TikTok Ads by DNRG

TikTok is no longer “just for Gen Z.” With over 1.8 billion active monthly users worldwide and a UK audience that’s 75% aged 24 and over, it’s one of the most dynamic and influential platforms for brands looking to grow online.

At DNRG, we help you harness the full potential of TikTok Ads to reach a highly engaged, untapped audience that isn’t always found on Facebook, X (Twitter), or Instagram — in fact:

• 51% of TikTok users aren’t on Facebook
• 66% don’t use X (Twitter)
• 36% aren’t on Instagram

This presents an unmissable opportunity to cut through the noise and reach people where they’re most active — on TikTok.

TikTok users are 1.5x more likely to buy than users on other platforms

• 1 in 3 users buy something immediately after discovering it on TikTok
• 64% of users discover new products on TikTok with 43% going on to research them further

Monthly UK activity includes:

• 33.5M users
• 227 billion video views
• 102 million video creations
• Average 90+ minutes spent daily in-app
  

If you’re already running campaigns elsewhere, combining TikTok with a well-structured PPC strategy can multiply performance across your marketing funnel.

TikTok supports every stage of the marketing funnel:

• Top of Funnel: Awareness & Reach

  • Viral video content
  • Static image or carousel ads
  • Branded hashtags and challenges
  • Spark Ads from creators

• Middle of Funnel: Engagement & Consideration

  • Product tutorials or UGC-style videos
  • Retargeting warm audiences
  • Countdown ads or timed promotions
  • Website cards and event teasers

• Bottom of Funnel: Conversion & Sales

  • Direct product ads with clear CTAs
  • Pixel-based retargeting
  • Lead generation forms
  • E-commerce integrations

TikTok isn’t just for dancing videos, and it’s not just about video ads. You can run a variety of creative formats to fit your campaign goals:

• Video Ads

  • Full-screen, sound-on videos that appear in the “For You” feed — perfect for storytelling and brand building.

• Static Single Image Ads

  • Simple, striking visuals with a clear CTA. These often outperform standard social ad benchmarks with up to 2x engagement and 1.5x better ad recall.

• Carousel Ads

  • Swipeable, multi-image formats with links and CTAs on each card — ideal for product showcases or service features.

• Spark Ads

  • Boost your best-performing organic or influencer content as paid ads — adding credibility, reach, and conversion power.

Whether your goal is brand awareness, lead generation, or e-commerce sales, TikTok offers the tools — and DNRG has the expertise — to make it happen.

Ready to drive online growth? Talk to us.