In 2025, content is no longer just written; it’s experienced. In a world of accelerating technological innovation, shifting consumer preferences, and the rise of artificial intelligence (AI), a big change is happening. Brands that once thrived on blogs, eBooks, and static infographics are being surpassed by those that deliver multimodal content, think AI-narrated videos, dynamic podcasts, augmented reality experiences, and interactive tools, all across platforms.
This isn’t just a trend; it’s a revolution. Welcome to the era of the multimodal content strategy, where text, audio, video, and interactive content must work together to grab attention and drive results.
The Shift to Multimodality: A Response to Digital Evolution
The average consumer in 2025 is a multitasker, a scroller, a listener, a viewer, and a participant, all in one online session. Whether they’re watching a YouTube explainer while scrolling TikTok or listening to a branded audio content podcast while driving, users want content in formats that fit their lives.
This has led to the rise of multimodality, a content strategy that combines multiple modes of communication (visual, auditory, textual, and interactive) to cater to different consumption habits.
Multimodal content is not just about variety, it’s about contextual optimisation. A blog might be good for SEO and thought leadership, but a short-form video with summarised highlights, an embedded podcast episode, and a clickable quiz can increase engagement, deepen retention, and target different segments of your audience.
The Role of AI in the Multimodal Movement
This revolution wouldn’t be possible without the explosion of AI content creation tools. From scriptwriting bots to generative voice tools and auto-video editors, AI now allows creators to turn one piece of content into multiple formats at unprecedented speed and scale.
Key AI Tools for Multimodal Strategies:
- Text-to-video platforms (e.g., Pictory, Synthesia):
Convert blog posts into narrated videos with animations, subtitles, and AI avatars.
- Voice synthesis and audio rendering (e.g., ElevenLabs, Resemble.ai):
Generate natural-sounding voiceovers for podcasts or videos based on written scripts.
- AI video summarisation (e.g., Opus Clip, Wisecut):
Automatically extract and highlight the best moments from long-form video.
- Content repurposing tools (e.g., Jasper, Copy.ai, Descript):
Reuse written content to generate social posts, email newsletters, and interactive content elements.
- Generative design and animation (e.g., Canva’s Magic Studio, Runway):
Create visually rich content from prompts, ideal for diversifying content assets quickly.
These tools don’t just speed up production, they open up new creative avenues. Brands can now affordably experiment with audio content (podcasts), interactive quizzes and immersive video formats without the overhead of traditional production.
From Passive to Participatory: The Rise of Interactive Content
Static content is no longer enough to capture audiences bombarded with infinite scrolls and auto-playing reels. Today’s consumers want to engage, participate, and influence the content they consume.
Interactive content, like polls, calculators, AR product demos, gamified quizzes, and even “choose your own adventure” videos, is not only more engaging but also generates valuable zero-party data. In a privacy-first world, that’s a marketing goldmine.
Why Interactive Content in 2025:
- Increases engagement time: Interactive assets hold attention longer than passive formats.
- Boosts personalisation: Tools like Typeform, Outgrow, and Jebbit allow brands to serve personalised content and gather data ethically.
- Enhances learning and retention: Particularly useful in B2B education, training, and high-consideration purchases.
- Supports cookieless data strategies: Offers a direct channel for consent-based data collection.
Forward-thinking brands are turning their websites into engagement engines rather than static brochures. Whether it’s a style configurator for an apparel brand or an ROI calculator for SaaS tools, this is content that converts.
The Audio Content Surge: Why Podcasts Are Still Hot
Despite the rise of short-form video, audio content (podcasts) is still one of the most trusted and consumed content formats. In 2025, the podcasting landscape will have matured, and branded audio is booming across industries. Why? Audio is intimate, convenient, and uniquely suited for multitasking. From C-suite leaders hosting thought leadership shows to DTC brands embedding product storytelling in audio series, podcasts are now part of the multimodal mix.
2025 Audio Trends:
- Short-form podcasting: 5-10 minute micro-episodes for fast consumption.
- AI-powered podcast editing: Tools like Descript and Adobe Podcast simplify production.
- Voice cloning and multilingual narration: Brands now publish podcasts in multiple languages using AI voice models.
- Audio SEO and discoverability: Transcription tools and audio metadata improve content indexing and search performance.
