Digital Marketing for the Insurance Sector
Digital NRG — Trusted by Brokers, Networks & Insurers Across the UK
In an industry driven by trust, timing, and data, Digital NRG stands as the UK’s leading digital marketing and advertising agency for the insurance sector. From broker networks and regional firms to leading names like Brown & Brown, Jensten Insurance Group, The Hedron Network, and Hiscox, our track record speaks for itself.
We’ve been in this space since day one, working alongside commercial and personal lines brokers, MGA networks, and niche insurers to deliver measurable, compliant, and performance-led marketing strategies.
If you’re looking for an agency that knows insurance — and understands how to turn data into long-term growth — Digital NRG is your partner.
We Understand Insurance — And What Makes It Tick
Unlike most agencies, we don’t treat insurance as a ‘general service’. We live and breathe the intricacies of the sector — from FCA compliance and regulated messaging to the power of the renewal window and the importance of lead attribution.
Our campaigns are tailored to the unique cycles and requirements of insurance marketers:
- Commercial & Personal Lines
- B2B and Direct-to-Consumer (DTC) Insurance
- Broker & Network Growth Campaigns
- Affinity Marketing & Cross-Sell Automation
- Quote-to-Sale Attribution Modelling
- MGA and Wholesale Strategies
- Insurance Recruitment and Franchise Growth
Whether your goal is lead generation, policy growth, broker recruitment, or brand awareness, we build digital marketing strategies that support long-term retention and acquisition — not just quick wins.
Our Digital Marketing Services for Insurance
From Renewal Minus Six… to Renewal Minus 52
Timing is everything in insurance marketing. While most providers focus on renewal minus six weeks, our strategies stretch the timeline to a full 52-week cycle — allowing us to reach audiences far earlier in their research and consideration journey.
Through data analysis and journey mapping, we understand when prospects begin thinking about switching — and we reach them before the competition does.
Our renewal-timed campaigns use a combination of:
- Email automation sequences
- Dynamic social ads based on insurance type
- Retargeting via display, video, and native platforms
- Location and industry-based segmentation for commercial lines
- CRM enrichment to personalise content across every stage
We don’t just chase leads — we build pipeline.
Segment, Target, Convert: The Power of Data-Driven Campaigns
, we help insurers, brokers, and networks unlock the value of their data to drive smarter marketing outcomes.
We take data from platforms like Acturis, CRM systems, and web analytics and turn it into insight — enabling us to segment audiences by:
- Product type (e.g., landlord, fleet, PI, travel)
- Policy renewal date
- Industry (for commercial lines)
- Risk profile and coverage gaps
- Cross-sell and upsell opportunities
- Engagement level and policy value
This allows us to create hyper-targeted, multi-channel campaigns that speak to specific client needs and convert at higher rates — all while tracking every lead, quote, and sale back to its source.
Tracking Leads to Revenue: CPL, CPA & ROAS You Can Trust
We don’t stop at lead generation — we track every quote, every sale, and every policy issued. Using a combination of CRM integration, pixel tracking, call tracking, and offline sales matching, we help clients clearly see their cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS) across every channel.
For clients using Acturis, we deliver end-to-end performance reporting, mapping marketing leads to quote conversions, sales, and renewals — giving you complete clarity on ROI.
We also track:
- Call conversions using keyword-level call analytics
- Web form fills and policy quote journeys
- Multi-touch attribution across awareness, consideration, and action
- First-party data performance and lookback attribution
With Digital NRG, you’ll never have to guess which campaign is delivering value — you’ll know.
Paid Media: Performance-Led Advertising Built for Insurance
high-performance campaigns across Google Ads, Microsoft Ads (Bing), and YouTube — targeting consumers and businesses at every stage of their journey.
Whether you’re bidding on “fleet insurance brokers near me” or promoting a national DTC product, we’ve got the expertise to deliver clicks that convert.
