Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
Pay Per Click Marketing on Google & Microsoft
Pay Per Click (PPC), has an instant impact and gives your business and brand a much larger exposure. You only pay when a user clicks on your ad, making it a cost effective marketing solution. PPC is fantastic for businesses looking to reach a targeted audience as quickly as possible. You have the power allowing you to choose exactly who to target, within a specific location and time of day. Digital NRG are 1 of only 11 EMEA Google Premier Partners, meaning your business is in safe hands.
Paid search is essentially a shortcut to getting to the top of the search results. It is an opportunity to advertise within the sponsored listings of a search engine. Think about the Google search results as a football match. You and your website are the potential spectators; there are plenty of ways that you could spectate the match & get in to watch the game though PPC gives you the opportunity to pay the premium & get the front-row seats.
Paid Search Remarketing
Paid remarketing is a way to re-engage potential customers who have already demonstrated an interest in your company or your product/service. This service will allow you to remind these customers of your business and entice them further to make the purchase, giving them multiple opportunities to do so.
Microsoft ads are a cost-effective solution for PPC with great conversion rates. Discover a whole new market with Microsoft Ads which focuses on the Bing search engine & partner sites. As the competition is lower, this platform offers a competitive cost per click for fantastic conversion rates. If you are in a saturated industry Microsoft Ads could be the service for you.
Display advertising is a method of attracting an audience to a website or other digital medium to take a specific action. These display ads are usually made up of text-based, image, or video advertisements that encourage a user to click through to a landing page and take action.
Display ads are also perfect for remarketing campaigns. This is where ads are served to users who have already visited your website in the past. The aim of this service is to retarget users and encourage them to return to the website to take the same or an action at a different stage of the buying funnel.
Successful digital marketing no longer relies on a one-click conversion model. Users like to research products and look up reviews. Display remarketing means that you’re always there at each step of the user’s journey reinforcing your services and products, ultimately bringing them back to your site to convert.
Gmail adverts are interactive adverts that will show up in the promotions and social tabs of your potential client’s inbox. These adverts help you to connect with prospective clients in a more personal format. Email is very underrated and can be a brilliant channel to reach your target audience. Did you know that on average people spend 4 hours a day checking emails? Why not show your ad there too?
Google Shopping truly is the heart of eCommerce marketing and is the best way to accelerate your online presence. These ads are usually shown as an image icon at the top of the results page and are best known for driving traffic and driving return when your data feed is optimised by the experts at DNRG to find those customers most likely to convert.
Launched in 2010, Google Shopping truly is the heart of eCommerce marketing. These ads appear in two places, on Google shopping and at the top of search results when a user searches for a product that has regular Google search. Google Shopping is the best way to accelerate your online presence.
Local Service Ads
Local Service Ads are the newest format of paid ads from Google, that sit above your PPC ads. That’s right; who could’ve thought you could get even higher? your target cost per enquiry that is profitable for your business in your target area & watch the phone calls roll in
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
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Pay Per Click (PPC) FAQs
If you’re looking to run Pay Per Click (PPC) campaigns but are not confident in doing so, then you may need help from a PPC agency or specialist. Whilst you have the option to manage PPC yourself, you could easily waste a lot of money by not running the campaigns as efficiently as an experienced professional would.
There isn’t a simple yes or no answer for running PPC or not. If you’re thinking of running PPC campaigns, you should first identify whether this is the right marketing channel for your business or if your money would be better spent elsewhere.
PPC stands for Pay Per Click. Essentially, it is a type of digital advertising where the advertiser pays every time someone clicks on their ad.
Paid advertising is essentially advertising online to a targeted audience. Your ads will run in real-time online auctions with the aim of being displayed to chosen audiences on the specified platform.
The PPC campaign budget or ‘cost’ is generally up to you. Apart from your target keywords, campaign type and platform where there may be minimum budget limitations, you can pretty much spend as much or as little as you want on PPC but it’s important to know that your campaign may be limited if your assigned budget is too low.