Name: Alexander
Job Title: SEO Project Manager
How long have you worked at DNRG and what attracted you to the role?
I will have worked here six years come March. I am one of the original members of staff and I have an interesting origin story. I had left the University of Warwick in 2015, finding that Classics wasn’t for me, and looking for apprenticeships. By chance, my AM, who was looking after my recruitment, said she knew a charming and brilliant entrepreneur who was looking for members of staff for his new agency, and the rest is history!
The role was great as it was always full-on, and I enjoy being thrown into the deep end. Being personally mentored by Neil & Martyn for a full year was also extremely rewarding and this has greatly supported my development since.
What do you enjoy about working at DNRG?
Everyone is like a family member. There is nobody that you cannot go to if you have a problem or issue, everyone goes to social events together and everyone is very much a part of your life outside of the office.
What’s the most interesting project that you’re currently working on?
The Hedron Project is highly interesting for me in particular because I have overseen both the product development and proposition. I’ve really enjoyed building a relationship with the network and the challenges and experiences that naturally occur from Project Management.
What’s the project you’re most proud of?
I am very proud (with the roles really stacking up!) of the HSE policies as well as the other safety and security policies I’ve developed and implemented for the agency. I have been a fully qualified Emergency First Aider for many years. The ability to save a life is a wonderful thing and it is 100% a skill that everybody should learn. You can really make a difference if you do, unfortunately, find yourself facing a life-threatening situation.
Are there any developments in your field you’re especially excited about?
One of the best things about the SEO field is the fact that it constantly changes, so you’re always on your toes, having to constantly adapt and learn new skills. This makes everything fresh. Looking at 2021 compared to 2016, the frameworks are there, but it’s just completely different.
I’m most excited to see how Voice Search and AI will develop over the coming years. The differences from the five years between 2016 to 2021 will be much less significant than between 2021 to 2026.
What’s your favourite part about being back in the office?
I would say I’m a highly social person and I love the lifestyle that comes with being in the office, as well as having people to socialise and problem-solve with. This is something I really missed being away from the office. The pandemic was very isolating for a lot of people, particularly being stuck in the home office. At DNRG we ensured that we were regularly holding team meetings, as well as doing fun activities together, but for me personally, that just can’t compare with face to face interaction.
What do you like to do away from the work?
I’ve been an avid gamer for as long as I remember, playing a number of different types of games over the years. I also love films especially Spaghetti Westerns and Sci-Fi. I enjoy watching football & NFL and I also like going out for meals on occasion. Italian or French is my favourite.
Who’s the funniest in the office?
Hubris to say me, but I have been the subject of many gaffes over the years. I also love to make people laugh and ensure that they are comfortable in any situation.
If you could have 3 people at a dinner party who would you bring and why?
Gordon Ramsay – I love all of his shows and it would be great to meet one of my idols. Bonus points if he insults me.
Peter Jones – One of my biggest inspirations and someone that I would love to meet and discuss business with as well as other aspects of marketing.
Harrison Ford – My all-time favourite actor. Would love to discuss my favourite films of his and he seems like a generally all-around stand-up guy.
Lastly, can we see a picture of your cat?
Cat Tax. Here is my handsome young man, Thompson:
