How to Find the Best Digital and Online Marketing Company in Newcastle-upon-Tyne
In order to find the most effective online marketing business in Newcastle, first, we have to comprehend “exactly what is internet marketing”, “will digital marketing benefit your company” and answer the question “how do I acquire more leads for my company?”- which should be the objective of any marketing and advertising.
Just What is an Online or Digital Marketing Agency?
The dictionary definition of Internet, Digital or Online marketing is the marketing of services or products making use of digital technology, predominantly over the internet, but additionally including mobile phones, display advertising, and any other digital medium. So easy to summarise in one sentence, however it can be a difficult strategy to get right and to make sure that all of your digital marketing is working together, not as silo activities. This is when the expertise and experience of the best internet marketing services can be hugely beneficial.
Conventional marketing, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. While a short while ago men and women would go to some type of computer to find a product or service, these days individuals are connected to the internet right through the day, every day and “live online”. Trying to find information, products or services can be as quick and simple as looking on a laptop or computer at the office or picking up their mobile telephone or tablet. Online marketing is targeted on getting your information, goods and services in front of people when they are searching online. The top digital companies grasp the buying process of your services and products and make sure that your information and facts are prominent to the potential consumer at the appropriate time. In the digital marketing world, the various phases of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, products or services at the targeted time in the buying process.
Whilst some digital marketing companies may even produce and manage conventional marketing or business marketing, for example, magazine advertising, expert online marketing companies will focus on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Whether or not your business is business-to-business (B2B) or business-to-consumer (B2C), internet marketing is usually a fast, normally instant, and dependable way to get leads to your business and driving up revenue. The most beneficial digital marketing specialists will manage all of the digital marketing and advertising influenced by return on investment (ROI) making certain the prospects earned are at a cost which makes business sense and raises profit levels. Digital marketing will benefit your company and answers the question “how do I acquire more potential customers for my company”?
Digital marketing, occasionally known as website marketing, is usually categorised into several essential features and services:
Search engine optimisation, most often abbreviated to “SEO”, is the process of getting your site seen on the major search engines whenever people make a search relevant to your company, service or product.
Regardless if your site is e-Commerce or advertising professional services it will generate potential customers and sales into the business if it is found for the search terms individuals use (also known as” keywords”) to find them in Google.
SEO calls for experience and knowledge of how Google scans your website. What messages and details you would like Google to read for any web page or website and understanding where to position that information so search engines like google can discover it. A fantastic SEO company will have a proven track record of ranking websites high in the search results.
Search Engine Optimisation is most effective if the established ways of obtaining rankings are applied in partnership with most recent trends that are driving traffic. A good example of this is the “near me” sensation, that has seen a 150 Percent growth in the last twelve months, whereby mobile phone users are including “near me” to their search query i.e. “Seo Agency near me”. These customers would like to buy and buy from a local goods and services supplier.
Even though SEO can be a stand-alone solution, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media marketing and reputation management promotions.
Pay Per Click
Pay Per Click (PPC) sometimes called “Google Advertising” or “internet marketing” is where you place adverts towards the top of the search results for exact key phrases. These keyword phrases can be the words individuals use while in the “research” stage of buying or directed at the “buying keyword phrases” when prospective customers want to buy.
While your advert, dependant upon your budget, can be shown every time a search is made, you pay only when an internet user clicks your advertising and is taken to your website or calls you direct from the search engine results page meaning you only pay when you get a click from a prospective client hence the name for this form of advertising of Pay Per Click (often abbreviated to PPC).
The amount you have to pay for every click is dependent upon a number of elements. The “cost per click” (abbreviated to CPC) depends upon the quality and relevancy of the advert to the keyword used as well as the relevance of the page on your website that the potential client land on. These factors contribute to your overall “quality score”. The better your quality score, the less you pay per click and less you have to pay per lead into your business.
