Now That I Have Excellent Search Engine Rankings, Can I Stop Doing SEO? Digital NRG Explains All
Let’s say your business has committed to SEO marketing by working with a professional SEO (search engine optimisation) Agency and you also assigning particular strategies to be done in- house. The goal when you start these types of services is making it to the top of the SERPs (Search Engine Results Page).
After a couple of a few months working together with the SEO company and continually performing your in-house procedures, your website eventually ends up shown near the top of the SERPs for your major keyword phrases. After achieving this rise in the ratings, it’s normal to speculate, “Can I stop my SEO services and maintain my place in the search engine rankings? ”
At first glance, it might appear like after you have reached the top of the search engine ranking positions, the work is completed and your website will continue to be near to the top for your major keywords. However, the internet is much too competitive of a marketplace for this to be true. Highly effective SEO marketing and advertising will involve a number of techniques all performing at the same time to accomplish not merely superior search engine rankings but consequently increasing conversion rate by driving a boost in traffic from your target audience. After the activities at work are halted, your site will little by little start to slide in the rankings because competitors with proactive Search Engine Optimisation campaigns take your position. It requires constant Search Engine Optimisation maintenance to be at the top of your competition, Search Engine Optimisation is not a one -time wonder.
Here are fundamental reasons why you need to continue with your Search Engine Optimisation online marketing or SEO services even after obtaining beneficial search rankings.
Keep On Being Above The Competition
The web enables anyone with a connection to promote their business which means that levels of competition for search engine results positioning is intense. It has been continuously demonstrated that websites that appear near the top of the 1st page get a greater click through rate and dependant upon what you are promoting, you may be competing with hundreds or even thousands of other websites attempting to rank for similar keywords. If you attain the top of the rankings and stop using the methods that got you there, your competition will rapidly take the high google rankings and push your website further and further downwards.
Satisfy Changing Algorithms
Google is considered the most utilised search engine on the planet and gradually, some may uncover approaches to manipulate its algorithm with black hat Search Engine Optimisation methods to acquire high rankings. That is why Google regularly updates its algorithm to improve the way it crawls and ranks web pages. It’s very important to keep pace with Google algorithm changes because a particular Search Engine Optimisation method that once was efficient could become worthless after an update or even worse, be eligible for penalisation by Google. You must modify your SEO marketing and advertising approaches with each and every Google algorithm update or your rankings might be damaged from the new algorithm. The experts at an SEO company are always informed on the most current Google enhancements and will help you change your SEO marketing and advertising for better results.
Deliver Innovative Written Content
There’s a saying inside the Search Engine Optimisation sector that “Content Is King” simply because it normally takes unique, helpful, and fascinating articles to keep your target audience or client base returning to your website. People consume information on the web at an amazing rate, especially on mobile phones, of course, if you cease providing fresh new articles, you will lose appeal among your target audience as your old written content will become stale or irrelevant. Google is also much more generous to websites that continuously provide new articles and other content. Content really should be at the centre of the SEO web marketing strategy and an SEO agency can offer article marketing solutions if your company doesn’t have the time or the resources to get it done in-house.
Search Engine Optimisation Marketing And Advertising Entails Maintenance
Reported by an SEO ranking study carried out by Search Engine Roundtable, quitting all SEO advertising and marketing activity after attaining the top of the search rankings can bring about a drop in the search rankings of up to 30 %. Various Search Engine Optimisation approaches try to develop links aimed at your website so when you stop link building, Google may determine that your site is no longer lively or appropriate. The identical study from Search Engine Roundtable also established that corporations who carried on their SEO online marketing after getting superior search rankings experienced up to an 18 % increase in their search positions.
Keep Up With New Developments And Technologies
The online market place is constantly transforming with new technology, trends, and devices and it is important for your website to remain in line with the newest changes in technologies. As an example, more people do online searches from a tablet or smartphone when compared to a normal PC, which was not the case a few years ago, and if your website is not mobile-friendly or “fully responsive”, most mobile users will instantly abandon your site. As the technology shifts, you should reassess your SEO marketing strategies to work with the changes and you may even want to make modifications to your website. This is yet another area where it may help to hire a search engine optimisation agency because Search Engine Optimisation specialists stay up to date on the latest developments and technological innovation and will assist you to modify your Search Engine Optimisation plan along with your website as necessary.
