Outreach and Digital PR

Outreach link building allows your brand to hold more trust and authority in the eyes of search engines like Google, which is crucial for outranking competitors. The more relevant websites talk about your business, and showcase your business’s ideas and opinions, the higher your trust signals become.

The number of referring domains and backlinks pointing towards your site improves the authority of your site, which can be seen in a domain rating (DR) or domain authority (DA) score. The higher that is, the more favourable a source of information search engines like Google will see you as, allowing it to be easier to rank for search terms. This ranking factor is beneficial to have as a part of a complete SEO approach.

Our dedicated outreach experts will identify link building and reach out to high-quality online publications to create links either through feature articles and blog posts, or through targeted link insertions.

Just like traditional PR, digital PR is all about creating, curating and controlling your brand’s presence and reputation by involving it in trend-specific and reactive campaigns. With digital PR, this is with an exclusive digital focus, allowing you to build your brand online.

We completely tailor this creative service to your specific business needs and can support you with a range of activities, including traditional press releases and a range of other tactics to gain online publicity the right way such as reactive PR, data-based PR and interactive PR. Your campaign can also be tailored to have a B2B focus, B2C targeting, or a mixture of both.

Digital PR campaigns at a digital PR agency such as DNRG are ideal for if you’re looking to raise the profile of your business locally or nationally, and if you’re looking to build up search volumes for mentions of your brand. It’s ideal to use alongside an SEO campaign and outreach, whilst also including channels like PPC, Paid Social and email marketing as part of your wider digital marketing strategy.