How to Find the Best Digital Marketing Service in Exeter – Explained by Digital NRG
In order to find the best internet marketing agency in Exeter, first, we have to comprehend “what is internet marketing”,”will digital marketing benefit your company” and answer the question “just how do I get more sales opportunities for my business?”- which should be the aim of any advertising.
What is an Online Marketing Agency?
The dictionary definition of Internet marketing is the marketing of products or services using digital technology, mainly on the internet, but additionally including mobile handsets, display advertising, and any other digital medium. So easy to sum up in a single sentence, nevertheless it can be a complicated strategy to get right and to make sure that all of your internet marketing is working together, not as silo activities. That’s where the expertise and experience of the most effective online marketing agencies can be hugely advantageous.
Traditional advertising, newspapers and paper directories, for example, The Yellow Pages, are increasingly less effective for companies. Although a short while ago people would go to some type of computer to look for a product or service, these days individuals are connected to the internet right through the day, every day and “live on the web”. Looking for information, a product or service is as simple and easy as searching on a laptop or computer at work or picking up their mobile phone or tablet. Online marketing is targeted on having your information, products and services in front of people when they’re looking online. The most effective digital agencies comprehend the buying process of your products and services and ensure your information is prominent to the possible client at the appropriate time. In the digital marketing world, the various phases of the buying process i. e. research, consideration and purchase are called” micro-moments” and the very best internet marketing agency will present the relevant information, service or product at the targeted time in the buying process.
While some digital marketing companies will also create and manage traditional advertising and marketing or business marketing, such as magazine advertising, expert online marketing companies will give full attention to online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Whether or not your company is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a speedy, frequently instant, and dependable way to get potential customers to your business and driving up revenue. The very best internet marketing companies will handle all of the digital advertising influenced by return on investment (ROI) ensuring the sales opportunities generated are at a price that makes business sense and raises profit levels. Online marketing will benefit your business and answers the question “how do you acquire more potential customers for my business”?
Digital marketing, occasionally referred to as website marketing, is usually broken down into several essential features and services:
Search engine optimisation, most frequently abbreviated to” SEO”, is the method of getting your website positioned on the major search engines when people generate a search tightly related to your company, services or products.
Whether or not your website is e-Commerce or offering services it will drive qualified prospects and sales into your company if it is found for the key phrases people use (often referred to as” keywords”) to look for them in Google.
SEO requires experience and knowledge of how Google reads your website. What messages and details you would like Google to read for any web page or website and understanding where to position that information so search engines like google will find it. A fantastic SEO company will have a proven reputation for ranking websites high in the search results.
SEO works best when the proven strategies to obtaining search positions are applied together with most recent trends that are getting visitors or traffic. A good example of this is the “near me” phenomenon, which has seen a 150 percent growth during the last calendar year,wherebyy mobile phone consumers are adding “near me” to their search query i. e. “SEO Company near me”. These customers have the desire to buy and buy from a nearby products or services provider.
Although Search Engine Optimisation could be a stand-alone solution, it is most effective when coupled with PPC, social media and reputation marketing. SEO is also the cornerstone of powerful Pay Per Click, social media and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you place advertising campaigns near the top of the search results for certain keyword phrases. These keywords can be the words people use when in the “research” phase of buying or targeted at the “buying key terms” when customers want to buy.
While your ad, depending on your budget, can be shown everytime a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results web page which means you only pay when you are getting a click from a potential customer hence the name for this type of advertising of Pay Per Click (often abbreviated to PPC).
Just how much you pay for each click depends on a few components. The “cost per click” (abbreviated to CPC) is determined by the quality and relevance of the advertising to the keyword being used along with the relevancy of the webpage on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay for each lead into your business.
