How to Find the Best Online Marketing Agency in Glasgow
To find the most effective internet marketing agency in Glasgow, first, we must fully understand “what exactly is online marketing”, “will internet marketing reap some benefits your business” and answer the question “how do I get more leads for my company?”- which should be the goal of any advertising and marketing.
What is an Online Marketing Agency?
The dictionary definition of Digital marketing is the marketing of services or products making use of digital technology, mainly on the internet, but also including mobile phone devices, display advertising, and any other digital channel. So simple to sum up in a single sentence, however it can be an intricate strategy to get right and to make sure that your entire digital marketing is working together, not as silo activities. This is where the experience and expertise of the very best digital marketing agencies can be hugely valuable.
Conventional advertising, newspapers and paper directories, for example, Yellow Pages, are progressively less effective for businesses. While a short while ago men and women would go to a computer to search for a product or service, these days everyone is connected to the internet throughout the day, every day and “live on the web”. Trying to find information, services or products is as easy and fast as searching on a laptop or computer at the office or picking up their mobile phone or tablet. Online marketing focuses on having your information, goods and services in front of people when they are searching on the web. The top digital services understand the buying process of your products and services and ensure that your information and facts are prominent to the possible client at the appropriate time. In the digital marketing world, the various phases of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best internet marketing agency will show the appropriate information and facts, products or services at the precise time in the buying process.
While some digital marketing agencies may even produce and manage conventional marketing or business marketing, such as magazine advertising, professional online marketing agencies will focus on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Whether or not your business is business-to-business (B2B) or business-to-consumer (B2C), online marketing generally is a quick, normally instant, and trustworthy way of getting qualified prospects to your business and driving up revenue. The top online marketing businesses will control all the digital advertising based on return on investment (ROI) making sure the prospects generated are at a price which makes business sense and raises profit levels. Digital marketing will benefit your company and answers the question “how do you acquire more leads for my business enterprise”?
Internet marketing, sometimes referred to as website marketing, can be broken down into a number of critical services and features:
Search engine optimisation, most commonly abbreviated to “SEO”, is the method of getting your website seen on the major search engines when people generate a search highly relevant to your company, services or products.
Regardless if your site is e-Commerce or selling professional services it will drive leads and sales into the company if it’s found for the keyphrases individuals use (known as” keywords”) to find them in Google.
Search Engine Optimisation needs experience and understanding of how Google reads your website. What messages and details you want Google to read for any web page or website and knowing where to place that information so search engines like google can discover it. A fantastic SEO company will have a proven history of ranking websites high in the search results.
SEO is most effective when the established strategies of getting rankings are applied in partnership with most current trends that are getting visitors. An example of this is the “near me” sensation, which has seen a 150 % growth in the last twelve months, where mobile phone users are adding “near me” to their search query i.e. ” SEO Company near me”. These shoppers have the desire to buy, and buy from a local service or product supplier.
Whilst SEO could be a stand-alone service, it is most effective when combined with Pay Per Click Marketing, social media marketing and reputation marketing. SEO is also the cornerstone of successful PPC, social media marketing and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as” Google Advertising” or “internet marketing” is where you place advertising campaigns at the top of the search results for precise search phrases. These keywords can be the words people use while in the “research” stage of making a purchase or targeted at the “buying key terms” when potential clients would like to buy.
Although your advertising, depending on your budget, can be shown every time a search is made, you pay only when an internet user selects your advertising and is taken to your website or calls you direct from the search results page which means you only pay when you’re getting a click from a potential client hence the name for this form of advertising of Pay Per Click (often abbreviated to PPC ).
Just how much you have to pay for each click depends upon a number of variables. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advertisement to the keyword being used as well as the relevancy of the page on your website that the potential consumer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay for each lead into your company.