Our paid media services include:
- Search advertising tailored to keyword intent and product type
- Display campaigns for brand building and retargeting
- YouTube campaigns for commercial awareness and lead nurturing
- Local campaigns tied to broker office locations
- Performance Max and Discovery campaigns for maximum reach
We optimise ad spend daily to keep CPL low and quality high — ensuring that your budget works harder, longer, and more efficiently.
Paid Social: Segment, Retarget, Sell
Social media is a powerful tool for audience targeting — especially when combined with clean, segmented data. We run paid social campaigns across:
- Meta (Facebook & Instagram)
- LinkedIn (for commercial insurance audiences)
- TikTok (for newer markets or younger demographics)
- X (Twitter) for thought leadership and brand positioning
We use first-party data, lookalike audiences, and pixel retargeting to build full-funnel campaigns that do more than generate impressions — they drive quotes and conversions.
We support:
- New customer acquisition
- Policy renewal reminders
- Broker recruitment
Awareness for niche or specialty insurance products
Re-engagement of past customers
SEO: Rank, Reach, and Retain
rvices for national insurance brands, regional brokers, and network members. Our strategies are tailored to insurance-specific search behaviour, competition levels, and compliance.
Our SEO services include:
- Website audits and technical SEO
- National and local keyword strategies
- Content creation (guides, FAQs, policy explainers)
- Link acquisition and brand trust building
- On-page and UX optimisation
For long-term traffic growth and lead generation, SEO is a key pillar — and we’ve helped clients dominate Page 1 for some of the most competitive insurance terms in the UK.
Email Marketing: Automation That Builds Loyalty
As part of our retention and renewal strategies, we manage automated email campaigns that keep your brand top-of-mind throughout the customer lifecycle.
Our email services include:
- Renewal countdown sequences
- Quote follow-up automations
- Cross-sell and upsell offers based on policy type
- Broker communications and onboarding journeys
- Re-engagement and lapsed policy campaigns
We work with platforms like Klaviyo, Mailchimp, and custom CRMs to deliver segmented messaging with measurable impact — helping you boost renewals, increase CLTV, and reduce churn.
Awareness Marketing: Spotify, Podcast Ads & Programmatic
Insurance is a trust-driven industry, which means brand awareness is still a key factor in driving consideration. We run powerful awareness campaigns across:
- Spotify ads — audio ads for brand awareness in high-attention environments
- Podcast marketing — ads placed within relevant industry or lifestyle podcasts
- Programmatic display & video — using behavioural and contextual targeting
- Connected TV (CTV) for broader commercial insurance campaigns
- Outdoor (OOH) to support digital activity in local broker areas
These channels help build credibility, recognition, and recall — especially for brokers competing in noisy regional markets or niche verticals.
Branding & Content That Builds Trust
In insurance, your brand is your currency. We create branded content and campaigns that educate, engage, and drive confidence — while remaining fully compliant with industry regulations.
We support:
- Brand strategy and visual identity
- Explainer video production
- Blog content and insurance guides
- Case studies, testimonials, and industry insights
- Broker franchise toolkits
We make insurance human — and help customers understand why they should trust you.
Award-Winning Work: Hedron Supplier of the Year
Our excellence in the insurance sector was recognised when Digital NRG was named Hedron Network’s Supplier of the Year — a testament to the performance, reliability, and value we bring to our partners.
We’re proud to support Hedron and its members with co-branded marketing strategies, broker enablement, and network-wide campaigns designed to grow market share.
When we say we’re embedded in this industry — we mean it.
Ready to Elevate Your Insurance Marketing?
If you’re a broker, insurer, or network looking for a digital partner that understands your world, your compliance landscape, and your customer lifecycle — Digital NRG is ready to deliver.
From data-led campaigns and feed management to multi-channel paid media, award-winning SEO, and full-funnel analytics — we’re here to grow your book of business and reduce your marketing risk.
Let’s take the guesswork out of growth. Let’s get results.
Get in touch with Digital NRG — the UK’s leading insurance digital marketing agency — and let’s start a conversation.