In the UK, Google has the vast majority of search traffic and the majority of your budget should be placed there, nonetheless, you’ll not want to miss the smaller, yet still substantial prospect of customers from search engines like Microsoft’s Bing system, and a small part of the spending budget ought to be assigned to other search engines. Also, the most effective PPC management companies will also discuss dispersing your PPC budget over several campaigns directed at various parts of the customer journey. A small part of the budget ought to be used on the research stage of the buying process when people are using broad search words to find information, a small part of the budget when individuals are trying to find yours, the competition or market leaders business name. The majority of the budget when potential prospects are applying search phrases related to making a purchase and finally, a small part of the budget to remarket (show your marketing and advertising to people who have demonstrated an interest in your goods and services by going to your website) to capture and improve conversions from the shoppers previously marketed too.
The ideal PPC Agency will certainly be a Google Premier Partner. A Google Premier Partner status shows that the business has an established track record in delivering high-quality promotions, which generate good competitive/ low CPC’s and produce substantial and beneficial ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly respond and develop on alterations in the PPC promotions of your competition.
As opposed to search engine optimisation, that can take some time to be totally beneficial, Pay Per Click is immediate in the fact that as soon as your advertisements are live they can be generating leads for the business.
PPC is highly effective when carried out in harmony with Search Engine Optimisation. A well-optimised website will increase the quality score of your Google advertising campaigns creating a reduced “cost-per-click” meaning you receive more potential customers for the budget.
Social Media Marketing
Social Media platforms including Facebook and Twitter have become reliable places for any business to bring in prospects. Facebook has in excess of 38 MILLION active and regular users in the United Kingdom and the number is predicted to rise to a number exceeding 42 MILLION by 2020. No matter if your company sells to consumers or other companies, your potential customers are on Facebook and using it often.
Facebook is fantastic at raising awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and putting your specific products and solutions in front of prospective customers for the “buying” stage. With such a large audience and the versatility to focus on clients throughout the buying process, Facebook may be a great avenue to create qualified prospects and sales and to generate a good return on investment.
A good online marketing agency will have a proven track record in supplying very successful Facebook advertising campaigns. The very best internet marketing businesses can demonstrate the conversion rate and cost per lead of your social media marketing.
Again, social media marketing and especially Facebook marketing may be accomplished as a stand-alone activity but it really works so much better when combined with Search Engine Optimisation and/ or Pay Per Click. When a potential consumer visits your website their computer is marked as having visited. This then enables you to target the user of that computer, who has shown an interest in your products or services.
Reputation Management – Getting Reviews
When it comes to making a purchase, a possible client will search the world wide web to locate comments and reviews from previous customers. Your online sales and marketing can live or die by the reviews for your business, services or products. Ensuring that positive reviews are super easy to find and that any negative feedback is handled well, generally is a huge benefit to your conversion rate.
Online marketing businesses refer to this as “reputation management” or “online reputation management” nevertheless, actually, it is creating systems to generate reviews and customer feedback ensuring good customer satisfaction is captured and readily available for potential clients.
Many businesses have concerns with making it possible for the general public the opportunity to freely supply comments. You cannot please all of the people all of the time, and companies worry that a poor review will have a damaging influence on their business. First Of All, if somebody is resolute to leave a negative review for your company they will find a platform to do so and there are 1000’s of platforms to select from. It is better to have control of exactly where clients are encouraged to leave a review. Next, an undesirable or bad review, if handled properly, can be quite a positive for your business. Engaging with a poor review shows that you care about feedback and subsequently, you care about your customers. A Single properly managed poor review can be as beneficial to your company as 10 good reviews.
A good online marketing company will use one of the handful of recognised review platform and supply the various tools and means of enabling you to capture, control and respond to customer testimonials.
SEO Company Exeter
Digital NRG is the foremost SEO company in Exeter. Our SEO agency and the team of Search Engine Optimisation professionals are situated in Bristol. We have a local SEO Account manager based in Deven. We manage the Google Search Engine Optimisation for more than 100 companies which include SME businesses, National companies and International Organisations. Every SEO client, be it our modest glazing business based in Bristol or our many national household appliance manufacturers right through to our international waste management and recycling company situated in Dubai – each and every gets the services of local SEO, national or worldwide rankings relevant to their business. Our Search Engine Optimisation Director, Martyn Lenthall, is regarded as one the best specialists in the UK on Search Engine Optimisation, is a published author on the subject of Search Engine Optimisation for business websites and is also a sought-after public speaker. Martyn heads up the Bristol-based Search Engine Optimisation team.
