How to Find the Best Digital Marketing Agency in London Determined By Digital NRG
In order to find the best digital marketing business in London, first, we need to understand “what exactly is internet marketing”, “will digital marketing reap some benefits your business” and answer the question “how can I get more leads for my business? “- which should be the reason for any advertising.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of services or products using digital technology, predominantly over the internet, and also including mobile phone devices, display advertising, and any other digital medium. So easy to sum up in one sentence, yet it can be a complicated technique to get right and to make sure that your entire digital marketing is working together, not as silo activities. That’s where the experience and expertise of the highest quality digital marketing companies can be hugely beneficial.
Traditional marketing and advertising, newspapers and paper directories, which includes The Yellow Pages, are progressively less effective for businesses. While a few years ago individuals would go to some type of computer to look for a product or service, these days everyone is connected to the internet all day long, every day and “live on the web”. Trying to find information, services or products can be as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing concentrates on having your information, products or services in front of people when they’re searching on the internet. The top digital services grasp the buying process of your services and products and make sure that your information is prominent to the potential consumer at the appropriate time. Within the internet marketing world, the different phases of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information and facts, product or service at the precise time in the buying process.
While some online marketing agencies may also create and manage conventional marketing or business marketing, including newspaper advertising, expert internet marketing businesses will focus on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless of whether your company is business-to-business (B2B ) or business-to-consumer (B2C), internet marketing is usually a swift, generally instantaneous, and reliable way to get leads into your company and driving up revenue. The most beneficial digital marketing specialists will handle all the digital marketing based on return on investment (ROI) making certain the leads generated are at a price that makes business sense and will increase revenue levels. Digital marketing will benefit your business and answers the question “how do you acquire more potential customers for my business enterprise”?
Digital marketing, sometimes known as website marketing, can be categorised into several crucial features and services:
Search engine optimisation, most often abbreviated to “SEO”, is the process of getting your site found on the major search engines when individuals generate a search tightly related to your business, services or products.
No matter if your website is e-Commerce or advertising professional services it will generate leads and sales into the business if it’s found for the search terms individuals use (often referred to as” keywords”) to find them in Google.
SEO calls for experience and understanding of how Google scans your website. What messages and details you would like Google to read for a web page or website and knowing best places to position that information so search engines can discover it. A good SEO company will have a proven track record of ranking websites high in the search results.
SEO is most effective if the established ways of obtaining rankings are applied together with most current trends which are driving traffic. An example of this is the “near me” phenomenon, that has seen a 150 percent growth in the last 12 months, where mobile phone consumers are adding “near me” to their search query i.e. ” Seo Agency near me”. These consumers would like to buy and buy from a local product or services supplier.
Although Search Engine Optimisation may be a stand-alone solution, it is most effective when joined with PPC, social media marketing and reputation marketing. Search Engine Optimisation is also the cornerstone of powerful PPC, social media marketing and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you place advertising campaigns towards the top of the search results for targeted search terms. These search terms can be the terms individuals use when in the “research” stage of making a purchase or targeted at the “buying keywords and phrases” when prospective customers want to buy.
Though your advertisement, depending on your budget, can be shown everytime a search is made, you only pay when an internet user selects your advert and is taken to your website or calls you direct from the search engine results page meaning you pay only when you get a click from a potential client hence the name for this kind of advertising and marketing of Pay Per Click (often abbreviated to PPC ).
Just how much you pay for each click is determined by a few variables. The “cost per click” ( abbreviated to CPC) is determined by the quality and relevancy of the advert to the key phrase used and also the relevancy of the web page on your website that the potential client land on. These factors contribute to your overall “quality score”. The better your quality score, the less you pay per click and less you have to pay for each lead into your company.
