly Reporting – Some Search Engine Optimisation businesses may try and sell SEO as a “black art” or” magic”. In fact, it’s a combination of continuous actions that, experience shows, improve the way a website is considered by Google And Bing as well as the benefit in rankings enjoyed from that development. Every one of our Search Engine Optimisation clients receives a custom report detailing the work performed on their website and the current rankings. This report is sent monthly.
Regular Contact – Your business, your competitors’ business and also the Google landscape changes regularly. It is essential that your specialist Search Engine Optimisation Manager and your business stay in frequent contact. Dependant upon your needs this can be a face-to-face meeting or simply a phone update. During this update, we will discuss the changes in the market and exactly how these changes could be utilised as an opportunity for your business.
As a great SEO company we can easily show a proven track record of ranking websites high in the search results, the qualified prospects generated and also the return on investment accomplished. Our company offers a completely “done for you” service where you can have as much input and participation as you want or leave it all to us.
Pay Per Click Agency Canterbury
Digital NRG are the best PPC agency in Canterbury. We have been rewarded for the standard of results we have achieved for our clients by Google and are a registered and official “Google Premier Partner”. We’ve created the Google advertising and marketing and carry out Pay Per Click management services for more than 500 businesses in the UK and throughout the world.
We are able to carry out all aspects of Google advertising (PPC, Google Display, Google Shopping, Google Re-Marketing) to make certain a well-balanced and effective lead generating machine. Our Google Premier Partner status shows we have accomplished, and maintain, for our customers the high-quality score which is extremely important to lower the CPC’s and acquire leads at a great ROI.
Also, as a Premier Partner, we have access to the latest methods and advice provided by Google and frequently get the chance to make use of these tools for our clients prior to being unveiled to the rest of the world.
Digital NRG is also official Microsft Bing Ad Search Partners.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – providing an excellent return on investment.
Our PPC management services include:
PPC Audit- if you are running, or have recently run, Google advertising and marketing we can easily review the Pay Per Click Marketing campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the aspects of the advertising campaign that are wasting your budget.
Competitor and Market Analysis – Focusing on how the competition use Google advertising and marketing and the competitive metrics for your marketplace or industry will reveal exactly where success can be achieved and the issues to avoid.
PPC Marketing Creation- Utilising the audit and competitor analysis (and our huge practical experience) we’ll develop a campaign, or series of campaigns, designed to match the particular needs and objectives of the business. High-quality score, highly relevant campaigns developed to drive leads to your company.
PPC Management Services – The key reason why we consider ourselves the best PPC agency in Canterbury is due to extremely-effective Pay Per Click management we apply to all client campaigns. Creating and setting live a great advertising campaign is just a tiny part of how you can accomplish successful outcomes via Pay Per Click. Ongoing and live management of the promotions is key to gaining leads at the appropriate price. We use the most effective PPC management software to analyse modifications in the market, the way your competitors have responded and if there are opportunities that your particular campaigns can take advantage of. This analysis is carried out every 30-minutes.
Conversion Tracking – You’ll want to be confident that every penny spent on Google advertising is performing. Unlike most Pay Per Click management companies which simply count the number of site visitors to your website, we go much further. We track every telephone call or e-mail lead to your company. We then make use of this information to comprehend, not merely the search keywords and advertising campaigns that get people to your website, but the effective campaigns which are generating genuine leads to your company. Continuous good results, of increased leads for a better Return On Investment, emanates from implementing a budget to the promotions which are genuinely passing leads into the business.
Regular Reporting – Our reporting systems provide relevant reports on a daily, weekly or monthly basis.
Regular Reviews – Your specialist PPC Account Manager is accessible to offer regular updates on the overall performance. For customers with a significant budget, this can be live and continuous communication, if needed.
Reputation Management Canterbury
As mentioned above, customer reviews are critical to the customer buying process as well as your business’s rate of conversion. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system which enables businesses to easily capture customer reviews and place them on your website and digital marketing and advertising.
Capturing customer reviews – if you are a service-based business or “bricks and mortar” retail premises, capturing customer testimonials could not be easier. We provide you with a mobile tablet, loaded with the Ekomi app that enables customers to leave a review in a few seconds. Merely hand the tablet to the customer, they choose their star rating from 1 to 5 and then leave a comment. As you make the decision who is given the tablet to leave a review, you have full control of the customers that can leave a review, defending you from unfounded or not impartial reviews from individuals who might never have been a client.
Unlike all other recognised review platforms, the Digital NRG system is an invitation-only software this means you have either passed the customer the tablet to leave a review or else you have emailed them. Protecting you from artificial “bad reviews”.
A summary of your reviews score and latest reviews can be included on your website to support your other digital marketing. However you get visitors to your website, the reviews will endorse your company and increase your rate of conversion.
When recognised by Google, the star rating will appear within the search results on Google making your site differentiate yourself from your competition.
Social Media Management Canterbury
Digital NRG has an experienced and specialist Social Media Management team in Canterbury. Predominately Facebook orientated, they have an established track record of finding low-cost leads from the social platform. Merging broadcast advertising and marketing to focused demographics to push traffic towards the website and combing this with remarketing to website visitors has delivered qualified prospects for companies that match, and often are better, than the cost per lead of other kinds of digital advertising and marketing.
We run Facebook campaigns for text/ posts, video and image advertising. We generate all of the “creatives” and manage the process from start to finish.
Along with the standard measurements, such as post engagement, we keep track of and can report on the number of leads produced via lead form completion. Providing clear proof of the cost for every acquisition.
Digital Marketing Agency Canterbury
A seasoned SEO team with a proven track record and headed up by one of the UK’s most prominent experts in search engine optimisation for a company website. A Google Premier Partner with a long history of delivering high-quality Google advertising campaigns that generate a wonderful return on investment. Social Media and Facebook advertising and marketing which provides great brand awareness and targeted (low-cost) qualified prospects and then finally a tightly managed customer review system to easily capture those highly prized customer reviews – for this reason, we consider ourselves the very best digital marketing agency in Canterbury.