Well, for starters, putting a pause on your SEO means losing track and focus on how your website is performing.
Not keeping track of your online performance leaves you blindfolded and unable to make effective decisions around moving your business forward.
Is halting growth really something you can afford to do?
While it’s true that some companies are putting the brakes on, you can be sure there will be plenty who are just getting started. Your competition hasn’t stopped, so why should you? In a few months’ time, they’ll be far out ahead of the rest, in a much better position to bounce back and capitalise on all that renewed traffic.
We already mentioned that Google isn’t stopping. Which means it’s not going to stop crawling and reviewing your website.
Now, we all know that Google loves fresh, relevant content. And it loves to reward sites that deliver. Without updated, fresh content, Google is going to lose trust in your website. Without great, relevant content, you’re going to struggle to retain those coveted top spots in the search results.
And if you drop out of those top positions, you’re going to lose brand exposure. In a time where brand trust and awareness is perhaps more vital than ever. You need to make sure yours is a name that won’t be forgotten.
Like we said, SEO is a marathon. It’s a slog. Putting it on hiatus will eventually lead to a drop in rankings, traffic and leads. And by then, should you decide to restart, it’ll be another good few months before your website can crawl its way back up to the top.
SEO is not like a lightswitch. You can’t just turn it on and off. It doesn’t work that way.
That being said, there are a few reasons SEO might not be right for you, right now…
- There is no search demand for your product or service.
If no one knows anything about your product or service, for example if it’s an entirely new concept, there simply won’t be the search volume. The key here is building awareness. In which case, you’re better off with targeted paid advertising and exposure campaigns. Once the demand is there, that’s where SEO comes in.
- You’re looking for rapid results.
If you’ve got an event to promote or a one time offer, SEO probably isn’t the right fit. Paid advertising is far more effective for these short term campaigns as it delivers immediate results and exposure.