How to Find the Best Online Marketing Service in Gloucester
To find the best internet marketing agency in Gloucester, first, we must fully understand “what is internet marketing”,” will internet marketing benefit your company” and answer the question “how can I get additional potential customers for my company?” – which should be the reason for any marketing and advertising.
Just what is an Online Marketing Agency?
The dictionary definition of digital marketing is the marketing of products or services making use of digital technology, mainly over the internet, but additionally including mobile phone devices, display advertising, and any other digital medium. So simple to sum up in a single sentence, yet it can be a complicated process to get right and in order that all of your digital marketing is working together, not as silo activities. That’s where the experience and expertise of the very best internet marketing services can be hugely valuable.
Conventional marketing and advertising, newspapers and paper directories, which includes The Yellow Pages, are increasingly less effective for businesses. While a short while ago people would go to some type of computer to look for services or products, nowadays individuals are connected to the internet all day, every single day and “live online”. Trying to find information, services or products can be as simple and easy as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, product or service in front of people when they are looking on the internet. The most effective digital agencies grasp the buying process of your services and products and ensure your information is prominent to the potential consumer at the appropriate time. In the online marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the most effective online marketing agency will present the appropriate information and facts, services or products at the specific time in the buying process.
While some online marketing companies may also produce and manage traditional advertising or business marketing, for example, paper advertising, expert internet marketing agencies will give full attention to online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Whether or not your business is business-to-business (B2B) or business-to-consumer (B2C), online marketing generally is a swift, generally instant, and reliable way of getting potential customers to your company and driving up revenue. The most beneficial digital marketing companies will manage all the digital marketing and advertising based on return on investment (ROI) ensuring the leads earned are at a price which makes business sense and improves profit levels. Digital marketing will benefit your company and answers the question “how do you acquire more prospects for my business?”
Digital marketing, is sometimes referred to as website marketing, can be broken down into numerous important services and features:
Search engine optimisation, most frequently abbreviated to “SEO”, is the process of getting your website positioned on search engines like Google whenever people generate a search strongly related to your business, service or product.
Regardless of whether your site is e-Commerce or selling professional services, it will generate leads and sales into your business if it’s found for the search terms people use (also known as” keywords”) to find them in Google.
Search engine optimisation requires experience and comprehension of how Google reads your website. What messages and information you want Google to read for a web page or website and knowing where to position that information so search engines like google will find it. A good SEO company will have a proven track record of ranking websites high in the search results.
SEO works best when the tested strategies of getting search positions are applied in partnership with most up-to-date trends which are getting visitors. An example of this is the “near me” phenomenon, which has seen a 150 % growth within the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers have the desire to buy and buy from a nearby goods and services provider.
Whilst SEO can be a stand-alone solution, it is most effective when combined with paid advertising, social media marketing and reputation marketing. SEO is also the cornerstone of successful Pay Per Click, social media marketing and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “internet marketing” is where you place advertisements towards the top of the search results for exact key phrases. These keyphrases can be the terms individuals use when in the “research” phase of making a purchase or directed at the “buying keywords and phrases” when potential customers want to buy.
Though your advert, determined by your financial budget, can be shown each time a search is made, you only pay when an internet user selects your advertisement and is taken to your website or calls you direct from the search engine results web page which means you only pay when you are getting a click from a possible client hence the name for this kind of advertising and marketing of Pay Per Click.
How much you have to pay for each click will depend on a few factors. The “cost per click” (abbreviated to CPC) depends upon the quality and relevance of the advert to the keyword phrase being used along with the relevancy of the webpage on your website that the potential customer land on. These factors contribute to your overall “quality score”. The greater your quality score, the less you pay per click and less you pay for each lead into your company.
