Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
Marketing your products and services by email can be a fast, flexible and cost effective way of reaching new customers and retaining existing customers. Email marketing allows you to create personalised and targeted messages which can help you to build meaningful relationships with your customers. People from all demographics are used to using email, making it ideal for marketing campaigns. Email is used virtually everywhere and it is estimated that there are nearly 4 billion email users with most of us averaging 4 hours per day in our inbox!
our email marketing strategy
Tailored Email Platform Approach
If you are already using a platform that you enjoy using, this is absolutely fine, we have found that clients like to stick to what they know, which is perfectly fine as we cover them all. Whether it’s Mailchimp, Campaign Monitor, AWeber, Dot Digital, or any of the rest we are more than happy to help and get your email marketing campaign up and running.
Automated email campaigns save a lot of time and mean that you can send emails to customers and leads based on how they interact with your business! For example, a past purchaser comes back to your website, adds products to their carts and then leaves, without purchasing. You can automatically send them an email reminder for items in their basket at any optimised time of day when you know they’re in a position to buy. Get your email marketing in line with when your customers are at their hottest to buy, leave no purchase or enquiry to chance & be there in those moments.
Database segmentation is best for clients with a wide and diverse product/service offering. If you have a lot of products/services which cater to a range of needs for different pockets of target audiences, then database segmentation should be front and centre of your email marketing strategy.
Database segmentation will reduce your unsubscription rates and increase click-through rates by only offering only products and services to the customers that will be interested in them. This will also allow for customer loyalty too as you will have the client’s best interest at heart.
Creating engaging content is a lot easier said than done but without it your unsubscription rate will creep up on you. Writing engaging content can be time-consuming and is usually pushed to the bottom of the pile, so why not let us take the task from your to-do list? We have a team of professionals on hand to create engaging campaigns that will keep your readers interested and informed on any changes within the company such as sales, events or new products/services.
Invigorate your email templates for high impact on opening to drive up that click-through rate with unique designs. We have all been victims of mailers with tired designs that we don’t engage with once opened. At Digital NRG, our in-house design department will invigorate your impact and be aesthetically engaging for your clients. An inbox is a competitive place to advertise, so make sure you take the lead and give no opportunity for users to delete or unsubscribe.
Getting Past Spam Filters
Spam filters are getting more and more intelligent every day, which is why we make sure your email marketing campaign is too. Getting past spam filters requires attention to detail, from the email address the mailers are sent from to knowing what keywords to filter out, our team of experts can help make sure all of the best practices are in play to reach your customers.
As email marketing becomes more prevalent, the intelligence of email servers has improved. Long gone are the days of sending out mailers in the knowledge that they land in a user’s direct inbox. Through AB testing of subject lines & creativity, we can find the fit for you that gives the best delivery & open rates for your email marketing.
If the regulations behind using customer data confide you, we can help. Long gone are the days of buying databases. How you acquire your customer data, and how you then interact with those customers needs to follow alongside GDPR Compliance Regulations. We make sure that your processes are watertight including any web work that needs to be deployed. Setting up automated double opt-in subscriptions is something every business should have in play and this is something we can help you with.
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
get in touch