How to Find the Best Online and Digital Marketing Service in Edinburgh
In order to find the most effective internet marketing agency in Edinburgh, first, we must understand “exactly what is internet marketing”, “will digital marketing benefit your company” and answer the question “how to acquire more potential customers for my business? “- which should be the objective of any advertising.
Just What is an Online or Digital Marketing Agency?
The dictionary definition of “Online marketing” is the marketing of products or services using digital technology, primarily on the internet, but in addition including mobile phone devices, display advertising, and any other digital channel. So simple to sum up in a single sentence, however it can be a difficult strategy to get right and in order that all your internet marketing is working together, not as silo activities. That’s where the experience and expertise of the highest quality digital marketing agencies can be hugely valuable.
Traditional marketing, newspapers and paper directories, for example, Yellow Pages, are increasingly less effective for companies. Although a short while ago individuals would go to a computer to find a service or product, nowadays individuals are connected to the internet all day, every day and “live online”. Searching for information, services or products can be as quick and simple as looking on a laptop or computer at the office or picking up their mobile phone or tablet. Digital marketing focuses on getting your information, services and products in front of people when they’re searching on the web. The top digital services comprehend the buying process of your products and services and ensure your information is prominent to the possible client at the appropriate time. Within the internet marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the most effective online marketing agency will show the appropriate information, services or products at the specific time in the buying process.
Although some digital marketing agencies may also produce and manage traditional advertising and marketing or business marketing, including magazine advertising, expert digital marketing businesses will give full attention to online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless of whether your business is business-to-business (B2B) or business-to-consumer (B2C), internet marketing generally is a swift, typically instant, and dependable way to get qualified prospects to your company and driving up revenue. The very best internet marketing agencies will manage all the digital marketing and advertising based on return on investment (ROI) making sure the qualified prospects earned are at a price which makes business sense and raises revenue levels. Online marketing will benefit your company and answers the question “how do you acquire more leads for my business”?
Digital marketing, sometimes referred to as website marketing, is usually broken down into numerous crucial services and features:
Search engine optimisation, most often shortened to “SEO”, is the method of getting your site situated on search engines like Google when people make a search strongly related to your company, products or services.
Whether or not your site is e-Commerce or advertising services, it will generate leads and sales into the company if it’s found for the search phrases individuals use ( often referred to as” keywords”) to find them in Google.
Search Engine Optimisation requires experience and understanding of how Google scans your website. What messages and information you would like Google to read for a web page or website and understanding best places to position that information so search engines can find it. A very good SEO company will have a proven track record of ranking websites high in the search results.
Search Engine Optimisation works best when the validated methods of obtaining rankings are applied together with most current trends which are getting visitors or traffic. A good example of this is the “near me” sensation, that has seen a 150 % growth within the last twelve months, whereby mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers have the desire to buy and buy from a local goods and services provider.
Though SEO might be a stand-alone service, it is best suited when coupled with Pay Per Click Marketing, social media marketing and reputation marketing. SEO is also the cornerstone of effective Pay Per Click, social media marketing and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you place adverts on top of the search results for exact key phrases. These keywords can be the phrases men and women use when in the “research” phase of buying or targeted at the “buying key phrases” when potential customers want to buy.
Although your advertising, determined by your financial budget, can be shown everytime a search is done, you pay only when an internet user selects your advertising and is taken to your website or calls you direct from the search results page which means you only pay when you are getting a click from a potential client hence the name for this type of advertising and marketing of Pay Per Click (often abbreviated to PPC ).
The amount you pay for each and every click is determined by several components. The “cost per click” (abbreviated to CPC) is determined by the quality and relevance of the advertising to the keyword phrase being used and the relevancy of the web page on your website that the potential consumer land on. These factors contribute to your overall “quality score”. The better your quality score, the less you pay per click and less you pay for each lead into your company.
In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not wish to miss the smaller, yet still substantial potential for clients from search engines like Microsoft’s Bing system, and a small part of the spending budget ought to be allocated to other search engines like Bing. Also, the most effective PPC management companies will also discuss dispersing your PPC budget over numerous campaigns geared towards various parts of the customer journey. A small part of the budget ought to be invested in the research stage of the buying process when people are using broad search words to locate information, a small part of the finances when people are trying to find your own, your competitors or market leaders company name. The majority of the budget when potential customers are selecting search terms related to making a purchase and finally, a small part of the budget to remarket (show your advertising and marketing to people who have demonstrated an interest in your services or products by visiting your website) to capture and enhance conversion rates from the customers previously marketed too.
The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status signifies that the company has a proven track record in delivering high-quality campaigns, which produce excellent competitive/low CPC’s and deliver high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to promptly react and develop on alterations in the PPC campaigns of your competition.
As opposed to SEO, which will take some time to be completely effective, Pay Per Click is instantaneous in the fact that once your advertisements are live they usually are generating leads for your company.
PPC is very effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns causing a cheaper “cost-per-click” meaning you get more prospects for the budget.
