# DNRG > View the latest and greatest blogs, news and industry insights from our team of digital experts on SEO, PPC, Paid Social and more! --- ## Pages - [Win Four Tickets to the Bristol City's Last Game Of The Season](https://www.digitalnrg.co.uk/bristol-city-tickets/): Be part of Bristol City’s playoff push! Enter for a chance to win four tickets to the final Championship match of the season, bring your friends and feel the energy. - [Thank You](https://www.digitalnrg.co.uk/thank-you-contact/): Form Submitted ThankYou We’ve received your message and will get back to you as soon as possible. If your inquiry... - [Cookie Policy](https://www.digitalnrg.co.uk/cookie-policy/): This Cookie Policy explains what cookies are and how we use them, the types of cookies we use and how that information is used, and how to manage the cookie settings - [Privacy Policy](https://www.digitalnrg.co.uk/privacy-policy/): This privacy policy sets out how Digital NRG Ltd uses and protects any information that you give Digital NRG Ltd when you use this website. - [Life at DNRG](https://www.digitalnrg.co.uk/life-at-dnrg/): Life as a member of the DNRG family is about more than just work. Find out more about what we get up to outside of the office. - [SEO Audit](https://www.digitalnrg.co.uk/seo-audit/): Get a free SEO audit to uncover key opportunities for boosting rankings, driving traffic, and improving your site’s performance. No cost, no obligation - [CRO Audit](https://www.digitalnrg.co.uk/cro-audit/): Want to turn more visitors into customers? 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See our latest roles and find your place at DNRG. - [DNRG Performance Marketing](https://www.digitalnrg.co.uk/): DNRG Is A Leading UK Digital Advertising & Marketing Agency Offering Multi-Channel Solutions. inc. SEO, PPC, Paid Media, Websites, Email, CRO - [Trends of Digital Marketing](https://www.digitalnrg.co.uk/trends-of-digital-marketing-2025/): Discover the top digital marketing trends for 2025 and learn how to drive growth and sales. Join our webinar for expert insights and strategies for success. - [Your Data](https://www.digitalnrg.co.uk/your-data/): Request your held data, in line with our Cookie and Privacy policies here. - [About](https://www.digitalnrg.co.uk/about/): Get to know more about DNRG, with everything from our latest news in the community to profiles on our awesome team members. - [Contact Us](https://www.digitalnrg.co.uk/contact-us/): Want to learn more about how we can help you? Get in touch today to discuss you digital landscape and accelerate your online performance. - [News](https://www.digitalnrg.co.uk/news/): View the latest and greatest blogs, news and industry insights from our team of digital experts on SEO, PPC, Paid Social and more! --- ## Posts - [Meta Advertising Guide 2025: Maximising ROI with AI, First-Party Data and Funnel Integration](https://www.digitalnrg.co.uk/meta-advertising-guide-2025-maximising-roi/): See how Meta Ads evolve in 2025; DNRG uses AI, first-party data, and a cross-channel approach to increase ROI. - [A New Dawn for SMBs in Addressable Media: Unlocking Premium Video Advertising with Digital NRG](https://www.digitalnrg.co.uk/a-new-dawn-for-smbs-unlocking-premium-video-ads-with-dnrg/): Digital NRG helps SMBs access premium video ads on ITV, Sky, Channel 4 & Comcast’s platform launching in 2026. Simplify your ad buying today! - [Google Advertising in 2025: DNRG's Guide to a New Era of Paid Media Advertising](https://www.digitalnrg.co.uk/google-ads-2025-ai-tools-pmax/): Learn from experts on Google Ads in 2025 using Performance Max, GPT-4o V2, predictive bidding, AI-powered segmentations & other PPC tools. - [Optimise Your Website and Business for Each LLM - How AI Strategies Need to Adapt for Each Model.](https://www.digitalnrg.co.uk/optimise-your-website-a-for-each-llm-how-to-adapt-ai-strategies/): Learn how to boost online presence with your AI content strategy for LLMs like Gemini, ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. - [SEO in 2025: GEO SEO vs AIO vs LLMO](https://www.digitalnrg.co.uk/seo-in-2025-geo-seo-vs-aio-vs-llmo/): Learn how an award-winning SEO agency, DNRG, is adapting with GEO SEO, AIO, and LLM tools to support clients in a changing digital landscape. - [Spotify Podcast Ads: The Rising Opportunity for UK Businesses and Marketers](https://www.digitalnrg.co.uk/spotify-podcast-ads-the-rising-opportunity-for-uk-businesses-and-marketers/): How DNRG, an Award-winning UK advertising and marketing agency, utilises Spotify Podcast ads for local and national businesses and brands. - [Understanding TikTok Ad Formats](https://www.digitalnrg.co.uk/tiktok-strategies-funnel/): How to build an effective TikTok marketing funnel to attract and convert your audience? Learn the key marketing strategies to boost your brand and ROI - [How Social Marketing can help your business](https://www.digitalnrg.co.uk/how-social-marketing-can-help-your-business/): The Missed Opportunity in Marketing: Why Social Remarketing is No Longer Optional - [Clicks vs Mentions: What Matters More in the Age of AI and LLMs?](https://www.digitalnrg.co.uk/clicks-vs-mentions-what-matters-more-in-the-age-of-ai-and-llms/): Learn why brand mentions matter more than clicks in the age of AI and LLMs - and how DNRG is helping brands stay visible - [Understanding LLM Optimisation](https://www.digitalnrg.co.uk/understanding-llm-optimisation/): How to optimise content for AI tools like ChatGPT. Enhance visibility in LLM-generated answers with clear and structured content. - [The Future of Web UX](https://www.digitalnrg.co.uk/the-future-of-web-ux/): What is a Headless Website and Why It’s the Future of UX-Driven Web Development - [Performance Max Updates for 2025](https://www.digitalnrg.co.uk/performance-max-updates-for-2025/): Learn how Google’s 2025 PMax updates improve transparency, control & reporting across ad channels - [The importance of Reviews for Your Business](https://www.digitalnrg.co.uk/the-importance-of-reviews-for-your-business/): Why Reviews Are Crucial for Every Business – and Why REVIEWS.io Is the Platform You Need - [What Are The Best SEO Tools in 2025](https://www.digitalnrg.co.uk/what-are-the-best-seo-tools-in-2025/): The Best SEO Tools in 2025 to Build Strategy, Plan Content, Track Rankings, and Drive Results - [Why should my brand use Bing Ads?](https://www.digitalnrg.co.uk/why-should-my-brand-use-bing-ads/): Why Bing Advertising Deserves a Seat at the Table — And How DNRG Delivers Performance as a Certified Partner - [The Rise of AI-Assisted Search](https://www.digitalnrg.co.uk/the-rise-of-ai-assisted-search/): Why SEO is Changing: How OpenAI Is Reshaping the Way We Search - [Why Social Media Is Essential for Your Business  ](https://www.digitalnrg.co.uk/why-social-media-is-essential-for-your-business/): Social media plays a big role in our lives nowadays. It is time to use it to grow your business! - [ChatGPT is now a Shopping Assistant](https://www.digitalnrg.co.uk/chatgpt-is-now-a-shopping-assistant-big-deal/): Chat GPT is now challenging Google with its new feature to shop online. The bot can memorise your preferences to help you make future purchases. - [Top Social Media Platforms for Boosting Your Brand in 2025](https://www.digitalnrg.co.uk/top-social-media-platforms/): Discover the best social media platforms for growing your brand in 2025. Learn how to leverage them for engagement and business growth. - [Organic vs Paid Social: Best Practices and Key Differences](https://www.digitalnrg.co.uk/organic-vs-paid-social-media/): From building trust with organic engagement to accelerating reach with paid, this guide explores best practices to create a winning strategy. - [Why Do Brands Go Viral? 5 Essential Factors for Success](https://www.digitalnrg.co.uk/why-do-brands-go-viral/): "Discover what makes brands and marketing campaigns go viral online. Learn key strategies to create shareable content and boost your reach! - [What CMS Should I Use? Choosing the Right Platform & Website Essentials](https://www.digitalnrg.co.uk/what-cms-should-i-use/): Not sure which CMS to choose for your website? Learn the best CMS options for blogging, eCommerce and business sites to make an informed decision. - [Brand Awareness: How to Build, Increase, and Measure Your Brand's Visibility](https://www.digitalnrg.co.uk/increase-measure-build-brand-awareness/): Struggling to get your brand noticed? Increase brand awareness with effective strategies to build recognition, engage, and drive growth. - [The Best TikTok Marketing Strategies for Success in 2025](https://www.digitalnrg.co.uk/the-best-tiktok-marketing-strategies/): Discover the top TikTok marketing strategies your business should be using this year, from audience targeting to creating engaging content. - [Mastering Paid Media: Essential Strategies and Best Practices](https://www.digitalnrg.co.uk/mastering-paid-media-strategies-boot-visibility/): Explore essential paid media strategies that can help you help you optimise campaigns to achieve better results and drive conversions. - [Top Social Media Statistic Insights for 2025: What You Need to Know](https://www.digitalnrg.co.uk/top-social-media-statistic-insights-for-2025/): Discover the key social media trends for 2025, from user growth to platform engagement. Stay ahead with insights to boost your strategy. - [Top Tips for Maintaining Website Health and Security](https://www.digitalnrg.co.uk/top-tips-for-website-health/): Learn key website health stats and avoid common pitfalls like slow load times and broken links to improve SEO and user experience. - [TikTok Marketing: Your Competitive Edge to Stand Out in Business](https://www.digitalnrg.co.uk/tiktok-marketing-your-competitive-edge/): Learn TikTok marketing and how TikTok’s algorithm and data-driven insights can drive brand awareness, customer loyalty, and sales growth. - [Top LinkedIn Marketing Techniques to Boost Your Brand](https://www.digitalnrg.co.uk/top-linkedin-marketing-techniques-to-boost-your-brand/): Discover expert LinkedIn marketing strategies to grow your business, generate leads, and build your professional network. Get in touch today! - [Best Social Media Marketing Company: Why DNRG Stands Out](https://www.digitalnrg.co.uk/best-social-media-marketing-company/): Discover the best social media marketing agency. We boost your brand, engage your audience, & drive results. Contact us for a free consultation. - [2025 Digital Periodic Table: Marketing Technology to Integrate in your Strategy](https://www.digitalnrg.co.uk/digital-periodic-table-marketing-technology/): Discover how marketing technology can transform your strategy. Explore essential tools and trends to stay ahead of the competition. - [BCFC x DNRG 2024: Event Gallery](https://www.digitalnrg.co.uk/bcfc-x-dnrg-2024-event-gallery/): Take a look at the highlights from our latest BCFC x DNRG event. From insights on tech adoption to the power of data, here’s what went down and why it matters. - [Demographic Market Segmentation: What Is It and Why Does it Work?](https://www.digitalnrg.co.uk/demographic-market-segmentation-what-is-it-and-why-does-it-work/): Learn how demographic market segmentation helps businesses target key audience groups based on age, gender, income, and more. Boost ROI with data-driven, personalised marketing strategies - [Mastering the Marketing Funnel: Key Stages & Effective Strategies](https://www.digitalnrg.co.uk/mastering-the-marketing-funnel-key-stages-effective-strategies/): Learn how to optimise every stage of the marketing funnel, from awareness to conversion, with proven strategies, expert insights, and practical tips to boost engagement and drive results - [Mastering Multi Channel Marketing Campaigns in 2025: Strategies and Tips](https://www.digitalnrg.co.uk/mastering-multi-channel-marketing-campaigns-in-2025-strategies-and-tips/): Learn how multi-channel marketing campaigns drive customer engagement and boost sales. Discover why they matter and how to implement them effectively. - [2025 Digital Periodic Table: Marketing Technology to Integrate in your Strategy](https://www.digitalnrg.co.uk/2025-digital-periodic-table-marketing-technology-to-integrate-in-your-strategy/): Explore the 2025 Digital Periodic Table to discover essential marketing technologies and strategies your business needs to stay competitive, adapt, and thrive in today’s digital-first world. - [Mastering Multi Channel Marketing Campaigns in 2025: Strategies and Tips](https://www.digitalnrg.co.uk/mastering-multi-channel-marketing-campaigns-in-2025/): Learn how to excel in multi-channel marketing through audience targeting, consistent messaging, and omnichannel integration to drive conversions. - [Mastering the Marketing Funnel: Key Stages & Effective Strategies](https://www.digitalnrg.co.uk/mastering-the-marketing-funnel-key-stages-and-effective-strategies/): Master the latest marketing funnel strategies to connect with your audience. Discover the best platforms to effectively target your customers. - [Demographic Market Segmentation: What Is It and Why Does it Work?](https://www.digitalnrg.co.uk/demographic-market-segmentation/): Demographic Market Segmentation: Why It Works and How to Get Started. Chose the right channels & methods specifically for your audience. - [Mastering Retargeting Marketing: Boost Your ROI Today](https://www.digitalnrg.co.uk/mastering-retargeting-marketing-boost-your-roi-today/): Discover how retargeting marketing helps you re-engage website visitors, increase conversions, and improve ROI. Learn strategies to build smarter, data-driven campaigns. - [TikTok US Banned: All the News on the Appeal Loss](https://www.digitalnrg.co.uk/tiktok-us-banned-news/): TikTok faces US ban as legal battles escalate. From Trump's support to impacts on creators and businesses, here's what we know so far. - [Ongoing SEO and Website Design](https://www.digitalnrg.co.uk/ongoing-seo-and-website-design-2/): Discover why ongoing SEO is vital for improving search engine rankings and how your business can optimise strategies to secure top positions. - [2025 Digital Marketing Trends](https://www.digitalnrg.co.uk/2025-digital-marketing-trends/): Stay ahead in 2025 with key digital marketing trends. Future-proof your strategy with insights to outpace competitors before the New Year. - [Mastering Retargeting Marketing: Boost Your ROI Today](https://www.digitalnrg.co.uk/mastering-retargeting-ads-boost-roi-today/): Discover how retargeting can help you reconnect with lost visitors. By showing tailored ads you can stay top of mind and drive conversions. - [The Essential Guide to Understanding the Meaning of Content](https://www.digitalnrg.co.uk/the-guide-to-content-marketing/): Discover content creation strategies to boost your digital marketing. From ideation to publishing, learn how to create engaging content that drives results. - [Driving Fan Engagement and Boosting Ticket Sales](https://www.digitalnrg.co.uk/driving-fan-engagement-and-boosting-ticket-sales-2/): Explore how DNRG Discover how DNRG leverages data-driven strategies to increase ticket sales and drive successful sports event campaigns. - [Driving Results for Local Brands and Global Businesses](https://www.digitalnrg.co.uk/driving-results-from-global-brands-to-local-businesses/): DNRG leverages partnerships with Google, Shopify, Meta, and more. Discover how our tailored approach can elevate your brand’s performance. - [Mastering Digital Marketing for Insurance Brokers: What strategies are insurance brokers adopting to succeed online?](https://www.digitalnrg.co.uk/digital-marketing-for-insurance-brokers/): Effective Digital Marketing Strategies for Insurance Brokers. DNRG are the UK's Leading UK Marketing Agency Within the Insurance Sector. - [How Bristol City & Bristol Bears Broke Records](https://www.digitalnrg.co.uk/how-bristol-city-and-bristol-bears-broke-records/): See how Bristol City & Bears boosted ticket sales and engagement with targeted marketing strategies. Discover successful sports marketing. - [The Ultimate Guide to Successful Holiday Sales](https://www.digitalnrg.co.uk/the-ultimate-guide-to-successful-holiday-sales/): Get ready for the holiday rush for a successful sales season. Discover strategies to boost revenue and maximise marketing efforts. - [Monthly SEO Round-Up [22/10/2024]](https://www.digitalnrg.co.uk/october-seo-round-up/): Stay ahead in SEO with our October recap and learn how these changes impact your business and boost your online visibility. - [Monthly PPC Round-Up [22/10/2024]](https://www.digitalnrg.co.uk/monthly-ppc-round-up/): Stay up to date with the latest PPC news from October and learn what these changes mean for your ad strategy and online presence. - [Monthly Social Media Round-Up [22/10/2024]](https://www.digitalnrg.co.uk/monthly-social-media-round-up/): Discover the latest social media updates, including new features on Instagram, LinkedIn, and TikTok. Engage your audience more effectively! - [Stop Cart Abandonment: 5 Strategies to Implement Today](https://www.digitalnrg.co.uk/stop-cart-abandonment-6-strategies-to-implement-today/): Discover proven strategies to reduce cart abandonment and boost your eCommerce sales by up to 142%. Stay competitive this holiday season. - [Common Digital Marketing Myths: Debunked!](https://www.digitalnrg.co.uk/common-digital-marketing-myths-debunked/): 1- Having a website is enough!, 2- Digital Marketing is Only for Big Businesses, 3- Personalisation is creepy... read more. - [TikTok US Banned: All the News on the Appeal Loss](https://www.digitalnrg.co.uk/tiktok-us-banned-all-the-news-on-the-appeal-loss/): TikTok faces a potential US ban after losing an appeal over ByteDance ownership. Discover the legal battle, political twists, and what this could mean for users and creators. - [How Startups Can Keep Up with UX Changes](https://www.digitalnrg.co.uk/how-startups-can-keep-up-with-ux-changes/): 7 actionable tips for startups to stay ahead in the fast-changing world of UX. Create mobile-friendly experiences—all on a startup budget - [The Importance of User Experience (UX)](https://www.digitalnrg.co.uk/the-importance-of-user-experience-ux/): Explore the vital role of user experience (UX) in enhancing SEO, content marketing, and PPC campaigns, ultimately boosting conversions. - [E-Commerce: How to Stay Competitive](https://www.digitalnrg.co.uk/ecommerce-how-to-stay-competitive/): Discover B2B vs. B2C E-Commerce, key trends, consumer behaviour insights, and the best platforms to market your products to stay competitive. - [Social Media Advertising: Best Practices for 2024](https://www.digitalnrg.co.uk/social-media-advertising-best-practices-for-2024/): Learn strategies to engage your audience, boost brand awareness, and drive conversions effectively with social media marketing alone. - [The Power of Data in Sports and Business](https://www.digitalnrg.co.uk/the-power-of-data-and-sport/): Discover insights into game strategies, while learning how data-driven decisions can enhance your marketing strategies and drive success. - [How to Build a Content Marketing Strategy: 8 Steps](https://www.digitalnrg.co.uk/how-to-build-a-content-marketing-strategy-8-steps/): Struggling to create content that resonates with your audience? Learn how to develop one to boost engagement today! - [Why Your Business Needs Local SEO Services](https://www.digitalnrg.co.uk/why-your-business-needs-local-seo-services/): With 75% of local searches converting into leads, local SEO is a must. Discover actionable insights you can use to boost your online presence. - [The Fundamentals of Digital Marketing](https://www.digitalnrg.co.uk/the-fundamentals-of-digital-marketing/): Discover the core strategies of digital marketing that drive online success. Learn how mastering the basics can boost your business growth. - [Benefits of a Digital Marketing Agency](https://www.digitalnrg.co.uk/benefits-of-a-digital-marketing-agency/): 1. Expertise and Resources, 2. Faster Results, 3. Focus on Core Activities, 4. Access to Advanced Tools and Partnership... see more - [Marketing Psychology: 7 Proven Tactics](https://www.digitalnrg.co.uk/digitalnrg-co-uk-blog-marketing-psychology-seven-proven-tactics/): 1. Social Proof Theory, 2. Scarcity Principle, 3. Reciprocity, 4. Cognitive Dissonance, 5. Anchoring Bias, 6. Mere Exposure Effect.. See more - [Email Marketing Psychology: Boost Clicks & Conversions](https://www.digitalnrg.co.uk/email-marketing-psychology-boost-clicks-and-conversions/): Discover how psychology can transform your email campaigns. Learn key principles to boost conversions - just in time for Black Friday! - [September Google News: Key Updates and Actionable Tips for Your Business](https://www.digitalnrg.co.uk/september-google-news-key-updates-and-actionable-tips-for-your-business/): Stay ahead with actionable tips for using AI image labels, earning the TQS badge, optimizing video content, and boosting SEO strategies. - [Content Vs. Good-Quality Content: The Key to SEO Success](https://www.digitalnrg.co.uk/blog-content-vs-good-quality-content-the-key-to-seo-success/): Learn how well-researched, engaging, and optimized content can boost rankings, drive traffic, and build trust. - [Maximising Marketing Impact During Mergers and Acquisitions](https://www.digitalnrg.co.uk/maximising-marketing-impact-during-mergers-and-acquisitions/): Learn how to manage brand integration, maintain consistency, and leverage digital marketing to drive success with actionable insights. - [Six Game-Changing Benefits of a Website Refresh](https://www.digitalnrg.co.uk/six-game-changing-benefits-of-a-website-refresh/): 1. Improve Search Ranking, 2. Enhanced Credibility, 3. Better Engagement, 4. Lead Generation, 5. Data Collection, and more... - [The Essential Guide to Understanding the Meaning of Content](https://www.digitalnrg.co.uk/the-essential-guide-to-understanding-the-meaning-of-content/): Discover what content truly means in digital marketing, why it matters, and how to use it to build brand awareness, boost SEO, and drive business growth. - [Driving Fan Engagement and Boosting Ticket Sales](https://www.digitalnrg.co.uk/driving-fan-engagement-and-boosting-ticket-sales/): Learn how DNRG’s data-driven sports marketing strategies, including targeted email campaigns and fan engagement tactics, boost ticket sales and create unforgettable event experiences. - [How To Spot A Google Algorithm Update](https://www.digitalnrg.co.uk/how-to-spot-a-google-algorithm-update/): Learn how to spot a Google algorithm update, including fluctuating and changing keyword positions. Discover how to protect your site from Google updates. - [All You Need to Know About the March Core and Spam Updates](https://www.digitalnrg.co.uk/all-you-need-to-know-about-the-march-core-and-spam-updates/): Discover what the March core update and spam update included, and their impact. Prevent negative impacts of algorithm updates by using SEO from DNRG. - [Ongoing SEO and Website Design](https://www.digitalnrg.co.uk/ongoing-seo-and-website-design/): Discover how our ongoing SEO and website design services keep your brand visible, relevant, and competitive in a fast-changing digital space. - [Driving Results for Local Brands and Global Businesses](https://www.digitalnrg.co.uk/driving-results-for-local-brands-and-global-businesses/): From Bristol’s independents to global powerhouses, DNRG delivers tailored digital strategies that work. Learn how we adapt to drive results for every client, no matter the size. - [Improve Branded Search With Digital PR](https://www.digitalnrg.co.uk/improve-branded-search-with-digital-pr/): Discover what branded search is and how it can affect your website traffic. Learn how Digital PR can be used to improve your branded search traffic. - [Performance Max vs Smart Shopping: What Are The Results?](https://www.digitalnrg.co.uk/performance-max-vs-smart-shopping/): Learn about the performance of Performance Max vs Smart Shopping to identify whether the Performance Max results have had benefits for PPC marketing. - [The End of FAQ Schema?](https://www.digitalnrg.co.uk/the-end-of-faq-schema/): Google has recently announced that schema will have limited use in FAQ rich snippets going forward. Does this mean the end of FAQ schema? - [A Quick Guide to GA4](https://www.digitalnrg.co.uk/a-quick-guide-to-ga4/): Discover this quick guide to GA4, and learn how DNRG have implemented the GA4 roll out and the end of UA for our clients. - [Time-Sensitive PPC Campaigns: How To Be Prepared](https://www.digitalnrg.co.uk/time-sensitive-ppc-campaigns-how-to-be-prepared/): Discover what time-sensitive PPC campaigns are and what they look like. Learn what you need to do to have PPC preparation in time for seasonal events. - [LinkedIn Accelerator: All You Need to Know](https://www.digitalnrg.co.uk/all-you-need-to-know-about-linkedin-accelerator/): Discover what the LinkedIn Accelerator is and how you can use it in your lead generation campaigns. Learn about the benefits of the LinkedIn Sales Navigator. - [Google Analytics 4: What is GA4 and Why Should You Care?](https://www.digitalnrg.co.uk/ga-4-google-analytics-4-what-is-it-why-should-you-care/): Discover what Google Analytics 4 is and why GA4 is replacing Universal Analytics (UA). Learn what DNRG are doing to implement this change. - [Is ChatGPT Good For SEO?](https://www.digitalnrg.co.uk/is-chatgpt-good-for-seo/): Discover the benefits of using AI tools like ChatGPT when it comes to SEO, but explore the drawbacks using such a tool can have on your website. - [What Is Link Spam? Google’s Link Spam Update](https://www.digitalnrg.co.uk/what-is-link-spam-googles-link-spam-update/): Discover what link spam is and how to identify a spam backlink and spammy websites following Google’s link spam update. - [DNRG Win at 2022 UK Search Awards](https://www.digitalnrg.co.uk/dnrg-win-at-2022-uk-search-awards/): Bristol-based digital marketing agency DNRG have won Best Local PPC Campaign at the 2022 UK Search Awards. Discover our award-winning success with PPC. - [Black Friday 2022 - What did we learn?](https://www.digitalnrg.co.uk/black-friday-2022-what-did-we-learn/): After a highly successful Black Friday, the DNRG Paid Media Team have been reflecting on our key learnings from 2022. Read more here. - [The Basics of Metadata](https://www.digitalnrg.co.uk/the-basics-of-metadata/): Discover what metadata is and why metadata is important. Learn how to write the perfect meta title and description. Click for more. - [Why Is It Important to Update the Design of Your Website?](https://www.digitalnrg.co.uk/why-is-it-important-to-update-the-design-of-your-website/): Discover why you should update the web design on your site, including website security, SEO benefits, user experience, loading speed and design trends. - [How to Maximise Your Black Friday Marketing using SEO, PPC and Paid Social](https://www.digitalnrg.co.uk/how-to-maximise-your-black-friday-marketing-using-seo-ppc-and-paid-social/): Discover a range of digital marketing tips to maximize your Black Friday marketing campaigns. Covering SEO, PPC and Paid Social, hear from DNRG’s experts. - [What You Need to Consider When Starting PPC](https://www.digitalnrg.co.uk/what-you-need-to-consider-when-starting-ppc/): Discover five areas you need to consider when starting a pay-per-click advertising campaign, including keywords, costs, ROI and using an agency. - [5 eCommerce SEO Techniques That Should Be Avoided](https://www.digitalnrg.co.uk/ecommerce-techniques-to-avoid/): Discover five SEO techniques that should be avoided, and learn why SEO is important for your business in increasing leads, customers and purchases. - [Your Complete Guide to CRO](https://www.digitalnrg.co.uk/your-guide-to-cro/): Discover what conversion rate optimisation is and the benefits of conversion rate optimisation for your business. Learn how CRO is implemented on websites. - [What Is PPC and Why Is It Important for Your eCommerce Business?](https://www.digitalnrg.co.uk/what-is-ppc-and-why-is-it-important-for-your-ecommerce-business/): Discover what pay-per-click advertising (PPC) is and why it’s important for your eCommerce business. Find out how DNRG can help with your PPC campaigns. - [5 Great Paid Social Media Advertising Examples](https://www.digitalnrg.co.uk/social-advertising-examples-blog/): Discover what paid social ads are and how they can help your business. Here are five great examples of paid social media ads found online. - [Google’s 'Helpful Content' Update: What Does It Mean?](https://www.digitalnrg.co.uk/google-helpful-content-update/): In August 2022 Google introduced it's new 'Helpful Content' Blog. This article explains exactly what this means for your SEO. - [Why is SEO important for Insurance companies?](https://www.digitalnrg.co.uk/why-is-seo-important-for-insurance-companies/): Discover what SEO for insurance companies is, how it works and what it looks like. SEO for insurance brokers is a great way of gaining organic growth. - [Why is Web Development Important for Generating Leads?](https://www.digitalnrg.co.uk/why-is-web-development-important-for-generating-leads/): In this article we explain why you should focus on the development of your website to improve your lead generation. Read to find out more. - [How Can Reviews Impact Your Business?](https://www.digitalnrg.co.uk/importance-of-reviews/): Reviews are an important factor in how your customers view your service or product. Here we look at best practice for collecting and responding to reviews. - [Your Starter Guide To SEO](https://www.digitalnrg.co.uk/your-complete-guide-to-seo/): In this beginner's guide to SEO we explain what you should expect from your SEO executive and how to build an effective long-term strategy. Click to read more. --- # # Detailed Content ## Pages > Be part of Bristol City’s playoff push! Enter for a chance to win four tickets to the final Championship match of the season, bring your friends and feel the energy. - Published: 2025-04-16 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/bristol-city-tickets/ Be part of the action as Bristol City FC fights for a playoff spot, and take 3 friends with you! Who is DNRG? We're a performance-driven digital marketing agency focused on helping ambitious businesses grow. From SEO and paid media to web design and data-led strategy, we work closely with our clients to deliver real, measurable results. As we continue to grow, we're looking to connect with like-minded businesses who value smart digital marketing and proven performance. How to Enter? It’s simple. We want to grow the DNRG community, and you can help! Share the name and business of someone you know who should be introduced to DNRG. You’ll be entered into a draw to win 4 tickets to BCFC’s final game of the season at Ashton Gate. The more introductions, the more chances to win! Enter before Friday 25th April when the winner will be drawn! It’s simple. We want to grow the DNRG community, and you can help! Share the name of the person and the business they own or work for, who is looking to drive growth through digital, and introduce them to DNRG. You’ll be entered into a draw to win 4 tickets to BCFC’s final game of the season at Ashton Gate. The more introductions, the more chances to win! Enter before Friday 25th April when the winner will be drawn! --- - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://www.digitalnrg.co.uk/thank-you-contact/ Form SubmittedThankYouWe’ve received your message and will get back to you as soon as possible. If your inquiry is urgent, please don’t hesitate to give us a call. Back to Home --- > This Cookie Policy explains what cookies are and how we use them, the types of cookies we use and how that information is used, and how to manage the cookie settings - Published: 2025-04-01 - Modified: 2025-04-11 - URL: https://www.digitalnrg.co.uk/cookie-policy/ What are cookies? This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i. e, the information we collect using cookies and how that information is used, and how to manage the cookie settings. Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement. How do we use cookies? As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data. The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website. Types of Cookies we use Necessary Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data. Cookie Duration Description cookieyes-consent 1 year CookieYes sets this cookie... --- > This privacy policy sets out how Digital NRG Ltd uses and protects any information that you give Digital NRG Ltd when you use this website. - Published: 2025-04-01 - Modified: 2025-04-07 - URL: https://www.digitalnrg.co.uk/privacy-policy/ This privacy policy sets out how Digital NRG Ltd uses and protects any information that you give Digital NRG Ltd when you use this website. Digital NRG Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Digital NRG Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st January 2020. What we collect We may collect the following information: name and job title contact information including email address demographic information such as postcode, preferences and interests other information relevant to customer surveys and/or offers What we do with the information we gather We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: Internal record keeping. We may use the information to improve our products and services. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use... --- > Life as a member of the DNRG family is about more than just work. Find out more about what we get up to outside of the office. - Published: 2025-03-18 - Modified: 2025-04-11 - URL: https://www.digitalnrg.co.uk/life-at-dnrg/ Life at DNRG Who are DNRG? Gallery Our Values Timeline Who are DNRG? Photo Gallery - Swipe to see what life at Bristol's fastest growing agency is really like Our Values DNRG Timeline --- > Partnerships allow us to offer our clients knowledge, expertise and resources to help develop their businesses. Collaboration is a huge part of everything we do - Published: 2025-01-31 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/our-partners/ OurPartnerships At DNRG, we believe that true success comes with collaboration. Out partnerships are the backbone of our delivery and exceptional results. We thrive on working with like-minded businesses, brands and agencies to create opportunities that drive mutual growth and success. We approach every partnership with a commitment to transparency, creativity and shared goals. In doing so, we align ourselves with partners who value the same principles, building strong and long-lasting relationships that amplify our collective impact. During DNRG’s life, we have had the chance to work with leading brands and agencies, running campaigns that not only meet but also outperform expectations. Our partnerships drive real, measurable success across industries. If you are looking for a partner that values collaboration and innovation, we are ready to work with you. Let’s explore how we can achieve extraordinary results by combining our strengths. Partnerships with DNRG Find out more Find out more Find out more Find out more Find out more Find out more Find out more Find out more Want to Partner with us? We at DNRG think that collaboration is essential for long-term innovation and success. By choosing us, you gain access to unrivalled digital marketing expertise and a well-connected team of specialists who are just as dedicated to mutual success. We look forward to collaborating with businesses, technology suppliers or other organisations. Anybody who shares our vision. Whether it’s co-marketing, joint ventures, or new solution creation, we’re excited to see how we can combine our talents to produce remarkable... --- > DNRG offers a comprehensive range of digital marketing services to help your business grow. From website design and SEO to paid media and conversion rate optimisation, our personalised, data-driven strategies deliver measurable results and meaningful growth. - Published: 2025-01-15 - Modified: 2025-04-14 - URL: https://www.digitalnrg.co.uk/services/ Digital Marketing Services We’re here to help you elevate your brand, reach your audience, and achieve measurable results with digital marketing services. With a personalised, data-driven approach, we craft strategies tailored to your business goals, delivering not just traffic but meaningful growth. Find out more Find out more Find out more Find out more Find out more Find out more Web Services SEOServices PAID MediaServices --- > Ready to grow with a team that values innovation, passion, and performance? See our latest roles and find your place at DNRG. - Published: 2024-12-20 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/careers/ Careers At DNRG At DNRG, we are more than just a team; we are a community of passionate and creative individuals looking to push each other forward in delivering excellence to our clients. We innovate, collaborate and focus on continuous growth; these unique traits form a dynamic and exciting place to work within. Working at DNRG Life at DNRG Careers Here, your personal or professional growth awaits. We offer new skill development, challenging tasks for professional growth, and of course, career building in digital marketing. Be it from scratch or developing a career to the next level, every step is supported by us. We are convinced that the best ideas come from team work. A well-developed team spirit underpins everything we do: we ensure a collaborative environment, supportive of every voice and respectful of any contribution. We foster a workplace that’s as diverse as the ideas we create. Committee to building an inclusive environment where everyone feels welcome, valued and empowered to thrive. In addition to a highly rewarding career, we have flexible work options, ongoing training and a team that truly respects the concept of work-life balance. We invest in your well-being so you can be great at your work, and great at being you too. If you are ready for the next step in your career, take a look at our openings and apply today! View careers Check out our current Opportunities Find out more Find out more --- > DNRG Is A Leading UK Digital Advertising & Marketing Agency Offering Multi-Channel Solutions. inc. SEO, PPC, Paid Media, Websites, Email, CRO - Published: 2024-12-20 - Modified: 2025-04-23 - URL: https://www.digitalnrg.co.uk/ - Page Type: Digital Marketing Agency Bristol, DNRG Home, Homepage Performance-Based Digital Marketing Agency We get results that drive your growth through smart data What We Do We Drive Online Growth, Leads & Sales We consult, we understand, we collaborate, we creatively design, we drive growth and deliver measurable results. Every brand, business and campaign is different and our experts craft multi-channel strategies backed by insights and data. DNRG is YOUR outsourced marketing department. Don't Be Shy, Let's Talk Your Growth Is Our Success 0% Average Increase in leads per annum for our clients 0% 150% Average Increase in Online Sales for our clients per annum 0 Happy clients(And growing! ) 0% Increase in Add to Carts0% Decrease in Sessions (Focused on improving the quality of traffic)0% Decrease in Cost per Click Your Success is Our Success 0% Increase in Add to Carts0% Decrease in Sessions (Focused on improving the quality of traffic)0% Decrease in Cost per Click You Do You. We Do Digital DNRG asks the questions other agencies miss, taking the time to understand your objectives and align them with award-winning strategies. View all of our services SEO What use is a beautiful website if no one visits it? We’ll optimise your site to rank where your clients are searching, transforming clicks into meaningful sales. With tailored strategies and proven techniques, we’ll drive organic growth, ensuring your brand reaches the right people at exactly the right time. Let’s make your website work as hard as you do. Find out more Paid Media When you need fast, measurable results,... --- > Discover the top digital marketing trends for 2025 and learn how to drive growth and sales. Join our webinar for expert insights and strategies for success. - Published: 2024-12-09 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/trends-of-digital-marketing-2025/ TRENDS OF DIGITAL MARKETING DRIVE GROWTH & SALES IN 2025 Join the webinar to uncover the trends of digital marketing in 2025. Gain valuable insights into the must-dos for success in the new year. Join the Webinar Today Webinar isfree tojoin 08thJanuaryOnline 10:00amJoin Us &Win In2025UnlockYourMarketingPotentialJoin us to uncover & learn how cutting-edge strategies can help you outpace competitors in 2025. Gain actionable insights on leveraging data and navigating Google’s latest updates to stay ahead. Key Trends ToBe DiscussedEmail Marketing: Personalisation & SegmentationMulti & Omni-Channel MarketingSocial Commerce & TikTokLeveraging Data For Effective MarketingThe RIse of Video MarketingWhat Websites Will Succeed In 2025Sign-UpToday Contact Us Name * First Last * Last Email * Phone * Company * By ticking this box, I understand and accept that my personal data will be stored and utilised for the purpose of contacting me. By ticking this box, I understand and accept that my personal data will be stored and utilised for the purpose of sending me digital marketing and promotional information. (optional) Submit If you are human, leave this field blank. --- > Request your held data, in line with our Cookie and Privacy policies here. - Published: 2022-11-03 - Modified: 2025-04-07 - URL: https://www.digitalnrg.co.uk/your-data/ Contact Us Form No data stored under this account. Your Data Log in below to see you data stored on our site. Once logged in, you can edit/delete your data as you like. --- > Get to know more about DNRG, with everything from our latest news in the community to profiles on our awesome team members. - Published: 2022-06-27 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/about/ About DNRG We are a collaborative, fully integrated, award-winning agency, with a passion for digital marketing. We adapt constantly, learn continually and are always here to help. Our journey Meet the team Careers Partnerships The DNRGJourneY A bit about our history... At DNRG we strive to create an inclusive environment in which every employee feels supported and has the tools that they need to flourish. But don’t just take it from us, listen to what our team have to say. At DNRG we strive to create an inclusive environment in which every employee feels supported and has the tools that they need to flourish. But don’t just take it from us, listen to what our team have to say. View careers A Team Of Amazing People At DNRG we strive to create an inclusive environment in which every employee feels supported and has the tools that they need to flourish. But don’t just take it from us, listen to what our team have to say. View careers CareersAt DNRG Find out more Meet Your Team Load more Our Partners We believe in Partnerships At DNRG we are a family and we understand the importance of building relationships away from the desk. We hold regular socials and team activities, including our annual Summer Trip. At DNRG we are a family and we understand the importance of building relationships away from the desk. We hold regular socials and team activities, including our annual Summer Trip. More about partners --- > Want to learn more about how we can help you? Get in touch today to discuss you digital landscape and accelerate your online performance. - Published: 2022-06-27 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/contact-us/ Contact Us Get In Touch Contact Us Name * Last * Email * Phone * Company * Website URL How Can We Help? By ticking this box, I understand and accept that my personal data will be stored and utilised for the purpose of contacting me. By ticking this box, I understand and accept that my personal data will be stored and utilised for the purpose of sending me digital marketing and promotional information. (optional) Captcha Submit If you are human, leave this field blank. Book a Meeting Book some time in with our digital experts to discuss your needs and discover what we can do to help. Book Appointment Contact us: 0330 1735 556 Give us a Call Find us:Unit 7, Apex Court Woodlands, Bradley Stoke, Bristol BS32 4JT Want to Partner with us? Contact Us We at DNRG think that collaboration is essential for long-term innovation and success. By choosing us, you gain access to unrivalled digital marketing expertise and a well-connected team of specialists who are just as dedicated to mutual success. We welcome positive, collaborative new partnerships with businesses, organisations & technology suppliers. Nothing should ever stand still... we want to achieve more. --- --- ## Posts > See how Meta Ads evolve in 2025; DNRG uses AI, first-party data, and a cross-channel approach to increase ROI. - Published: 2025-06-24 - Modified: 2025-06-24 - URL: https://www.digitalnrg.co.uk/meta-advertising-guide-2025-maximising-roi/ - Categories: Uncategorized Why Meta Ads Need a New Playbook in 2025 Meta’s advertising landscape across Facebook, Instagram, WhatsApp, Messenger, and Threads has changed dramatically. What was once a platform that was all about delivering impressions and clicks is now, in 2025, a very sophisticated performance marketing platform that requires a thoughtful and strategic approach.   As CPMs and CPCs rise due to increased competition and privacy-related limitations, winning on Meta is less about scale and more about accuracy, data unification, and automation expertise.   At DNRG, our Meta advertising strategies are built on this new reality, using the latest AI, first-party data, and funnel integration to drive measurable and scalable ROI for clients with budgets from £2,000 to £200,000+.   This playbook outlines the key elements of winning Meta Ads in 2025, breaking down how leading-edge automation, data approaches, creative breakthroughs, and funnel equilibrium come together to deliver campaigns that perform time and time again.   The Evolved Meta Advertising Ecosystem in 2025 Meta’s ad ecosystem includes:  Facebook is still a giant for broad demographic targeting. Instagram is the king of visual-first engagement. WhatsApp is becoming a messaging commerce platform. Messenger supports direct response campaigns and conversational journeys. Threads is real-time engagement with younger and mobile-first audiences. Meta platforms are no longer isolated in 2025. They are highly integrated with cross-channel data and automation workflows. Marketers must navigate developing data privacy laws (GDPR, CCPA, iOS14+ limitations), which limit traditional targeting and force a shift towards first-party data and AI-driven optimisation.   Meta’s... --- > Digital NRG helps SMBs access premium video ads on ITV, Sky, Channel 4 & Comcast’s platform launching in 2026. Simplify your ad buying today! - Published: 2025-06-18 - Modified: 2025-06-18 - URL: https://www.digitalnrg.co.uk/a-new-dawn-for-smbs-unlocking-premium-video-ads-with-dnrg/ - Categories: Agency News, Marketing Guides, Paid Media, Paid Social - Tags: Digital NRG, Google Ads, Paid Media, Paid Social For too long, the captivating world of premium video advertising on major broadcast channels like Sky TV, Channel 4, and ITV has been an exclusive club. Dominated by multinational and national brands with deep pockets and the resources to navigate complex buying processes, small to medium-sized businesses (SMBs) have largely been locked out. This disparity has meant that while the digital landscape has blossomed with accessible advertising opportunities, the unparalleled impact and trust associated with TV advertising have remained largely out of reach for the vast majority of businesses. However, a monumental shift has just been announced, one that promises to democratise premium video advertising and usher in an exhilarating new chapter for SMBs across the UK. In a groundbreaking collaboration, ITV, Channel 4, and Sky, in partnership with Comcast and its advertising technology arm, FreeWheel, are set to launch an innovative self-serve platform. This initiative is not merely an incremental improvement; it is a fundamental re-imagining of how addressable media can be bought and deployed, specifically designed to empower SMBs to integrate this potent new "letter" into their digital marketing campaigns. The Advertising Landscape: A Market Ripe for Disruption To truly grasp the significance of this development, it's essential to understand the sheer scale and trajectory of the UK's advertising market. The digital advertising industry in the UK is a powerhouse, valued at an estimated £19. 2 billion in 2024 for digital advertising agencies alone, with the broader digital ad market reaching £35. 5 billion in 2024, marking a... --- > Learn from experts on Google Ads in 2025 using Performance Max, GPT-4o V2, predictive bidding, AI-powered segmentations & other PPC tools. - Published: 2025-06-13 - Modified: 2025-06-13 - URL: https://www.digitalnrg.co.uk/google-ads-2025-ai-tools-pmax/ - Categories: Marketing Guides, Marketing Tips, Paid Media As digital marketing evolves, 2025 is a make-or-break year for Google Ads users and anyone seeking a leading PPC agency in Bristol. This isn’t just automation or machine learning anymore—it’s a complete overhaul of how campaigns are built, optimised, and scaled. Google's system has transcended keywords and bidding paradigms in favour of an entire arsenal of cutting-edge capabilities like GPT-4o (V2), Performance Max (PMax), AI-generated asset capabilities, and predictive audience segmentations. The future requires proficiency in the tech stack, data orchestration, and algorithmic decision-making that currently governs Google Ads. In this article, you will explore tools, methods, and trends that will shape Google Advertising in 2025.   Performance Max (PMAX):  One-Size-Fits-All to Adaptive Campaign or Performance Max campaigns are no longer the "experimental" offering of 2022-2023. As of 2025, they’ve become the default campaign option for those who want to maximise reach on Google's platforms: Search, Display, YouTube, Discover, Maps, and Gmail.   What is new in PMax 2025  Goal-Based Optimisation Frameworks: Campaigns are structured around store visit micro-goals, app use, and repeat sales that create dynamic budgeting. Real-time creative production: Assets are programmatically created using multimodal models like GPT-4o V2 and tested and rotated based on behavioural signals. AI asset enhancer: The lowest performing creatives now automatically include brand-safe AI overlays, image augmenting, and contextual copy optimisation. Multi-step conversion paths: Google Ads now tracks and optimises for more complex paths that users follow through cross-device and cross-channel attribution Data layering is the secret to PMax success for mature marketers.... --- > Learn how to boost online presence with your AI content strategy for LLMs like Gemini, ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://www.digitalnrg.co.uk/optimise-your-website-a-for-each-llm-how-to-adapt-ai-strategies/ - Categories: Marketing Tips, Uncategorized Do you need a unique AI strategy based on each LLM model? AI optimisation explained by each platform.   The advent of Large Language Models (LLMs) has fundamentally reshaped the digital content landscape. From search engine results pages (SERPs) to direct conversational AI interfaces, these powerful models are increasingly the gatekeepers of information, influencing how users discover, consume, and interact with content. For businesses and brands, understanding how to write effective content for major LLM platforms like Gemini, ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot is no longer a niche concern but a strategic imperative. This article will delve into the nuances of content optimisation for these prominent LLM platforms, examining their preferred content types, identifying emerging trends, and ultimately assessing whether a platform-specific content strategy is a necessary evolution for brands aiming for digital visibility and impact. The Evolving Landscape: LLMs and Content Consumption Traditional SEO focused heavily on keywords, backlinks, and technical site health to rank in algorithmic search results. While these foundational elements remain crucial, LLMs introduce new dimensions to content evaluation. They prioritise semantic understanding, contextual relevance, accuracy, and the ability to extract concise, direct answers. This shift necessitates a dual approach: optimising for both human readability and machine interpretability. At their core, LLMs ingest and process content based on: Literal surface-level term matching: Keywords still matter, but their role is evolving from direct matching to contextual relevance. Structural formatting cues: Headings, subheadings, bullet points, numbered lists, and clear paragraphs signal content organisation and make... --- > Learn how an award-winning SEO agency, DNRG, is adapting with GEO SEO, AIO, and LLM tools to support clients in a changing digital landscape. - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://www.digitalnrg.co.uk/seo-in-2025-geo-seo-vs-aio-vs-llmo/ - Categories: Marketing Tips, SEO - Service Type: AIO, LLM, SEO So, what is SEO in 2025? Things have changed, and your customers search differently across multiple platforms. Do not get left behind.   In the ever-evolving digital landscape, businesses constantly seek new avenues to reach their target audiences, generate leads, and drive new business. The past few decades have seen a significant shift in how consumers discover and engage with brands, from traditional advertising to online search and, more recently, to AI-powered interactions. To thrive in this dynamic environment, a multi-faceted approach to online visibility is not just beneficial but essential. This article will delve into three pivotal strategies: Geo SEO, AI Optimisation (AIO), and Large Language Model Optimisation (LLMO), explaining why each holds equal importance for any business aiming to secure a strong digital presence and achieve sustainable growth. The Interconnected Web of Digital Visibility While each strategy – Geo SEO, AIO, and LLMO – operates with distinct principles and targets specific aspects of the digital ecosystem, they are not mutually exclusive. Instead, they form a cohesive and interconnected web, where success in one area can significantly bolster performance in another. A holistic strategy that embraces all three ensures a business is discoverable across the diverse range of platforms and consumer behaviours prevalent today. Neglecting any one of these pillars risks leaving significant opportunities untapped and ceding ground to more comprehensively optimised competitors. Geo SEO: Local Dominance in a Global Market Geo SEO, or local search engine optimisation, is the practice of optimising a business's online presence to rank... --- > How DNRG, an Award-winning UK advertising and marketing agency, utilises Spotify Podcast ads for local and national businesses and brands. - Published: 2025-06-09 - Modified: 2025-06-09 - URL: https://www.digitalnrg.co.uk/spotify-podcast-ads-the-rising-opportunity-for-uk-businesses-and-marketers/ - Categories: Paid Media, Paid Social - Tags: Google Ads, Paid Media, Spotify The Evolution of Spotify Advertising Spotify advertising has been around since 2013, steadily evolving into a powerful tool for digital marketers. With its global user base exceeding 615 million active users (as of early 2025), Spotify now plays an integral role in the digital audio landscape. Yet, the most transformative development in recent years isn’t just traditional audio ads or display banners — it’s the rise of Spotify Podcast Ads. Spotify’s acquisition of podcast platforms like Anchor and Megaphone, coupled with exclusive content deals (Joe Rogan, Emma Chamberlain, Steven Bartlett), signals a deliberate pivot toward becoming the world’s leading podcasting platform. And for marketers, this means new, highly targeted, and intimate advertising real estate. This article explores why podcast ads on Spotify offer a game-changing opportunity for UK businesses, both local and national, and how to leverage them effectively within an integrated digital marketing campaign. The Growth of Podcast Listening on Spotify The UK podcast scene is booming. According to Spotify’s data and recent reports from Ofcom: Nearly 11 million people in the UK listen to podcasts every week, with Spotify commanding the lion’s share of that audience. Spotify is now the number one podcast platform in the UK, surpassing Apple Podcasts in monthly active users. 