In the UK, Google has the vast majority of search traffic and the majority of your budget should be placed there, nonetheless, you’ll not want to overlook the smaller, yet still significant potential for customers from search engines like Microsoft’s Bing platform, and a small part of the finances really should be assigned to other search engines. Also, the most effective PPC management companies will also discuss spreading your PPC budget over several campaigns aimed at various parts of the customer journey. A small part of the spending budget ought to be used on the research stage of the buying process when people are using broad search phrases to find information and facts, a small part of the finances whenever people are searching for your own, your competitors or market leaders company name. Most of the budget when prospective customers are applying keywords directly related to making a purchase and finally, a small part of the budget to remarket (show your marketing and advertising to individuals who have demonstrated an interest in your services or products by going to your website) to capture and improve conversions from the customers previously advertised too.
The best PPC Agency has to be a Google Premier Partner. A Google Premier Partner status signifies that this company has a proven track record in delivering high-quality campaigns, which produce good competitive/low CPC’s and produce higher and favourable ROI’s. The very best PPC agency will have a robust PPC management process in place to promptly respond and capitalise on adjustments to the PPC promotions of your competitors.
In contrast to SEO, that can take some time to be thoroughly effective, Pay Per Click is instantaneous in the fact that as soon as your campaigns are live they can be generating leads for your business.
PPC is extremely powerful when carried out in unison with Search Engine Optimisation. A well-optimised website will improve the quality score of your Google advertising campaigns creating a very low “cost per click” meaning you get more prospects for the budget.
Social Media Marketing
Social Media platforms including Twitter and Facebook are now genuine places for any business to get potential customers. Facebook has more than 38 MILLION proactive and frequent users in the UK and the number is expected to increase to a number exceeding 42 MILLION by 2020. Regardless if your company sells to individuals or other companies, your potential customers are on Facebook and using it often.
Facebook is fantastic at increasing awareness during the customers “research” stage, reminding them of your products or services during the “consideration” stage and putting your specific products and solutions in front of prospective customers for the “buying” stage. With such a large audience and also the versatility to focus on customers throughout the buying process, Facebook is often an excellent path to obtain leads and sales as well as generate a wonderful return on investment.
A good digital marketing agency will have a proven track record in providing successful Facebook advertising campaigns. The very best internet marketing companies will be able to demonstrate the conversion rate and price per lead of the social media advertising.
Again, social media and particularly Facebook marketing and advertising can be executed as a stand-alone action however it works a great deal better when put together with SEO and/or PPC. Each time a possible client visits your site their computer is marked as having visited. This then allows you to target the user of that computer, that has shown an interest in your products or services.
When it comes to making a purchase, a potential client will search the internet to find feedback and reviews from past customers. Your online marketing and sales can live or die by the reviews for your business, products or services. Ensuring that reviews that are positive are super easy to find and that any detrimental feedback is handled effectively, could be a huge benefit to your conversion rate.
Online marketing companies call this “reputation management” or “online reputation management” however, actually, it is creating systems to generate testimonials and customer comments ensuing good customer satisfaction is captured and easy to find for potential prospects.
Many companies are concerned with permitting the general public the opportunity to openly provide comments. You cannot please all of the people all of the time, and companies worry that a negative review will have a bad influence on their business. Firstly, if somebody is determined to leave a poor review for your business they will discover a platform to accomplish this and there are thousands of platforms from which to choose. It is advisable to have control of where clients are encouraged to leave a review. Next, a poor or bad review, if managed properly, generally is a positive for your business. Engaging with a bad review illustrates that you care about feedback and therefore, you care about your clients. A single properly managed poor review is often as good for your company as ten good reviews.
A great online marketing company will use one of the handfuls of recognised review platform and supply the various tools and means of enabling you to capture, manage and respond to customer testimonials.
SEO Company Newcastle
Digital NRG is the leading SEO company in Newcastle. Our SEO agency and the team of SEO professionals are situated in Bristol, UK, working closely in partnership with our Newcastle based Account Manager. We take care of the Google SEO for over 100 companies which include SME businesses, National companies and International organisations. Every single SEO customer, whether it’s our tiny blinds business located in Gateshead or our several national household kitchen appliance brand names through to our international waste management and recycling company situated in Dubai – each and everyone gets the services of local SEO, national or worldwide rankings strongly related to their business. Our Search Engine Optimisation Director, Martyn Lenthall, is considered one the best experts in the UK on Search Engine Optimisation, is a published author on the subject of Search Engine Optimisation for business websites and is a sought-after public speaker. Martyn heads up the UK-based Search Engine Optimisation team.