In the UK, Google has the vast majority of search traffic and the majority of your budget should be placed there, nonetheless, you will not wish to overlook the lesser, but still considerable prospect of customers from search engines like Microsoft’s Bing system, and a small part of the budget should be assigned to other search engines. Also, the most effective PPC management companies will also discuss spreading your PPC budget over a number of campaigns directed at different parts of the customer journey. A small part of the budget needs to be allocated to the research stage of the buying process when people are using broad keywords to locate information and facts, a small part of the budget whenever people are searching for yours, your competition or market leaders business name. The majority of the budget when potential customers are applying keyword phrases directly related to making a purchase and lastly, a small part of the budget to remarket (show your advertising to people who have shown an interest in your goods and services by visiting your website) to capture and boost conversion rate from the clients previously marketed to.
The best PPC Agency has to be a Google Premier Partner. A Google Premier Partner status suggests that this company has an established track record in delivering high-quality campaigns, which produce very good competitive/low CPC’s and deliver higher and beneficial ROI’s. The very best PPC agency will have a robust Pay Per Click management process in place to quickly react and develop changes in the Pay Per Click campaigns of your competitors.
Unlike Search Engine Optimisation, that can take some time to be absolutely effective, Pay Per Click is instantaneous in the fact that as soon as your campaigns are live they will be generating leads for the business.
PPC is extremely successful when carried out in unison with SEO. A well-optimised website will enhance the quality score of your Google advertising campaigns creating a very low “cost per click” meaning you get more qualified prospects for the budget.
Social Media Marketing
Social Media platforms such as Facebook and Twitter are now genuine places for any business to get qualified prospects. Facebook has more than 38 MILLION proactive and frequent users in the UK and the number is predicted to go up to a number exceeding 42 MILLION by 2020. No matter if your business sells to individuals or other companies, your potential customers are on Facebook and using it often.
Facebook is excellent at boosting awareness through the customers “research” stage, reminding them of your services or products throughout the “consideration” stage and placing your specific products in front of prospective customers in the “buying” stage. With such a large target audience and also the versatility to target customers through the entire buying process, Facebook may be a good path to create leads and sales and to generate a great return on your investment.
A good online marketing agency will have a proven track record in providing highly effective Facebook advertising campaigns. The very best digital marketing companies will be able to show the conversion rate and cost per lead of your social media advertising.
Again, social media and especially Facebook marketing can be carried out as a stand-alone action but it really performs so much better when put together with SEO and/or Pay Per Click Marketing. Whenever a potential consumer visits your site their computer is marked as having visited. This then allows you to target the user of that computer, that has shown a desire for your products or services.
When considering making a purchase, a potential customer will trawl the world wide web to find comments and reviews from previous customers. Your online sales and marketing can live or die by the reviews for your business, goods and services. Ensuring that positive reviews are easy to find and that any unfavourable feedback is handled well, generally is a huge benefit to your conversion rate.
Internet marketing businesses call this “reputation management” or “online reputation management” even so, in reality, it is creating systems to generate reviews and customer comments ensuing favourable client satisfaction is captured and easy to find for potential customers.
Many organisations have concerns with making it possible for the general public the opportunity to openly supply comments. You cannot please all of the people all of the time, and companies worry that a poor review will have a damaging effect on their company. First of all, if someone is resolute to leave a poor review for your business they will discover a platform to do this and there are 1000’s of platforms available. It is better to have control of where clients are encouraged to leave a review. Secondly, a negative or bad review, if handled effectively, can be a positive for the business. Engaging with a negative review shows that you care about feedback and subsequently, you care about your customers. One properly handled negative review is often as good for your business as ten good reviews.
A very good online marketing business will use one of the handful of recognised review platform and offer the various tools and means of enabling you to capture, control and react to reviews.
SEO Company Glasgow
Digital NRG is the foremost SEO company in Glasgow. Although our SEO agency and the team of Search Engine Optimisation industry experts are based in Bristol, we have local Account managers in Glasgow to provide a local service and support. We take care of the Google Search Engine Optimisation for over 100 businesses which include SME businesses, National companies and International organisations. Every single Search Engine Optimisation client, whether it is our modest glazing business based in Bristol or our several national household kitchen appliance brand names right through to our global waste management and recycling company situated in Dubai – each gets the services of local SEO, national or worldwide rankings strongly related their business enterprise. Our SEO Director, Martyn Lenthall, is regarded as one the leading experts in the UK on SEO, is a published author on the subject of Search Engine Optimisation for business websites and is a sought-after public speaker. Martyn heads up the Bristol-based SEO team.