Social Media Marketing
Social Media platforms, for example, Facebook and Twitter have become genuine places for any business to attract potential customers. Facebook has in excess of 38 MILLION proactive and frequent users in the UK and the number is anticipated to rise to more than 42 MILLION by 2020. Whether or not your business sells to consumers or other companies, your potential customers are on Facebook and using it often.
Facebook is fantastic at boosting awareness through the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products in front of prospective customers in the “buying” stage. With such a large target audience and also the flexibility to focus on customers throughout the buying process, Facebook might be a great path to create leads and sales as well as generate a wonderful return on investment.
A good internet marketing agency will have a proven track record in providing successful Facebook advertising campaigns. The very best internet marketing agencies can show the conversion rate and price per lead of the social media marketing.
Again, social media and especially Facebook marketing may be accomplished as a stand-alone action however it works a great deal better when put together with Search Engine Optimisation and/or PPC. When a potential consumer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, that has shown an interest in your products or services.
When considering making a purchase, a prospective client will scour the web to find feedback and reviews from past customers. Your online marketing and sales can live or die because of the reviews for your business, products or services. Making sure reviews that are positive are super easy to locate and that any detrimental feedback is handled well, can be a substantial benefit to your conversion rate.
Digital marketing businesses call this “reputation management” or “online reputation management” nevertheless, in reality, it really is creating systems to generate reviews and customer feedback ensuing positive client satisfaction is captured and readily available for potential prospects.
Many companies are concerned with allowing the public the opportunity to freely supply comments. You cannot please all of the people all of the time, and companies worry that a poor review will have a bad impact on their business. First of all, if someone is resolute to leave a negative review for your company they will discover a platform to do so and there are 1000’s of platforms available. It is advisable to have control of where clients are encouraged to leave a review. Next, an undesirable or bad review, if handled properly, generally is a positive for the company. Engaging with a poor review highlights that you care about feedback and therefore, you care about your customers. A single properly handled poor review is often as good for your company as 10 good reviews.
A very good internet marketing company will use one of the handful of recognised review platform and offer the various tools and means of allowing you to capture, manage and reply to customer testimonials.
SEO Company Edinburgh
Digital NRG is the leading SEO company in Edinburgh. Our SEO agency and the team of Search Engine Optimisation industry experts are situated in Bristol. We take care of the Google Search Engine Optimisation for over 100 companies which include SME businesses, National companies and International organisations. Each Search Engine Optimisation customer, whether it be our modest glazing business located in Bristol or our many national household home appliance brand names right through to our international waste management and recycling company located in Dubai – each and everyone gets the services of local SEO, national or worldwide rankings strongly related to their business. Our SEO Director, Martyn Lenthall, is regarded as one the leading experts in the UK on Search Engine Optimisation, is a published author on the subject of SEO for business websites and is also a sought-after public speaker. Martyn heads up the UK-based SEO team.
Our website SEO services incorporate:
Keyword research – Your dedicated Search Engine Optimisation Consultant will research and analyse the search terms (keywords ) that potential customers use that are relevant to your business. These will include the generic terms used in the “research” stage of the customer journey and focus heavily on the phrases and keywords that are used by potential customers at the “buying” stage.
Competitor analysis – Once your designated SEO specialist has identified the phrases to drive clients to your website we evaluate your online competitors. Comprehending who the competition on the internet is, and how to beat them in the search engine results, is critical to growing website visitors, increasing market share and leads to your company.
Search Engine Optimisation audit – The next thing is to complete the full Search Engine Optimisation examination of your website in regards to the key messages it is representing to Google and compare the current site and your competitors’ website to devise an approach and plan to take forward to get to the top of Google And Bing.
On Website SEO – From your SEO audit plan your Search Engine Optimisation Manager will create and publish the SEO marketing that will generate the high rankings. Included in this marketing will be articles for the website (Search engines love fresh and relevant content ), videos (Google is the owner of YouTube and hyperlinks from the site have higher relevance. You will also reap the benefits of ranking in the video specific search engine results) and we will amend and improve the present website content to the format that Google rewards.
Off Website SEO – You can find hundreds of high-authority websites that Search Engines trust and like. Adding your company to those websites boosts the authority of your website. Included in our SEO services is adding your company details to these websites, getting hyperlinks from these trustworthy sites and further validating to Google the key messages (and location) of the services or products you are offering.
Monthly Reporting – Some Search Engine Optimisation companies may try and sell SEO as a “black art” or “magic”. In fact, it’s a combination of ongoing activities that, experience shows, enhance the way a website is considered by Google And Bing and the benefit in rankings enjoyed from that enhancement. Every one of our SEO clients receives a unique report detailing the work carried out on their website and the existing search positions. This report is sent every month.
Regular Contact – Your business, your competitors’ company and also the Google landscape changes frequently. It is essential that your specialist Search Engine Optimisation Manager and your business stay in frequent contact. Determined by your needs this can be a face-to-face meeting or simply a phone update. During this update, we will discuss the changes in the market and how these changes can be implemented as an opportunity for your business.
As a great SEO company we can easily show a proven track record of ranking websites high in the search results, the potential customers created and also the return on investment achieved. We provide a completely “done for you” service where you can have as much input and involvement as you like or leave it all to us.
