Digital Marketing for E-commerce Businesses

Google Shopping is one of the most powerful tools for driving e-commerce sales — but it takes expertise to run it profitably. Our Google-certified team builds and manages high-performing Google Shopping and Performance Max campaigns, focusing on ROI from day one.

We go beyond standard campaign setups by leveraging:

• Smart segmentation by product margin, brand, or audience intent
• Negative keyword strategies to filter poor traffic
• Bid optimisation at product-level granularity
• Integration with dynamic remarketing and local inventory ads
• Real-time performance tracking and feed syncing

From first-time clicks to high-intent conversions, we use Google Shopping to drive profitable growth at scale.

Social commerce is booming — and we help brands sell where their customers spend their time. From TikTok Shop to Facebook and Instagram Shopping, we create scroll-stopping campaigns that turn interest into action.

As experts in paid social media advertising, we tailor ad creative, copy, and targeting to the platforms and personas that matter most. Our strategies are backed by performance data and always focused on measurable outcomes.

We deliver results across:

• Facebook and Instagram Ads: From catalogue retargeting to lookalike acquisition funnels
• TikTok Ads & TikTok Shop: Viral content with built-in checkout and seamless shopping journeys
• Dynamic Product Ads: Deliver personalised product suggestions in real time
• Meta Advantage+ Campaigns: Use AI-powered targeting to maximise ROAS
• Reels & Stories Integration: Sell through engaging, mobile-first formats

Driving traffic is only half the battle. What really matters? Turning that traffic into paying customers.

Our in-house CRO team works exclusively on e-commerce brands to analyse, test, and optimise user journeys. We dig into heatmaps, session replays, bounce rates, and cart abandonment data to discover where users drop off — and fix it.

Our CRO services include:

• Landing page testing and A/B experiments
• UX/UI audits and mobile optimisation
• Checkout funnel improvements
• Trust signal enhancements (reviews, payment icons, shipping info)
• Personalisation for different audience segments

By removing friction and improving user experience, we help e-commerce businesses increase conversion rates without increasing ad spend.

Your marketing can only perform as well as your online store allows. That’s why we have a dedicated team of Shopify and WooCommerce developers in-house to support our campaigns.

Whether you need a full website build, performance improvements, or custom app integrations, we’ve got you covered.

We offer:

• Custom Shopify theme development
• WooCommerce performance optimisation
• Shopify 2.0 migrations and app integrations
• Checkout enhancements and product page redesigns
• API integrations with Klaviyo, Meta, Google, TikTok and more

Marketing and development teams working in harmony? That’s where we thrive — and where most agencies fall short.

Only a small percentage of visitors convert on their first visit — which is why remarketing is essential to your growth strategy. We use data-driven remarketing strategies across Google, Meta, TikTok, and Display to bring shoppers back to buy.

Our remarketing approach includes:

• Dynamic product remarketing using your product feed
• Abandoned cart email sequences via Klaviyo
• Cross-sell and upsell retargeting ads
• Multi-platform pixel strategy for better audience visibility
• Frequency control to avoid ad fatigue

The result? Lower CPAs, higher ROAS, and more sales from people already interested in your brand.

official Klaviyo partners, we know how to turn email into a serious revenue channel. Whether it’s post-purchase flows, cart reminders, or VIP customer journeys, we help e-commerce businesses drive repeat sales and customer lifetime value.

Our Klaviyo-certified email marketing team builds automated flows and one-off campaigns that feel personal, relevant, and timed to perfection.

We specialise in:

• Welcome series and new subscriber flows
• Abandoned cart and browse abandonment recovery
• Post-purchase and review request campaigns
• Cross-sell and upsell automations
• Customer reactivation and win-back sequences
• Deep segmentation and predictive analytics

With proper email marketing, your store doesn’t just attract — it retains and grows.

If you also sell in physical retail locations, we help bridge the gap between digital and local with Local Product Ads on Google. These hyper-targeted campaigns highlight your available inventory and store information, driving footfall from people searching nearby.

Perfect for:

• Brands with showrooms or high-street stores
• Click-and-collect e-commerce setups
• Inventory clearance or seasonal promotions
• Launches in new regions or cities

We use real-time location targeting, product feed syncing, and store visit tracking to make every local ad count.

Our commitment to performance doesn’t end at the campaign. We provide transparent, easy-to-understand reports tailored to what e-commerce brands actually care about:

• ROAS by campaign, channel, and product
• Revenue attribution across platforms
• Customer acquisition cost (CAC)
• Funnel drop-off and conversion rate metrics
• LTV and retention reporting

With live dashboards, weekly updates, and monthly strategy reviews, you’re never left in the dark.