Our website SEO services include:
Keyword research – Your dedicated Search Engine Optimisation Consultant will research and analyse the search terms (keywords ) that prospective customers will make use of which are tightly related to your business. These can include the generic terms used in the “research” phase of the customer journey and concentrate heavily on the phrases and keywords which are used by prospective customers at the “buying” stage.
Competitor analysis – As soon as your allocated SEO expert has identified the words and phrases to drive clients to your website we analyse your online competition. Knowing who the competitors on the internet are, and the way to overcome them in the search results is essential to increase website visitors, increasing market share and leads to your company.
Search Engine Optimisation audit– The next step is to accomplish a complete SEO examination of your website in regard to the key messages it’s portraying to Google and compare the current site as well as your competitors’ website to create an approach and plan to take forward to get to the top of Bing And Google.
On Website SEO – From your SEO audit plan your Search Engine Optimisation Manager will create and publish the SEO marketing that should generate the higher rankings. Included in this marketing is going to be written content for your website (Google loves fresh and relevant content), videos (Google owns YouTube and backlinks from the website have higher significance. You will also benefit from ranking in the video specific search engine results) and we will amend and enhance the existing website content to the format that Google rewards.
Off Website SEO – You can find hundreds of high-authority websites that Search Engines trust and like. Adding your company to those websites raises the authority of your website. Incorporated into our SEO services is adding your company details to those websites, getting backlinks from these trusted websites and further validating to Google the key messages (and location) of the products or services you are offering.
Monthly Reporting – Some Search Engine Optimisation companies may possibly make an effort to sell Search Engine Optimisation as a “black art” or “magic”. Actually, it’s a combination of continuous actions that, experience shows, increase the way a website is viewed by Google And Bing and the benefit in rankings experienced from that enhancement. Every one of our SEO clients receives a bespoke report describing the work executed on their website and the existing rankings. This report is sent each month.
Regular Contact – Your company, your competitors’ company along with the Google landscape changes frequently. It is essential that your specialist SEO Manager and your business keep in frequent contact. Dependant upon your wishes this can be a face-to-face meeting or simply a telephone update. Within this update, we will go over the changes in the market and ways in which these changes could be implemented as an opportunity for your business.
As a great SEO company, we can demonstrate a proven track record of ranking websites high in the search results, the qualified prospects created as well as the return on your investment achieved. We offer a completely “done for you” service where you can have as much input and involvement as you desire or leave it all to us.
Pay Per Click Agency Glasgow
Digital NRG is the leading PPC agency in Glasgow. We’ve been rewarded for the standard of results we have achieved for our clients by Google and therefore are a registered and official “Google Premier Partner”. We have created the Google advertising and execute Pay Per Click Marketing management services for upwards of 500 businesses in the UK and across the world.
We can put into action every aspect of Google advertising (PPC, Google Display, Google Shopping, Google Re-Marketing) to ensure a well-balanced and effective lead generating machine. Our Google Premier Partner status shows that we have accomplished, and maintain, for our customers the high-quality score that’s extremely important to reduce the CPC’s and generate leads at a great return on investment.
Also, being a Premier Partner, we have access to the most up-to-date methods and advice which is available from Google and quite often are able to make use of these power tools for our customers before they are unveiled to the rest of the world.
Digital NRG is also an official Microsft Bing Ad Search Partner.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – providing a fantastic return on investment.
Our PPC management services consist of:
PPC Audit – if you’re running, or have recently run, Google advertising and marketing we are able to review the Pay Per Click campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the parts of the campaign which are wasting budget.