In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, nonetheless, you won’t want to skip the lesser, but still considerable potential for customers from search engines like Microsoft’s Bing platform, and a small part of the spending budget should be assigned to other search engines. Also, the most effective PPC management companies will also discuss dispersing your PPC budget over several campaigns directed at various parts of the customer journey. A small part of the spending budget should be invested in the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when individuals are trying to find yours, the competitors or market leaders company name. Almost all of the budget when potential prospects are using keyword phrases directly related to making a purchase and lastly, a small part of the budget to remarket (show your advertising and marketing to people who have demonstrated an interest in your products or services by looking at your website) to capture and improve conversions from the customers previously marketed to.
The ideal PPC Agency will be a Google Premier Partner. A Google Premier Partner status suggests that this company has a proven track record in delivering high-quality marketing promotions, which generate very good competitive/ low CPC’s and produce high and positive ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly respond and develop on changes in the Pay Per Click campaigns of your competitors.
As opposed to search engine optimisation, that can take some time to be totally beneficial, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.
PPC is very effective when carried out in harmony with Search Engine Optimisation. A well-optimised website will enhance the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you receive more qualified prospects for the budget.
Social Media Marketing
Social Media platforms, for instance, Twitter and Facebook have become reliable places for any business to seduce leads. Facebook has more than 38 MILLION active and frequent users in the United Kingdom and the number is expected to rise to in excess of 42 MILLION by 2020. No matter if your company sells to individuals or other companies, your potential customers are on Facebook and using it often.
Facebook is excellent at raising awareness throughout the customers “research” stage, reminding them of your services or products through the “consideration” stage and putting your specific products and solutions in front of potential customers in the “buying” stage. With such a sizable audience and also the flexibility to focus on clients through the entire buying process, Facebook may be a good path to create qualified prospects and sales and to generate a wonderful return on your investment.
A good internet marketing agency will have a proven track record in delivering very successful Facebook advertising campaigns. The very best internet marketing agencies will be able to demonstrate the conversion rate and price per lead of your social media advertising.
Again, social media marketing and especially Facebook marketing may be accomplished as a stand-alone action but it really performs a great deal better when combined with Search Engine Optimisation and/or Pay Per Click. Whenever a potential consumer visits your website their computer is marked as having visited. This then enables you to target the user of that computer, who has demonstrated a desire for your products or services.
When considering making a purchase, a possible customer will search the web to locate comments and reviews from previous customers. Your online sales and marketing can live or die because of the reviews for your business, services or products. Ensuring that reviews that are positive are easy to locate and that any adverse feedback is managed well, generally is a substantial benefit to your conversion rate.
Internet marketing businesses call this “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer comments ensuing favourable client satisfaction is captured and readily accessible for potential clients.
Many companies are concerned with making it possible for people the opportunity to openly provide comments. You cannot please all of the people all of the time, and companies worry that a poor review will have a damaging impact on their business. First of all, if somebody is determined to leave a bad review for your business they will discover a platform to do so and there are thousands of platforms to select from. It is advisable to have control of exactly where clients are encouraged to leave a review. Next, a negative or bad review, if managed very well, is usually a positive for the company. Engaging with a negative review illustrates that you care about feedback and consequently, you care about your customers. A single well managed poor review can be as good for your business as 10 good reviews.
A great internet marketing company will use one of the handful of recognised review platform and supply the tools and means of allowing you to capture, control and reply to reviews.
SEO Company Gloucester
Digital NRG is the best SEO company in Gloucester. Our SEO agency and team of Search Engine Optimisation specialists are situated in Bristol, working closely with our local Account manager in Gloucester. We manage the Google search engine optimisation for over 100 companies which include SME businesses, National companies and International organisations. Every single SEO client, whether it is our tiny glazing company based in Gloucester or our numerous national household kitchen appliance manufacturers right through to our worldwide waste management and recycling company situated in Dubai – each and every customer gets the service of local SEO, national or worldwide rankings relevant to their business enterprise. Our search engine optimisation Director, Martyn Lenthall, is regarded as one the leading specialists in the UK on Search Engine Optimisation, is a published author on the subject of SEO for business websites and is also a sought-after public speaker. Martyn heads up the Bristol-based SEO team.
