Snapchat Ads by DNRG

Snapchat is one of the most powerful platforms for capturing attention in real-time. With over 750 million monthly active users globally and more than 21 million active users in the UK, Snapchat offers advertisers unrivalled access to Gen Z and Millennial consumers at scale.

As an award-winning digital agency, DNRG helps brands tap into this highly engaged mobile audience with data-driven campaigns that deliver measurable results.

Snapchat isn’t just a messaging app — it’s a commerce, entertainment, and brand discovery platform rolled into one. And we help you make the most of it.

Snapchat users open the app 30+ times per day and spend over 30 minutes daily engaging with content. The platform offers:

• Full-screen vertical ad placements
  
• Access to a hard-to-reach Gen Z audience (60% of users are under 34)
  
• Real-time filters, lenses, and augmented reality (AR) features
  
• Built-in eCommerce tools and pixel-based conversion tracking
  
• Less ad fatigue due to Snap’s immersive, opt-in ad environment
  

With Snapchat, you’re not just delivering ads — you’re becoming part of the conversation.

Snapchat supports all stages of the marketing funnel, from brand awareness to purchase:

Top of Funnel: Awareness & Reach

• Snap Ads: 10-second vertical video or image ads between user Stories and content
  
• Lenses & Filters: Custom-branded AR experiences that drive viral reach and engagement
  
• Story Ads: Appear in the Discover feed alongside premium content
  

Middle of Funnel: Engagement & Consideration

• Collection Ads: Feature multiple products or services in a swipeable showcase
  
• Commercials: Unskippable video ads up to 6 seconds shown during Snap’s curated shows
  
• Web View Ads: Drive users to your website or product page within the app
  

Bottom of Funnel: Conversion & Sales

• Dynamic Product Ads (DPA): Retarget users with products they’ve viewed on your site
  
• App Install Ads: Direct-to-download links for iOS and Android
  
• Pixel Tracking: Full conversion tracking and attribution from swipe to sale

Snapchat’s immersive ad formats are built for mobile-first, short-form attention:

Snap Ads

Vertical full-screen video or static image ads with swipe-up actions for more info, purchase, or sign-up.

Collection Ads

A hero image/video with four tappable product tiles — great for eCommerce and direct sales.

Story Ads

Branded tiles that live in the Discover feed, perfect for telling multi-part stories or showcasing product ranges.

Lenses & Filters

AR-powered branded lenses or location-based filters that encourage user interaction and content creation.

 Dynamic Ads

Automated catalogue ads that pull in real-time product feeds for retargeting and cross-sell opportunities.

From strategy to setup to results, DNRG builds Snapchat campaigns that perform across awareness, leads, and sales.

Ready to drive online growth? Talk to us.