Our website SEO services incorporate:
Keyword research – Your dedicated SEO Consultant will research and evaluate the search terms (keywords ) that prospective customers will make use of that are strongly related your business. These will include the generic terms found in the “research” phase of the customer journey and focus heavily on the key phrases and keywords which are used by potential clients at the “buying” stage.
Competitor analysis – Once your designated SEO specialist has determined the keyword phrases to drive prospects to your website we evaluate your online competitors. Comprehending who your competitors on the internet are, and how to overcome them in the search engine results, is very important to increase website visitors, increasing the share of the market and leads to your company.
SEO audit- The next task is to accomplish a full SEO examination of your website in regards to the key messages it is representing to Google and compare and contrast the present website along with your competitors’ website to develop a strategy and plan to take forward to get to the top of Search Engines.
On Website SEO- From your Search Engine Optimisation audit plan your SEO Manager will create and publish the Search Engine Optimisation marketing that should produce the higher rankings. Included in this marketing will be content for your website (Search engines love fresh and relevant written content), videos (Google owns YouTube and hyperlinks from the site have higher significance. You will also reap the benefits of ranking in the video specific search results) and we will amend and enhance the existing website content to the format that Google rewards.
Off Website SEO- You can find Hundreds of high-authority websites that Google trust and like. Adding your company to those websites boosts the authority of your website. Included in our SEO services is adding your business details to those websites, obtaining backlinks from these trusted websites and further confirming to Google the key messages (and location) of the goods and services you offer.
Monthly Reporting – Some Search Engine Optimisation agencies might try and sell Search Engine Optimisation as a “black art” or “magic”. In fact, it is a combination of ongoing activities that, experience shows, increase the way a website is considered by Bing And Google and the benefit in search rankings enjoyed from that enhancement. Every one of our SEO customers receives a customised report detailing the work carried out on their website and also the current search rankings. This report is sent each month.
Regular Contact – Your company, your competitors’ company and the Google landscape changes regularly. It is essential that your specialist SEO Manager and your business stay in frequent contact. Depending on your needs this can be a face-to-face meeting or a telephone update. During this update, we will discuss the changes in the market and how these changes may be utilised as an opportunity for your business.
As a great SEO company in Exeter, we can easily demonstrate a proven track record of ranking websites high in the search results, the leads generated as well as the return on your investment attained. We offer a fully “done for you” service where you can have as much input and involvement as you like or leave it all to us.
Pay Per Click Agency Exeter
Digital NRG is the leading PPC agency in Exeter. We’ve been rewarded for the quality of results we have achieved for our clients by Google and therefore are a registered and official “Google Premier Partner”. We’ve created the Google marketing and advertising and perform PPC management services for over 500 businesses in the UK and around the world.
We are able to carry out every aspect of Google advertising (PPC, Google Display, Google Shopping, Google Re-Marketing) to make sure a well-balanced and efficient lead creating machine. Our Google Premier Partner status highlights that we have attained, and maintain, for our customers the high-quality score that is so important to lessen the CPC’s and yield leads at a great “Return On Investment”.
Also, as a Premier Partner, we have access to the most current tools and advice provided by Google and often have the opportunity to use these tools for our customers prior to being unveiled to the rest of the world.
Digital NRG is also official Microsft Bing Ad Search Partners.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – delivering an outstanding return on your investment.
Our Pay Per Click management services contain:
PPC Audit- if you are running, or have recently run, Google advertising and marketing we can easily review the PPC campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the parts of the campaign which are wasting spending budget.
Competitor and Market Analysis – Understanding how the competitors utilise Google marketing and advertising and also the competitive metrics for your marketplace or sector will disclose where success can be achieved and the pitfalls to avoid.
