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Social Media Marketing Agency

Social NRG is designed to allow social digital marketing experts to mange your social media strategy.

From hero, hub and hygiene content management, driving engagement, increasing leads through owned and earned social media, Social NRG also runs your paid social HERO campaigns using the latest smart AI technology to deliver increased Return on your Ad spend.

Your

8 stage plan for your

social success!

With unparalleled control over the type of customers you can target (and when you target them), Facebook’s advertising platform gives you the opportunity to reach an active user base of around 39 million people in the UK (45% of which use the platform ‘several times a day’).

1.28 BILLION DAILY

ACTIVE USERS

1.94 BILLION MONTHLY

ACTIVE USERS

92%

MOBILE USERS

Your SocialNRG

Presence Analysis

No marketing campaign can start until a full audit, competitor analysis, potential customer profiling is undertaken and marketplace analysis is complete. The success our clients enjoy comes from the detail in the planning and the creation of the strategy

  • Existing Social Review
  • Competitor Analysis
  • Benchmarking
  • Social Opportunity Report Produced
  • Channel Suitability Report
  • Industry Insights for Social

Action & Implementation

At this stage your Account Manager will work with the content creation team, design team and social strategist to design and implement your perfect social strategy.

  • Identify Key business objectives
  • Key Themes
  • Main Events / Dates agreed
  • Target Audience Agreed
  • Agree KPI’s
  • Plan the Social Calendar
  • Engage the key stakeholders
  • Content & Design Testing
Your SocialNRG

Design Consultation

You will work with a designer to ensure your online social presence is uniformed and the brand identity is clear. Establishing this will ensure the messages to market are on point and recognizable to your growing social following.

  • Target Audience
  • Competitor Analysis
  • Seasons Considered
  • DLP Recommendations
  • Image Bank & House Style Created

Action & Implementation

Every three months we will create the new creatives, videos, adverts and posts to work with over the coming quarter with you involved every step of the way to approve but without you having to worry about the concepts or the need to allocate time to produce the quality designs to represent your brand.

  • Image Bank Teamwork / Google Drive Created
  • Favicon And Social Icons Created
  • Cover Photo / Profile Pages Designed – Aligned
  • Set Of Four Visual Carousel Adverts
  • 4 Static Adverts Created For Re-Marketing & Lead App Campaigns
  • 2 Social Sting Videos Created

Download your

8 stage plan for your

social success!

Your Social Media Marketing Agency

Content Strategy

You will be allocated a dedicated copywriter. They will design the hub and hygiene posts and content. Our approach is designed to deliver both engaging posts about your business and the brand from seasonal messages, offers, promotions and community posts as well as rich engaging content to answer questions from potential customers, drive engagement and ultimately new leads to your business.

  • Branding & Values
  • Tone Of Voice
  • Content Themes
  • Seasonal Planning
  • Segment Target Audiences
  • Channels Agreed by Service of Product

Action & Implementation

Always on content, planned posts, promotional messages to community management you never need to worry about scheduling a post again. If you run Paid Search (PPC) and SEO With Digital NRG we will even schedule the activity to coincide to deliver a complete digital marketing solution.

  • Social, Environment, Brand
  • Planned (Always On)
  • Reactive (News & PR)
  • Campaign (Quarterly)
  • Content Creation
  • Community Management
  • Messenger Bot

Types Social Content Marketing

Each piece of social content has a different objective. A well planned social strategy will plan for ”Always On” content, regular engaging  content, content that drives interaction and targeted advertising campaigns.

  

Your Content

UGC Content

Imagine a social world where your customers, clients and potential customers are talking about you in a positive way that drives interaction, positive brand noise and new or repeat business without you lifting a finger. We get people talking about you without you doing a thing.

  • #Strategy
  • Events
  • Reviews & Videos
  • Channels
  • Influencers
  • Competitions

Action & Implementation

User Generated Content is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself

  • EGC (Employee)
  • Tag 2 Friends
  • Facebook Live Q&A (Youtube)
  • Quizzes
  • Competitions
  • How to/Guide Series

Find out why we are one of the leading Social Media Marketing Agencies in the UK

Your Social Media Marketing Agency

Lead Generating

A carefully planned campaign, be it for HUB or HERO campaigns the day of the week, time of day and audience that we target can have a huge impact on results. Who you plan to engage with, associate with and what to promote when can also see results grow quickly when executed well. Your strategist will plan for this and execute with your approval every step of the way

  • Social Calendar (Monthly)
  • Outreach Strategy
  • Channels & Schedules
  • Social Media Analytics
  • Results & Reporting

Action & Implementation

When most marketers think of social media they immediately associate it with brand building, and not sales, Right or Wrong?

WRONG. We have years of experience and social marketing is no longer the cherry on the top, social marketing drives unrivalled cost per lead and acquisition results versus some other traditional platforms. It is the perfect medium at every stage of the marketing funnel.

  • Media Creatives
  • Customer Targets Content
  • Social, Environment, Brand
  • Planned, Reactive Campaign
  • Hub & Hygiene
  • Hero
Your Social Media

Social Management

To run an effective social campaign one needs time, the ability to monitor activity, be alerted to relevant industry noise and competitors behavior, run current new stories, promotions and community posts. The key is the constant contribution to social, filtering and measuring what is successful.

  • Google Alerts
  • Email Notifications set up
  • Monthly Profile analysed
  • Alerts to Negative Interactions

Action & Implementation

Time runs everything and it is certainly no different with social and now Google even rewards social media managers that respond and react in a timely fashion. Using machines we can interact with your customers whilst you focus on what you do best.

  • Chatbots set up
  • Automated Scheduling Set Up
  • Email notifications
  • Automated reporting
Your Social NRG

Reporting & Analysis

Our sophisticated suite of tools, reporting platforms are market leaders and allow us to fine tune and optimise your campaigns using expert social executives and machine learning technology. As well as ensuring we deliver results the platforms allow you to receive daily, weekly or monthly reports or all of the above.

  • Google Analytics
  • Platform Analytics
  • Tools (Likealyzer etc.)
  • AdEspresso
  • Google Data Studio

Action & Implementation

As one of the UK’s leading digital marketing agencies specialising in driving more leads and sales we know a thing or two when it comes to setting up goals, tracking leads, phone calls and sales and being able to identify each lead or sale as a paid or organic social media lead and by campaign. Proven ROI is important to any marketing strategy and Social NRG will deliver this.

  • Google Data Studio Templates
  • Exec. Summary
  • Monthly
  • Split paid/Organic
  • Achieved Vs Goals
  • Phone Calls

 

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