Our website SEO services contain:
Keyword research – Your dedicated SEO Consultant will research and evaluate the search terms (keywords) that potential customers will make use of that are strongly related your business. These will include the generic terms found in the “research” phase of the customer journey and focus heavily on the phrases and keywords which are utilised by potential clients at the “buying” stage.
Competitor analysis – As soon as your allocated SEO specialist has identified the words and phrases to drive clients to your website we analyse your online competitors. Comprehending who the competitors online are, and how to beat them in the search results, is important to increase website visitors, increasing market share and leads to your business.
SEO audit – The next step is to accomplish a full SEO review of your website in regard to the key messages it’s representing to Google and compare the present site as well as your competitors’ website to create an approach and plan to take forward to get to the top of Google And Bing.
On Website SEO – From the SEO audit plan your Search Engine Optimisation Manager will create and publish the SEO marketing which will generate the higher rankings. Included in this marketing will be written content for the website (Google loves fresh and relevant written content), videos (Google is the owner of YouTube and links from the site have higher relevance. You will also benefit from ranking in the video specific search results) and we will amend and improve the current website content to the format that Google rewards.
Off Website SEO – There are hundreds of high-authority websites that search engines have confidence in and like. Adding your company to these websites raises the authority of your website. Included in our SEO services is adding your company details to those websites, getting backlinks from all of these trustworthy internet sites and further verifying to Google the key messages (and location) of the services or products you offer.
Monthly Reporting – Some SEO companies may possibly make an attempt to sell SEO as a “black art” or “magic”. Actually, it’s a combination of continuous actions that, experience shows, increase how a website is considered by Google and the benefit in search rankings enjoyed from that enhancement. Every one of our SEO clients receives a custom report outlining the work completed on their website and the latest search rankings. This report is sent each month.
Regular Contact – Your company, your competitors’ company along with the Google landscape changes frequently. It is essential that your dedicated Search Engine Optimisation Manager and your business stay in frequent contact. Dependant upon your needs this can be a face-to-face meeting or simply a telephone update. During this update, we’ll discuss the changes in the market and exactly how these changes may be put to use as an opportunity for your business.
As a great SEO company we can easily show a proven track record of ranking websites high in the search results, the potential customers generated and the return on investment achieved. We offer an absolutely “done for you” service where you can have as much input and involvement as you wish or leave it all to us.
PPC Agency Gloucester
Digital NRG is the leading Pay Per Click Agency in Gloucester. We’ve been rewarded for the quality of results we have achieved for our clients by Google and are a certified and official “Google Premier Partner”. We’ve created the Google advertising and conduct PPC management services for over 500 businesses in the UK and throughout the world, including Gloucester.
We are able to implement all aspects of Google advertising (Pay Per Click, Google Display, Google Shopping, Google Re-marketing) to make sure a balanced and efficient lead generating machine. Our Google Premier Partner status illustrates that we have obtained, and maintain, for our clients the high-quality score that’s so important to lower the CPC’s and acquire leads at a great return on investment.
Also, being a Premier Partner, we have access to the most up-to-date resources and guidance available from Google and often get the chance to make use of these power tools for our clients before they are released to the rest of the world.
Digital NRG is also official Microsft Bing Ad Search Partners.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – providing a fantastic return on investment.
Our Pay Per Click management services include:
PPC Audit – if you are running, or have recently run, Google advertising and marketing we are able to review the Pay Per Click campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the aspects of the advertising campaign which are wasting budget.
Competitor and Market Analysis – Focusing on how your competition use Google marketing and advertising and also the competitive metrics for your market or sector will reveal exactly where success can be achieved and the pitfalls to avoid.
PPC Marketing Creation – Making use of the audit and competitor analysis (and our substantial working experience) we will create a campaign, or series of campaigns, designed to match the specific requirements and goals of the company. High-quality score, highly relevant campaigns designed to generate leads to your company.