43% of Spotify Free and Premium users aged 18–44 in the UK listen to podcasts regularly, with genres ranging from business and finance to comedy and health. This engagement represents a significant opportunity: podcast listeners are more attentive, more engaged, and more likely to... --- > How to build an effective TikTok marketing funnel to attract and convert your audience? Learn the key marketing strategies to boost your brand and ROI - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/tiktok-strategies-funnel/ - Categories: Paid Social TikTok has become a dynamic platform for businesses to engage audiences across the marketing funnel. With its creative ad formats and highly engaged user base, TikTok offers unique opportunities to build brand awareness, foster engagement, and drive conversions. This article explores TikTok’s ad formats and how to leverage them effectively at each funnel stage with DNRG’s expertise. Understanding TikTok’s Ad Formats TikTok provides diverse ad formats tailored to specific marketing goals, blending seamlessly with its creative, user-driven environment. TikTok Ad Formats In-Feed Ads – Blend into the “For You” feed, mimicking organic content. TopView Ads – Premium placements shown on app launch for maximum visibility. Branded Hashtag Challenges – Encourage user-generated content around a branded hashtag. Branded Effects – Custom filters for interactive user engagement. Spark Ads – Amplify organic content as paid ads for authenticity. Video Shopping Ads – Integrate product listings for seamless purchases. Benefits of TikTok Advertising TikTok’s unique platform drives impactful results for businesses. Advantages of TikTok Ads Massive reach – Access a highly engaged, global audience. Creative flexibility – Diverse formats support storytelling and engagement. Viral potential – Hashtag challenges and trends amplify brand visibility. Conversion focus – Shopping ads and CTAs drive direct sales. Challenges of TikTok Advertising Content demands – Ads must feel native and creative to resonate. Younger audience – Primarily targets Gen Z and Millennials. Learning curve – Mastering trends and ad setups requires expertise. TikTok Across the Marketing Funnel TikTok’s ad formats align with each funnel stage to guide users... --- > The Missed Opportunity in Marketing: Why Social Remarketing is No Longer Optional - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/how-social-marketing-can-help-your-business/ - Categories: Paid Social In the fast-paced world of digital marketing, businesses are constantly vying for attention online. Search engine optimisation (SEO) and paid media campaigns are meticulously planned, yet many overlook a powerful, cost-effective strategy: social remarketing. With 95% of website visitors leaving without converting, failing to re-engage them is a missed opportunity. Social remarketing allows businesses to reconnect with these visitors through targeted, relevant ads across platforms like Facebook, Instagram, Pinterest, Spotify, Amazon, and the Google Display Network, driving conversions at a lower cost. Why Social Remarketing Works Social remarketing capitalises on timing and familiarity. Unlike cold advertising, it targets users who’ve already visited your site, making them warm leads with demonstrated interest. By delivering tailored ads, remarketing reinforces your brand, builds trust, and nudges users toward conversion with incentives or social proof. This approach maximises the value of initial traffic, reducing wasted ad spend in an era of rising click costs. Benefits of Social Remarketing Cost-effective conversions – Remarketing often delivers lower CPCs and CPAs compared to initial touchpoints. Enhanced relevance – Ads target users familiar with your brand, increasing engagement likelihood. Improved ROI – Re-engaging warm leads compounds the value of existing traffic. Platform versatility – From social platforms to display networks, remarketing works across diverse channels. Challenges of Social Remarketing Platform complexity – Choosing the right platform requires understanding your audience and product. Ad fatigue – Overexposure to repetitive ads can reduce effectiveness. Setup effort – Effective remarketing requires precise pixel tracking and audience segmentation. Key Platforms for Social... --- > Learn why brand mentions matter more than clicks in the age of AI and LLMs - and how DNRG is helping brands stay visible - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/clicks-vs-mentions-what-matters-more-in-the-age-of-ai-and-llms/ - Categories: Marketing Tips For decades, digital marketers prioritised clicks to drive traffic via SEO, ads, or social content. In 2025, as Large Language Models (LLMs) like ChatGPT and Google’s Gemini become primary information sources, brand mentions and topical authority are gaining prominence. This article explores the shift from clicks to mentions and how DNRG ensures visibility in AI-driven search. The Changing Search Landscape LLMs deliver direct answers, often bypassing traditional search results, reducing clicks but amplifying the value of brand mentions in AI responses. Benefits of Brand Mentions Top-funnel awareness – Build familiarity without direct traffic. AI visibility – Appear in conversational responses across platforms. Long-term authority – Establish expertise in your niche. Scalability – Mentions amplify across diverse sources. Challenges of Brand Mentions Tracking difficulty – Mentions are harder to quantify than clicks. Content spread – Requires presence across third-party platforms. Consistency – Needs ongoing effort to maintain relevance. Clicks: The Traditional Metric Historically, SEO focused on clicks to drive traffic, leads, and conversions through optimised SERPs. Why Clicks Still Matter Conversions – Drive sales and leads in mid-to-bottom funnel. Retargeting – Enable pixel-based audience tracking. Measurability – Provide clear ROI metrics. Mentions: The AI-Driven Future LLMs prioritise credible, relevant content from diverse sources, making mentions critical for visibility. What Counts as a Mention? High-authority articles – Cited in LLM training data. Online discussions – Referenced from Reddit, Quora, or forums. Third-party content – Featured in lists, comparisons, or FAQs. How DNRG Drives AI-First Visibility DNRG adopts an AI-first SEO approach to... --- > How to optimise content for AI tools like ChatGPT. Enhance visibility in LLM-generated answers with clear and structured content. - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/understanding-llm-optimisation/ - Categories: Marketing Tips In the evolving digital landscape of 2025, Large Language Models (LLMs) like ChatGPT, Google’s Gemini, and Claude have transformed how users access information online. By providing direct, synthesised answers, these AI-driven tools reduce reliance on traditional search engine results. To stay visible, businesses must adapt with LLM Optimisation (LLMO), tailoring content to be discoverable and interpretable by AI models, ensuring inclusion in AI-generated responses. What is LLM Optimisation? Unlike traditional SEO, which focuses on keyword rankings and backlinks, LLMO emphasises content clarity, structure, and relevance. It ensures your website is easily parsed by LLMs, increasing the likelihood of being featured in conversational AI responses. Benefits of LLM Optimisation Enhanced visibility – Appear in AI-generated answers, even without clicks. Brand authority – Position your business as a trusted source for AI models. Future-proofing – Stay relevant as AI-driven search grows. Broad reach – Reach users across platforms where LLMs operate. Challenges of LLM Optimisation Technical complexity – Requires structured data and clear content formatting. Content demands – Needs comprehensive, question-focused content. Monitoring difficulty – Tracking AI mentions is less straightforward than clicks. Strategies for LLM-Friendly Content Creating content that LLMs can easily interpret involves specific techniques to enhance discoverability. Key Strategies High-quality content – Use clear, concise language to answer industry-specific questions comprehensively. Structured data – Implement schema markup (e. g. , JSON-LD) for products, FAQs, and reviews to aid AI understanding. Organised structure – Use clear headings (H1, H2, H3) and lists for easy parsing. Natural language – Write conversationally... --- > What is a Headless Website and Why It’s the Future of UX-Driven Web Development - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/the-future-of-web-ux/ - Categories: Website Design As digital expectations rise, businesses must deliver fast, seamless, and personalised user experiences across platforms. Traditional content management systems (CMS) like WordPress often struggle with flexibility and performance. Enter headless websites—a decoupled architecture separating content (back-end) from presentation (front-end), enabling superior UX, speed, and omnichannel delivery. This article explores what headless websites are, their benefits, and why they’re the future of web development. What is a Headless Website? A headless website uses a headless CMS, decoupling content storage from its display. Content is managed in the CMS and delivered via APIs (REST or GraphQL) to any front-end framework (e. g. , React, Next. js) or device, from websites to apps and smart displays. Unlike traditional CMS, where content and design are intertwined, headless offers flexibility and scalability. Key Differences: Traditional vs. Headless CMS Traditional CMS: Content and presentation are tightly coupled, limiting customisation. Headless CMS: Content is delivered via APIs, allowing independent front-end development. Impact: Headless enables faster, multi-platform delivery without CMS constraints. Why Go Headless? The Benefits Headless architecture transforms UX and performance, making it ideal for modern brands. Benefits of Headless Websites Superior UX and speed – Faster load times and smoother interactions via modern frameworks and API caching. Omnichannel delivery – Content reaches websites, apps, smart devices, and more from a single CMS. Developer flexibility – Use any front-end technology for faster development and modern standards. Enhanced security – Decoupled CMS reduces vulnerabilities with API-based access control. Scalability – Easily redesign front-ends or expand to new markets... --- > Learn how Google’s 2025 PMax updates improve transparency, control & reporting across ad channels - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/performance-max-updates-for-2025/ - Categories: Marketing Tips Google’s Performance Max (PMax) campaigns have transformed digital advertising by integrating Google’s extensive inventory—Search, Shopping, YouTube, Display, Gmail, Discover, and Maps—into a single, AI-powered campaign. While PMax offers unparalleled reach, early adopters noted its lack of transparency and control. In 2025, Google introduced significant reporting enhancements, making PMax more transparent and effective for marketers. DNRG leverages these updates to optimise paid media campaigns for maximum ROI. What is Performance Max? PMax uses AI to distribute ads across Google’s channels, simplifying campaign management but historically limiting visibility into performance details. The 2025 updates address these concerns, enhancing control and insights. Benefits of PMax Multi-channel reach – Access diverse audiences across Google’s ecosystem. AI efficiency – Automates budget allocation for optimal results. Simplified management – Unifies multiple campaign types. Scalable performance – Drives conversions across industries. Challenges of PMax Initial opacity – Limited past insights into channel performance. Learning curve – Requires expertise to optimise effectively. Budget risks – AI may overspend on underperforming channels without oversight. Key Reporting Enhancements in 2025 Google’s updates provide granular data to empower advertisers. Channel-Level Reporting Advertisers can now view metrics like impressions, clicks, and conversions per channel (e. g. , Shopping vs. Display), enabling strategic budget allocation. Data granularity – Track performance by channel. ROI optimisation – Focus budgets on high-performing channels. Actionable insights – Identify underperforming areas. Search Term Insights Full search term reporting reveals queries triggering ads, allowing marketers to add negative keywords to refine targeting and reduce wasted spend. Query visibility –... --- > Why Reviews Are Crucial for Every Business – and Why REVIEWS.io Is the Platform You Need - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/the-importance-of-reviews-for-your-business/ - Categories: Marketing Tips, Outreach & Digital PR With insight into how DNRG drives success through SEO, Paid Media, and Social Campaigns powered by reviews In today’s competitive digital landscape, trust is paramount. Whether you’re aiming to boost traffic, convert customers, or foster loyalty, online reviews are a critical driver of success. Consumers trust authentic customer feedback over brand claims, making reviews essential for growth. While Google My Business reviews enhance local visibility, platforms like REVIEWS. io, paired with DNRG’s expertise, transform reviews into powerful marketing assets across SEO, paid media, and social campaigns. Why Reviews Are a Non-Negotiable Growth Lever Reviews shape customer perceptions and drive action across the marketing funnel. From improving search visibility to building trust, they’re a cornerstone of modern marketing strategies. Benefits of Online Reviews Influence decisions – 93% of consumers say reviews impact their buying choices. Drive action – 72% won’t act without reading reviews. Boost click-through rates – Star ratings in search results increase CTR by up to 35%. Enhance conversions – Verified social proof can lift conversions by 18–25%. Challenges of Managing Reviews Collection effort – Gathering consistent, high-quality reviews requires strategy. Integration complexity – Displaying reviews across channels demands technical setup. Negative feedback – Managing poor reviews needs careful handling to maintain trust. Google My Business vs. REVIEWS. io Google My Business reviews are vital for local SEO and discovery, but REVIEWS. io offers advanced tools to maximise review impact. REVIEWS. io Features Customisable widgets – Display reviews seamlessly on your website. Email & SMS automation – Streamline review... --- > The Best SEO Tools in 2025 to Build Strategy, Plan Content, Track Rankings, and Drive Results - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/what-are-the-best-seo-tools-in-2025/ - Categories: Marketing Tips, SEO In 2025, SEO encompasses data analysis, content strategy, user experience, AI optimisation, and technical health. To achieve consistent results, marketers need a robust toolkit for research, execution, and tracking. This article explores the top SEO tools—Google Analytics 4 (GA4), SE Ranking, Ahrefs, Ubersuggest, and Google Search Console—and how DNRG leverages them for success. Why SEO Tools Matter Effective SEO requires tools that provide actionable insights across planning, content creation, and performance monitoring, ensuring strategies align with 2025’s complex search landscape. Benefits of SEO Tools Data-driven decisions – Gain insights into traffic, keywords, and user behaviour. Competitive edge – Analyse competitors to uncover opportunities. Efficiency – Automate audits, tracking, and reporting. Scalability – Support campaigns for businesses of all sizes. Challenges of SEO Tools Cost – Premium tools like Ahrefs can be expensive for small businesses. Learning curve – Mastering complex platforms requires time. Data overload – Interpreting vast datasets can be overwhelming. Top SEO Tools for 2025 These tools form a comprehensive SEO stack for modern marketers. Google Analytics 4 (GA4) Best for: Behaviour analysis, traffic quality, goal tracking GA4 focuses on events and engagement, offering deep insights into user interactions. Content performance – Track scroll depth, clicks, and video engagement. Custom conversions – Define and monitor SEO-driven success metrics. Traffic attribution – Use AI to trace organic contributions to conversions. Predictive insights – Get automated alerts and trend forecasts. Tip: Integrate with Google Search Console for performance metrics. SE Ranking Best for: Keyword tracking, competitor research, audits, reporting SE... --- > Why Bing Advertising Deserves a Seat at the Table — And How DNRG Delivers Performance as a Certified Partner - Published: 2025-05-15 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/why-should-my-brand-use-bing-ads/ - Categories: Marketing Tips, Paid Social While Google Ads dominates digital advertising, Bing Ads offer an underutilised opportunity for brands to reach high-intent audiences with lower costs. As a DNRG certified Microsoft Advertising Partner, DNRG leverages Bing’s unique features to deliver strong ROI across eCommerce, lead generation, and service sectors. This article explores why Bing Ads should be a core part of your paid media strategy. Understanding Bing Ads Bing powers search across Microsoft’s ecosystem, including Edge, Windows devices, and ChatGPT’s premium web browsing, commanding a significant market share in the UK and US. Benefits of Bing Ads High-intent audience – Reach affluent, professional users. Lower costs – Reduced competition drives down CPCs. Unique targeting – Leverage LinkedIn profile data for B2B. AI integration – Benefit from Bing’s role in AI-driven search. Challenges of Bing Ads Lower volume – Smaller audience compared to Google. Perception bias – Often overlooked by marketers. Optimisation needs – Requires expertise to maximise results. Why Bing Ads Matter Bing’s integration into Microsoft’s ecosystem and AI platforms makes it a strategic channel for brands. Higher Buyer Intent Bing’s older, affluent, and professional audience converts at higher rates, ideal for financial services, healthcare, and premium products. Qualified leads – Users have strong purchasing power. Clear intent – Professionals search with specific goals. Profitable conversions – Higher average order values. Lower Competition, Lower CPCs Less advertiser competition results in CPCs 20%–35% lower than Google, reducing acquisition costs. Cost efficiency – Stretch ad budgets further. Less saturation – Fewer bidders per keyword. Better ROI –... --- > Why SEO is Changing: How OpenAI Is Reshaping the Way We Search - Published: 2025-05-15 - Modified: 2025-05-16 - URL: https://www.digitalnrg.co.uk/the-rise-of-ai-assisted-search/ - Categories: Marketing Tips Google’s algorithm has long defined search engine optimisation (SEO), guiding brands to optimise content for higher rankings. However, the rise of AI-driven tools like ChatGPT is reshaping how users seek information, challenging traditional SEO. As conversational queries replace keyword searches, businesses must adapt to optimise for both search engines and AI models. DNRG leverages AI optimisation (AIO) to ensure brands remain visible in this evolving landscape. The Shift to AI-Assisted Search AI chatbots like ChatGPT offer intuitive, human-like responses, shifting users from Google’s keyword-based searches to complex, conversational queries. This changes how consumers discover information. Benefits of AI-Assisted Search Enhanced user experience – Provides direct, summarised answers. Contextual understanding – Handles nuanced, detailed queries. Early influence – Shapes user intent before traditional searches. Broad visibility – Reaches users across AI platforms. Challenges of AI-Assisted Search Reduced clicks – Direct answers may bypass website visits. Content complexity – Requires clear, authoritative material. Tracking difficulty – Measuring AI-driven influence is complex. How AI Alters the Consumer Journey AI tools reshape the digital funnel, often serving as the first point of discovery before users turn to Google for specific actions. AI’s Role in the Funnel Initial research – Users ask broad questions (e. g. , “What are safe cosmetic procedures? ”). Refined focus – AI clarifies options, shaping preferences. Action phase – Users search Google for providers, influenced by AI insights. Adapting SEO for AI Traditional SEO focuses on Google’s crawlers, but AI optimisation requires content that large language models (LLMs) can understand... --- > Social media plays a big role in our lives nowadays. It is time to use it to grow your business! - Published: 2025-05-09 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/why-social-media-is-essential-for-your-business/ - Categories: Marketing Tips, The DNRG Control + Command Hub Social media has evolved from a platform for sharing personal updates to a powerful marketing tool for businesses. It’s an affordable, effective way to reach your target audience, build connections, and drive growth. DNRG leverages social media strategies to help brands achieve visibility and conversions. This article outlines why social media is essential for your business in 2025. The Power of Social Media Marketing Social media platforms like Instagram, Facebook, and TikTok enable businesses to engage audiences, promote products, and foster loyalty with minimal investment. Benefits of Social Media Widespread reach – Connect with global audiences instantly. Cost-effective – Achieve results with low budgets. Engagement boost – Build relationships through interaction. Conversion potential – Turn interest into sales. Challenges of Social Media Time investment – Requires consistent content creation. Algorithm changes – Platforms frequently update visibility rules. Competition – Standing out in crowded feeds is tough. Key Benefits of Social Media Marketing Social media drives business success through strategic engagement and visibility. Increase Brand Awareness Regular, varied content keeps your brand top-of-mind, ensuring recognition when customers need your products or services. Consistent presence – Frequent posts enhance recall. Diverse content – Videos, images, and stories build familiarity. Long-term impact – Stays relevant for future needs. Global Reach Social media extends your audience far beyond traditional marketing, with posts reaching millions worldwide on platforms’ algorithms. Mass exposure – Reach diverse geographic markets. Algorithm boost – Active accounts gain more visibility. Opportunity growth – Attract new customers globally. Conversion Rate Strategic posts... --- > Chat GPT is now challenging Google with its new feature to shop online. The bot can memorise your preferences to help you make future purchases. - Published: 2025-05-06 - Modified: 2025-05-12 - URL: https://www.digitalnrg.co.uk/chatgpt-is-now-a-shopping-assistant-big-deal/ - Categories: The DNRG Control + Command Hub Let’s be honest—online shopping can be a real headache sometimes. One minute you’re searching for a black hoodie, and the next you’ve got 12 tabs open, 5 “maybe” items in carts across different sites, and zero actual purchases. It’s overwhelming. That’s why the latest update from OpenAI is pretty exciting: ChatGPT can now help you shop.   No, it’s not taking over Amazon or launching a store of its own. But it is now offering shopping assistance directly inside the chatbot. That means you can ask it for product recommendations, and it will serve up results tailored to what you’re looking for. So, what exactly is new? OpenAI has added shopping features into ChatGPT (starting with the web version). This means you can now ask for specific product ideas, and it’ll give you recommendations that include images, prices, reviews, and even links to buy the item directly.   And this isn’t just some generic product dump. ChatGPT actually takes your preferences into account. If you tell it, “I’m looking for minimalist desk lamps under £40 that’ll fit in a small bedroom,” it’ll show you several options that match—not just the top-selling or most advertised items.    According to OpenAI, the goal is to keep the recommendations clean and unbiased. So instead of pushing whatever company paid the most for a top spot, ChatGPT is trying to give you results that are most likely to match with your needs and wants.   Why is this different from just googling? First, Google... --- > Discover the best social media platforms for growing your brand in 2025. Learn how to leverage them for engagement and business growth. - Published: 2025-04-07 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/top-social-media-platforms/ - Categories: Paid Media Social media shouldn’t just be a part of your digital marketing strategy, it should shape it. Whether you're a business or a personal brand, these platforms are essential for connecting with your audience, sharing your story, and driving growth. In this article, we’re breaking down the top social media platforms of 2025. From Facebook to TikTok, we’ll explore what makes each platform unique and how you can use them strategically to elevate your brand. Let’s find the right fit for your goals and make sure your message lands where it matters most. Facebook: The Powerhouse for Engagement As of 2025, Facebook continues to dominate social media, boasting a staggering 3. 65 billion monthly active users. For brands looking to connect with a wide and diverse audience, it remains an essential platform. What sets Facebook apart is its versatility; offering a wide range of content formats and some of the most advanced ad targeting capabilities available. This allows businesses to build authentic, data-driven connections with their audience. On top of that, Facebook provides a robust suite of business tools, including detailed analytics and campaign management features. These capabilities make it easier to craft, optimise, and scale your marketing strategy. Reinforcing Facebook’s position as a go-to platform for brand growth and engagement. Diverse Ad Formats Facebook offers a diverse range of ad formats, from text and image ads to highly engaging video content like Reels and Stories. Its automated targeting tools work intelligently to optimise campaigns, ensuring your message reaches the right... --- > From building trust with organic engagement to accelerating reach with paid, this guide explores best practices to create a winning strategy. - Published: 2025-03-31 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/organic-vs-paid-social-media/ - Categories: Paid Media, Paid Social When it comes to promoting your brand on social media, you’ve got two main options: organic or paid. But how do you decide which is the right approach for your business? The truth is, it’s not a case of picking one over the other, it’s about understanding their strengths and knowing how to blend them effectively. Whether you're working with a Digital Marketing Agency, managing your social presence in-house, or considering a Paid Social Agency, getting this balance right is crucial. Let’s explore the key differences, benefits, and challenges of organic and paid social media and how to create a strategy that delivers real results Organic Social Media: Building Authentic Connections Organic social media is all about fostering genuine engagement and brand loyalty. It’s the content you post without spending money on ads. Whether that’s sharing updates, interacting with followers, or encouraging user-generated content. Unlike paid social, which relies on investment for visibility, organic social depends on creating compelling, shareable content that resonates with your audience. One of the biggest advantages of organic social media is its ability to build trust. By consistently providing valuable and engaging content, brands can deepen their relationship with their audience. This strengthens brand recognition and fosters long-term loyalty (an essential ingredient for sustained success). The Benefits of Organic Social Media Organic social is a great option for businesses looking to develop a strong digital presence without relying on ad spend. Here’s why it’s worth investing time and effort: Cost-effective – There’s no direct financial... --- > "Discover what makes brands and marketing campaigns go viral online. Learn key strategies to create shareable content and boost your reach! - Published: 2025-03-24 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/why-do-brands-go-viral/ - Categories: Marketing Guides Why do some brands go viral? And no, it’s not luck. There are key reasons behind viral success. In this article, we will discover how relatability, social media strategies, influencer partnerships and timing all contribute to creating content that spreads like wildfire. The Power of Relatability The key to turning a standard marketing campaign into a viral ‘phenomenon’ lies in its ability to be relatable. If the audience feels that personal connection with the content, they are more likely to engage with it through shares, likes and comments, which helps propagate the campaign’s message extensively. When creating content, you should focus on creating campaigns that evoke emotional responses and highlight everyday experiences. This alone can significantly amplify the impact of your marketing efforts. Emotional Appeal At the heart of shareable content lies emotion. Campaigns that spark feelings such as joy, amusement, and awe have a greater chance to spread virally. The Cadbury’s Gorilla commercial, for instance, tapped into the emotion of joy to become memorable and achieve widespread circulation. In a similar vein, We Buy Any Car’s advertisement used comedy to induce laughter and smiles, underscoring joy’s role in their communication strategy. Content that aligns with an audience’s values or supports certain causes tends to strike a stronger chord and promote sharing. The potential for a brand’s campaign to go viral is significantly increased by humour and emotional engagement. Sharing becomes more frequent when people experience powerful emotions like wonder through content, which also has the effect of creating deeper... --- > Not sure which CMS to choose for your website? Learn the best CMS options for blogging, eCommerce and business sites to make an informed decision. - Published: 2025-03-12 - Modified: 2025-04-10 - URL: https://www.digitalnrg.co.uk/what-cms-should-i-use/ - Categories: Website Design What CMS Should I Use for My Website? Understanding Your Website Needs Choosing the right CMS depends largely on what your business aims to achieve with its website. You need to consider whether you are building a blog, portfolio, eCommerce store or business site, as this will help you guide your decision. Different CMS platforms are tailored to different needs. The technical complexity of each CMS varies. If you’re looking for a beginner-friendly, drag-and-drop platform, something like Wix might be the best choice, especially if you’re not overly technical. However, if you’re comfortable handling more advanced tech, WordPress and other complex CMS options might be a better fit. There are many factors to consider when deciding which CMS to use, and we’ll explore those in detail. Comparing Open-Source vs. Proprietary CMS Platforms Open-source CMS platforms like WordPress offer flexibility and customization, while propriety CMS platforms like Adobe Experience Manager offer centralised support and ease of use, but can be more expensive and limit flexibility. Factors to Consider When Choosing: Budget: If cost is a primary concern, and open-source CMS might be a better fit. Technical Skills: If your team lacks technical skills, a propriety CMS with dedicated support might be more suitable. Customisation Needs: For complex or highly customised websites, open-source CMS platforms offer greater flexibility. Scalability and Performance: Some enterprise-level proprietary CMS platforms offer greater scalability and performance. What CMS Should I Use for Blogging, eCommerce, or Business? Best CMS for Bloggers and Content Creators For bloggers and content... --- > Struggling to get your brand noticed? Increase brand awareness with effective strategies to build recognition, engage, and drive growth. - Published: 2025-03-03 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/increase-measure-build-brand-awareness/ - Categories: The DNRG Control + Command Hub Brand awareness is the foundation of a successful business, if no one knows your brand, they won’t be using your products or services. Simply put, brand awareness is how familiar your target audience is with your business. The higher your awareness, the more it can influence purchasing decisions, both positively and negatively. When your brand has strong, positive recognition, customers are more likely to choose you. Starting from scratch? No worries! We'll go over the key pillars to building your brand next. And even if you’re not new to the game, this might be a helpful checklist for you! How to Build a Brand Building your brand isn’t just about creating a cool logo or a catchy tagline. It’s about developing an identity that’s truly unique to your business. This includes defining your brand’s voice and value proposition, making sure they resonate with your audience. After all, there’s no point in pushing out an identity that doesn’t align with what your audience wants to hear. Here’s how to get started: Define Your Brand's Identity: Begin by establishing your mission, values, and unique selling points (USPs). Understand Your Audience: Do thorough market research to understand your ideal customers and their preferences. Create a Memorable Brand Name & Logo: Yes, a strong name and logo still matter. Make sure your visual identity reflects your brand’s personality. Develop a Consistent Brand Voice: Keep your tone and messaging consistent across all platforms so your audience becomes familiar with your brand. Build an Online Presence:... --- > Discover the top TikTok marketing strategies your business should be using this year, from audience targeting to creating engaging content. - Published: 2025-02-17 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/the-best-tiktok-marketing-strategies/ - Categories: Marketing Tips TikTok’s algorithm gives businesses, big or small, a real shot at going viral, something you don’t see as often on other platforms. Plus, with high engagement rates (even on ads), it’s become one of the most powerful tools in social media marketing. Understanding TikTok Marketing TikTok’s rapid rise hasn’t been random, it’s been both deliberate and strategic. With an engaging format and an algorithm designed to promote content discovery, brands can naturally and effectively reach their ideal customers. Just look at its impressive 18. 