Leading Digital Marketing & Advertising for the Events Sector

Social is the heartbeat of the modern events landscape. We craft eye-catching, engaging campaigns across platforms like Facebook, Instagram, TikTok, and Meta that speak directly to different audience segments. Using advanced targeting tools, we align ad creative and messaging with key personas to spark emotional responses, drive engagement, and ultimately — sell tickets.

Whether it’s building hype around a headline act or retargeting warm audiences with last-minute offers, our team delivers consistent, scalable results with measurable impact.

When audiences are ready to act, they turn to search. Our PPC experts create laser-focused Google and Bing campaigns to capture high-intent traffic and convert it into ticket sales. Through keyword targeting, dynamic ad copy, and smart bidding strategies, we ensure every pound spent is working as hard as possible.

Search advertising is especially powerful in competitive markets — and we know how to make our clients stand out when users are comparing events or looking for the best weekend plans.

With TikTok’s explosive growth, it’s become a game-changer in the events space. We harness the platform’s power to create viral, authentic campaigns that get people talking — and buying. Our creative team knows what resonates on TikTok and how to turn trends into conversions.

From behind-the-scenes content to influencer partnerships, we use TikTok to create buzz that translates into box office success.

Sound is a powerful connector — and we use it to your advantage. By running targeted audio ads on platforms like Spotify and popular podcasts, we tap into engaged audiences during their most attentive moments. Whether they’re commuting, working out, or relaxing at home, we deliver compelling, memorable messages that keep your event top-of-mind.

Our podcast and audio ad strategies are crafted to feel native and unobtrusive, enhancing the listener experience while driving interest and ticket sales.

We’re not just marketers — we’re data scientists with a passion for performance. Our campaigns are rooted in deep audience insights, behaviour trends, and constant optimisation. Every ad, every headline, every audience segment is carefully tested and refined to maximise impact and reduce cost per acquisition (CPA).

We help events companies tap into first-party and third-party data, analyse property-level performance, and use geographic targeting to identify new markets and segments that drive ticket sales.

Using platforms like GA4, Meta Pixel, and CRM integration, we’re able to build rich data ecosystems that tell us exactly what’s working — and what to do next.

No two fans are the same — and your marketing shouldn’t treat them that way. At Digital NRG, we craft bespoke messaging strategies for different audience personas based on age, interests, location, and more.

Someone coming to a late-night electronic music event is going to respond differently than a parent planning a weekend family day out. We tailor the creative, tone of voice, visual assets, and calls to action based on each demographic to improve the overall user experience (UX) and drive higher conversions.

Our creative team builds dynamic, platform-specific assets that resonate — from video ads and carousels to interactive content and testimonials.

We’re proud of our track record delivering exceptional ROAS for clients across the events space. Our campaigns consistently outperform industry benchmarks and drive tangible results — not just likes and clicks, but ticket sales, revenue, and long-term audience growth.

Here’s a snapshot of our success:

• Funderworld: Sold out multiple locations through integrated social and search advertising campaigns, reducing CPA by over 45% year-on-year.
• BS3 Live, Bristol: Used real-time performance data to pivot creatives and targeting mid-campaign, resulting in a 6.5x ROAS.
• Polygon, London: Leveraged geo-fencing and podcast marketing to capture a hyper-local audience and boost midweek attendance.

These results aren’t accidents — they’re the outcome of strategic thinking, constant refinement, and a relentless focus on what matters most: selling more tickets.