Competitor and Market Analysis – Focusing on how your competition utilise Google marketing and advertising and the competitive metrics for your marketplace or industry will disclose exactly where success can be achieved and the issues to avoid.
PPC Marketing Creation – Making use of the audit and competitor analysis (and our vast working experience) we will create a marketing campaign, or a number of campaigns, built to meet the specific requirements and goals of the company. High-quality score, highly relevant campaigns created to push leads to your business.
PPC Management Services – The reason why we consider ourselves the most effective Pay Per Click agency in Glasgow is because of the remarkably-effective PPC management we apply to all client campaigns. Producing and setting live an excellent advertising campaign is just a modest part of how you can achieve successful results through PPC. Continuous and live management of the campaigns is key to gaining leads at the appropriate cost. We utilise the most powerful PPC management software to analyse modifications in the market, how your competition has reacted and if there are opportunities that your particular campaigns can take advantage of. This analysis is conducted every 30-minutes.
Conversion Tracking – You’ll want to be confident that each penny allocated to Google advertising is performing. Unlike most Pay Per Click management companies that merely count the volume of visitors to your website, we go much further. We keep track of every telephone call or email lead to your business. Then we utilise this information to understand not just the search keywords and advertising campaigns which will get people to your website but the profitable campaigns that are generating genuine leads to your company. Ongoing success, of increased leads for a better ROI, comes from implementing the budget to the promotions that are genuinely passing leads into the company.
Regular Reporting – Our reporting systems provide relevant reports on a daily, weekly or monthly schedule.
Regular Reviews – Your dedicated PPC Account Manager is accessible to offer regular updates on the performance. For customers with a substantial budget, this can be live and constant communication, as appropriate.
Social Media Management Glasgow
Digital NRG has a knowledgeable and specialist Social Media Management team in Glasgow. Mostly Facebook focused, they have a verified track record of finding low-cost leads from the social platform. Combining broadcast marketing to targeted demographics to drive traffic towards the website and combing this with re-marketing to website visitors has delivered leads for companies that match, and frequently are better, than the cost per lead of other forms of digital marketing and advertising.
We run Facebook campaigns for text/posts, video and image advertising. We create all of the “creatives” and manage this process from beginning to end.
Combined with the standard measurements, for example, post engagement, we monitor and can report on the number of leads created via lead form completion. Delivering crystal clear proof of the cost for each acquisition.
Reputation Management Glasgow
As stated before, customer reviews are extremely important to the customer buying process as well as your company’s conversion rate. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system that assists companies to easily capture customer reviews and place them on your website, digital marketing and advertising.
Capturing customer reviews – if you are a service-based company or “bricks and mortar” retail premises, capturing customer testimonials couldn’t be simpler. We provide you with a mobile tablet, loaded with the Ekomi app that allows customers to leave a review in a few moments. Just hand the tablet to the customer, they choose their star rating from 1 to 5 and then leave a remark. As you make the decision who’s given the tablet to leave a review, you’re in full control of the customers that can leave a review, guarding you from unfounded or biased reviews from people who might never have been a customer.
As opposed to other recognised review platforms, the Digital NRG system is an invite-only platform this means you have either passed the customer the tablet to leave a review or else you have e-mailed them. Protecting you against artificial “bad reviews”.
A summary of your reviews score and most recent reviews can be included in your website to support your other digital marketing. However you get traffic to your website, the reviews will endorse your company and increase your rate of conversion.
Once acknowledged by Google, the star rating will appear within the search results on Google making your website differentiate yourself from your competitors.
Digital Marketing Glasgow
An experienced SEO team with a proven track record and headed up by one of the UK’s most notable experts in search engine optimisation for a business website. A Google Premier Partner with a long history of providing high-quality Google advertising campaigns that generate a wonderful return on your investment. Social Media and Facebook advertising that delivers excellent brand awareness and targeted (lower- cost) potential customers and lastly a tightly managed customer review system to easily capture those highly prized customer reviews. All supported by local digital marketing experts in Glasgow – this is why we consider ourselves the very best digital marketing agency in Glasgow.