A successful, digital strategy is based on a correct analytics setup of your website and your business.
Complete company analysis
A complete, company analysis and audit includes your site and campaign’s research for getting a clear understanding of your industry. It also determines your current position within your marketplace versus your main competitors.
A thorough audit identifies and rectifies any potential obstacles to the performance of your website and helps build the foundation for your wider, digital marketing strategy. The complete analysis provides comprehensive design recommendations, content marketing strategies and a plan that works towards the needs of your business and objectives. It also allows us to set and define appropriate aims and goals which plays an important role in your personalised marketing campaigns.
We work closely with our clients when establishing goals and objectives for their online activity. Our team of experts uses a wide range of industry-tested tools, resources and techniques for an accurate analysis of your business, customers and competition. At the end of our analysis and audit, we submit a comprehensive report on our findings, which includes clear and informed recommendations about the next steps to take, marketing budget to achieve your goals and the anticipated return on investment.
Ongoing performance strategy
All Digital NRG clients have access to regular reporting. Our PPC management service customers can opt to receive daily, weekly and monthly reporting. Our SEO service customers' receive a monthly, unique to the industry, SEO report detailing all of the work conducted that month. The information presented in our reports gives you complete transparency and can subsequently enhance your ongoing digital marketing strategy.
Projects optimising behaviour
We’re able to effectively plan projects (utilising PRINCE2 process-based method). All project plans are tailored to be effective to meet the business needs and commercial objectives of each of our clients. Our marketing strategy can include you or your teams being as hands-on as you wish or you can be completely hands-off and left to us.
We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, and influencer analysis. We also create “personas”, which is an effective way to understand the needs of your users while prioritizing the features and functionality of your personalized strategy for success. Some of the useful features within our analytics program include: custom filters, automated tasks, event tracking, funnel visualization, assisted conversions, visitor flow, reverse goal paths, plus many more services dependent on what your company requires.
"We switched to using Digital NRG last year after using another agency. They have been fantastic every step of the way and we have seen a large increase in quality traffic coming to our site. Neil and the team have been very informative without being pushy, I would definitely recommend them to any company. Martyn's knowledge of SEO and getting 1st page rankings is without parallel"