9% engagement rate! Nearly half of users (49% to be exact) purchase products they see in TikTok ads (I know I certainly have) proving the platform’s impact on consumer decisions and conversion rates. By tapping into viral sounds and challenges that align with user behaviours and tastes, you can elevate your brand beyond just visibility. What makes TikTok’s algorithm truly unique is its ability to level the playing field. Rather than favouring follower count, it prioritises content based purely on user interest, giving businesses of all sizes an equal chance to reach massive audiences. Types of TikTok Ads TikTok offers a range of advertising formats, each designed to support different marketing goals. In-feed ads blend seamlessly into the user-generated content stream, while premium TopView ads provide prime visibility right at the launch screen (hint, hint, that could be your business up there)! Choosing the right ad options and organising TikTok ad groups is key to creating campaigns that align with the platform’s specs. In-feed ads are... --- > Explore essential paid media strategies that can help you help you optimise campaigns to achieve better results and drive conversions. - Published: 2025-02-10 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/mastering-paid-media-strategies-boot-visibility/ - Categories: Paid Media Understanding Paid Media Paid media is essentially the process of purchasing advertising space across various channels to amplify brand messages and engage specific audiences. While placing an ad on these platforms can be a great way to boost visibility, cutting through the noise of the internet is no easy task. Success lies in executing it correctly to drive real results. At DNRG, we believe that integrating paid media into your overall marketing strategy enhances your media mix, improves ad optimisation, and extends your reach. But it’s not just about spending money on ads, it’s about crafting a strategic paid media plan. This means setting clear objectives, understanding your audience, and designing campaigns that directly target them. Whether your goal is to raise brand awareness, launch a new product, or drive website traffic and sales, a well-planned paid media strategy is key. Combining paid media with owned and earned media creates a balanced, effective approach to digital advertising. Think of it as one piece of a larger marketing toolkit and when used wisely, it can deliver powerful results. Exploring the different paid media channels available can further strengthen your strategy and maximise your impact. Types of Paid Media Channels Advertising on social media enables companies to blend their ads into users’ feeds and posts across various platforms, boosting user engagement. Networks like Facebook, Instagram, and TikTok offer unique ad formats that can elevate your brand’s presence and encourage interactions. These ads not only generate excitement around your brand but also drive... --- > Discover the key social media trends for 2025, from user growth to platform engagement. Stay ahead with insights to boost your strategy. - Published: 2025-02-05 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/top-social-media-statistic-insights-for-2025/ - Categories: Marketing Guides, Paid Social Data is the game-changer in digital marketing, and getting social media strategies right in 2025 is crucial for growth. In this article, we’re diving into the latest insights on user growth, time spent, engagement levels, and platform preferences. Whether you’re a marketer, business owner, or digital strategist, these stats will help you make smarter, data-driven decisions and stay ahead of the curve. The Rise of Social Media Users Worldwide So, here's something pretty interesting: the number of people using social media around the world has shot up to 5. 24 billion in 2024. That's a 4. 1% increase from the year before. That means about 63. 7% of the global population, including everyone online, is now active on social media. It's crazy how much it’s become a part of daily life! What’s even more impressive is the jump among internet users: by 2025, around 94. 2% will have some kind of social media presence. This shows just how crucial social media is for modern communication, and how much potential it has for reaching huge audiences. With more people getting on board, businesses really need to rethink their marketing strategies to make the most of this trend. Understanding how many active users are out there, and what they’re into, can really help in creating social media marketing that hits the mark with all kinds of people. Key Points Global Social Media Users (2024): 5. 24 billion users +4. 1% from the previous year Global Population on Social Media: 63. 7% of... --- > Learn key website health stats and avoid common pitfalls like slow load times and broken links to improve SEO and user experience. - Published: 2025-01-30 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/top-tips-for-website-health/ - Categories: Website Design Ensuring your site's health and security is vital for speed and reliability. This article will cover key elements of a healthy site, common issues, some statistics and practical tips to keep your site well. Importance of Website Health Your website is the heart of your online presence, and keeping it healthy is the key to its success. A fast, well-functioning site grabs attention and ranks better on search engines. If your pages load too slowly, visitors often leave before they even see what you offer. A smooth reliable website also builds trust and is often the first thing people see in regards to your brand. Therefore, a secure, user-friendly experience keeps visitors engaged and encourages them to stick around (maybe even to become loyal customers). But remember, it’s not just about looks or speed; consistency and reliability matter, too. A well-maintained site performs better on search engines, bringing in more organic traffic and helping your business grow. In the end, a great website isn’t just a tool, it’s a really powerful way to connect with your audience and build those lasting relationships. Key Elements of a Healthy Website A well-functioning website should run smoothly, like a well-oiled machine. And at the core of that is security. Strong security measures protect your site from cyber threats and keep sensitive data safe. Plus, since Google considers security in its rankings, a secure site isn’t just about protection, it also helps boost your SEO score. Speed is just as important. People expect websites... --- > Learn TikTok marketing and how TikTok’s algorithm and data-driven insights can drive brand awareness, customer loyalty, and sales growth. - Published: 2025-01-24 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/tiktok-marketing-your-competitive-edge/ - Categories: Marketing Tips, Paid Social, The DNRG Control + Command Hub TikTok is not all doom scrolling, but a popular social media platform that uses algorithms to find the ideal user interested in your service/product. As a rising social media platform that has impacted the digital market, it has shown us how businesses can interact with consumers at a personal level. Its unique features make it a powerful marketing tool, enabling businesses to stand out in their industries, and a chance to achieve viral success. It allows business users to gain a competitive edge over competitors while creating strong connections with audiences through brand visibility and driving sales. Exploring TikTok’s Relevance: How Can it Benefit Your Brand Where do you stand in the Adoption Curve TikTok has evolved from a video-sharing platform to a tool used by brands to promote themselves, becoming a massive advertising platform. For this reason, it is important to understand how you embrace technological progress, through the Adoption Curve. By understanding where you are standing in the curve you will identify opportunities and obstacles. Innovators If you have been using TikTok and creating business content, for the past 6 months or more, you could consider yourself a Tech Enthusiast. Early Adaptors If you have been creating content for less than 6 months, are you the Visionary in your industry? Early Majority Are you considering joining TikTok in the coming month? Then you could become a Pragmatist. Late Majority Joining in the next 6 months could label your brand as a Conservative brand, for not joining the trend... --- > Discover expert LinkedIn marketing strategies to grow your business, generate leads, and build your professional network. Get in touch today! - Published: 2025-01-23 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/top-linkedin-marketing-techniques-to-boost-your-brand/ - Categories: Marketing Tips Want to master LinkedIn marketing? This guide reveals proven techniques to grow your business, generate leads, and enhance your professional network. Learn to optimise your profile, create engaging content, and connect with industry leaders. Understanding LinkedIn Marketing A LinkedIn marketing strategy is essential for growing your business and building valuable connections. LinkedIn is designed specifically for professional networking and business growth, unlike other social platforms. This makes it the perfect space to promote your brand, share insightful content, and connect with industry leaders and potential clients. The goal? Generating leads and boosting brand visibility all within a professional context. Success on LinkedIn requires a strategy tailored to its unique audience. Share relevant content, grow your network, and focus on engagement. Keep an eye on competitors to uncover tactics that could elevate your efforts. Remember, LinkedIn isn’t about hard sales. Building trust and authority within your network is what drives results. Benefits of LinkedIn Marketing LinkedIn is a powerful tool for businesses looking to boost visibility and generate leads. With over 900 million professionals, including key decision-makers, it's the go-to platform for networking and lead generation: Enhanced Brand Visibility LinkedIn offers an excellent platform to increase brand visibility with its audience-targeted approach to connecting with the appropriate demographics. Enhancing your LinkedIn profile’s business pages, including information about your organisation, company values, and team can help create a strong brand identity that captivates and retains the attention of your target audience. Building Professional Reputation LinkedIn is a powerful platform for professionals, offering... --- > Discover the best social media marketing agency. We boost your brand, engage your audience, & drive results. Contact us for a free consultation. - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://www.digitalnrg.co.uk/best-social-media-marketing-company/ - Categories: The DNRG Control + Command Hub Let’s be honest: by now, we all know that social media is one of the most powerful tools for marketing your business. It's not just about posting pretty pictures or catchy slogans; social media plays a vital role at every stage of the marketing funnel. From attracting new customers to fostering a loyal community and turning them into brand advocates, social media is where the magic happens. But we can also agree, things are getting tricky. With platforms like Meta (Facebook and Instagram) constantly updating their algorithms and features, it’s becoming increasingly difficult to keep up and optimise campaigns effectively. Staying on top of these changes requires a lot of time, effort, and knowledge of the industry’s latest developments. If you’re finding it harder to keep up with the pace of social media marketing and ensure your efforts are truly effective, it may be time to partner with an agency that excels in this field. And when it comes to expertise and delivering results, DNRG is the best social media marketing company for the job. How to Choose the Right Social Media Marketing Company Choosing the right social media marketing agency is crucial. It can make or break your business’s online presence and success. So, what should you look for when selecting the right agency? 1. Proven Track Record and Experience The first thing to check is whether the agency has a solid history of success. Look for an agency that has consistently delivered outstanding results and has experience working... --- > Discover how marketing technology can transform your strategy. Explore essential tools and trends to stay ahead of the competition. - Published: 2025-01-16 - Modified: 2025-04-28 - URL: https://www.digitalnrg.co.uk/digital-periodic-table-marketing-technology/ - Categories: Marketing Tips The digital marketing landscape has changed drastically in this past year, and businesses that once relied on traditional advertising methods are now navigating an ecosystem that is dominated by digital innovation. Success in this now, very competitive and saturated space relies heavily on understanding and integrating critical marketing technology into your strategy. To help you understand what should be incorporated, we created the ‘2025 Digital Periodic Table’. In this, it highlights essential elements that every modern marketing strategy needs to thrive. In this blog, we’ll explore these elements and explain how incorporating them positions your business above your competitors. We’ll also highlight cautionary tales of brands that failed to adapt to technological advancements, proving that business evolution is no longer optional. The Elements of the Digital Periodic Table Below are the nineteen elements that make up the table. They represent technologies, strategies and principles that define modern digital marketing: Artificial Intelligence Optimisation (AIO): AI Optimisation isn’t a buzzword, it's the foundation of predictive analysis, personalised marketing and smarter decision-making. Businesses leveraging this technology are creating more impactful campaigns by understanding consumer behaviour and predicting future trends. Generative Pre-Trained Transformer (GPT): Tools like GPT have revolutionised content creation, enabling businesses to generate a vast array of content across various channels. Customer Lifetime Value (CLV): Understanding the lifetime value of your customers helps prioritise efforts towards long-term profitability. CLV-focused strategies ensure you are not just chasing one-time conversions but fostering lasting relationships with your customers. Customer Acquisition Cost (CAC): Tracking CAC ensures... --- > Take a look at the highlights from our latest BCFC x DNRG event. From insights on tech adoption to the power of data, here’s what went down and why it matters. - Published: 2025-01-16 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/bcfc-x-dnrg-2024-event-gallery/ - Categories: Event Thanks to everyone who attended yesterday’s session! For those who missed it, here’s a quick recap. Digital Darwinism: Technology is evolving fast, making it harder for businesses and individuals to keep up. The Technology Adoption Curve highlights the importance of staying ahead as innovators or early adopters. Using Data: Businesses can leverage four types of data—Zero-party, First-party, Second-party, and Third-party—to improve performance. Be sure to collect data through web forms, loyalty programmes, and surveys, while staying GDPR compliant. Marketing Strategy: Focus on customer journeys, and use segmentation and personalisation to target the right audience at the right time. Retargeting and lookalike audiences can help expand your reach. Email & SMS Marketing: Move beyond newsletters. Use segmentation, personalisation, and automation to boost engagement and conversions. Unified Commerce: The future is about centralised operations and seamless customer engagement, combining both first- and third-party data. For more insights, let’s connect! Alternatively, if you'd like a more detailed article on how to leverage data to drive performance and results, check out our linked in article here! --- > Learn how demographic market segmentation helps businesses target key audience groups based on age, gender, income, and more. Boost ROI with data-driven, personalised marketing strategies - Published: 2025-01-16 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/demographic-market-segmentation-what-is-it-and-why-does-it-work/ - Categories: Marketing Tips Introduction: Digital Marketing Agency Bristol At DNRG, we specialise in demographic market segmentation and help businesses unlock the potential of targeted marketing. By understanding your audience's unique characteristics and behaviours through smart data collection, we craft personalised strategies that maximise marketing ROI and foster deeper connections with your customers. Demographic market segmentation is a fundamental concept in marketing that allows businesses to target specific groups of consumers based on their shared characteristics. This way products, services and marketing strategies can be moulded to seem more appealing to chosen groups. In this blog, we will explore demographic market segmentation and its role within the STP framework (Segmentation, Targeting, Positioning), first introduced by Kotler. Then we will explore examples of demographic market segments while acknowledging the benefits this method can bring to marketing efforts. Nearing the end, we will focus on generational marketing; a key demographic and best practices. If you stick around past that, I will detail our case study on Bristol City F. C. and Bristol Bears. Focusing on how our team utilised demographic market segmentation to drive record-breaking results. What is Demographic Market Segmentation? As stated, this is a process that divides a market into smaller, more manageable groups based on demographic factors. These factors are measurable characteristics that influence consumer behaviour and purchasing decisions. The most commonly used segmentation factors include: Age Marketing Targeting consumers within specific age ranges, such as children, teenagers, millennials or senior citizens. Gender Marketing Focuses on products or services that appeal to men... --- > Learn how to optimise every stage of the marketing funnel, from awareness to conversion, with proven strategies, expert insights, and practical tips to boost engagement and drive results - Published: 2025-01-16 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/mastering-the-marketing-funnel-key-stages-effective-strategies/ - Categories: Marketing Guides A marketing funnel is a tool that guides potential customers from first learning about your brand to making a purchase. By understanding the marketing funnel, you can optimise each stage to boost awareness, generate leads, and increase conversions. This article will break down the key stages of the funnel and share strategies to master each one. Key Takeaways The marketing funnel consists of key stages like TOFU, MOFU, and BOFU, each focusing on guiding potential customers from awareness to conversion. Effective strategies at each stage include generating awareness through content at TOFU, nurturing leads with targeted communications at MOFU, and providing compelling calls to action at BOFU. Continuous optimisation of the funnel through analysing drop-off points, A/B testing, and collecting customer feedback is essential for improving conversion rates and enhancing customer satisfaction. Understanding the Marketing Funnel Think of the marketing funnel as your brand’s GPS for guiding potential customers on their journey. It maps out the path from that first spark of curiosity about your brand to their moment of commitment, and even beyond. Each stage of the funnel acts as a checkpoint, helping you or your marketing team connect with people at just the right time, whether they’re discovering your brand, exploring their options, or deciding to take the plunge. Now, we all know real-life customer journeys are rarely neat and linear. People bounce around, do their research, and make decisions in unpredictable ways. But that’s the beauty of the funnel, it’s not about rigid steps; it’s about giving... --- > Learn how multi-channel marketing campaigns drive customer engagement and boost sales. Discover why they matter and how to implement them effectively. - Published: 2025-01-16 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/mastering-multi-channel-marketing-campaigns-in-2025-strategies-and-tips/ - Categories: Marketing Guides Multi channel marketing campaigns use various platforms to engage more customers and increase sales. In this article, we’ll explore what these campaigns are, why they are essential for modern marketing, and how to implement them effectively. Key Takeaways Multi-channel marketing enhances customer engagement by combining different marketing channels for better reach and effectiveness, while consistent messaging reinforces brand recognition. Key components of a successful multi-channel strategy include understanding customer segments, crafting personalised messages, and leveraging the unique strengths of each channel. Technology plays a crucial role in multi-channel marketing, with tools for automation, data management, and analytics helping to optimise campaigns and measure effectiveness. Understanding Multi Channel Marketing Campaigns Multichannel marketing is all about using different channels to connect with customers, boosting engagement and making marketing more effective. By reaching out through multiple channels, brands have more opportunities to connect with potential customers than they would by focusing on just one. These extra touchpoints increase interaction rates and the likelihood of converting leads into customers. A well-thought-out multichannel strategy helps companies make the most of these opportunities by tailoring their approach to each platform. On the other hand, omnichannel marketing goes a step further by ensuring a seamless and consistent brand experience across all touchpoints. Unlike multichannel marketing, where each channel operates independently, omnichannel creates a unified journey for the customer. Understanding the difference between these approaches can have a big impact on how you plan your marketing and interact with customers. Essential Components of a Multi Channel Marketing Strategy... --- > Explore the 2025 Digital Periodic Table to discover essential marketing technologies and strategies your business needs to stay competitive, adapt, and thrive in today’s digital-first world. - Published: 2025-01-16 - Modified: 2025-04-28 - URL: https://www.digitalnrg.co.uk/2025-digital-periodic-table-marketing-technology-to-integrate-in-your-strategy/ - Categories: Marketing Guides The digital marketing landscape has changed drastically in this past year, and businesses that once relied on traditional advertising methods are now navigating an ecosystem that is dominated by digital innovation. Success in this now, very competitive and saturated space relies heavily on understanding and integrating critical marketing technology into your strategy. To help you understand what should be incorporated, we created the ‘2025 Digital Periodic Table’. In this, it highlights essential elements that every modern marketing strategy needs to thrive. In this blog, we’ll explore these elements and explain how incorporating them positions your business above your competitors. We’ll also highlight cautionary tales of brands that failed to adapt to technological advancements, proving that business evolution is no longer optional. The Elements of the Digital Periodic Table Below are the nineteen elements that make up the table. They represent technologies, strategies and principles that define modern digital marketing: Artificial Intelligence Optimisation (AIO): AI Optimisation isn’t a buzzword, it's the foundation of predictive analysis, personalised marketing and smarter decision-making. Businesses leveraging this technology are creating more impactful campaigns by understanding consumer behaviour and predicting future trends. Generative Pre-Trained Transformer (GPT): Tools like GPT have revolutionised content creation, enabling businesses to generate a vast array of content across various channels. Customer Lifetime Value (CLV): Understanding the lifetime value of your customers helps prioritise efforts towards long-term profitability. CLV-focused strategies ensure you are not just chasing one-time conversions but fostering lasting relationships with your customers. Customer Acquisition Cost (CAC): Tracking CAC ensures... --- > Learn how to excel in multi-channel marketing through audience targeting, consistent messaging, and omnichannel integration to drive conversions. - Published: 2025-01-15 - Modified: 2025-04-10 - URL: https://www.digitalnrg.co.uk/mastering-multi-channel-marketing-campaigns-in-2025/ - Categories: The DNRG Control + Command Hub Multi channel marketing campaigns use various platforms to engage more customers and increase sales. In this article, we’ll explore what these campaigns are, why they are essential for modern marketing, and how to implement them effectively. Key Takeaways Multi-channel marketing enhances customer engagement by combining different marketing channels for better reach and effectiveness, while consistent messaging reinforces brand recognition. Key components of a successful multi-channel strategy include understanding customer segments, crafting personalised messages, and leveraging the unique strengths of each channel. Technology plays a crucial role in multi-channel marketing, with tools for automation, data management, and analytics helping to optimise campaigns and measure effectiveness. Understanding Multi Channel Marketing Campaigns Multichannel marketing is all about using different channels to connect with customers, boosting engagement and making marketing more effective. By reaching out through multiple channels, brands have more opportunities to connect with potential customers than they would by focusing on just one. These extra touchpoints increase interaction rates and the likelihood of converting leads into customers. A well-thought-out multichannel strategy helps companies make the most of these opportunities by tailoring their approach to each platform. On the other hand, omnichannel marketing goes a step further by ensuring a seamless and consistent brand experience across all touchpoints. Unlike multichannel marketing, where each channel operates independently, omnichannel creates a unified journey for the customer. Understanding the difference between these approaches can have a big impact on how you plan your marketing and interact with customers. Essential Components of a Multi Channel Marketing Strategy... --- > Master the latest marketing funnel strategies to connect with your audience. Discover the best platforms to effectively target your customers. - Published: 2025-01-14 - Modified: 2025-04-10 - URL: https://www.digitalnrg.co.uk/mastering-the-marketing-funnel-key-stages-and-effective-strategies/ - Categories: Marketing Guides A marketing funnel is a tool that guides potential customers from first learning about your brand to making a purchase. By understanding the marketing funnel, you can optimise each stage to boost awareness, generate leads, and increase conversions. This article will break down the key stages of the funnel and share strategies to master each one. Key