Our website SEO services incorporate:
Keyword research – Your dedicated SEO Consultant will research and analyse the search terms (keywords) that potential prospects will use that are highly relevant to your business. These can include the generic terms used in the “research” stage of the customer journey and focus heavily on the phrases and keywords that are used by customers at the “buying” phase.
Competitor analysis – Once your designated Search Engine Optimisation specialist has determined the key phrases to drive clients to your website we analyse your online competitors. Knowing who your competition on the internet is, and how to overcome them in the search results, is very important to grow website visitors, increasing share of the market and leads to your business.
Search Engine Optimisation audit – The next task is to perform a full Search Engine Optimisation analysis of your website in regards to the key messages it’s representing to Google and compare and contrast the present website along with your competitors’ website to develop an approach and plan to take forward to get to the top of Google.
On Website SEO – From the Search Engine Optimisation audit strategy your Search Engine Optimisation Manager will provide and publish the SEO marketing that could generate the higher rankings. Included in this marketing is going to be content for your website (Search engines love fresh and relevant content), videos (Google is the owner of YouTube and hyperlinks from the website have high relevance. You will also benefit from ranking in the video specific search engine results) and we will modify and enhance the present website content to the structure that Google rewards.
Off Website SEO – There are 100’s of high-authority websites that Search Engines have confidence in and like. Adding your company to these websites increases the authority of your website. Included in our SEO services is incorporating your business details to these websites, obtaining links from these trusted internet sites and further confirming to Google the key messages (and location) of the services or products you offer.
Monthly Reporting – Some SEO companies might attempt to sell Search Engine Optimisation as a “black art” or “magic”. Actually, it’s a series of continuous activities that, experience shows, increase how a website is viewed by Google as well as the benefit in search rankings enjoyed from that improvement. Every one of our SEO clients receives a unique report describing the work carried out on their website and also the existing search rankings. This report is sent monthly.
Regular Contact- Your company, your competitors’ business as well as the Google landscape changes frequently. It is essential that your specialist Search Engine Optimisation Manager and your business keep in regular contact. Determined by your wishes this can be a face-to-face meeting or simply a telephone update. Within this update, we will go over the changes in the market and how these changes can be used as an opportunity for your company.
As a great SEO company we can easily show a proven track record of ranking websites high in the search results, the leads generated and the return on your investment attained. We offer an entirely “done for you” service where you can have just as much input and engagement as you want or leave it all to us.
Pay Per Click Agency Newcastle
Digital NRG is the leading Pay Per Click agency in Newcastle. We’ve been rewarded for the standard of results we’ve achieved for our clients by Google and therefore are a registered and official” Google Premier Partner”. We have created the Google advertising and carry out PPC management services for over 500 businesses in the UK and across the world.
We can put into action all aspects of Google advertising (PPC, Google Display, Google Shopping, Google Re- Marketing) to make certain a well-balanced and effective lead creating machine. Our Google Premier Partner status highlights we have achieved, and maintain, for our customers the high-quality score that’s so important to lessen the CPC’s and yield leads at a great ROI.
Also, being a Premier Partner, we have the latest resources and guidance which is available from Google and frequently get the chance to make use of these power tools for our clients prior to being unveiled to the rest of the world.
Digital NRG is also official Microsft Bing Ad Search Partners.
Digital NRG can manage PPC campaigns from £1,000 a month to £1M a month – delivering an excellent return on investment.
Our Pay Per Click management services include:
PPC Audit – if you are running, or have recently run, Google advertising we can review the Pay Per Click Marketing campaigns and capture the low-cost, highly effective parts of the campaigns. We will also identify the aspects of the campaign which are wasting spending budget.