Branded podcasts aren’t just content; they’re community-building tools, reputation builders, and long-tail lead generators.
Content Repurposing as a Must-Have
In a multimodal world, content is no longer linear; it’s cyclical. A single long-form asset like a webinar, whitepaper, or podcast can now fuel dozens of derivative pieces across platforms.
Enter content repurposing, the practice of transforming existing content into multiple new formats to extend reach and relevance. Powered by AI, this process is now faster, smarter, and more scalable than ever.
Content Repurposing Flows:
- Webinar → Video snippets + blog summary + podcast episode
- Podcast → Quote cards + audiogram reels + LinkedIn articles
- Blog → Infographics + newsletter content + AI-narrated video
- Whitepaper → Interactive quiz + carousel posts + eBook series
Strategic repurposing ensures high-effort content investments yield multi-platform dividends. More importantly it helps brands meet audiences where they are, on different platforms, in different formats, at different times.
Multimodal Content Across the Customer Journey
A robust multimodal content strategy maps different formats to different customer journey stages, offering the right medium for the right moment.
StageBest Multimodal Formats
- Awareness Short-form video
- Social media reels
- Blog summaries
- Micro-podcasts
- Consider long-form podcasts
- Comparison tools, explainer videos
- Whitepapers
- Conversion Interactive calculators
- Videos behind-the-scenes
- Branded interactive challenges
- AI-generated fan highlight reels
This mapping ensures content relevance while improving conversion metrics across touchpoints.
Platform Trends: Where Multimodality Is Winning
Every digital platform in 2025 has its format preferences, and understanding these native behaviours is key to successful multimodal content.
Top Platforms and Their Modal Strengths:
- TikTok & Instagram: Short-form video, interactive polls, audio overlays
- YouTube: Long-form video, AI-powered subtitles, interactive chapters, podcast hosting
- Spotify & Apple Podcasts: Branded audio, smart playlists, micro-podcasts
- LinkedIn: Thought leadership blogs, carousel posts, live webinars, audio rooms
- Websites & Landing Pages: Embedded tools, interactive surveys, multimedia storytelling
Multimodality doesn’t mean being everywhere with everything; it means creating format-fit content for the platform and audience.
What This Means for Content Teams and Creators
The age of multimodal content requires a mindset shift from content creators and marketing teams. No longer can success be driven by a single focus on text or social. Success in 2025 demands cross-functional thinking, agile workflows, and AI.
Key Changes for Teams:
- From “writer” to “content designer”: Teams must think in flows and formats, not just topics.
- From silos to collaboration: Writers, designers, video editors, and developers must work together.
- From manual to AI-assisted: Embrace AI-powered content creation for speed and creativity.
- From publish-once to repurpose-always: A strategic content repurposing culture should be part of every campaign.
The rise of no-code and low-code tools also means more team members can participate in content creation, blurring the lines between roles and new forms of expression.
Challenges and Considerations: Navigating the Multimodal Future
While the benefits are clear, the multimodal future is not without challenges:
- Format consistency: Brand voice across video, text, audio, and interactive tools.
- Measurement complexity: Tracking ROI across multiple formats and platforms is hard.
- Overproduction risk: More formats mean more noise without a clear strategy.
- Accessibility: All content types are accessible to people with diverse needs (captions, transcripts, AR adjustments). Solving this requires content governance, structured metadata, and intelligent automation. The brands that do will win.
Looking Ahead: The Future of Content Is Fluid, Adaptive, and Human
The future of content isn’t one format; it’s fluid. It’s AI-powered, user-led, and humanised. It’s a podcast one minute, an AR shopping tool the next, and a conversational chatbot in the same journey. Content will be more responsive to context, behaviour, and preference.
As generative AI and wearables continue to evolve, multimodal content will move into spatial computing, 3D experiences, and real-time virtual environments. But even in all this change, one thing remains constant: audience value matters most.
In a world of endless choice, relevance wins.
Final Thought: The Time to Act Is Now
The multimodal content revolution isn’t coming, it’s here. For brands, creators, and marketers, the imperative is clear: diversify your content formats, use AI-powered content creation, prioritise interactive content, and make content repurposing a core strategy.
Those who adapt will not only get more attention but also build deeper, more meaningful relationships with their audience.
In 2025, just texting isn’t enough. Your brand needs more than words; it needs to be seen, heard, felt, and experienced.
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