Takeaways The marketing funnel consists of key stages like TOFU, MOFU, and BOFU, each focusing on guiding potential customers from awareness to conversion. Effective strategies at each stage include generating awareness through content at TOFU, nurturing leads with targeted communications at MOFU, and providing compelling calls to action at BOFU. Continuous optimisation of the funnel through analysing drop-off points, A/B testing, and collecting customer feedback is essential for improving conversion rates and enhancing customer satisfaction. Understanding the Marketing Funnel Think of the marketing funnel as your brand’s GPS for guiding potential customers on their journey. It maps out the path from that first spark of curiosity about your brand to their moment of commitment, and even beyond. Each stage of the funnel acts as a checkpoint, helping you or your marketing team connect with people at just the right time, whether they’re discovering your brand, exploring their options, or deciding to take the plunge. Now, we all know real-life customer journeys are rarely neat and linear. People bounce around, do their research, and make decisions in unpredictable ways. But that’s the beauty of the funnel, it’s not about rigid steps; it’s about giving... --- > Demographic Market Segmentation: Why It Works and How to Get Started. Chose the right channels & methods specifically for your audience. - Published: 2024-12-16 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/demographic-market-segmentation/ - Categories: Marketing Guides, Marketing Tips Introduction: Digital Marketing Agency Bristol At DNRG, we specialise in demographic market segmentation and help businesses unlock the potential of targeted marketing. By understanding your audience's unique characteristics and behaviours through smart data collection, we craft personalised strategies that maximise marketing ROI and foster deeper connections with your customers. Demographic market segmentation is a fundamental concept in marketing that allows businesses to target specific groups of consumers based on their shared characteristics. This way products, services and marketing strategies can be moulded to seem more appealing to chosen groups. In this blog, we will explore demographic market segmentation and its role within the STP framework (Segmentation, Targeting, Positioning), first introduced by Kotler. Then we will explore examples of demographic market segments while acknowledging the benefits this method can bring to marketing efforts. Nearing the end, we will focus on generational marketing; a key demographic and best practices. If you stick around past that, I will detail our case study on Bristol City F. C. and Bristol Bears. Focusing on how our team utilised demographic market segmentation to drive record-breaking results. What is Demographic Market Segmentation? As stated, this is a process that divides a market into smaller, more manageable groups based on demographic factors. These factors are measurable characteristics that influence consumer behaviour and purchasing decisions. The most commonly used segmentation factors include: Age Marketing Targeting consumers within specific age ranges, such as children, teenagers, millennials or senior citizens. Gender Marketing Focuses on products or services that appeal to men... --- > Discover how retargeting marketing helps you re-engage website visitors, increase conversions, and improve ROI. Learn strategies to build smarter, data-driven campaigns. - Published: 2024-12-11 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/mastering-retargeting-marketing-boost-your-roi-today/ - Categories: Marketing Tips Retargeting marketing helps businesses reconnect with potential customers who visited their website but did not purchase. Using tracking technology, it shows targeted ads to remind users of their interests, increasing conversion chances and ROI. This article will cover how retargeting works, its benefits, and how to set up effective campaigns. Key Takeaways Retargeting marketing focuses on reconnecting with users who have shown interest in your brand but did not convert, utilising data from their previous interactions to enhance ad effectiveness. The distinction between retargeting and remarketing lies in targeting strategies; retargeting targets visitors via third-party platforms, while remarketing focuses on existing customers through owned channels like email. Optimisation of retargeting campaigns involves continuous monitoring, A/B testing, and precise audience segmentation to ensure relevancy and maximize engagement and conversions. Understanding Retargeting Marketing Retargeting in marketing helps brands reconnect with potential customers who already know them by serving tailored ads based on previous interactions with your website. This strategy is not just about displaying ads; it’s about reminding users of the products they showed interest in but did not purchase. Focusing on individuals who have already expressed interest in your offerings allows retargeting campaigns to yield a higher return on investment compared to other advertising methods. One of the significant benefits of retargeting is its ability to improve brand awareness. Consistently displaying ads to potential customers keeps your brand at the forefront of their minds, increasing the likelihood of conversion during future visits. This method leverages tracking technology to gather data on... --- > TikTok faces US ban as legal battles escalate. From Trump's support to impacts on creators and businesses, here's what we know so far. - Published: 2024-12-10 - Modified: 2025-04-10 - URL: https://www.digitalnrg.co.uk/tiktok-us-banned-news/ - Categories: The DNRG Control + Command Hub TikTok’s Legal Fight to Avoid US Ban TikTok is facing a possible ban in the US after losing an appeal against a law that mandates its sale by ByteDance, the app's Chinese parent company. This could lead to its removal from US app stores by January 9th, 2025. The law, which received bipartisan support, raises national security concerns related to ByteDance’s alleged connections to the Chinese government, a claim that TikTok has strongly denied. The company has sought an emergency injunction, arguing that the ban would inflict irreparable harm, silencing 170 million US users and disrupting its creators and businesses. The Justice Department is against the injunction, asserting that the app's arguments have been consistently dismissed in court. Political Complications Adding to the complexity, President-elect Donald Trump, who is against the ban, will take office just one day after the law's deadline. TikTok has called on the Supreme Court to step in, emphasising that "the public interest favours allowing enough time for the Supreme Court to conduct a thorough review and for the incoming administration to assess this critically important case. " The Impact of the US Ban on TikTok Even a temporary ban could severely impact TikTok’s operations in the US, diminishing its user base and creator community. Analysts point out that this could benefit competitors like Meta and YouTube, although the implications for free expression remain a contentious issue. Jasmine Enberg, a social media expert, remarked that the ban would lead to "major upheaval in the social landscape.... --- > Discover why ongoing SEO is vital for improving search engine rankings and how your business can optimise strategies to secure top positions. - Published: 2024-12-03 - Modified: 2025-04-10 - URL: https://www.digitalnrg.co.uk/ongoing-seo-and-website-design-2/ - Categories: SEO Why is Ongoing SEO Important Once New Content Has Been Added to Your Website? Your website is often the first impression people have of your business. Unfortunately, it’s not enough to simply add new content and forget about it. SEO is crucial to ensure your content is not only found by search engines but also ranks high enough to attract the right audience. In this article, we’ll explore why ongoing SEO is essential and how it can benefit your business over time. Why are Regular Content Updates Important for SEO? SEO isn’t a one-time process; it’s ongoing, driven by user expectations and search engine demands. Visitors lose interest in stagnant content, and without fresh material, they have little reason to return. Additionally, Google prioritises fresh, updated content in its rankings. Neglecting this key aspect of digital marketing could result in lost traffic, reduced engagement, and falling behind competitors. Think of SEO as maintaining a garden: without regular care, weeds (low-ranking keywords) overtake the flourishing plants that drive growth. Neglecting this process risks targeting the wrong audience and makes it harder to achieve the conversions your business needs. Do I Need to Optimise My New Content for SEO? Even fresh content, like blog posts, updated service pages, and FAQs need SEO optimisation to perform effectively in driving organic traffic. While adding new material keeps your site relevant, search engines prioritise content that is optimised from the outset. Proper optimisation ensures: Relevance to Search Queries Higher Rankings on Results Pages More Click-Throughs... --- > Stay ahead in 2025 with key digital marketing trends. Future-proof your strategy with insights to outpace competitors before the New Year. - Published: 2024-11-29 - Modified: 2025-04-10 - URL: https://www.digitalnrg.co.uk/2025-digital-marketing-trends/ - Categories: Marketing Guides Digital marketing is changing at an unprecedented pace, and strategies that were effective in 2024 may not hold the same value in 2025. As we near the end of the year, we’ve pinpointed the major trends that will influence marketing strategies in the upcoming months. This guide offers insights that will help you stay ahead, providing you with the necessary tools to achieve impactful results. Omni-Channel Marketing What is Omni-Channel Marketing? Omni-channel marketing focuses on the customer experience by integrating all of a company’s channels to deliver a unified brand experience across various platforms. Whether customers engage with your brand online, in-store, or through a mobile device, the aim is to provide a smooth and consistent experience. Take Warby Parker as an example. Initially an online retailer, they recognised that many customers wanted to try on glasses before making a purchase. In response, they implemented an omni-channel strategy, developing an app that allows users to virtually try on glasses and explore different styles. They also used this data to create personalised email campaigns, reminding customers of styles they had previously tried. Today, their valuation exceeds £6 billion. However, you don’t need a virtual try-on app to get started. Omni-channel marketing can begin on a smaller scale by ensuring consistency and integration across your current platforms. Here are some practical suggestions: Website & Social Media: Your website is often the first interaction point for many customers, so ensure it’s mobile-friendly, easy to navigate, and reflects your brand’s voice. Maintain this consistency... --- > Discover how retargeting can help you reconnect with lost visitors. By showing tailored ads you can stay top of mind and drive conversions. - Published: 2024-11-12 - Modified: 2024-11-12 - URL: https://www.digitalnrg.co.uk/mastering-retargeting-ads-boost-roi-today/ - Categories: Paid Media Retargeting marketing helps businesses reconnect with potential customers who visited their website but did not purchase. Using tracking technology, it shows targeted ads to remind users of their interests, increasing conversion chances and ROI. This article will cover how retargeting works, its benefits, and how to set up effective campaigns. Key Takeaways Retargeting marketing focuses on reconnecting with users who have shown interest in your brand but did not convert, utilising data from their previous interactions to enhance ad effectiveness. The distinction between retargeting and remarketing lies in targeting strategies; retargeting targets visitors via third-party platforms, while remarketing focuses on existing customers through owned channels like email. Optimisation of retargeting campaigns involves continuous monitoring, A/B testing, and precise audience segmentation to ensure relevancy and maximize engagement and conversions. Understanding Retargeting Marketing Retargeting in marketing helps brands reconnect with potential customers who already know them by serving tailored ads based on previous interactions with your website. This strategy is not just about displaying ads; it’s about reminding users of the products they showed interest in but did not purchase. Focusing on individuals who have already expressed interest in your offerings allows retargeting campaigns to yield a higher return on investment compared to other advertising methods. One of the significant benefits of retargeting is its ability to improve brand awareness. Consistently displaying ads to potential customers keeps your brand at the forefront of their minds, increasing the likelihood of conversion during future visits. This method leverages tracking technology to gather data on... --- > Discover content creation strategies to boost your digital marketing. From ideation to publishing, learn how to create engaging content that drives results. - Published: 2024-11-07 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/the-guide-to-content-marketing/ - Categories: Marketing Guides, SEO In digital marketing, the meaning of content encompasses all media forms used to engage and inform your audience. Content is essential for brand communication and achieving marketing goals. This guide will explore what content is, its importance, and how to leverage it effectively. Key Takeaways Content in digital marketing encompasses various formats including text, visuals, and multimedia, each serving distinct purposes to engage the audience. High-quality content is essential for driving brand awareness, improving search rankings, and guiding customer decision-making, ultimately leading to business growth. A comprehensive content strategy that includes diverse formats, SEO practices, and regular performance analysis is crucial for effective content marketing. The Essential Guide to Understanding the Meaning of Content Crafting content within the sphere of digital marketing extends beyond mere text - it involves an array of multimedia elements, all intended to educate or entertain a target audience. Whether through written articles, graphics, or various other multimedia forms, each type of content has its unique role but shares the common goal of engaging with viewers compellingly. The process of creating content that truly connects with your audience is not just routine work. Rather, it’s akin to mastering an intricate craft that hinges on both insight and methodical planning. In our current online environment, companies are challenged to utilise diverse formats in presenting their narrative effectively. Producing high-quality content is pivotal for enhancing brand recognition and improving search rankings, which can propel business advancement forward. This manual will guide you through the fundamental principles surrounding quality... --- > Explore how DNRG Discover how DNRG leverages data-driven strategies to increase ticket sales and drive successful sports event campaigns. - Published: 2024-11-06 - Modified: 2025-04-10 - URL: https://www.digitalnrg.co.uk/driving-fan-engagement-and-boosting-ticket-sales-2/ - Categories: Marketing Guides DNRG’s Data-Driven Sports Marketing Approach As a leading sports marketing agency, DNRG combines advanced tools and strategic partnerships to deliver high-impact campaigns that engage fans, increase ticket sales, and create unforgettable event experiences. Using a blend of data insights, targeted messaging, and innovative digital marketing, we ensure every campaign connects deeply with fans and drives results. Discover how DNRG’s expertise can elevate your next sports event with proven strategies and cutting-edge tools. Email Marketing with Klaviyo: Reaching Fans with Precision Email marketing remains one of the most effective ways to connect with fans directly. As a Klaviyo partner, DNRG has access to sophisticated email marketing tools that allow for segmentation and personalised messaging. Hyper-Segmentation: We create segmented email campaigns tailored to fan behaviour and demographics. We develop targeted email series for family attendees, corporate groups, and season ticket holders. Automated, Personalised Campaigns: Using automated workflows, fans receive timely updates on match schedules, ticket sales, and exclusive promotions. Personalisation is not creepy - and a common marketing myth, these types of targeted email campaigns drive conversions and build lasting fan loyalty. Want to see how personalised email can boost your fan engagement? Contact DNRG for a tailored email marketing strategy today! 2. PPC Advertising as a Google Partner: Driving Traffic and Conversions As a Google Partner, DNRG brings industry expertise to paid search advertising, optimising ad spend to reach the right audiences at the right time. Precision Targeting: We utilise audience insights and behavioural data to deliver ads with pinpoint accuracy.... --- > DNRG leverages partnerships with Google, Shopify, Meta, and more. Discover how our tailored approach can elevate your brand’s performance. - Published: 2024-11-01 - Modified: 2024-11-01 - URL: https://www.digitalnrg.co.uk/driving-results-from-global-brands-to-local-businesses/ - Categories: Marketing Tips When people ask who DNRG serves, I usually say something like, "We work with industry giants all the way down to niche, local brands. " But what does that really mean? Can one Bristol agency genuinely deliver results for such a diverse range of clients? The answer is a clear yes. Our expertise lies in adapting our approach to suit each client’s unique needs—whether they’re an established multinational or an independent local business. If you are wondering how we do this, it is all in the range of services and added benefits we offer. Not only is it through our dedicated team, but also it’s our partnerships that make it possible. No one succeeds alone Google Partner: Powering Campaigns with Full Google Support Being a Google Partner isn’t just a badge; it’s a gateway to exclusive tools and insights that empower us to maximise your campaigns. With specialised training and resources, we fine-tune ad strategies that resonate with your target audience—whether you're a local café looking to increase foot traffic or a larger brand aiming for widespread recognition. Our Premier Partner status gives us direct access to Google's support team, allowing us to tackle issues swiftly and implement strategies that keep your campaigns ahead of the curve. This means fewer headaches for you and more time spent focusing on what you do best—running your business. Klaviyo Partner: Taking Customer Relationships to the Next Level Through our Klaviyo partnership, we create tailored, multi-channel strategies that build strong, lasting relationships with your... --- > Effective Digital Marketing Strategies for Insurance Brokers. DNRG are the UK's Leading UK Marketing Agency Within the Insurance Sector. - Published: 2024-10-29 - Modified: 2024-10-29 - URL: https://www.digitalnrg.co.uk/digital-marketing-for-insurance-brokers/ - Categories: The DNRG Control + Command Hub Digital marketing for insurance helps brokers attract more clients and boost retention. In the insurance business, effective strategies to attract new clients and enhance growth through digital marketing are crucial. This article covers key strategies like SEO, social media, and content marketing to make your digital efforts more effective. Key Takeaways Digital marketing is essential for insurance brokers to establish a strong online presence and engage clients throughout the insurance buying cycle. Identifying target audiences through data-driven strategies and developing customer personas enables tailored marketing approaches that boost client retention and acquisition. Monitoring and measuring digital marketing efforts using tools like Google Analytics and KPIs help optimise strategies for sustainable growth and improved customer engagement. Understanding the Importance of Digital Marketing in Insurance Digital marketing for insurance brokers is essential, not merely a trendy term, for insurance brokers who aspire to stand out in the fiercely competitive market. As customers often engage in comprehensive online investigations prior to purchasing policies, establishing and maintaining an influential digital presence is vital throughout the entire sales process. By leveraging digital marketing strategies, insurance businesses can boost brand visibility, attract more clients and increase conversions—offering substantial benefits compared to traditional advertising approaches. An insurance company can effectively leverage email marketing to nurture leads and maintain relationships with clients, enhancing their overall presence in a competitive market. For those in the insurance industry, especially brokers aiming at business growth, the key objectives are attracting new clients (WIN), expanding their customer base (GROW), and ensuring long-term... --- > See how Bristol City & Bears boosted ticket sales and engagement with targeted marketing strategies. Discover successful sports marketing. - Published: 2024-10-29 - Modified: 2024-10-29 - URL: https://www.digitalnrg.co.uk/how-bristol-city-and-bristol-bears-broke-records/ - Categories: Marketing Tips, The DNRG Control + Command Hub For Every £1 Spent... DNRG Returned £7. 50! DNRG is a UK-based digital marketing agency that prides itself on being the outsourced marketing department of choice for sports clubs. Specialising in supporting football and rugby clubs, we drive new revenues and attract new audiences through tailored, first-party data-led ad campaigns and audience-specific digital strategies. We have long supported our client, Bristol Sport, which comprises Bristol City F. C. , the Bristol Bears, and Bristol Flyers. It’s Not Outsourcing – Success Comes from a Partnership For the last 20 months, we have been an extension of Bristol Sport’s marketing team. We’ve fully immersed ourselves in their business, understanding their objectives and internal strengths. Our role has been to support them with marketing specialisms while providing a fast-paced digital agency approach to manage the demands of a sporting club's commercial goals. Bristol Sport boasts an incredible in-house team, but we have plugged some skill and knowledge gaps, utilising tools and support from our Google and META agency partnerships. By offering flexible working contracts during heavy fixture loads, we’ve collectively created amazing campaigns as a cohesive team. The Commercial Sporting Challenge For sporting commercial directors, ticketing and merchandise leads, and sports marketing professionals, the daily challenges of working in sport are immense. With limited time, insufficient staff, and a lack of digital specialists, combined with the pressures of numerous matches and events, the task of selling thousands of tickets, promoting merchandise, and managing hospitality sales can be overwhelming. Clubs rely on these revenue... --- > Get ready for the holiday rush for a successful sales season. Discover strategies to boost revenue and maximise marketing efforts. - Published: 2024-10-24 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/the-ultimate-guide-to-successful-holiday-sales/ - Categories: Marketing Tips How to Optimise Your Business for Q4 Success As we head into the busiest shopping season of the year, it’s time to get your business ready for a big Q4 finish. Black Friday, Cyber Monday, and the holidays can bring in a serious boost in sales, but only if you're prepared. There’s a lot of competition out there, so it's crucial to make sure your strategy is fine-tuned for the final quarter of the year. Here’s a straightforward guide to help you optimise everything, from your ad campaigns to your landing pages, so you can close out the year with a bang! 1. Optimise Ad Campaigns Let’s start with ads. If you’re running ads during Q4 (and let’s face it, you should be), you’ll notice competition heats up—meaning ad costs go up too. But don’t worry, there are ways to get more out of your spend: Break Down Your Audience: Instead of throwing your budget at everyone, segment your audience. Target people based on their interests, buying habits, or previous actions on your site. The more specific you are, the more likely they’ll bite. Google Shopping Ads: If you’re an e-commerce business, these are golden. Google Shopping ads made up a whopping 76% of retail search ad spend last year! Urgency in Ad Copy: We all know FOMO is real. So, inject some urgency—highlight limited-time offers, exclusive holiday deals, or last-chance discounts in your ads. Pro tip: Pairing your ads with a top-notch user experience can boost conversions. If you... --- > Stay ahead in SEO with our October recap and learn how these changes impact your business and boost your online visibility. - Published: 2024-10-22 - Modified: 2025-05-15 - URL: https://www.digitalnrg.co.uk/october-seo-round-up/ - Categories: SEO Key Updates and Their Implications for Your Business As we transition into November, it's essential to reflect on the significant SEO developments that have occurred this month. Even if you have no idea about SEO or what’s going on in the SEO universe - understanding these changes can help you refine your digital marketing strategies and enhance your online visibility. Here’s a roundup of key updates from Google that you need to know: 1. Sticky Filters in Google Search Console What’s New? Google Search Console has introduced sticky filters, a feature designed to improve user experience within the platform. When you apply filters—such as specific date ranges or query types—these filters will remain active as you navigate through different reports. This change aims to facilitate easier access to performance data, enabling webmasters to quickly assess trends without resetting their filters. What It Means for Your Business: By effectively using sticky filters, you can streamline your data analysis, leading to more informed decisions about your SEO strategy. For example, if you’re focusing on mobile performance, you can keep the mobile filter active while exploring various reports, saving you time and improving your insights. 2. New Site Pick-Up Strategies What’s New? Google has shared updated guidance for webmasters on how to ensure quick indexing of new websites. Key strategies include: Ensuring your site is crawlable. Submitting an XML sitemap. Promoting your content on social media and other channels. According to Google, new sites can benefit from a structured approach to their launch,... --- > Stay up to date with the latest PPC news from October and learn what these changes mean for your ad strategy and online presence. - Published: 2024-10-22 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/monthly-ppc-round-up/ - Categories: DNRG Insights What’s New and What It Means for Your Business October has brought some exciting updates in the world of PPC (Pay-Per-Click) advertising. Whether you're new to paid search or already running campaigns, these changes could affect how you plan and manage your ads. Here’s a breakdown of what happened this month and why it matters for your business: 1. Performance Max Gets a Boost with New Features What’s New? Google has added new controls to Performance Max campaigns, including the ability to use negative keywords at the account level and better tools for optimising your video ad assets. What This Means for You: If you’ve been using Performance Max, these new features give you more control. Negative keywords help you block irrelevant searches, so you’re not wasting money on clicks that don’t matter to your business. With the updates, you can fine-tune your targeting and make sure your ad budget is being spent wisely. 2. Audience Targeting Just Got Smarter What’s New? Google’s Audience Builder now allows for more detailed targeting, letting you combine several audience types, like your customer data with Google’s in-market audiences. You can get super specific with who sees your ads. What This Means for You: This update means you can be much more precise with your audience targeting. Instead of casting a wide net, you can focus on people who are most likely to convert, helping you get more value from your PPC spend. It's especially useful if you want to mix your own customer... --- > Discover the latest social media updates, including new features on Instagram, LinkedIn, and TikTok. Engage your audience more effectively! - Published: 2024-10-22 - Modified: 2025-04-28 - URL: https://www.digitalnrg.co.uk/monthly-social-media-round-up/ - Categories: Marketing Tips Key Updates and What They Mean for Your Business October brought some important changes across the major social media platforms, and it’s essential to stay updated if you want to keep your social media strategy fresh and effective. Whether you’re focused on organic growth, paid social campaigns, or just trying to keep up with content trends, these updates could impact how you connect with your audience. Here’s a recap of what happened this month and how it can benefit your business: 1. Instagram Introduces Broadcast Channels for Brands What’s New? Instagram has expanded broadcast channels, a feature that allows brands to send updates to followers in real-time, directly in their inbox. Followers can react to these messages but can't reply, making it a streamlined way for brands to communicate important announcements, launches, or behind-the-scenes updates. What This Means for You: If you’re looking for a way to engage with your audience on a more personal level, this is a fantastic tool. Think of it as a direct line to your most engaged followers. It’s great for sharing exclusive content, driving engagement, and building brand loyalty. If you're working on a broader strategy, check out our guide on how to build a social media strategy for more tips on integrating features like this into your overall approach. 