Keep Up With Adjustments Inside Your Business
Companies frequently experience changes whether or not they are adjustments to their market or internal changes, for example, new strategies to conduct business, new products or services, or rebranding. When you complete a substantial change to your enterprise, you will need to reflect the progress in your Search Engine Optimisation marketing campaign. Rebranding and new services or products are fantastic reasons for new content that will keep your existing target audience engaged while also attracting new potential customers.
Satisfy Modifications In Visitor Search Practices
The trends in customer habits have a tendency to change over time and unless you make positive changes to SEO strategies to accommodate these adjustments, you’ll suffer a loss of search rankings along with your web traffic reducing. The increase in the use of mobile devices mentioned previously, is a major alteration of visitor behaviour that immediately influences the search rankings and traffic to your site. One more alteration of user thinking you need to be cautious about is keywords use. The keywords and phrases used to find a specific product or service might alter as time passes and if you are concentrating on keywords and phrases that aren’t up-to-date, you won’t rank well for the new keywords. Ongoing keyword research is an important aspect of SEO maintenance.
Keep Up With Adjustments In Visitor Practices On Your Website
People may get to your site via several paths plus they each make use of your website differently after they arrive. Google analytics statistics allows you to grasp the activity of one’s visitors on your site in addition to how they got to your website and what set of keywords they employed to get there. All this information will help you increase your overall SEO advertising and marketing. Being aware what most site visitors do on your own website can help you boost what is working on your site as well as discovering what is no longer working to generate a much better user experience. If you notice that a lot of people get to your website by using a social media platform like Facebook, then strengthening what’s currently working on your Facebook page may help attract a lot more visitors.
Website analytics can be challenging and time-consuming to review for a lot of businesses even so the information it gives you is essential for the best Search Engine Optimisation marketing. Companies offering Search engine optimisation services can offer web analytics consulting and suggest or make alterations within your SEO program in line with the data.
Create Authority In Your Niche Market Over Time
One of the ultimate objectives of SEO marketing is to establish your company as an industry authority in your specific specialised niche. This requires constant article marketing that is relevant and well-timed for the audience because it takes time to develop your authority. In the event you discontinue your Search Engine Optimisation marketing systems and do not generate fresh new content for your unique audience, you won’t be able to grow your company as an authority in your niche market.
Take Care Of Your Online Reputation
There are certain things on the web, such as your company’s presence online and search engine rankings, combined with user reviews and comments about your company make up your online reputation. It is important to maintain a favourable online reputation since the majority of potential customers look to the internet initially when they need services or products and your online reputation will have a huge impact on the opinion that users get of your business. Sustaining a good online reputation requires consistent activity to reply to comments and reviews, both equally negative and positive, or you will get bombarded with undesirable reviews which will damage your online reputation, search engine rankings and return on investment.
Just because you have attained your desired location in Google’s SERPs, it doesn’t mean the job is complete. Your SEO marketing strategy should be constantly carried out and altered to remain high in the SERPs which will help boost your conversion rate and “return on investment”. Ceasing all Search Engine Optimisation activity once you ascend the search rankings will cause your search rankings and website visitors to slide because you have nothing new to offer your visitors and no idea of how your focused audience behaves on your website to improve their experience. An SEO company has the know-how not only to boost your search rankings in Google’s results but in addition, implement a continuous SEO marketing strategy to keep great rankings.
Digital NRG offer SEO services for SME, Regional, National and Internation businesses. We have a dedicated, UK based team in Bristol and local SEO Account Managers in London, Birmingham, Manchester, Leeds, Sheffield, Newcastle, Reading, Kent, Cardiff, Swansea and Bristol. For a free audit of your website and suggested strategy to achieve your businesses goals with your website please contact our Head Office on 0333 7000787.