In the UK, Google has almost all search traffic and your primary budget should be placed their, nonetheless, you won’t want to skip the smaller, but still considerable potential for clients from search engines like Microsoft’s Bing system, and a small part of the finances needs to be allocated to other search engines. Also, the very best PPC management companies will also examine spreading your PPC budget over numerous campaigns aimed at various parts of the customer journey. A small part of the spending budget should be invested in the research stage of the buying process when people are using broad search phrases to locate information, a small part of the budget whenever people are trying to find your own, your competitors or market leaders company name. The vast majority of budget when prospective customers are selecting search terms directly related to making a purchase and lastly, a small part of the budget to remarket (show your advertising to people who have demonstrated an interest in your services or products by visiting your website ) to capture and boost conversion rates from the shoppers previously advertised too.
The ideal PPC Agency will certainly be a Google Premier Partner. A Google Premier Partner status suggests that this company has a proven track record in delivering high-quality campaigns, which produce good competitive/low CPC’s and deliver substantial and favourable ROI’s. The very best PPC agency will have a robust PPC management process in place to quickly respond and develop changes in the Pay Per Click promotions of your competition.
As opposed to Search Engine Optimisation, which will take some time to be absolutely effective, Pay Per Click is instantaneous in the fact that once your advertisements are live they will be generating leads for the company.
Pay Per Click is very successful when carried out in unison with Search Engine Optimisation. A well-optimised website will improve the quality score of your Google advertising campaigns creating a very low “cost-per-click” meaning you obtain more potential customers for your budget.
Social Media Marketing
Social Media platforms which include Twitter and Facebook are now respectable places for any company to get potential customers. Facebook has more than 38 MILLION proactive and regular users in the UK and the number is expected to increase to over 42 MILLION by 2020. Regardless of whether your company sells to individuals or other corporations, your potential customers are on Facebook and using it often.
Facebook is very useful at boosting awareness during the customers “research” stage, reminding them of your products or services during the “consideration” stage and placing your specific products and solutions in front of prospective customers at the “buying” stage. With such a substantial audience as well as the versatility to target clients during the entire buying process, Facebook is often a good avenue to create qualified prospects and sales as well as generate a fantastic return on your investment.
A good online marketing agency will have a proven track record in supplying very effective Facebook advertising campaigns. The very best digital marketing businesses can demonstrate the conversion rate and cost per lead of your social media advertising.
Again, social media and especially Facebook advertising and marketing can be performed as a stand-alone action but it really performs so much better when put together with Search Engine Optimisation and/or Pay Per Click. When a possible client visits your website their computer is marked as having visited. This then allows you to target the user of that computer, that have demonstrated an interest in your products or services.
When contemplating making a purchase, a prospective customer will trawl the internet to find feedback and reviews from previous customers. Your online sales and marketing can live or die because of the reviews for your business, products or services. Ensuring that positive reviews are super easy to find and that any unfavourable feedback is managed well, could be a massive benefit to your conversion rate.
Digital marketing businesses refer to this as “reputation management” or” online reputation management” nevertheless, actually, it’s creating systems to generate customer testimonials and customer feedback ensuing favourable client satisfaction is captured and easy to find for potential prospects.
Many businesses are concerned with enabling people the opportunity to freely provide comments. You cannot please all of the people all of the time, and companies worry that a poor review will have a bad impact on their company. Firstly, if a person is resolute to leave a negative review for your company they will find a platform to accomplish this and there are a huge number of platforms to choose from. It is advisable to have control of where customers are encouraged to leave a review. Secondly, an undesirable or bad review, if handled effectively, is usually a positive for the company. Engaging with a negative review highlights that you care about feedback and therefore, you care about your clients. One well managed bad review is often as beneficial to your company as 10 good reviews.
A great digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer testimonials.
SEO Company London
Digital NRG is the foremost SEO company in London. Our SEO agency and the team of SEO experts are situated in Bristol, UK with two local Account Managers based in London. We take care of the Google SEO for more than 100 businesses which include SME businesses, National companies and International organisations. Each and every SEO customer, whether it is our tiny glazing company located in Bristol or our many national household kitchen appliance manufacturers right through to our international waste management and recycling company situated in Dubai – each and every one gets the services of local SEO, national or worldwide rankings strongly related their business. Our SEO Director, Martyn Lenthall, is considered one the leading specialists in the UK on Search Engine Optimisation, is a published author on the subject of Search Engine Optimisation for business websites and is a sought-after public speaker. Martyn heads up the Bristol-based SEO team.
