The Benefits of Local SEO
In today’s digital age, where most consumers turn to the internet before making a purchase, local businesses can easily get lost without a solid local SEO strategy. But is investing in local SEO really worth it? The stats say a resounding “yes!” For example, 4 out of 5 consumers use search engines to find local information, and 76% of people who search on their smartphones for something nearby visit the business within a day. Those are powerful numbers.
Local SEO is crucial for businesses that rely on local customers. It boosts your visibility and helps you connect with nearby potential clients. By optimising your local search presence, you can drive highly targeted traffic to your site, engaging users who are already searching for the products and services you offer. One key aspect of this is optimising your Google My Business profile, which ensures your business shows up in local map results and provides essential details like location, hours, and reviews. By the way, Google recently revamped this platform—definitely something you’ll want to explore!
Investing in local SEO gives you an edge over competitors, many of whom may not be focusing on it as much as they should. A strong local presence not only builds trust with potential customers but also enhances your credibility, thanks to positive reviews and local citations. It’s a highly cost-effective marketing strategy with a great return on investment—often outperforming traditional advertising methods.
Is Your Business Struggling with Low Organic Search Visibility?
We had a client facing this exact issue. Their website was barely generating traffic, and they had zero visibility for important search terms. Competing in a crowded market, they needed better organic lead generation and higher rankings.
The Solution
We crafted a comprehensive local SEO strategy, targeting their specific challenges. Our focus? Generating localised leads. Through competitive analysis and a SERP audit, we identified quick wins and implemented targeted tactics to outperform competitors in key service areas.
The Results
The impact was impressive. Over 12 months, they experienced:
- 103% increase in month-on-month conversions
- 40% increase in organic conversions
- 26% decrease in cost per conversion
With a stronger organic search presence and improved PPC performance, they’ve set themselves up for long-term success.
Actionable Insights You Can Apply Today
No DNRG blog is complete without some actionable takeaways! Instead of bombarding you with more reasons to care about local SEO, let’s look at some stats that show why it’s a must for your business—and how you can benefit:
- Over 75% of local searches convert into leads.
Make sure your website is user-friendly with clear call-to-actions to convert those leads. A new website build we completed for a client saw a 201.7% increase in conversions—because even the best SEO won’t help if your website underperforms! - Local SEO leads have a close rate of nearly 15%.
Follow up with leads promptly and offer promotions to turn them into loyal customers. - 28% of local searches result in a purchase within 24 hours.
Be prepared for fast decision-making by ensuring your inventory is up-to-date and your checkout process is seamless. With Black Friday around the corner, you can also sign up for our upcoming e-commerce-focused event for more tips. - 64% of small businesses have a local SEO presence.
Stay ahead of the competition by regularly updating your local SEO strategy and monitoring your rankings to stay relevant. - 40% of local campaigns achieve a 500% ROI or better.
While SEO is an investment, it can pay off big. Focusing on local SEO yields significant returns. - People are willing to pay 22% more if the business has a strong online reputation.
Now’s the time to actively seek reviews, respond to feedback, and ensure your business details are accurate online. - 25% of a business’s website traffic comes from local searches.
Use local keywords and tailor content to appeal to local interests or concerns. - The average top 10 local search result page is over 2 years old.
Consistently update your site and add fresh content to maintain or improve your ranking. - 58% of people search for local businesses on smartphones daily.
Don’t forget mobile optimisation! Ensure your website is responsive and performs well on all devices to avoid high bounce rates.
The Verdict
Local SEO isn’t just a nice-to-have; it’s essential for growing your business in today’s competitive environment. From driving foot traffic to boosting your online visibility, it helps you stay ahead of the curve—and your competitors. If your business isn’t leveraging local SEO yet, now is the time to start.
Ready to boost your local search presence? Reach out to us today, and let’s get your business on the map!