PPC Marketing Creation – Utilising the audit and competitor analysis (and our vast working experience) we’ll create a marketing campaign, or group of campaigns, built to match the specific needs and objectives of the company. High-quality score, highly relevant campaigns developed to generate leads to your business.
PPC Management Services – The reason we consider ourselves the most effective PPC agency in Exeter is due to highly-effective Pay Per Click management we apply to all client campaigns. Creating and setting live a great marketing campaign is only a little part of how to achieve effective results through Pay Per Click. Ongoing and live management of the campaigns is key to attaining leads at the appropriate cost. We use the most effective Pay Per Click management software to evaluate the changes in the market, how your competition has reacted and if there are opportunities that your particular campaigns can take advantage of. This evaluation is conducted each and every 30- minutes.
Conversion Tracking – You will want to be reassured that every penny spent on Google advertising is performing. As opposed to most PPC management businesses that merely count the number of site visitors to your website, we go a great deal further. We keep track of every telephone call or email lead to your business. Then we use this information to comprehend, not merely the search keywords and adverts which get people to your website, but the effective campaigns which are driving genuine leads to your company. Ongoing good results, of increased leads for a better ROI, comes from applying budget to the campaigns that are genuinely passing potential customers into the company.
Regular Reporting – Our reporting systems provide relevant reports on a daily, weekly or monthly schedule.
Regular Reviews – Your dedicated PPC Account Manager is available to provide regular updates on the performance. For customers with a substantial budget, this can be live and constant communication, if needed.
Social Media Management Exeter
Digital NRG has a skilled and specialist Social Media Management team in Bristol, with a local SEO Account Manager near Exter. Primarily Facebook orientated, they have a demonstrated track record of obtaining low-cost leads from the social platform. Combining broadcast marketing to targeted demographics to drive traffic to the website and combing this with re-marketing to website visitors has delivered leads for companies that match, and in most cases are better, than the cost per lead of other forms of digital advertising.
We run Facebook campaigns for text/ posts, video and image advertising. We produce all the “creatives” and manage this process from beginning to end.
Combined with the common measurements, for example, post engagement, we track and can report on the number of leads produced through lead form completion. Offering clear proof of the cost of each acquisition.
Reputation Management Exeter
As pointed out above, customer reviews are essential to the customer buying process as well as your company’s conversion rate. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system that assists companies to easily capture customer reviews and place them on your website and digital marketing and advertising.
Capturing customer reviews – if you are a service-based business or “bricks and mortar” retail premises, capturing customer reviews couldn’t be easier. We supply you with a mobile tablet, loaded with the Ekomi app which allows customers to leave a review in a few moments. Simply hand the tablet to the customer, they select their star rating from 1 to 5 and leave a remark. As you decide who’s given the tablet to leave a review, you have complete control of the customers that may leave a review, guarding you against unjust or one-sided reviews from people who may never have been a client.
As opposed to other recognised review platforms, the Digital NRG system is an invite-only system this means you have either handed the customer the tablet to leave a review or you have emailed them. Safeguarding you against phoney” bad reviews”.
A summary of your reviews score and most recent reviews can be included on your website to compliment your other digital marketing. However you get traffic to your website, the reviews will endorse your business and increase your conversion rate.
When recognised by Google, the star rating will appear within the search engine results on Google making your site differentiate themselves from your competition.
When you have 150 reviews (and it really doesn’t take that long) the review star rating can be included in your PPC campaign adverts, which has been shown to increase the click-through rate (CTR) from Paid Advertising marketing and advertising by 17 Percent
Digital Marketing Exeter
A highly skilled SEO team with a proven track record and headed up by one of the UK’s most notable experts in search engine optimisation for a company website. A Google Premier Partner with a long history of delivering high-quality Google advertising campaigns that generate an amazing return on investment. Social Media and Facebook advertising that generates excellent brand awareness and targeted (low- cost) potential customers and then finally a tightly managed customer review system to simply capture those highly prized customer reviews – this is the reason we consider ourselves the best digital marketing agency in Exeter.