Our website SEO services contain:
Keyword research – Your dedicated SEO Consultant will research and evaluate the search terms (keywords ) that potential clients will use which are strongly related to your company. These will include the generic terms used in the “research” stage of the customer journey and focus heavily on the key phrases and keywords which are used by customers at the”buying” phase.
Competitor analysis – Once your designated SEO specialist has identified the keyword phrases to drive prospects to your website we analyse your online competitors. Understanding who your competition on the internet is, and the way to beat them in the search results, is vital to increase website visitors, increasing the share of the market and leads to your business.
SEO audit – The next step is to perform a full Search Engine Optimisation audit of your website in regard to the key messages it’s portraying to Google and evaluate the current site as well as your competitors’ website to develop a strategy and plan to take forward to get to the top of Search Engines.
On Website SEO – From your SEO audit plan your SEO Manager will create and publish the SEO marketing that could produce the high rankings. Included in this marketing is going to be written content for the website (Google loves fresh and relevant written content), videos (Google is the owner of YouTube and links from the site have higher significance. Additionally, you will reap the benefits of ranking within the video specific search results) and we will modify and enhance the existing website content to the structure that Google rewards.
Off Website SEO – There are 100’s of high-authority websites that Search Engines have confidence in and like. Adding your business to these websites enhances the authority of your website. Incorporated into our SEO services is incorporating your business details to those websites, getting links from these trusted sites and further validating to Google the key messages (and location) of the goods and services you are offering.
Monthly Reporting – Some SEO businesses may try and sell Search Engine Optimisation as a “black art” or” magic”. In fact, it is a series of continuous actions that, experience shows, improve how a website is viewed by Bing And Google and the benefit in search rankings enjoyed from that improvement. Every one of our Search Engine Optimisation customers receives a unique report describing the work completed on their website and also the current search rankings. This report is sent on a monthly basis.
Regular Contact – Your business, your competitors’ business and the Google landscape changes frequently. It is essential that your dedicated Search Engine Optimisation Manager and your business stay in regular contact. Dependant upon your wishes this can be a face-to-face meeting or simply a phone update. During this update, we will go over the changes in the market and ways in which these changes may be used as an opportunity for your business.
As a great SEO company we can easily demonstrate an established track record of ranking websites high in the search results, the qualified prospects created and the return on investment achieved. You can expect a fully “done for you” service where you can have as much input and engagement as you desire or leave it all to us.
PPC Agency London
Digital NRG is the best PPC agency in London. We have been rewarded for the standard of results we’ve attained for our customers by Google and therefore are a registered and official “Google Premier Partner”. We’ve created the Google advertising and marketing and perform PPC management services for over 500 businesses in the UK and throughout the world.
We can put into action all aspects of Google advertising (Pay Per Click, Google Display, Google Shopping, Google Re-Marketing) to make certain a balanced and efficient lead generating machine. Our Google Premier Partner status shows that we have accomplished, and maintain, for our clients the high-quality score which is so important to lower the CPC’s and acquire leads at a great Return On Investment.
Also, as a Premier Partner, we have the most current tools and advice available from Google and sometimes are able to use these tools for our customers before they are launched to the rest of the world.
Digital NRG is also official Microsft Bing Ad Search Partners.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – providing an excellent return on your investment.
Our PPC management services include:
PPC Audit – if you are running, or have recently run, Google marketing and advertising we can easily review the Pay Per Click campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the parts of the marketing campaign that are wasting spending budget.
Competitor and Market Analysis – Finding out how the competitors use Google marketing and advertising and also the competitive metrics for your market or sector will reveal where success can be achieved and the issues to avoid.