2. LinkedIn Adds New Ad Formats to Enhance B2B Targeting What’s New? LinkedIn has introduced Conversation Ads and Event Ads to help businesses better engage with their target audience. Conversation Ads allow brands to... --- > Discover proven strategies to reduce cart abandonment and boost your eCommerce sales by up to 142%. Stay competitive this holiday season. - Published: 2024-10-17 - Modified: 2024-10-17 - URL: https://www.digitalnrg.co.uk/stop-cart-abandonment-6-strategies-to-implement-today/ - Categories: eCommerce As the biggest sales periods of the year—Black Friday, Cyber Monday, and Christmas—approach, many eCommerce businesses face a frustrating problem: cart abandonment. With so much effort going into your marketing and driving traffic to your site, the last thing you want is for potential customers to abandon their shopping carts at the final stage. In fact, the average cart abandonment rate in the UK is around 69. 8%, meaning nearly 7 out of 10 customers leave your site without completing their purchase. That’s a massive loss in potential revenue. So, how can you tackle this? Here are some highly effective strategies to reduce cart abandonment and maximise your eCommerce sales just in time for the busy holiday season. With Black Friday and Christmas approaching, staying competitive is crucial—your business needs to offer not just great deals, but a seamless shopping experience to stand out. 1. Simplify the Checkout Process A complicated checkout process is one of the top reasons for shopping cart abandonment. Research shows that 17% of UK shoppers abandon their carts due to complex or lengthy checkout procedures. Customers want speed and convenience, especially during busy periods like Black Friday and Christmas. How We Can Help: As Shopify Partners, we’ve helped numerous clients streamline their checkout process, resulting in a 127% increase in orders. Using Shopify’s seamless checkout system, we can optimise your site by: Reducing the number of steps required to checkout. Allowing guest checkout to avoid forcing users to create an account. Offering a range of... --- > 1- Having a website is enough!, 2- Digital Marketing is Only for Big Businesses, 3- Personalisation is creepy... read more. - Published: 2024-10-14 - Modified: 2025-04-28 - URL: https://www.digitalnrg.co.uk/common-digital-marketing-myths-debunked/ - Categories: Marketing Tips The digital marketing world is full of myths and misconceptions that can mislead businesses and slow down their growth. Falling for these myths can hinder your online presence and keep you from achieving your goals. In this blog, we’ll debunk some of the most common digital marketing myths to give you a clearer understanding of how to effectively promote your business online. Myth 1: Having a Website is Enough to Market Your Business If you think simply having a website is enough, think again. While a website is a crucial first step, it needs to be regularly maintained, optimised, and updated to stay relevant. Search algorithms and user behaviours evolve constantly, and a static, outdated site can easily get lost among competitors. A website's design and functionality matter too. Did you know that 39% of users will abandon a website if it takes too long to load or isn’t mobile-friendly? User experience (UX) is key to keeping visitors engaged. A slow or clunky site can lead to missed opportunities and lower search rankings. If your site isn’t performing as it should, it might be time for a refresh. Myth 2: Digital Marketing is Only for Big Businesses Many believe digital marketing is something only large corporations with hefty budgets can afford. This couldn't be further from the truth. In fact, digital marketing is essential for businesses of all sizes, especially small and medium-sized enterprises (SMEs). What makes digital marketing so powerful for smaller businesses is its cost-effectiveness. Platforms like Google... --- > TikTok faces a potential US ban after losing an appeal over ByteDance ownership. Discover the legal battle, political twists, and what this could mean for users and creators. - Published: 2024-10-12 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/tiktok-us-banned-all-the-news-on-the-appeal-loss/ - Categories: The DNRG Control + Command Hub TikTok’s Legal Fight to Avoid US Ban TikTok is facing a possible ban in the US after losing an appeal against a law that mandates its sale by ByteDance, the app's Chinese parent company. This could lead to its removal from US app stores by January 9th, 2025. The law, which received bipartisan support, raises national security concerns related to ByteDance’s alleged connections to the Chinese government, a claim that TikTok has strongly denied. The company has sought an emergency injunction, arguing that the ban would inflict irreparable harm, silencing 170 million US users and disrupting its creators and businesses. The Justice Department is against the injunction, asserting that the app's arguments have been consistently dismissed in court. Political Complications Adding to the complexity, President-elect Donald Trump, who is against the ban, will take office just one day after the law's deadline. TikTok has called on the Supreme Court to step in, emphasising that "the public interest favours allowing enough time for the Supreme Court to conduct a thorough review and for the incoming administration to assess this critically important case. " The Impact of the US Ban on TikTok Even a temporary ban could severely impact TikTok’s operations in the US, diminishing its user base and creator community. Analysts point out that this could benefit competitors like Meta and YouTube, although the implications for free expression remain a contentious issue. Jasmine Enberg, a social media expert, remarked that the ban would lead to "major upheaval in the social landscape.... --- > 7 actionable tips for startups to stay ahead in the fast-changing world of UX. Create mobile-friendly experiences—all on a startup budget - Published: 2024-10-11 - Modified: 2025-04-28 - URL: https://www.digitalnrg.co.uk/how-startups-can-keep-up-with-ux-changes/ - Categories: Website Design We’ve already talked about how important user experience (UX) is in digital marketing, but what about startups? They often have limited resources and tight budgets compared to the bigger players. So how can they stay competitive while keeping up with ever-changing UX trends? Just because you're a startup doesn't mean you can't compete. With smart strategies and a focus on the right areas, you can build a great user experience that boosts conversions, engages users, and helps your business grow. Here’s how: 1. Think Mobile-First Let’s face it: most people are scrolling on their phones. So, having a mobile-friendly website is non-negotiable. Google even prioritizes mobile-first indexing, meaning if your site doesn’t play nicely on mobile, your search rankings could take a hit. For startups, this means your website needs to load quickly, be responsive, and offer a seamless experience on smaller screens. The easier it is for users to navigate, the longer they’ll stay and the more likely they’ll convert into customers. And the best part? You don’t need a massive budget to make these improvements. 2. Use Free (or Cheap) Tools You don’t need a fat wallet to keep track of your UX. There are tons of free or affordable tools that can give you a clear view of how users are interacting with your website: Google Analytics: Get insights into how users are moving through your site, including bounce rates, session duration, and conversion paths. Hotjar: Provides heatmaps and session recordings so you can see exactly what’s... --- > Explore the vital role of user experience (UX) in enhancing SEO, content marketing, and PPC campaigns, ultimately boosting conversions. - Published: 2024-10-10 - Modified: 2024-10-10 - URL: https://www.digitalnrg.co.uk/the-importance-of-user-experience-ux/ - Categories: Website Design In today’s digital landscape, every click, scroll, and swipe counts. It’s no longer enough to just have a great product or service; the way your users interact with your brand online can make or break their decision to convert. This is where User Experience (UX) becomes a crucial piece of the digital marketing puzzle. But why is UX so important in digital marketing, and how can it impact your business’s success? UX: The Foundation Let’s start with the basics: User Experience (UX) refers to how a person feels when navigating your website, app, or digital platform. UX isn’t just about making things look pretty (although design plays a role); it’s about ensuring your users can find what they’re looking for easily, engage with your content without frustration, and ultimately convert into customers. A smooth, intuitive experience can turn casual visitors into loyal customers. In contrast, a clunky or confusing user interface could result in missed opportunities and higher bounce rates. The Stats Speak for Themselves Let’s dig into the numbers. A well-designed UX can make all the difference: 88% of online consumers are less likely to return to a website after a bad experience. Imagine losing nearly 9 out of every 10 visitors just because your site was too slow, confusing, or difficult to navigate. According to a study by Forrester, improving the UX design of a website can increase conversion rates by 200% to 400%. 39% of people will stop engaging with a website if images take too long... --- > Discover B2B vs. B2C E-Commerce, key trends, consumer behaviour insights, and the best platforms to market your products to stay competitive. - Published: 2024-10-09 - Modified: 2024-10-09 - URL: https://www.digitalnrg.co.uk/ecommerce-how-to-stay-competitive/ - Categories: eCommerce Introduction to E-Commerce E-commerce, or electronic commerce, is the process of buying and selling products or services online. It saw a major surge during the COVID-19 pandemic, with physical shops closing and consumer habits shifting towards digital shopping. But it didn’t stop there—E-Commerce sales are projected to grow by 39% in the coming years, surpassing £8 trillion, nearly double the pace of overall retail growth. If you run an e-commerce store or are considering starting one, this blog is for you. We’ll explore key trends, consumer behaviour insights, and the best platforms to market your products, with a special focus on Shopify (our top pick! ). B2B vs. B2C E-Commerce: What’s the Difference? Most of us are familiar with B2C e-commerce—Amazon is a perfect example. In B2C (business-to-consumer), companies sell directly to individuals. B2B (business-to-business) e-commerce, on the other hand, involves companies selling to other businesses, like Alibaba does. B2C decisions are often quick and impulsive, driven by convenience or special offers. In contrast, B2B decisions are more complex, involving multiple stakeholders and longer timelines. Expectations also differ: B2C buyers seek personalisation and fast delivery, while B2B buyers prioritise bulk orders, efficiency, and tailored solutions. E-Commerce Trends for 2024-2025 Omnichannel Shopping is Now Essential Consumers now demand seamless experiences across all channels—whether they’re shopping on their mobile, desktop, or in-store. Quick payment options, integrated inventory systems, and personalised pricing powered by data are crucial. McKinsey’s research highlights that businesses failing to meet these omnichannel expectations will struggle to compete. Sustainability... --- > Learn strategies to engage your audience, boost brand awareness, and drive conversions effectively with social media marketing alone. - Published: 2024-10-07 - Modified: 2025-04-28 - URL: https://www.digitalnrg.co.uk/social-media-advertising-best-practices-for-2024/ - Categories: Paid Media What is Social Media Marketing? So, what exactly is social media marketing? At its core, it’s all about using social media platforms to connect with your audience. Whether you’re looking to build your brand, boost sales, or drive traffic to your website, social media is the place to be! By leveraging the built-in analytical tools that these platforms offer, businesses can gain valuable insights into audience behaviour and preferences. This knowledge helps refine social media strategies and enhances efforts to drive traffic to their websites. When we talk about social media marketing, there are several key aspects to consider: creating great content, audience engagement, targeted advertising, analytics and insights, and, of course, building brand awareness. Crafting Your Social Media Marketing Strategy To achieve effective social media marketing and a solid return on investment, starting with a clear strategy is essential. Before diving into content creation, take a moment to step back and see the bigger picture. A well-thought-out plan is crucial—after all, random acts of content lead to random results! Here’s a simple step-by-step guide to creating your social media strategy: Set your social media marketing goals Define your target audience Choose your platforms Create a content calendar Analyse your content performance Evaluate your content strategy Keep in mind that your social media strategy isn’t a one-time task; it’s an evolving plan that should be regularly tweaked and updated. Instead of viewing the steps above as a checklist to tick off, think of them as part of a continuous cycle.... --- > Discover insights into game strategies, while learning how data-driven decisions can enhance your marketing strategies and drive success. - Published: 2024-10-04 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/the-power-of-data-and-sport/ - Categories: DNRG Insights, Marketing Tips, The DNRG Control + Command Hub In today’s world, data is more than just numbers. From football to business, data-driven insights are the key to outperforming the competition. Whether it’s improving player performance or optimising marketing strategies, the positive impact it can have is undeniable. And while sports and business may seem like different worlds, data unites them both. In honour of our partnership with Bristol City Football Club, let’s explore how they use data—and how you can too. Data in Sports: Performance and Strategy Enhancing Athlete Performance In football, wearable tech has become essential. GPS trackers and heart rate monitors provide real-time data on player movements, speed, distance, and workload. Coaches use this data to tailor training to each player’s needs and manage fatigue—keeping players performing at their peak all season long. Game Strategy and Tactics Sports data analytics helps coaches make smarter decisions, especially when it comes to game strategy. By analysing opponent data, coaches can identify patterns, strengths, and weaknesses. They might uncover insights like a striker’s shooting accuracy or a team's preferred playing style—allowing them to develop targeted defensive and offensive strategies to outmanoeuvre the opposition. Fan Engagement Data doesn’t just stay on the field—it’s also revolutionising fan engagement. With smart venue technology and fan data, clubs can create hyper-personalised experiences that boost loyalty. Whether it’s seamless stadium services or content tailored to individual fans, the connection between the team and its supporters has never been stronger. Sound familiar? It’s exactly what businesses aim for with personalised marketing. Data in Business: Driving... --- > Struggling to create content that resonates with your audience? Learn how to develop one to boost engagement today! - Published: 2024-10-03 - Modified: 2025-04-28 - URL: https://www.digitalnrg.co.uk/how-to-build-a-content-marketing-strategy-8-steps/ - Categories: Marketing Guides 70% of marketers say creating more engaging content is their top priority, yet 61% struggle to produce content that truly resonates with their audience. Without a solid content marketing strategy, you could find yourself in the same position, facing challenges in connecting with your target audience. What is a Content Marketing Strategy? As a business owner, you might be asking yourself: What exactly is a content marketing strategy, and why is it crucial for my business growth? A content marketing strategy is a structured plan for creating and sharing content that speaks directly to your audience’s needs and interests. It’s not just about producing articles or social posts—it’s about delivering valuable content that aligns with your business goals. When done right, it becomes a powerful tool for driving growth, engagement, and customer loyalty. Understand Your Audience The first step is knowing who you’re talking to. Defining your target audience is essential for producing high-quality content that resonates. Identify their needs, pain points, and expectations. You can do this through surveys or by using the interactive features on platforms like Facebook and Instagram to gather feedback. With this information, you can create detailed personas, allowing you to tailor your content to match their preferences and solve their problems. Set Clear Goals Without clear goals, you’re shooting in the dark. But defining those goals can be daunting. A good starting point is to identify your long-term objectives. For example, if you want to increase e-commerce sales by 50% over the next 12... --- > With 75% of local searches converting into leads, local SEO is a must. Discover actionable insights you can use to boost your online presence. - Published: 2024-10-01 - Modified: 2024-10-01 - URL: https://www.digitalnrg.co.uk/why-your-business-needs-local-seo-services/ - Categories: SEO The Benefits of Local SEO In today's digital age, where most consumers turn to the internet before making a purchase, local businesses can easily get lost without a solid local SEO strategy. But is investing in local SEO really worth it? The stats say a resounding "yes! " For example, 4 out of 5 consumers use search engines to find local information, and 76% of people who search on their smartphones for something nearby visit the business within a day. Those are powerful numbers. Local SEO is crucial for businesses that rely on local customers. It boosts your visibility and helps you connect with nearby potential clients. By optimising your local search presence, you can drive highly targeted traffic to your site, engaging users who are already searching for the products and services you offer. One key aspect of this is optimising your Google My Business profile, which ensures your business shows up in local map results and provides essential details like location, hours, and reviews. By the way, Google recently revamped this platform—definitely something you’ll want to explore! Investing in local SEO gives you an edge over competitors, many of whom may not be focusing on it as much as they should. A strong local presence not only builds trust with potential customers but also enhances your credibility, thanks to positive reviews and local citations. It’s a highly cost-effective marketing strategy with a great return on investment—often outperforming traditional advertising methods. Is Your Business Struggling with Low Organic Search... --- > Discover the core strategies of digital marketing that drive online success. Learn how mastering the basics can boost your business growth. - Published: 2024-09-30 - Modified: 2025-04-28 - URL: https://www.digitalnrg.co.uk/the-fundamentals-of-digital-marketing/ - Categories: Marketing Tips Getting Back to the Basics Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote products and services. With so many different forms, it’s easy to stray from the fundamentals and the core strategies that create effective results. For instance, one of our clients struggled in the competitive landscape of Japanese Import Car Insurance, so we decided to return to basics. We researched key category terms, identifying opportunities that shaped their content strategy. By optimising with semantic and long-tail keywords, we revamped page titles, meta descriptions, and created helpful FAQ content, while also implementing schema markup to enhance our pages for search engines. Focusing on building high-quality external links, we nurtured relationships with relevant bloggers. This foundational approach led to a staggering 1066. 67% increase in traffic, proving that sometimes the simplest strategies yield the best results. With this in mind, let’s dive into the fundamental components of digital marketing that will help create an effective strategy for your business. Search Engine Optimisation (SEO) SEO is first on the list, driving over 53% of traffic to websites among all digital marketing techniques. It involves optimising your website content to rank higher in search engine results pages (SERPs). The higher your site appears, the more organic traffic it will receive. Writing high-quality content is essential, as Google favours original and authoritative content in its recent update. Key aspects of SEO best practices include: Keyword Research: Identifying the terms and phrases your... --- > 1. Expertise and Resources, 2. Faster Results, 3. Focus on Core Activities, 4. Access to Advanced Tools and Partnership... see more - Published: 2024-09-30 - Modified: 2024-09-30 - URL: https://www.digitalnrg.co.uk/benefits-of-a-digital-marketing-agency/ - Categories: Marketing Tips Should You Handle Your Marketing In-House or Hire a Digital Marketing Agency? When it comes to marketing your business, you’re often faced with a crucial question: Should you manage your marketing in-house, or should you bring in a digital marketing agency? Usually, the two main concerns that pop up are time and money. One concept that always comes to mind when considering outsourcing is the Core Competency Theory. This idea suggests that businesses should focus on their core strengths—those areas where they shine and have a competitive edge. So, it might make sense to outsource non-core activities like marketing to specialists who know the ins and outs of effective marketing strategies. In this post, I’ll dive into the pros of the agency approach, helping you figure out if the decision is right for your business. Plus, I’ll tackle some common myths about hiring an agency. My aim is that by the end of this, you’ll have enough information to confidently decide whether to keep your inbound marketing in-house or hand it over to an agency. Dispelling Common Misconceptions About Agencies Let’s clear the air on some common myths that we often hear: "Agencies can’t understand my business like I do. " A good agency will invest the time to thoroughly understand your business, tailoring their strategies to meet your specific needs. "They’re just for short-term projects. " Many agencies are more than capable of handling long-term projects that help build sustainable marketing strategies. "Agencies are too expensive. " While there... --- > 1. Social Proof Theory, 2. Scarcity Principle, 3. Reciprocity, 4. Cognitive Dissonance, 5. Anchoring Bias, 6. Mere Exposure Effect.. See more - Published: 2024-09-26 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/digitalnrg-co-uk-blog-marketing-psychology-seven-proven-tactics/ - Categories: Marketing Tips, The DNRG Control + Command Hub What is Marketing Psychology? Marketing psychology involves using research to understand why people think and act the way they do. It equips marketers with insights into human behaviour, enabling them to influence consumer actions effectively. But is it real? Absolutely! Numerous studies demonstrate the effectiveness of psychological principles in marketing—many of which I’ll highlight in this blog. Our brains create shortcuts to aid decision-making, and tapping into these can significantly expand your audience. Here are seven psychological theories we apply with our clients in digital marketing. Social Proof Theory Social Proof, first introduced by Robert Cialdini, suggests that people look to others to guide their actions, especially in uncertain situations. For instance, imagine you’re in a new city trying to find a restaurant. You notice one place packed with diners while another has only a few customers. The busy restaurant serves as social proof, implying it must be good. A study by Goldstein et al. (2008) demonstrated this further: when hotel guests were informed that the majority reused towels, towel reuse increased by 26%. Application in Digital Marketing: User-Generated Content: Sharing customer testimonials, reviews, and user-submitted photos enhances trust. For example, Amazon prominently features product reviews. Influencer Marketing: Partnering with influencers provides social validation for your products, leading customers to view your brand as valuable. Email Campaigns: Incorporating reviews and testimonials can boost trust and credibility, influencing consumer decisions. Scarcity Principle The Scarcity Principle states that people are more likely to act when they believe a resource is limited. If... --- > Discover how psychology can transform your email campaigns. Learn key principles to boost conversions - just in time for Black Friday! - Published: 2024-09-26 - Modified: 2024-09-26 - URL: https://www.digitalnrg.co.uk/email-marketing-psychology-boost-clicks-and-conversions/ - Categories: eCommerce Email Marketing Psychology Are your emails falling flat despite great design and copy? It might be time to dig deeper into email marketing psychology. Understanding the psychological triggers behind your audience's actions can help you craft emails that not only get opened but also encourage genuine engagement and drive conversions. The Psychology Behind Irresistible Emails To make your emails truly stand out, you need to tap into the underlying motivations of your audience. Here are seven key psychological principles that can elevate your email marketing: Personalisation: Tailoring content to individual preferences fosters a personal connection. For instance, using a customer’s name in the subject line can make your email feel more special. Reciprocity: Offering something of value upfront, like a discount or a free resource, encourages your audience to take action in return. Think of it as a friendly nudge to get the ball rolling. Urgency & Scarcity: Create a sense of urgency with time-sensitive offers. Phrases like “Only 3 left! ” or “Sale ends at midnight! ” can motivate quick action. Authority: Establish trust by showcasing your expertise or credentials. A simple mention of your years in the industry or a relevant certification can go a long way. Social Proof: People love to know others are making the same decision. Include customer reviews or testimonials to build credibility—like showcasing a glowing review from a customer who loved your product. Emotional Appeal: Connecting with your audience's emotions helps build lasting relationships. Share stories that resonate with their experiences or aspirations.... --- > Stay ahead with actionable tips for using AI image labels, earning the TQS badge, optimizing video content, and boosting SEO strategies. - Published: 2024-09-23 - Modified: 2024-09-23 - URL: https://www.digitalnrg.co.uk/september-google-news-key-updates-and-actionable-tips-for-your-business/ - Categories: Marketing Tips Overview Google to Label Images as AI-Generated, Edited or Camera-Taken Google Products Results to Highlight YouTube Videos Google’s Top Quality Store (TQS) Badge Expands to Desktop Google's AI Overview to Summarise Search Results. Google Reviews Under Local Photos in Maps Google Revamps Entire Crawler Documentation (1) Google to Label Images as AI-Generated, Edited or Camera-Taken We've been waiting for this one, and its finally happening! Google is rolling out a new feature that will clearly label images based on their origin - whether they were taken with a camera, edited with software or generated by AI. This information will be displayed in the 'About This Image Feature' feature. Looking something like this: So, what does this mean for your business? Transparency and Trust: By clearly indicating where images come from, businesses can build trust with their audience, boosting brand credibility. Content Strategy: With consumers becoming more aware of AI-generated content, companies might shift focus towards authentic, original photography to stand out. Legal and Ethical Considerations: As the divide between human-created and AI-generated content becomes more apparent, businesses may need to reevaluate their legal responsibilities and ethical practices regarding image use. (2) Google Products Results to Highlight YouTube Videos Google is now incorporating videos within the top insights section of product detail results. The goal is to give users richer, more engaging content and a visual way to understand product features. This also means people may spend more time on your page. What should you do about it? Leverage Video Content:... --- > Learn how well-researched, engaging, and optimized content can boost rankings, drive traffic, and build trust. - Published: 2024-09-06 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/blog-content-vs-good-quality-content-the-key-to-seo-success/ - Categories: SEO Content is the foundation of digital marketing; without it, any strategy will crumble. For businesses, implementing good content is essential as it builds brand awareness, increases audience engagement, and has significant potential for lead generation. With over 4. 