PPC Management Services – The reason we consider ourselves the very best PPC agency in Gloucester is due to remarkably-effective pay per click management we apply to all client campaigns. Producing and setting live a fantastic marketing campaign is only a little part of how you can achieve successful results via pay per click. Continuous and live management of the promotions is the vital thing to gaining leads at the appropriate price. We use the most effective PPC management software to evaluate modifications in the market, the way your competition has responded and if there are opportunities that your particular campaigns can manipulate. This analysis is conducted every 30- minutes.
Conversion Tracking – You will want to be reassured that every penny allocated to Google advertising is performing. As opposed to most pay per click management companies that simply count the number of site visitors to your website, we go significantly further. We track every telephone call or email lead to your company. Then we use this information to understand not just the search terms and advertising campaigns which get people to your website but the effective campaigns that are generating real leads to your company. Continuous good results, of increased leads for a better return on investment, emanates from implementing the budget to the promotions that are genuinely passing leads into the business.
Regular Reporting – Our reporting systems can provide relevant reports on a daily, weekly or monthly schedule.
Regular Reviews – Your dedicated Pay Per Click Account Manager is available to offer regular updates around the performance. For customers with a substantial budget, this can be live and constant communication, as appropriate.
Social Media Management Gloucester
Digital NRG has an experienced and specialist Social Media Management team in Gloucester. Primarily Facebook focused, they have a verified track record of getting low-cost leads from the social platform. Incorporating broadcast advertising and marketing to targeted demographics to drive traffic to the website and combing this with remarketing to website visitors has delivered qualified prospects for businesses that match, in most cases are better than the cost per lead of other types of digital marketing and advertising.
We run Facebook campaigns for text/ posts, video and image advertising. We develop every one of the “creatives” and manage this process from beginning to end.
Combined with the common measurements, for example, post engagement, we track and can report on the number of leads generated through lead form completion. Supplying clear evidence of the cost of every acquisition.
Reputation Management Gloucester
As pointed out above, customer reviews are essential to the customer buying process and your business’s rate of conversion. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system that assists companies to easily capture customer reviews and place them in your website and digital marketing and advertising.
Capturing customer reviews – if you are a service-based company or ” bricks and mortar” retail premises, acquiring customer reviews couldn’t be simpler. We provide you with a mobile tablet, loaded with the Ekomi app that permits customers to leave a review in a few seconds. Merely hand the tablet to the customer, they choose their star rating from 1 to 5 and leave a remark. As you decide who is given the tablet to leave a review, you’re in 100 % control of the customers that can leave a review, protecting you from unfair or one-sided reviews from individuals who may never have been a customer.
Unlike all other recognised review platforms, the Digital NRG system is an invitation-only platform meaning you have either passed the customer the tablet to leave a review or you have emailed them. Protecting you from artificial “bad reviews”.
A summary of your reviews score and latest reviews can be included on your website to support your other online marketing. However you get visitors to your website, the reviews will endorse your business and increase your conversion rate.
Once recognised by Google, the star rating will appear within the search results on Google making your website differentiate you from the competition.
When you have 150 reviews (and it really doesn’t take that long) the review star rating can be added to your pay per click campaign adverts, which has been shown to raise the click-through rate (CTR) from Pay Per Click advertising and marketing by 17 Percent.
Digital Marketing Gloucester
A seasoned SEO team with a proven track record and headed up by one of the United Kingdom’s most notable experts in search engine optimisation for a business website. A Google Premier Partner with a long history of delivering high-quality Google advertising campaigns that generate a great return on investment. Social Media and Facebook advertising that delivers excellent brand awareness and targeted (very low- cost) qualified prospects and finally a tightly managed customer review platform to easily capture those highly prized customer reviews – this is the reason we consider ourselves the best digital marketing agency in Gloucester.