Digital Marketing for the Appliances & Television Sector

om fully customised .NET enterprise websites to sleek, conversion-focused Shopify builds, our in-house development team crafts sites designed to sell.

We provide:

• Scalable e-commerce functionality for large product catalogues
• Integration with ERPs, CRMs, and product inventory systems
• Custom features such as product comparisons, warranties, and configurators
• Optimised UX/UI design focused on mobile, speed, and conversion

Whether you’re building from the ground up or enhancing an existing platform, we create websites that support both B2B and DTC sales strategies.

SKUs and multiple retail partners, your product feed needs to be flawless. We offer comprehensive feed management and optimisation for Google Shopping, Meta, Bing, and other key ad platforms.

We ensure:

• Clean, structured product data with titles, specs, and attributes
• Custom labels for performance segmentation (e.g. top sellers, clearance, brand-led campaigns)
• Real-time syncing with your stock and pricing data
• Manufacturer and retailer integration for co-op marketing campaigns

A well-optimised feed doesn’t just make your ads more visible — it makes them more profitable.

Paid media is where we shine. From search and shopping to video and display, our media buyers are Google Premier Partners and experts at delivering incredible ROAS — even at scale.

Our paid media services include:

• Google Shopping & Performance Max campaigns
• Local inventory ads for physical store stock
• YouTube & Connected TV brand campaigns
• Display retargeting and competitor conquesting
• Retailer-specific campaigns run in partnership with manufacturers

We track every click, every sale, every interaction — and use that data to continually optimise your performance.

In a category where brand trust, product education, and lifestyle integration matter, social media advertising plays a huge role in the buyer journey. Our team builds intelligent, audience-led paid social campaigns across:

• Meta (Facebook & Instagram)
• TikTok & TikTok Shop
• Pinterest (perfect for kitchen inspiration and white goods)
• LinkedIn for B2B or trade-led campaigns

We also implement powerful retargeting strategies — bringing customers back with dynamic product ads, upsells, and seasonal messaging tailored to their interactions with your site.

We’re experts in SEO for large appliance and electronics websites. Whether you’re a retailer with dozens of store locations or a brand targeting the national market, we build visibility across:

• Category-level and product-level SEO
• Local SEO for store or service coverage areas
• Technical SEO for crawlability, schema, speed, and mobile performance
• Content strategies tailored to your product range, FAQs, and brand voice

Our SEO efforts increase visibility, support paid media performance, and reduce your dependency on ad spend over time.

We don’t stop at traffic. Our dedicated CRO team focuses on turning visitors into buyers — analysing every step of the user journey to eliminate friction and improve conversions.

CRO services include:

• Heatmaps, scroll tracking, and UX audits
• A/B testing on CTAs, product pages, and checkout flows
• Optimising mobile and tablet journeys
• Enhancing trust signals (delivery info, reviews, warranties, etc.)

For high-value appliances and televisions, every click counts — and we make sure every visit has the best chance of converting.

Our team works with brands to maximise their customer database using segmented email campaigns, product lifecycle triggers, and retargeting integrations.

As Klaviyo-certified partners, we deliver:

• Post-purchase follow-ups and review requests
• Product care tips and accessory upsells
• Back-in-stock and price-drop alerts
• Automated win-back and reactivation campaigns

For retailers and manufacturers alike, we unlock the full potential of your database with smart targeting and lifecycle automation.

We believe in full transparency and full performance accountability. Every campaign we run is backed by:

• Advanced call tracking with keyword-level insights
• Call recording and call scoring for lead quality and sales performance
• Sales attribution across all channels
• Custom Google Looker Studio dashboards
• Manufacturer and retailer co-funded attribution reports

We listen in, we analyse, we optimise. Whether you’re tracking online sales, phone enquiries, or in-store visits — we make it measurable.

We have a proven track record running co-funded, co-branded campaigns on behalf of manufacturers and their retail partners. This includes:

• Shared campaign management and asset creation
• Performance tracking by partner
• Joint product launches, seasonal promotions, and warranty pushes
• Reporting that aligns with both manufacturer KPIs and retailer sales goals

With experience across multiple brands and retailers, we know how to navigate the partnership dynamic for mutual benefit and maximum sales.

Digital NRG has earned recognition across the digital marketing industry for our outstanding work in the appliance and television market. We’ve won awards for innovation, performance, and integrated campaign success — and it’s all built on our deep understanding of the sector and our relentless pursuit of results.

We’re proud to be trusted by the biggest names in the industry — and even prouder of the long-term relationships we’ve built with both brands and retailers.