Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
Google shopping is the heart of eCommerce marketing and is the best way to accelerate your online presence.
These ads are usually shown as an image icon at the top of the results page and are best known for driving traffic and driving return when your data feed is optimised by the experts at Digital NRG to find your target customers who are most likely to convert.
google shopping agency
Data Feed Creation or Integration
The Digital NRG team will help you integrate your data feed with Google Merchant Centre to then connect up to Google Ads. We will conduct market research to see who your competitors are and how they are approaching the PPC auction. We will ensure that your products appear competitive and enticing when next to your competitors to win you those all-important sales.
Data Feed Optimisation
Google uses your data feed to match your products with users’ searches. Our team will ensure that your data feed is optimised to relevant keywords so that you have got maximum and relevant visibility with the audience that matters.
Return on Investment
Provable return on investment is the number one objective for running Google Shopping & something we like to boast about. Digital NRG is known to triple the return on investment on Google Shopping accounts through advanced database segmentation & expert account management.
Integrated Business Strategy
Make Google Shopping part of your business strategy rather than a marketing channel. We can help you construct your campaign focus on stock levels, product margins, and offers to make sure that we’re seamlessly generating you and your business revenue to help growth.
eCommerce Tracking Configuration
Don’t leave anything to guess work with complete eCommerce tracking in Google Ads, as well as Analytics. Compare the performance of your Google Shopping across audiences, demographics and channels. Use attribution modeling to find where your Google Shopping is generating value across cross-device or multi-channel journeys.
On Call Account Management
Digital NRG doesn’t brand ourselves as your “Digital Partner” as a tagline, this is truly how we see ourselves and want to position our relationship. Your personal account manager will work together with your sales team to ensure we are driving sales that best compliment your complete business objectives.
As well as keeping Our Google Shopping Certification up to date, we regularly take part in team training sessions to make sure we are bringing nothing but the best to our clients.
Digital remarketing is one of the most powerful tools in eCommerce & is integrated with part of what we offer to our Google Shopping campaign setup. Spike users’ interest in your products and any associated products they were looking at on your website, even after they have left your site.
Your customer’s journey doesn’t end when they leave your website; it ends when they convert. Users leave websites; not because they aren’t interested in the product but because they have been distracted because life is going on around them. Is your digital marketing strategy set up to compliment that? Our team can ensure it is.
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
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Google Shopping FAQs
Whilst the average CPC tends to be slightly higher, so does the conversion rate when it comes to Google Shopping ads and so for a lot of businesses, they are very effective.
Unlike a text ad, Google Shopping ads are much more visual. Shopping ads can display a photo of the product as well as a title, price, which shop it’s from and more.
Google Shopping is a type of online ad which allows users to compare, browse and buy physical products from multiple retailers within Google search.
In terms of ad spend, it will only cost you as much as you want to spend. Google Shopping ads fall under the Pay Per Click (PPC) category in the fact that you are not charged when your shopping ad is displayed in search results. You are only charged when a customer clicks on your ad.