4 billion blog posts published daily, is all content created equal? The Difference Between Content and Good-Quality Content Let’s start by defining both. Content refers to any material—be it a blog post, video, or social media update—that is published online. Good-quality content, however, is well-researched, informative, engaging, and optimised for BOTH humans and search engines. It's crucial to balance creating content for both audiences; too much industry jargon can alienate readers, while overly SEO-focused content can feel mechanical and unengaging. A common offender here is AI-generated content—if you're interested, check out our blog on ChatGPT and content for more on this topic. Supporting Evidence According to GoSchedule, high-quality content is three times more likely to generate leads and organic traffic compared to low-quality content. Additionally, Google’s strict EAT (Expertise, Authoritativeness, and Trustworthiness) guidelines, drawn from its Google’s Search Quality Rater Guidelines, reward content that meets these criteria with higher search engine rankings. SEO and Its Dependence on Quality Content The phrase ‘content is king’ is a cliché among marketers, but its significance extends beyond being just a catchy saying. As mentioned earlier, content is fundamental to every aspect of marketing, especially in Search Engine Optimisation (SEO), where it serves as the ‘raw material’ that powers everything. Content is where marketers can directly... --- > Learn how to manage brand integration, maintain consistency, and leverage digital marketing to drive success with actionable insights. - Published: 2024-09-02 - Modified: 2025-04-22 - URL: https://www.digitalnrg.co.uk/maximising-marketing-impact-during-mergers-and-acquisitions/ - Categories: Marketing Tips, Outreach & Digital PR, The DNRG Control + Command Hub Pursuing a multi-brand company strategy is a wise decision for companies seeking growth and market leadership. Mergers and acquisitions (M&A) in the United Kingdom alone are expected to surpass £13. 5 billion by 2024. A multi-brand approach provides several advantages, including portfolio diversification and risk reduction. However, while the benefits are enormous, successfully implementing a multi-brand strategy is a difficult task. This complexity results from merging brands with their own identity, culture, and marketing strategy. To thrive, initiatives must be tailored to respect and magnify each brand's unique personality while still matching with overall business goals. This blog will look at how to handle these obstacles using evidence-based solutions and key action takeaways to implement for your business. Understand the New Ownership Structure One of the first steps after a M&A is to clearly define and communicate the new structure to both internal and external stakeholders. Research shows that customers respond positively to brands that convey clear principles, beliefs and values. A 2018 study found that 66% of consumers would switch a product or service they typically buy to one from a purpose-driven company. Therefore, it is vital to evaluate whether the acquired brand will maintain its identity or rebrand under the new group umbrella. Key Actions Evaluate Brand Alignment: to understand whether the acquired business aligns with the larger group. If they do, reinforce these shared values in marketing communications. Transparent Communication: to ensure everyone is aware of the new M&A. Strategising Marketing Maintaining brand loyalty post-acquisition is crucial.... --- > 1. Improve Search Ranking, 2. Enhanced Credibility, 3. Better Engagement, 4. Lead Generation, 5. Data Collection, and more... - Published: 2024-08-28 - Modified: 2024-08-28 - URL: https://www.digitalnrg.co.uk/six-game-changing-benefits-of-a-website-refresh/ - Categories: Website Design Refreshing your website brings around many benefits, from improved search engine rankings, to enhanced customer engagement. Below, we’ll explore the key advantages of updating your site and how each one will contribute to your business’s success. Number One: Improved Search Engine ranking One of the most significant benefits of updating your website is the fresh content that comes with it. Search engines like Google prioritise crawling fresh content over stale pages. As these updated pages are re-indexed, they are more likely to rank higher for your target keywords if they’ve been included in the new content. Why is this important? According to the Eye Square Tracking Study, 70% of participants focus on the top organic search results, with 21% glancing at the lower results for only 0. 2 seconds. This means that the higher your pages rank, the more likely they are to be clicked. If you are new to SEO, check out our team's blog for a starter guide. Number Two: Enhanced Credibility A modern, user-friendly website enhances your brand's credibility, making it appear more trustworthy. Back in 1999, Jakob Nielsen identified four key factors for website trustworthiness: design quality, up-front disclosure, current content, and connections to the rest of the web - all elements included in a comprehensive website refresh. While design trends have evolved, these factors still strongly influence user perceptions. Trust is crucial—Adobe's research shows that seven out of ten customers are more likely to purchase from a brand they trust, which largely stems from a... --- > Discover what content truly means in digital marketing, why it matters, and how to use it to build brand awareness, boost SEO, and drive business growth. - Published: 2024-07-11 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/the-essential-guide-to-understanding-the-meaning-of-content/ - Categories: Marketing Guides, The DNRG Control + Command Hub In digital marketing, the meaning of content encompasses all media forms used to engage and inform your audience. Content is essential for brand communication and achieving marketing goals. This guide will explore what content is, its importance, and how to leverage it effectively. Key Takeaways Content in digital marketing encompasses various formats including text, visuals, and multimedia, each serving distinct purposes to engage the audience. High-quality content is essential for driving brand awareness, improving search rankings, and guiding customer decision-making, ultimately leading to business growth. A comprehensive content strategy that includes diverse formats, SEO practices, and regular performance analysis is crucial for effective content marketing. The Essential Guide to Understanding the Meaning of Content Crafting content within the sphere of digital marketing extends beyond mere text - it involves an array of multimedia elements, all intended to educate or entertain a target audience. Whether through written articles, graphics, or various other multimedia forms, each type of content has its unique role but shares the common goal of engaging with viewers compellingly. The process of creating content that truly connects with your audience is not just routine work. Rather, it’s akin to mastering an intricate craft that hinges on both insight and methodical planning. In our current online environment, companies are challenged to utilise diverse formats in presenting their narrative effectively. Producing high-quality content is pivotal for enhancing brand recognition and improving search rankings, which can propel business advancement forward. This manual will guide you through the fundamental principles surrounding quality... --- > Learn how DNRG’s data-driven sports marketing strategies, including targeted email campaigns and fan engagement tactics, boost ticket sales and create unforgettable event experiences. - Published: 2024-06-11 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/driving-fan-engagement-and-boosting-ticket-sales/ - Categories: DNRG Insights, Marketing Tips, The DNRG Control + Command Hub DNRG’s Data-Driven Sports Marketing Approach As a leading sports marketing agency, DNRG combines advanced tools and strategic partnerships to deliver high-impact campaigns that engage fans, increase ticket sales, and create unforgettable event experiences. Using a blend of data insights, targeted messaging, and innovative digital marketing, we ensure every campaign connects deeply with fans and drives results. Discover how DNRG’s expertise can elevate your next sports event with proven strategies and cutting-edge tools. Email Marketing with Klaviyo: Reaching Fans with Precision Email marketing remains one of the most effective ways to connect with fans directly. As a Klaviyo partner, DNRG has access to sophisticated email marketing tools that allow for segmentation and personalised messaging. Hyper-Segmentation: We create segmented email campaigns tailored to fan behaviour and demographics. We develop targeted email series for family attendees, corporate groups, and season ticket holders. Automated, Personalised Campaigns: Using automated workflows, fans receive timely updates on match schedules, ticket sales, and exclusive promotions. Personalisation is not creepy - and a common marketing myth, these types of targeted email campaigns drive conversions and build lasting fan loyalty. Want to see how personalised email can boost your fan engagement? Contact DNRG for a tailored email marketing strategy today! 2. PPC Advertising as a Google Partner: Driving Traffic and Conversions As a Google Partner, DNRG brings industry expertise to paid search advertising, optimising ad spend to reach the right audiences at the right time. Precision Targeting: We utilise audience insights and behavioural data to deliver ads with pinpoint accuracy.... --- > Learn how to spot a Google algorithm update, including fluctuating and changing keyword positions. Discover how to protect your site from Google updates. - Published: 2024-05-04 - Modified: 2024-05-04 - URL: https://www.digitalnrg.co.uk/how-to-spot-a-google-algorithm-update/ - Categories: SEO Changes to the Google algorithm seem to be happening more and more frequently. This became apparent with the number of core updates Google oversaw in the second half of 2023, with August, October and November seeing Google core updates take effect in these months. This, in addition to the recent March core update along with a spam update in the same month, means that the search engine results are constantly changing. So how can you identify a Google algorithm update happening, what is impacted, and how can you protect your website and your business from the next Google algorithm update? Identifying A Google Algorithm Update Usually algorithm updates will strike with no official warning from themselves. Google will only announce an update has taken place either after the event or in the middle of it, leading to a lot of speculation, calculations and sometimes guesswork to figure out when Google has made a change to their algorithms. Sometimes this can be a relatively minor change such as a helpful content update, a link spam update or a reviews update; or it can be a major wide-ranging core update. However, there are a few signs you can look out for in order to identify a Google algorithm update taking place. These include: Fluctuating Keyword Positions This is probably the main identifier when it comes to an algorithm change. Because the algorithm looks to improve the search engine results pages (SERPs) directly, it’s only natural that the key metric to look out... --- > Discover what the March core update and spam update included, and their impact. Prevent negative impacts of algorithm updates by using SEO from DNRG. - Published: 2024-04-25 - Modified: 2024-04-25 - URL: https://www.digitalnrg.co.uk/all-you-need-to-know-about-the-march-core-and-spam-updates/ - Categories: SEO In recent months, Google has continued to update their search algorithms, with the third core update coming inside six months. The March core update, coupled with a March spam update running concurrently, is taking place not long after the October and November core updates. So what is the March core update looking to target, and what is the additional spam update set out to achieve? How Big is the March Core Update? March’s Core Update is being seen as one of the biggest disruptors to the search engine results pages (SERPs) for years, “on the same impact level” of the Florida update in 2003, Panda update in 2011 and Penguin update in 2012; according to Roger Montti from Search Engine Journal. Each of the previous three large updates has huge impacts on the SERPs. Florida was the first major update of its kind, and whilst Google has never confirmed what it specifically targeted, the common belief is it was a link analysis algorithm. The resulting impact on the SERPs was significant, and many sites were penalised with lost rankings, even some innocent non-spammy sites labelled as ‘false positives’. Panda looked to assign a content quality score to each page and would downgrade sites with low-quality, spammy or thin content. Penguin, however, focused on backlink profiles, penalising sites that had unnatural or poor-quality link profiles, or sites that seemed to be buying links from link building networks. What’s Been Included in the March Core Update? The March core update has focused... --- > Discover how our ongoing SEO and website design services keep your brand visible, relevant, and competitive in a fast-changing digital space. - Published: 2024-03-12 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/ongoing-seo-and-website-design/ - Categories: SEO Why is Ongoing SEO Important Once New Content Has Been Added to Your Website? Your website is often the first impression people have of your business. Unfortunately, it’s not enough to simply add new content and forget about it. SEO is crucial to ensure your content is not only found by search engines but also ranks high enough to attract the right audience. In this article, we’ll explore why ongoing SEO is essential and how it can benefit your business over time. Why are Regular Content Updates Important for SEO? SEO isn’t a one-time process; it’s ongoing, driven by user expectations and search engine demands. Visitors lose interest in stagnant content, and without fresh material, they have little reason to return. Additionally, Google prioritises fresh, updated content in its rankings. Neglecting this key aspect of digital marketing could result in lost traffic, reduced engagement, and falling behind competitors. Think of SEO as maintaining a garden: without regular care, weeds (low-ranking keywords) overtake the flourishing plants that drive growth. Neglecting this process risks targeting the wrong audience and makes it harder to achieve the conversions your business needs. Do I Need to Optimise My New Content for SEO? Even fresh content, like blog posts, updated service pages, and FAQs need SEO optimisation to perform effectively in driving organic traffic. While adding new material keeps your site relevant, search engines prioritise content that is optimised from the outset. Proper optimisation ensures: Relevance to Search Queries Higher Rankings on Results Pages More Click-Throughs... --- > From Bristol’s independents to global powerhouses, DNRG delivers tailored digital strategies that work. Learn how we adapt to drive results for every client, no matter the size. - Published: 2024-01-11 - Modified: 2025-05-14 - URL: https://www.digitalnrg.co.uk/driving-results-for-local-brands-and-global-businesses/ - Categories: DNRG Insights, Partnerships When people ask who DNRG serves, I usually say something like, "We work with industry giants all the way down to niche, local brands. " But what does that really mean? Can one Bristol agency genuinely deliver results for such a diverse range of clients? The answer is a clear yes. Our expertise lies in adapting our approach to suit each client’s unique needs—whether they’re an established multinational or an independent local business. If you are wondering how we do this, it is all in the range of services and added benefits we offer. Not only is it through our dedicated team, but also it’s our partnerships that make it possible. No one succeeds alone Google Partner: Powering Campaigns with Full Google Support Being a Google Partner isn’t just a badge; it’s a gateway to exclusive tools and insights that empower us to maximise your campaigns. With specialised training and resources, we fine-tune ad strategies that resonate with your target audience—whether you're a local café looking to increase foot traffic or a larger brand aiming for widespread recognition. Our Premier Partner status gives us direct access to Google's support team, allowing us to tackle issues swiftly and implement strategies that keep your campaigns ahead of the curve. This means fewer headaches for you and more time spent focusing on what you do best—running your business. Klaviyo Partner: Taking Customer Relationships to the Next Level Through our Klaviyo partnership, we create tailored, multi-channel strategies that build strong, lasting relationships with your... --- > Discover what branded search is and how it can affect your website traffic. Learn how Digital PR can be used to improve your branded search traffic. - Published: 2023-10-27 - Modified: 2023-10-27 - URL: https://www.digitalnrg.co.uk/improve-branded-search-with-digital-pr/ - Categories: Outreach & Digital PR At DNRG, when we see drops in traffic with clients or prospective clients, there are a few different reasons why this might be. One such reason is a drop in branded search. So what do we mean when we say ‘branded search’? Why can branded search drop, and what can be done to improve branded search? What is branded search? The term ‘branded search’ refers to search terms that include a branded term. Sometimes a user will be searching for a general service (e. g. a plumber), so will search for a general search term. However, if they have a business in mind and search in Google rather than typing in the website’s address, then that will be branded search. Branded search can also be used if a user is searching for a branded product that is available in different retailers, such as a specific pair of trainers. Branded searches tend to be conducted later in the marketing funnel. Potential customers will already have awareness, so it’s likely that they could fall anywhere within the consideration, conversion or loyalty areas. If they’re searching for your brand, then it’s very likely a user would have bought from you before, used your service or heard of you from word of mouth. Why has my branded search dropped? There are a few different reasons why the search volume of branded terms reduces. This could be because you’ve paused a PPC campaign or cut back on traditional marketing such as TV or billboard adverts.... --- > Learn about the performance of Performance Max vs Smart Shopping to identify whether the Performance Max results have had benefits for PPC marketing. - Published: 2023-09-22 - Modified: 2023-09-22 - URL: https://www.digitalnrg.co.uk/performance-max-vs-smart-shopping/ - Categories: Paid Media In September 2022, all remaining Smart Shopping campaigns were replaced and upgraded to a new Performance Max campaign. Originally announced in November 2021, Google ushered in a new type of PPC campaign: Performance Max, also commonly referred to as PMax. At DNRG, we’re seeing the effectiveness Performance Max has on our PPC campaigns compared to Smart Shopping, and there are plenty of benefits to highlight. So what are the changes, and what makes Performance Max different to Smart Shopping? What’s the difference between Performance Max and Smart Shopping? Before we get into the results, it’s worth understanding the difference between the two types of campaign. One of the main differences between PMax and Smart Shopping is where ads can be found. Performance Max opens up a range of new possibilities including search ads and video ads using assets on the account, as well as the addition of the Discovery Network and Google Maps. From an operational point of view, Performance Max is much more automated than Smart Shopping was. The bidding is automated in terms of specific keywords targeted and the amount the campaign will spend, which is why it’s important to have your campaign implemented properly to work within your parameters. Use of negative keywords is more important than ever to reduce wastage when it comes to PPC spend. Another aspect of PMax to consider is that automation also comes into play regarding the placement of your ads. You can’t specify a medium such as search ads, display ads... --- > Google has recently announced that schema will have limited use in FAQ rich snippets going forward. Does this mean the end of FAQ schema? - Published: 2023-08-11 - Modified: 2023-08-11 - URL: https://www.digitalnrg.co.uk/the-end-of-faq-schema/ - Categories: SEO Google has recently announced that FAQ schema will have limited use in rich snippets going forward. In the latest update, FAQ rich snippets will only feature on results for “well-known, authoritative government and health websites”, which could seem to spell the end for FAQ schema as a useful tool in the SEO arsenal. So what does this mean for the future of this rich text mark-up and more importantly, what effect will this have on SEO? What is an FAQ Rich Snippet? A rich snippet is an enhanced search snippet that appears next to a search result in addition to the metadata, with an FAQ rich snippet featuring an accordion of questions right underneath your search result. These can appear after FAQ schema (a form of javascript markup language) is added to specific pages on your site. If you use a markup generator, then FAQ schema is relatively efficient to add to your site, and it’s a tool that some have used to make their search result appear larger, whilst also answering questions that potential customers would have about their products or services. Why are FAQ Rich Snippets Stopping? Google says that they are curtailing the use of FAQ rich snippets in their search results to “provide a cleaner and more consistent search experience”. FAQ rich snippets aren’t disappearing entirely, as they will be used on results for government and health websites, but they will be limited and “not shown regularly” for other websites. In addition to this, it is... --- > Discover this quick guide to GA4, and learn how DNRG have implemented the GA4 roll out and the end of UA for our clients. - Published: 2023-07-06 - Modified: 2023-07-06 - URL: https://www.digitalnrg.co.uk/a-quick-guide-to-ga4/ - Categories: SEO In the past few weeks and months, you might have heard about something called GA4, as well as the end of traditional Google Analytics, also known as Universal Analytics or UA. So what does that mean for your business, and how does that relate to your campaign with DNRG? DNRG and GA4 At DNRG, we acted early on GA4 tracking and integration, moving over to this form of analytics as early as June 2022, allowing for a full year of tracking data and exploring the new analytics environment. If you’re looking to have GA4 tracking set up for your website, our experts can set it up for you as part of any SEO, PPC or web project. Key Differences Between UA and GA4 The Benefits of GA4 More control and flexibility of adding additional events with Google Tag Manager More default and enhanced events such as file downloads and video views Better product integration with other Google products, including Google Search Console Customisable dashboards and more flexible data visualisations Event-based data and engagement rate focuses on positivity and improving customer experience Removal of data hit limits Important Metrics in GA4 --- > Discover what time-sensitive PPC campaigns are and what they look like. Learn what you need to do to have PPC preparation in time for seasonal events. - Published: 2023-03-02 - Modified: 2023-03-02 - URL: https://www.digitalnrg.co.uk/time-sensitive-ppc-campaigns-how-to-be-prepared/ - Categories: Paid Media When it comes to setting up and running pay-per-click (PPC) campaigns, some of them can take place at any time of the year, when there’s no urgency to have a campaign running for a certain time period. However, there are plenty of examples of PPC campaigns for which time sensitivity is important to take advantage of a certain event or time of the year. So, what do you need to do when it comes to time-sensitive PPC in order for your business to be prepared? Identify Opportunities The first thing to do is to identify the opportunities that are relevant to your business. If you’re an eCommerce business, then it’s likely that you might be featuring some discounts around Black Friday, so you would have a PPC campaign set up to take advantage of people searching for the products you sell in the lead-up to the event. Christmas and January sales also will require similar preparation. Another example is the motor industry. March is the busiest period for the industry because this is the month when new car plates are released and major conferences and exhibitions take place. With the buzz around them, a range of different retailers and service providers will want to take advantage of more people searching for specific car-related terms in March than in other months. And opportunities don’t have to be fixed dates, either. For example, if weather conditions are less than favourable, ad campaigns can be run by businesses that focus on repairing and... --- > Discover what the LinkedIn Accelerator is and how you can use it in your lead generation campaigns. Learn about the benefits of the LinkedIn Sales Navigator. - Published: 2023-02-24 - Modified: 2023-02-24 - URL: https://www.digitalnrg.co.uk/all-you-need-to-know-about-linkedin-accelerator/ - Categories: Paid Media Social media is a great way to find new leads and new customers, whether that’s through Facebook carousel ads or Instagram stories. But when it comes to finding new business on a B2B basis, there’s one standout social media platform that you can use: LinkedIn. When it comes to prospecting on LinkedIn, it can be difficult to find relevant quality leads without spending a lot of time sifting through prospects. There is however one marketing tool you can use to make things easier: LinkedIn Accelerator. What is LinkedIn Accelerator? The LinkedIn Accelerator is our programme through which you can organically accelerate your leads via LinkedIn Sales Navigator and other social media tools. Through an innovative approach, we can create bespoke audiences and campaigns that allow you to connect with users across LinkedIn through automated and personalised messaging. It greatly reduces the amount of time it takes to find relevant opportunities, and means that you’re more likely to receive responses and generate new leads. LinkedIn Accelerator at DNRG So how does LinkedIn Accelerator work? There are three stages to it: curating your target audience, building the campaign and seeing the results. Curating Your Target Audience One of the most important aspects to a successful LinkedIn Accelerator campaign is finding the correct audience for you and your business, ensuring you’re reaching the right people with your messaging. You can be as targeted and granular as you need, which helps prevent your outreach from being general and generic. You can create a laser-focused... --- > Discover what Google Analytics 4 is and why GA4 is replacing Universal Analytics (UA). Learn what DNRG are doing to implement this change. - Published: 2023-02-16 - Modified: 2023-02-16 - URL: https://www.digitalnrg.co.uk/ga-4-google-analytics-4-what-is-it-why-should-you-care/ - Categories: SEO On 1st July 2023, traditional Google Analytics tracking, also known as Universal Analytics (UA), will end. It means that new hits won’t be tracked and it will only be useful for historical data. Replacing it, however, is a new form of tracking: GA4. So what is this new form of tracking, what does it mean and why should you care? What is GA4? Google Analytics 4 is definitely a taster of what’s to come from Google. With this update, we get an insight into the future aims for analytics tracking. It adds AI-Powered Insights with the ability to track users across devices providing webmasters and marketers with a greater level of detail. In addition to this, GA4 provides a much more detailed integration with Google Ads with the main talking point being the new AI-powered insights. AI-Powered Insights AI-powered insights are one of the main talking points relating to GA4. Whilst this functionality is nothing new, the ability for GA4 to automatically spot different trends and report this to digital marketers is immense. The AI-powered insights have the ability to highlight surging demands for different products, predict churn rates and forecast the amount of revenue a business could potentially earn from a specific demographic and market segment. A New User Interface One of the big talking points has been the new user interface. Whilst it is definitely a positive step, it is vastly different from the view marketers will be used to through UA tracking. Upon signing in you will... --- > Discover the benefits of using AI tools like ChatGPT when it comes to SEO, but explore the drawbacks using such a tool can have on your website. - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://www.digitalnrg.co.uk/is-chatgpt-good-for-seo/ - Categories: SEO, The DNRG Control + Command Hub In recent months, all the talk has been about ChatGPT and other AI tools. Many are claiming that it will make SEO easier, and in some cases, certain outlets have claimed that AI could replace current SEO practices. In fact, ChatGPT is now so popular that it’s hitting over 10 million users in just 40 days. AI Tools are very popular and they’re not going away any time soon. So what are tools like ChatGPT useful for, when should they be avoided, and how do they impact search engine optimisation? The Benefits of ChatGPT Idea Generation If you’re stuck for ideas on a certain field or topic, then ChatGPT is great for generating new content ideas. By using buzz words and suggestions, rather than directly lifting content, you can use it as a stepping stone to creating a piece of unique content, adding in the expertise required yourself. It’s important, however, to really make those ideas your own. Coding Because coding is very definite and matter-of-fact, getting ChatGPT to code for you can be beneficial. If you struggle with coding, have an issue with a certain piece of code, or want to turn text into code, then ChatGPT can be a good time saver. There are a range of different codes you can create with ChatGPT, including HTML, CSS, Javascript and schema markup. ChatGPT is also able to successfully code Python scripts for automated tasks, which saves time and reduces the ongoing manual admin required. Low-Value Tasks If there are... --- > Discover what link spam is and how to identify a spam backlink and spammy websites following Google’s link spam update. - Published: 2023-01-14 - Modified: 2023-01-14 - URL: https://www.digitalnrg.co.uk/what-is-link-spam-googles-link-spam-update/ - Categories: SEO Google is constantly releasing updates to its algorithm to better reflect what pages are ranking the highest in the search engine results pages (SERPs), including things like the helpful content update and the vicinity update. In December 2022 they introduced the link spam update in order to combat so-called ‘spammy’ backlinks. So what is a backlink, why are they important for your website, and why should you avoid them being spammy? What Is a Backlink? A backlink is a link that points toward your website from another site on the internet. If you’re a business, a good example of a backlink is when you list your business or services on a directory listings page, as the page will contain a link to your website. Another example is if your company has been mentioned in a news article, where a link in the text will point back to your site. Why Is a Backlink Important? One key metric that Google uses to assess whether a site is a trustworthy site is the number of high-quality backlinks that are organically pointing toward a site. Because if other sites are mentioning you, quote you, or direct users to you, Google sees you as a more reliable website. When Google sees you as a source to trust, this has a beneficial impact on page and keyword rankings across your whole site, making it more likely that you can rank higher for a search term compared to having a low amount of backlinks. The quality... --- > Bristol-based digital marketing agency DNRG have won Best Local PPC Campaign at the 2022 UK Search Awards. Discover our award-winning success with PPC. - Published: 2022-12-15 - Modified: 2022-12-15 - URL: https://www.digitalnrg.co.uk/dnrg-win-at-2022-uk-search-awards/ - Categories: The DNRG Control + Command Hub After travelling to London in late November for the 2022 UK Search Awards, DNRG came away as winners for the first time, being recognised as one of the top digital marketing agencies in the UK. The UK Search Awards recognise the best of the best when it comes to SEO, PPC and content marketing, and DNRG won the Best Local PPC Campaign for our submission ‘DNRG & Bristol and Avon Group: Going From Strength to Strength With PPC’. In the four years of working on the account, we’ve seen a 335% increase in the number of leads, a 68% increase in conversion rates and an 80% drop in the cost per lead. We were also runners-up in four other categories, which were: Best Large PPC Agency, Best Use of PPC (Retail/eCommerce), Best Low Budget PPC Campaign and Best Local SEO Campaign. A Team Effort With Individual Success Whilst winning the award was a team effort and something that many people have had a hand in to get DNRG to where we are today, some special mentions are in order for this award specifically. The first mention goes to Mohd. Ajmal, whose work on the B&A Group account has been nothing short of exceptional. Ajmal has been the backbone of this PPC team for a long time, and it's fantastic to see his hard work and talent recognised by the wider paid media community. A big congratulations also to Nikki Harding, our account manager for B&A. Nikki has been working alongside... --- > After a highly successful Black Friday, the DNRG Paid Media Team have been reflecting on our key learnings from 2022. Read more here. - Published: 2022-12-13 - Modified: 2022-12-13 - URL: https://www.digitalnrg.co.uk/black-friday-2022-what-did-we-learn/ - Categories: Paid Media Another Black Friday has been and gone, and we've been reflecting on what we learnt this year. Black Friday at DNRG is one of our busiest periods of the year, particularly from a Paid Media perspective, with many of our clients running numerous Black Friday offers and ad campaigns to benefit from the busiest period of the year for retail companies. In terms of a general market, we’re finding that the impact of Black Friday-related searches has actually been declining year on year. The majority of our eCommerce clients are now working with November-specific offers rather than weekend-only deals. This means that whilst Black Friday may be the weekend when the volume of traffic shifts significantly, in terms of business operations, the prices and sales are typically live for a much longer period of time than just the weekend itself. Paid Social From a Paid Social perspective there were a couple of key points to consider this year: Cost Per 1000 Impressions (CPM) Our Paid Social team noticed a large increase in the CPM over the Black Friday weekend compared to normal. This is expected as there is so much noise within a small space. Everyone suddenly runs paid ads to try and take advantage of the hype generated by Black Friday. It’s therefore highly important to keep an eye on your CPM and ensure that you’re doing all you can to cut through the noise Creatives & Copy Speaking of cutting through the noise, it’s particularly important to focus... --- > Discover what metadata is and why metadata is important. Learn how to write the perfect meta title and description. Click for more. - Published: 2022-12-09 - Modified: 2022-12-09 - URL: https://www.digitalnrg.co.uk/the-basics-of-metadata/ - Categories: Marketing Tips, SEO Following Ahref’s recent study of SEO statistics going into 2023, we’re looking at the basics of what makes good and effective metadata - including titles and descriptions - and how you can prevent it from being changed by Google. What is Metadata and Why is Metadata Important? Metadata is what’s shown on the search engine results pages (SERPs) to indicate to users what a page contains. The title is the headline whilst the description will describe what the page is about. Metadata is an important opportunity to rank your page high in the SERPs and to encourage people to click on your result. So what do a good meta title and description look like? Meta Titles The Correct Meta Title Length Meta titles should optimally be around 55-60 characters in length. If they’re too long, then Google is 57% more likely to rewrite the title tag themselves or use the H1 tag instead. And as well as character count, you also need to consider how long it is in pixels, with 580 pixels being the recommended limit for meta titles. The Right Keywords A meta title is the best place to include your target keywords. Depending on how long your keywords are, you should be able to include at least one or two keywords in your meta title, and possibly even a short call to action (CTA) too. Pipes or Dashes? To separate keywords or phrases on a meta title, either a pipe ‘|’ or a dash ‘-’ is used.... --- > Discover why you should update the web design on your site, including website security, SEO benefits, user experience, loading speed and design trends. - Published: 2022-11-25 - Modified: 2022-11-25 - URL: https://www.digitalnrg.co.uk/why-is-it-important-to-update-the-design-of-your-website/ - Categories: Website Design No matter whether you’re a business operating primarily online or one that just wants to establish an online presence, having an up-to-date website is important. Not only do you want to stay up-to-date with current design trends, but you’ll want your site to be secure and generate new customer leads. So what can you do to update your website? Website Security By not updating your website, you’re making your business vulnerable to cyber attacks. Software and plugins could be regularly updated to the latest versions to prevent hackers from exploiting any weaknesses in security with older versions. Also by not updating your site to HTTPS and keeping it at HTTP, it means there’s not a secure and encrypted connection for users on your site, meaning it’s more likely someone could intercept data and spy on your business. SEO Benefits The world of SEO - short for search engine optimisation - is ever-changing, and techniques that worked well a few years ago won’t necessarily work today if you want to make sure your website appears high in the search engine rankings. There are many things that can be updated from an SEO point of view, including page content rewrites, meta title and meta description refreshes, and up-to-date keyword research and mapping. The overall goal of SEO is to boost the search engine rankings of pages on your site for specific search terms, which will ultimately drive more traffic to your site and lead to more conversions. Neglecting the SEO side of... --- > Discover a range of digital marketing tips to maximize your Black Friday marketing campaigns. Covering SEO, PPC and Paid Social, hear from DNRG’s experts. - Published: 2022-11-09 - Modified: 2022-11-09 - URL: https://www.digitalnrg.co.uk/how-to-maximise-your-black-friday-marketing-using-seo-ppc-and-paid-social/ - Categories: Marketing Tips, Paid Media, SEO, The DNRG Control + Command Hub The biggest marketing event before Christmas is right around the corner. Black Friday takes place on the fourth Friday of November every year, which is the day after Thanksgiving in the USA. When you’re a business, especially operating in the eCommerce field, it’s a great opportunity to generate sales before Christmas through great value discounts. However, with plenty of businesses thinking the same thing, attracting visitors to your site over your competitors can be difficult. So what strategies can you implement in your Black Friday marketing campaigns? Black Friday and SEO Metadata When thinking about SEO, one thing that can be quickly changed on a page is the metadata, namely the meta title and the meta description. They’re what a user sees on the search engine results pages, and can be easily changed to match seasonal offers and promotions, like Black Friday. Changing your metadata is a quick way of making users aware of whether you’re running Black Friday promotions and how much of a discount you’re offering. On-Page Content The best way to ensure you’ll appear in the search results when a user types in a Black Friday-related term is to have those keywords appear in your on-page content. You should pick roughly three keywords you want to - and realistically think you can - rank for in order to appear near the top of search engine results. General terms like “black friday” would be too broad and competitive for an SME to rank for that result organically, so... --- > Discover five areas you need to consider when starting a pay-per-click advertising campaign, including keywords, costs, ROI and using an agency. - Published: 2022-11-07 - Modified: 2022-11-07 - URL: https://www.digitalnrg.co.uk/what-you-need-to-consider-when-starting-ppc/ - Categories: Paid Media If you’ve decided to go down the route of pay-per-click marketing for your business, there are a number of factors you need to consider to ensure your PPC campaign can run smoothly and be effective for your business. You’ll want to increase your exposure to the right audiences whilst also driving clicks towards your site, leading to conversions. So what do you need to consider when starting your PPC campaign? Keywords One important thing you need to consider is which keywords to target. Whilst you could employ a bit of guesswork over what search terms your audience will use to search, it’s better to back it up with data first. A great tool to use is the Google Keyword Planner, where you can find the keywords that your potential customers are actually using. You can use your website as a starting point to generate keyword ideas, or you can suggest some of your own which Google will then match to user queries over the last year. 15% of search queries are new every single day, so this is a great way to stay on top of emerging trends as well as compete for existing keywords. Costs When you have an understanding of which keywords resonate best with your audience, the keyword planner will also give you an estimated forecast of costs and return, based on a forecast conversion rate. We suggest you use your current website conversion rate x 0. 7 from Google Analytics for a cautious estimation. Dragging the... --- > Discover five SEO techniques that should be avoided, and learn why SEO is important for your business in increasing leads, customers and purchases. - Published: 2022-10-17 - Modified: 2022-10-17 - URL: https://www.digitalnrg.co.uk/ecommerce-techniques-to-avoid/ - Categories: SEO Why is SEO important for business? SEO when employed for an eCommerce site can be incredibly effective. It can help you to become more visible as a business by increasing your search engine rankings, which will then ultimately lead to more customers and more sales. When many businesses are implementing SEO and seeing the benefits, not including SEO in your marketing strategy is a huge oversight. Google appreciates that for large sites it’s very difficult to fully optimise every page, but having and implementing an SEO strategy site-wide across your key pages can benefit your chances of ranking high on search engines. When you implement SEO it has to be in the right way, as something you think might help could adversely affect your site’s performance in the search engine rankings. So what are some of the most common SEO techniques that should be avoided? Keyword Stuffing Whilst it’s tempting to list your products for every keyword under the sun to try and attract traffic, it’s seen as bad practice to list your products for a huge amount of keywords. Keyword stuffing is a tactic that sellers employ on sites such as Wish, but it can confuse customers and can make your products seem cheap and multi-purpose rather than specialist or unique. For example, if you saw a product that was listed for the term ‘Foldable Wireless Stereo Noise Cancelling Headphone for Smartphones, Tablets, Laptop and MP3 Player for Outdoors, Indoors and Travel’, would you trust that listing? It’s a... --- > Discover what conversion rate optimisation is and the benefits of conversion rate optimisation for your business. Learn how CRO is implemented on websites. - Published: 2022-09-29 - Modified: 2022-09-29 - URL: https://www.digitalnrg.co.uk/your-guide-to-cro/ - Categories: CRO What is Conversion Rate Optimisation? Conversion rate optimisation (also known as CRO) is all about optimising your website so that it can generate a better rate of conversions per customer visit. CRO analyses your website and identifies solutions to problems that exist in the customer journey, especially if you’re noticing a high amount of visits not turning into conversions. If SEO, PPC and Paid Social are what attract customers to your site, CRO is what keeps them there and drives sales, calls and enquiries. What’s a Good Conversion Rate? Conversion rate is usually shown in a percentage, which is calculated by dividing conversions by total visitors to your site and multiplying it by 100. Typically, a solid conversion rate is between 2-5%, but this can vary depending on what sector you operate in. Through CRO, this rate can be increased by implementing changes to your site to improve the customer experience. Conversion Rate Optimisation Strategies There are a number of strategies that you can employ when looking to improve a site’s conversion rate. Not only will they improve the look and feel of your site, but they add functionality and drive more conversions. Page Load Speed One thing that is likely to drive a user away from your site is a long page loading time. When attention spans are short and patience is thin, a long page load time could lead to a potential customer closing your page and visiting a competitor instead. Common culprits for a slow page speed... --- > Discover what pay-per-click advertising (PPC) is and why it’s important for your eCommerce business. Find out how DNRG can help with your PPC campaigns. - Published: 2022-09-23 - Modified: 2022-09-23 - URL: https://www.digitalnrg.co.uk/what-is-ppc-and-why-is-it-important-for-your-ecommerce-business/ - Categories: Paid Media What is Pay-Per-Click? Pay Per Click, better known as PPC, is a form of digital advertising where advertisers pay a fee when their advert is clicked. These can be displayed on websites as banners, but are more commonly found on search engines like Google and Microsoft Ads as listings. There are plenty of benefits to using PPC as a marketing tool, as it’s a quick way to get your products in front of potential customers when they've turned to search for your product or service i. e. getting ads in front of users at the exact moment they're looking for it. Through granular targeting options, you can choose what type of people the adverts appear to including specifying demographics, geographic locations and what time of day. And financially, not only can PPC drive up your profit, but you get to set your own budget meaning your PPC campaign will only last for how far your budget stretches, meaning you have full control and you’ll never be spending above your advertising budget. Types of PPC There are multiple types of pay-per-click advertising campaigns you can run, each coming with unique benefits to your business. Performance Max (Shopping) Performance Max ads, previously known as Smart Shopping ads, are the main adverts used in eCommerce campaigns and would be what an eCommerce business would be spending their money on during a PPC campaign. The adverts themselves allow advertisers to display image-based ads at the top of the search engine results pages (SERPs) along... --- > Discover what paid social ads are and how they can help your business. Here are five great examples of paid social media ads found online. - Published: 2022-09-12 - Modified: 2022-09-12 - URL: https://www.digitalnrg.co.uk/social-advertising-examples-blog/ - Categories: Paid Media What is Paid Social Advertising? If you’ve ever spotted a promoted post on a social media site like Facebook or Instagram, then you've seen an example of paid social advertising. Paid social ads are a great way of getting a high number of clicks and impressions pointing towards your business’s website, no matter whether you’re selling a product or providing a service. What Makes a Good Paid Social Media Advert? There are many things that go into making a good social media advert, including content, images and audiences. Content should be clear, concise and speak directly to the audience you’re targeting. The copy should also be tailored to whether you’re prospecting or remarketing. You should also know who you want to target, as vague catchall demographics would be costly and unproductive. Think of parameters such as age, gender and even geo-locations, which are especially useful if you’re a local business. In terms of images, make sure they’re eye-catching or social media users might just scroll past them. Also, don’t clutter your imagery with too much text, and try to include your logo in there somewhere to build brand recognition. It’s also wise to include a call to action such as ‘learn more’, ‘book now’ or ‘get quote’ to encourage a social media user to take that next step in their customer journey. Here are five examples of effective paid social media ads that our Paid Media team think work well:Adidas Carousel AdWe like this carousel ad from Adidas because it... --- > In August 2022 Google introduced it's new 'Helpful Content' Blog. This article explains exactly what this means for your SEO. - Published: 2022-08-23 - Modified: 2022-08-23 - URL: https://www.digitalnrg.co.uk/google-helpful-content-update/ - Categories: SEO What is the update? Starting on the week commencing 22nd August, Google has released a new ‘helpful content update’, which aims to better connect people to useful information. This change is important for anyone in the world of SEO, as this update could change how Google views your content and how high it ranks your pages in the search results. Google says that it wants to connect users to helpful information in the search results. To do this, they say the update will look more favourably upon content that is written by people for people rather than the content being written for search engines in mind. How to Write Helpful ContentFirstly, you’ll want to assess your current content to see if it’s helpful to any users who visit your site. Will they learn anything new by reading your content? If not, then it could be due a refresh. To write helpful content in Google’s eyes, it needs to have a people-first focus. You should create valuable and insightful content that also follows SEO best practice. In it, you should be showing your first-hand experience and depth of knowledge. You’ll also want to identify your target audience and write content for them rather than adopting a generic approach. Also, removing unhelpful content from your site could help rankings for other content on your site improve. What you should look to avoid is creating content just for Google summarising what has already been done by others. Be original and be new. Also,... --- > Discover what SEO for insurance companies is, how it works and what it looks like. SEO for insurance brokers is a great way of gaining organic growth. - Published: 2022-08-22 - Modified: 2022-08-22 - URL: https://www.digitalnrg.co.uk/why-is-seo-important-for-insurance-companies/ - Categories: SEO Why your broker should be implementing SEO In recent years, the insurance landscape has massively shifted. Gone are the old ways where the focus is only on retention; now insurance businesses are having to actively win new customers. Whilst marketing channels such as PPC and direct email marketing have been favourites of the insurance sector, Search Engine Optimisation has often been forgotten about. But now it’s more important than ever that you have an SEO marketing strategy in order to win new customers through organic means. So how have things changed, and what can SEO do for you? The New Way of Doing Business Certainly, for large and medium-sized insurance businesses, customer retention through remarketing was traditionally king. Around 90 days before a customer’s renewal date, the remarketing campaign would start. Mailers, emails and even phone calls would be sent out to customers to remind them to renew. And usually, to save themselves the hassle of finding a new provider, they would. However, according to Deloitte, customers are becoming just as disruptive as new technological advancements. It means they’re less brand loyal and are more likely to shop around for a deal in order to save money. The rise in comparison websites has made it easier than ever to switch insurance providers. Not only does that mean you’ll have to work harder at customer retention, but it also increases the possibility of you winning new customers from other insurance providers. As well as consumers, a lot of new startups are... --- > In this article we explain why you should focus on the development of your website to improve your lead generation. Read to find out more. - Published: 2022-08-16 - Modified: 2022-08-16 - URL: https://www.digitalnrg.co.uk/why-is-web-development-important-for-generating-leads/ - Categories: Website Design Why is Web Development Important for Generating Leads? A strong website is the cornerstone of any business operating in the 21st century. Whether you do your work offline or are fully immersed in the digital world, the web is where you’ll find the vast majority of your new customers. So if you want to turn casual browsers into new leads, you’ll need a website that attracts them to make a purchase or give you a call. It Impacts On User Experience A bad-looking website can be immediately off-putting. Pixelated images, text that is difficult to read and brash contrasting colour schemes can all be unpleasant from a visual point of view. A bad design ultimately gives users a bad experience visiting your site, and it can also make them think that your business is untrustworthy, not up to date and even unprofessional. But having a good website is so much more than aesthetics, it’s about function too. How easy a customer can navigate a site can have a big impact on generating results. Having a positive user experience (also known as UX) means that a customer is able to find the products or information they’re looking for, as well as the site being clutter-free and quick loading. If a customer is having a bad time when visiting your site, then there’s a likelihood that they won’t contact you, won’t make a purchase and will go to a competitor’s easier-to-use site instead. Here's an example of a recent website we built... --- > Reviews are an important factor in how your customers view your service or product. Here we look at best practice for collecting and responding to reviews. - Published: 2022-07-18 - Modified: 2022-07-18 - URL: https://www.digitalnrg.co.uk/importance-of-reviews/ - Categories: Marketing Tips, SEO For many people, reviews are the beginning of their customer journey, as they head to platforms such as Google and TripAdvisor to scope out the product or service before they're willing to hand out their hard-earned cash. But how just how important are such reviews? In this article, we take a look at how reviews impact businesses and why you should start taking them seriously. Why Reviews Are Important For Your Business Understand your customers There are many reasons why reviews should be a prominent feature of your marketing strategy, but the most important role that they provide is giving you the opportunity to understand customer satisfaction and assess what your customers really want from your product or service. Analysing reviews allows you to be proactive as a business, and adds fluidity to how you advertise, engage, and increase your customer base by creating a positive customer experience. Create deeper connections with your customers Customers that leave positive reviews for your site are often doing so to create a deeper connection with your brand, and are far more likely to feel a certain loyalty to you. Personal recommendations Word of mouth has often been considered the critical consideration when it comes to a business's trustworthiness, and for good reason. People are more likely to trust the word of someone who has first-hand experience of a situation, product or service. Recent studies have shown that as much as 79% of customers give as much thought and respect to online reviews as... --- > In this beginner's guide to SEO we explain what you should expect from your SEO executive and how to build an effective long-term strategy. Click to read more. - Published: 2022-07-08 - Modified: 2022-07-08 - URL: https://www.digitalnrg.co.uk/your-complete-guide-to-seo/ - Categories: SEO What to expect from your SEO executive If you run a business of any sort, whether it’s a large e-commerce site or a small, one-person trade company, you can benefit from Search Engine Optimisation. But what is SEO, how can it impact your business and what should you expect from an SEO executive are questions that can sometimes leave you feeling more confused than when you started. This blog will attempt to unravel the thread, leaving you with a complete understanding of what your SEO executive should be doing for you and your business. What is SEO? SEO is the abbreviation for Search Engine Optimisation, which is the process of generating online traffic from free, organic search results in search engines as opposed to PPC (Pay per Click) which is where you pay for your site's visibility on the search engines pages. SEO can be used to drive traffic from any search engine, but as Google is the largest search engine results provider on the planet, we will be generally discussing SEO in relation to Google. How does SEO work? Google uses bots to ‘crawl’ web pages, moving through the site and going from page to page. The information these bots collect is then collated and stored in an index, somewhat like a library that the librarian (Google) will use to find the right book (webpage) for your search. Google then analyses each page and site in its library using ever-changing algorithms and uses those findings to rank the web... --- ---