Digital Marketing for Trades & Construction
Helping Local Trades Grow Online with Targeted Leads, Better Websites & Smart Digital Strategy
At Digital NRG, we specialise in helping tradespeople and construction businesses grow their online presence and generate real, qualified leads. Whether you’re a local plumber, electrician, builder, roofing company, or part of a larger facilities management or HVAC organisation, our digital marketing solutions are designed to get your phone ringing and inbox filling — fast.
We work with everyone from sole traders and start-ups to multi-location businesses and growing trade franchises. Our goal is simple: to help you win more jobs through smarter digital marketing.
Tailored Digital Marketing for Trades & Home Improvement Services
Trades businesses are some of the most in-demand services searched for online. Whether someone needs an emergency plumber, a new roof, a bathroom refit or full-scale renovations, they start their journey on Google or social media. That’s where we come in.
We help you get found online, convert traffic into enquiries, and turn those leads into loyal customers. Our digital services are designed specifically for the trades sector and include:
- Website design & improvement
- Local SEO & national search rankings
- Google Ads & PPC campaigns Google
- Local Services Ads (LSAs)
- Social media advertising across Facebook, Instagram & TikTok
- Content creation for your brand and services
Our Core Services for Trades & Construction Brands
Website Design & Conversion Improvements
Your website is your digital shopfront. It needs to look professional, load fast, and turn visitors into enquiries. Whether you need a brand-new website or want to improve your existing one, we create trade-focused websites that:
- Are mobile-friendly and lightning-fast
- Showcase your services, USPs, and qualifications clearly
- Feature call-to-actions that convert (quote forms, booking buttons, click-to-call)
- Include trust elements like reviews, accreditations, and guarantees
- Integrate with Google Analytics, CRMs, and booking software
Already have a site? We’ll audit it and make it work harder with conversion rate optimisation (CRO) and performance fixes.
Google Ads & PPC Campaigns
When someone searches “emergency plumber near me” or “roof repairs in [your area]”, you want to be top of Google — and fast. Our expert PPC (pay-per-click) team sets up and manages high-converting Google Ads campaigns that:
-
- Target local, high-intent keywords
-
- Deliver immediate lead volume
-
- Include clear ad copy and strong calls-to-action
-
- Use ad extensions to promote services, prices, and accreditations
-
- Track and optimise performance in real-time
We also manage Google Local Services Ads (LSAs), which display at the very top of Google with “Google Guaranteed” badges — ideal for trades.
Local & National SEO for Tradespeople
Getting found organically on Google can transform your business. Whether you’re targeting local towns or expanding nationally, we build specialist SEO strategies for trades that:
- Optimise your Google Business Profile (GBP)
- Improve rankings in Maps and local packs
- Target service and location-specific keywords like “boiler installation Birmingham” or “flat roofing Essex”
- Build backlinks and authority in your niche
- Create optimised service pages, FAQs, and location landing pages
Our local SEO strategies are ideal for sole traders and regional businesses, while national SEO suits growing trade networks or companies with multiple teams.
Social Media Advertising for the Trades
We make your trade services stand out on the platforms your customers use every day — Facebook, Instagram, and TikTok. Our paid social media strategies include:
- Eye-catching ads showcasing before-and-after work
- Lead generation campaigns for quotes and bookings
- Retargeting visitors who viewed your services but didn’t enquire
- Campaigns around seasonal promotions (e.g. winter boiler servicing, summer roofing repairs)
- “How-to” or “tips” style videos to build trust and authority
Social media is perfect for building brand recognition in your local area — and we make sure your content is seen by the people most likely to need you.
Content Creation That Builds Trust & Ranks
High-quality content is vital to both Google rankings and customer trust. We create engaging, informative content tailored to your services, such as:
- SEO-optimised service pages and local area pages
- Blog articles answering common customer questions
- Guides like “How to choose the right heating system” or “Signs your roof needs replacing”
- Social media content (posts, video scripts, testimonials)
- Email marketing sequences for leads or post-job reviews
Our team ensures your content works hard across every platform — boosting visibility, conversion, and brand authority.
Reporting, Analytics & Strategic Support
We believe in transparency. You’ll get access to easy-to-understand reports showing:
- Lead volumes and conversions
- Website traffic and keyword rankings
- PPC performance and cost-per-lead
- Google Maps visibility
- Social ad engagement and reach
You’ll also get regular strategy calls with your dedicated account manager to review results and plan next steps.
Why Trades & Construction Brands Choose Digital NRG
When you work with Digital NRG, you get:
- A team that understands the trade industry
- Real lead generation expertise with results you can measure
- Campaigns that drive both emergency calls and long-term projects
- Custom-built websites that convert
- A focus on local visibility to dominate your service area
- Creative social campaigns to stand out from your competitors
From boilers to bathrooms, roofing to renovations, we’ve helped hundreds of trade businesses grow their revenue, build their brands, and own their online presence.
Let’s Build Your Business Online
Whether you’re just getting started or want to scale up, we’re here to help you turn digital traffic into real-world results.
Get in touch today to speak with a Digital NRG marketing expert about your goals. We’ll audit your current online presence and show you how to start generating more leads — fast.