PPC Agency Edinburgh
Digital NRG is the leading PPC agency in Edinburgh. We have been rewarded for the standard of results we have accomplished for our customers by Google and are a certified and official “Google Premier Partner”. We have created the Google advertising and execute Pay Per Click management services for upwards of 500 businesses in the UK and across the world.
We are able to carry out every aspect of Google advertising (Pay Per Click, Google Display, Google Shopping, Google Remarketing) to make certain a well-balanced and efficient lead generating machine. Our Google Premier Partner status illustrates that we have accomplished, and maintain, for our customers the high-quality score which is so important to reduce the CPC’s and deliver leads at a great ROI.
Also, being a Premier Partner, we have access to the most current methods and guidance which is available from Google and frequently get the chance to make use of these tools for our clients prior to being unveiled to the rest of the world.
Digital NRG is also official Microsft Bing Ad Search Partners.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – providing a fantastic return on your investment.
Our Pay Per Click management services consist of:
PPC Audit – if you are running, or have recently run, Google advertising we can easily review the PPC campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the aspects of the advertising campaign which are wasting budget.
Competitor and Market Analysis – Understanding how the competition use Google marketing and advertising and the competitive metrics for your marketplace or sector will reveal exactly where success can be achieved and the pitfalls to avoid.
PPC Marketing Creation- Making use of the audit and competitor analysis (and our huge practical experience) we will create a campaign, or series of campaigns, built to fulfil the particular needs and targets of the business. High-quality score, highly relevant campaigns designed to drive leads to your business.
PPC Management Services – The key reason why we consider ourselves the best Pay Per Click agency in Edinburgh is because of our remarkably-effective Pay Per Click management we apply to all customer campaigns. Producing and setting live a fantastic marketing campaign is only a tiny part of how to accomplish successful outcomes via Pay Per Click. Continuous and live management of the campaigns is key to gaining leads at the right price. We use the most powerful Pay Per Click management software to evaluate the changes in the market, the way your competitors have reacted and if there are opportunities that your campaigns can take advantage of. This analysis is conducted every 30- minutes.
Conversion Tracking – You’ll want to be assured that every single penny spent on Google advertising is performing. Unlike most PPC management companies which simply count the volume of site visitors to your website, we go a great deal further. We track each and every telephone call or e-mail lead to your company. Then we utilise this information to comprehend not just the search keywords and advertising campaigns that get people to your website but the profitable campaigns which are driving real leads to your company. Continuous good results, of increased leads for a better ROI, emanates from applying the budget to the promotions that are genuinely passing leads into the company.
Regular Reporting – Our reporting systems provide relevant reports on a daily, weekly or monthly basis.
Regular Reviews – Your dedicated Pay Per Click Account Manager is available to supply regular updates on the performance. For customers with a considerable budget, this can be live and continuous communication, when necessary.
Social Media Management Edinburgh
Digital NRG has a skilled and expert Social Media Management team in Edinburgh. Primarily Facebook orientated, they have a demonstrated track record of acquiring low- cost leads from the social platform. Mixing broadcast marketing to focused demographics to drive traffic to the website and combing this with remarketing to website visitors has delivered qualified prospects for businesses that match, in most cases are better, compared to the cost per lead of other kinds of digital advertising.
We run Facebook campaigns for text/posts, video and image advertising. We produce every one of the “creatives” and manage the method from start to finish.
Combined with the standard measurements, including post engagement, we monitor and can report on the number of leads generated through lead form completion. Providing clear evidence of the cost of every acquisition.
Reputation Management Edinburgh
As stated before, customer reviews are critical to the customer buying process as well as your business’s rate of conversion. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system that assists companies to easily capture customer reviews and place them on your website and digital advertising.
Capturing customer reviews – if you are a service-based business or “bricks and mortar” retail premises, acquiring customer testimonials could not be simpler. We supply you with a mobile tablet, loaded with the Ekomi app that allows customers to leave a review in a few seconds. Simply hand the tablet to the customer, they choose their star rating from 1 to 5 and leave a comment. As you decide who is given the tablet to leave a review, you have full control of the customers that can leave a review, safeguarding you from unfounded or one-sided reviews from individuals who may possibly never have been a client.
Contrary to all other recognised review platforms, the Digital NRG system is an invite-only software this means you have either passed the customer the tablet to leave a review or else you have e-mailed them. Safeguarding you from phoney “bad reviews”.
A summary of your reviews score and most recent reviews can be included in your website to support your other online marketing. However you get traffic to your website, the reviews will endorse your business and increase your rate of conversion.
When recognised by Google, the star rating will appear within the search results on Google making your website differentiate yourself from your competitors.
Digital Marketing Edinburgh
A knowledgeable Search Engine Optimisation team with a proven track record and headed up by one of the UK’s most well-known specialists in search engine optimisation for a business website. A Google Premier Partner with a long history of delivering high-quality Google advertising campaigns that generate a great return on investment. Social Media and Facebook advertising and marketing which provides wonderful brand awareness and targeted (lower- cost) potential customers and lastly a tightly controlled customer review platform to easily capture those highly prized customer reviews – for this reason, we consider ourselves the best digital marketing agency in Edinburgh.