PPC Marketing Creation- Utilising the audit and competitor analysis (and our huge practical experience) we will create a campaign, or a number of campaigns, designed to satisfy the specific needs and targets of the business. High-quality score, highly relevant campaigns created to push leads to your business.
PPC Management Services – The reason why we consider ourselves the very best PPC agency in London is due to remarkably-effective Pay Per Click management we apply to all client campaigns. Producing and setting live a fantastic advertising campaign is only a modest part of how to achieve effective results via PPC. Continuous and live management of the promotions is paramount to attaining leads at the right cost. We use the most effective PPC management software to analyse the changes in the market, how your competition has reacted and if there are opportunities that your particular campaigns can manipulate. This evaluation is conducted each and every 30- minutes.
Conversion Tracking – You’ll want to be reassured that each and every penny spent on Google advertising is working. As opposed to most PPC management businesses that simply count the number of site visitors to your website, we go a great deal further. We keep track of every telephone call or email lead to your business. Then we use this information to comprehend not merely the search terms and adverts which get people to your website but the effective campaigns that are driving real leads to your company. Ongoing success, of increased leads for a better ROI, emanates from implementing the budget to the campaigns which are genuinely passing qualified prospects into the company.
Regular Reporting – Our reporting systems can supply relevant reports on a daily, weekly or monthly basis.
Regular Reviews – Your specialist PPC Account Manager is available to offer regular updates on the performance. For customers with a sizeable budget, this can be live and constant communication, if required.
Social Media Management London
Digital NRG has a skilled and specialist Social Media Management team in London. Mostly Facebook focused, they have an established track record of finding low-cost leads from the social platform. Merging broadcast marketing to targeted demographics to push traffic towards the website and combing this with remarketing to website visitors has delivered leads for companies that match, and frequently are better, than the cost per lead of other forms of digital advertising.
We run Facebook campaigns for text/posts, video and image advertising. We develop all of the “creatives” and manage this process from start to finish.
Along with the conventional measurements, such as post engagement, we track and can report on the number of leads created via lead form completion. Delivering clear proof of the cost of each acquisition.
Reputation Management London
As pointed out above, customer reviews are essential to the customer buying process and your company’s conversion rate. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system which enables businesses to easily capture customer reviews and place them on your website and digital advertising.
Capturing customer reviews – if you are a service-based business or “bricks and mortar” retail premises, acquiring customer reviews couldn’t be easier. We supply you with a mobile tablet, loaded with the Ekomi app that enables customers to leave a review in a few seconds. Merely hand the tablet to the customer, they select their star rating from 1 to 5 and leave a comment. As you decide who’s given the tablet to leave a review, you have full control of the customers that may leave a review, defending you from unfair or biased reviews from individuals who may never have been a client.
As opposed to all other recognised review platforms, the Digital NRG system is an invite-only software which means you have either passed the customer the tablet to leave a review or else you have emailed them. Safeguarding you from fake “bad reviews”.
A summary of your reviews score and most recent reviews can be included on your website to support your other internet marketing. However you get traffic to your website, the reviews will endorse your business and increase your rate of conversion.
Once recognised by Google, the star rating will appear in the search engine results on Google making your site stand out from the competition.
After you have 150 reviews (and it really doesn’t take that long) the review star rating can be added to your Pay per click campaign adverts, which has been shown to boost the click-through rate (CTR ) from PPC advertising and marketing by 17 percent
Digital Marketing Agency London
A highly skilled Search Engine Optimisation team with a proven track record and headed up by one of the UK’s most prominent experts in search engine optimisation for a company website. A Google Premier Partner with a long history of providing high-quality Google advertising campaigns that generate a great return on investment. Social Media and Facebook advertising and marketing that generates great brand awareness and targeted (lower- cost) potential customers and lastly a tightly managed customer review system to simply capture those highly prized customer reviews – this is the reason we consider ourselves the very best digital marketing agency in London, UK.