Competitor and Market Analysis – Understanding how your competitors utilise Google marketing and advertising and also the competitive metrics for your marketplace or sector will disclose where success can be achieved and the pitfalls to avoid.
PPC Marketing Creation – Utilising the audit and competitor analysis (and our vast working experience) we’ll create a campaign, or series of campaigns, built to match the specific requirements and goals of the company. High-quality score, highly relevant campaigns created to push leads to your company.
PPC Management Services – The key reason why we consider ourselves the top Pay Per Click agency in Newcastle is because of our extremely-effective Pay Per Click management we apply to all customer campaigns. Creating and setting live an incredible campaign is just a little part of how to achieve successful outcomes through Pay Per Click. Ongoing and live management of the promotions is the key to gaining leads at the right price. We use the most powerful Pay Per Click management software to analyse modifications in the market, the way your competition has reacted and if there are opportunities that your particular campaigns can manipulate. This analysis is conducted each and every 30-minutes.
Conversion Tracking – You’ll want to be confident that every single penny allocated to Google advertising is working. Unlike most PPC management companies which simply count the volume of visitors to your website, we go considerably further. We keep track of every telephone call or email lead to your business. Then we make use of this information to understand not only the search keywords and advertising campaigns which get people to your website but the successful campaigns that are driving genuine leads to your business. Continuous success, of increased leads for a better Return On Investment, comes from implementing the budget to the promotions which are genuinely passing leads into the company.
Regular Reporting – Our reporting systems can provide relevant reports on a daily, weekly or monthly basis.
Regular Reviews – Your specialist Pay Per Click Account Manager, based in Newcastle, is available to offer regular updates on the overall performance. For customers with a considerable budget, this can be live and continuous communication, if needed.
Social Media Management Newcastle
Digital NRG has a knowledgeable and specialist Social Media Management team in Newcastle. Primarily Facebook focused, they have a demonstrated track record of obtaining low- cost leads from the social platform. Incorporating broadcast advertising to focused demographics to drive traffic to the website and combing this with remarketing to website visitors has delivered qualified prospects for companies that match, and in most cases are better, than the cost per lead of other forms of digital advertising and marketing.
We run Facebook campaigns for text/posts, video and image advertising. We create every one of the “creatives” and manage the process from start to finish.
Combined with the common measurements, including post engagement, we keep track of and can report on the number of leads produced through lead form completion. Providing clear evidence of the cost of each acquisition.
Reputation Management Newcastle
As stated before, customer reviews are essential to the customer buying process and your business’s rate of conversion. In partnership with internationally recognised review platform “Ekomi”, Digital NRG have access to a system which enables companies to easily capture customer reviews and place them on your website and digital advertising.
Capturing customer reviews – if you are a service-based business or “bricks and mortar” retail premises, capturing customer testimonials could not be easier. We supply you with a mobile tablet, loaded with the Ekomi app that enables customers to leave a review in a few seconds. Just hand the tablet to the customer, they select their star rating from 1 to 5 and leave a comment. As you make the decision who is given the tablet to leave a review, you’re in complete control of the customers that can leave a review, protecting you from unjust or one-sided reviews from individuals who might never have been a customer.
Contrary to other recognised review platforms, the Digital NRG system is an invitation-only system this means you have either handed the customer the tablet to leave a review or else you have emailed them. Protecting you from phoney “bad reviews”.
A summary of your reviews score and most up-to-date reviews can be added to your website to support your other digital marketing. However you get traffic to your website, the reviews will endorse your company and increase your conversion rate.
Once acknowledged by Google, the star rating will appear in the search engine results on Google making your site differentiate yourself from your competition.
Digital Marketing Newcastle
An experienced SEO team with an established track record and headed up by one of the United Kingdom’s most well-known specialists in search engine optimisation for a company website. A Google Premier Partner with a long history of providing high-quality Google advertising campaigns that generate a wonderful return on investment. Social Media and Facebook advertising which provides wonderful brand awareness and targeted (very low- cost) potential customers and lastly tightly controlled customer review system to easily capture those highly prized customer reviews – this is why we consider ourselves the very best digital marketing agency in Newcastle.