Spotify Ads Management by DNRG
Drive real results with Spotify Ads. DNRG helps brands reach targeted audiences through audio, video & display with expert paid social and PPC strategies.
How Can We Help?
Reach Audiences Through the Power of Audio with Spotify Advertising
With over 615 million monthly active users and more than 100 million premium subscribers, Spotify isn’t just a music platform — it’s one of the most powerful digital audio ecosystems in the world.
At DNRG, we design and manage performance-driven Spotify advertising campaigns that blend seamlessly into a listener’s day, reaching them during workouts, commutes, cooking, working, or winding down.
As an award-winning digital agency, DNRG helps your brand tap into the unique intimacy of audio advertising, leveraging Spotify’s advanced targeting capabilities to create hyper-personalised ads that stick.
Why Advertise on Spotify?
Spotify ads allow your brand to reach a captivated, screen-free audience across music, podcasts, and playlists — in moments where other platforms simply can’t.
- 615 M+ global users, including 28M in the UK
- 3.2 billion playlists and growing
- 40% + of listening happens without looking at a screen
- Spotify reaches 1 in 2 millennials and Gen Z users daily
Ads are 100% audible and non-skippable on the free tier
With options to run across audio, video, and display, Spotify offers full-funnel advertising that engages users when they’re fully immersed — and highly receptive.
Full-Funnel Marketing with Spotify Ads
Spotify Ads supports multiple campaign objectives, whether you’re building awareness or driving action:
Top of Funnel:Â
Awareness & Reach
- Audio ads during music streaming and podcasts
- Branded moments, playlists, and takeovers
- Sponsored sessions or homepage placements
Middle of Funnel:Â
Consideration
- Display companion banners during audio playback
- Video ads (Mobile Sponsored Sessions)
- Retargeting via Spotify’s platform and connected Meta/Google integrations
Bottom of Funnel:Â
Conversions & Traffic
- Direct CTA buttons within ads
- Location-based offers and store finders
- Dynamic audio creatives triggered by user data (weather, time, device)
Spotify Ad Formats
Spotify offers unique, immersive formats that suit various campaign objectives:
Audio Ads
15–30 second voiceover ads served between songs, paired with clickable companion banners. Perfect for driving awareness with storytelling.
Sponsored Sessions
Give listeners 30 minutes of ad-free music after engaging with your video ad — powerful for incentivised brand experiences.
Branded Playlists
Custom-curated playlists associated with your brand, offering deep engagement and long-term presence in users’ libraries.
Video Takeovers
High-impact video ads on mobile/desktop, shown only when the screen is in view, ensuring full attention.
Display Ads & Overlays
Clickable visuals are shown while users browse the app or listen to content — effective for reinforcing messaging and encouraging clicks.
YOU DO YOU, WE DO DIGITAL
Spotify advertising offers a premium opportunity to reach real people in real moments — without the clutter of social media or the noise of traditional display ads.
Ready to drive online growth? Talk to us.
How We Work
Smart Targeting with Spotify
- Demographics: age, gender, location
- Listening behaviour: genre, playlist category, podcast interests
- Device targeting: mobile, desktop, smart speakers
- Moments-based targeting: workout, chill, commute, focus
- Dayparting: serve ads at optimal times (e.g., morning runs, evening drives)
Combining Spotify Ads with PPC & Paid Social Campaigns
Why DNRG?
- Award-winning ad strategy and creative
- Voiceover scripting, audio production & dynamic insertion
- Full integration with Spotify Ads Studio
- Campaign management with A/B creative testing
- Reporting dashboards tracking impressions, reach, clicks, and engagement
- Multi-channel coordination with Meta, Google, TikTok, and more
Why Choose a Marketing Agency for Spotify Ads?
- Audio-first creative production
- Performance tracking
- Advanced targeting and retargeting
- Campaign coordination
- Strategic guidance
