{"id":8771,"date":"2021-07-20T16:26:12","date_gmt":"2021-07-20T16:26:12","guid":{"rendered":"https:\/\/www.digitalnrg.co.uk\/?post_type=case_studies&p=8771"},"modified":"2023-03-21T10:49:43","modified_gmt":"2023-03-21T10:49:43","slug":"multicare","status":"publish","type":"case_studies","link":"https:\/\/www.digitalnrg.co.uk\/case-studies\/multicare\/","title":{"rendered":"Multicare"},"content":{"rendered":"
<\/div>
<\/div><\/div>

Multicare<\/h1>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div>

Stairlifts designed to suit every need. Multicare are a stairlift company located in Lancashire and have been a client of Digital NRG since 2017.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/section>
<\/div><\/div><\/div>
\"Multicare<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/section>
<\/div><\/div><\/div>

challenge.<\/p>\n<\/div><\/div>

<\/div>

Multicare hadn\u2019t updated their website for quite a few years and it was time for a refresh. Looking to make a push into the e-commerce and shopping market, the current website was quite basic and didn\u2019t have the functionality to sell online, and lacked a modern design.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

<\/div>

solution.<\/p>\n<\/div><\/div>

<\/div>

Joe Reid, the account manager, decided it was best for the client to make the move to e-commerce for their new website so that they could sell online.<\/span> The team decided to use unique CTAs for the core lead generation areas of the business to provide better user experience (Request a call back, book a home survey & sell your stairlift) so that the Multicare team would spend less time filtering through leads.\u00a0<\/span><\/p>\n

The e-commerce website is now up and running and the client is also running Google Shopping<\/a> for these products. Combined with a successful SEO<\/a> & PPC<\/a> campaign alongside, the client also asked us to build another secondary website for their home lifts department which has since gone live and reaped further benefits of the team\u2019s work.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div><\/section>