Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
paid social media advertising
Improve Your Awareness
Right at the top of the marketing funnel is brand awareness and if done well will kick start your digital marketing strategy. If people don’t know about you, they cannot buy from you! It’s as simple as that. Businesses need to access new audiences and generate interest with relevant consumers, paid search gives you the opportunity to do this.
Generate new business whilst expanding your presence on social media. Our team can set up lookalike audiences which are generated by matching your existing customers with audiences who have matching interests on Social Media. That means you’re getting in front of a new audience who has the same brand affinity as people you know bring you the best return. We’re also able to identify users who are in-market & hot to buy from companies like you based on their engagement, behaviour & searches across Facebook.
As retailers shift to an online presence, recently accelerated by Covid-19, you need to make sure you are using all of the tools in your digital toolbox which includes paid social for eCommerce. Think of social media being your replacement for footfall traffic; your shop front has to be looking good and in a great location based on the audience you are trying to attract.
Life can be busy and is often very distracting which means that users sometimes leave websites before converting. Is your marketing campaign set up to remarket these clients? If not, we can help. Through focused and segmented remarketing we ensure you can reach your most loyal customers when they’re due for renewal or looking to purchase an alternative product/service from you. We can even drill down into abandoned cart users to make sure we bring them back to the site to complete their purchase.
Lead Generation Strategies
Social media is no longer just about likes, comments and shares but generating quality leads too. Lead generation is at the heart of what we do here at DNRG. We consider ourselves specialists in the service industry and when it comes to lead generation, paid social plays a pivotal part in cross-channel strategies. Success in online marketing no longer relies on a one-click-to-conversion model. You can gain value from every single click & include multiple touchpoints to pull a user through their journey with your brand.
At Digital NRG transparency is key with all of our customers and their results. We work with thousands and small and medium-sized businesses all over the United Kingdom which is why we understand the importance of accurately measuring the impact of your advertising spend. Our paid social reports will tell you how many clicks, leads and phone calls your campaigns have generated so you can understand where your advertising budget is being spent.
Dynamic remarketing is a proven strategy for any eCommerce client looking to drive revenue. You will achieve exceptional conversion rates by serving content personalised to each of your website visitors. Through data feed setup & optimisation with the experts at Digital NRG, we can make sure that a potential customer’s shopping experience with your business is seamless, even if they leave before making the purchase.
Proven Strategic Thinkers
The team will help you generate a profitable return as well as improve your brand awareness. Paid Social is all about return on investment and unparalleled control over the type of customers you can target and when you can target them. we can construct your campaigns to drill into the audiences that matter. From whether they’re hot to buy or higher up in your sales funnel, that control means Paid Social can positively contribute to all business objectives.
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Don’t get left behind, find out what you could be doing
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
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paid social frequently asked questions
Paid social advertising is a method of advertising by displaying ads and sponsored content on social media platforms such as Facebook or Instagram. Typically the campaign would have a specific aim in mind, such as reaching a new audience, gaining more website clicks, or gaining more followers.
Paid social advertising works by an advertiser paying to show an advert to a target demographic, either in the format of text, image, video or carousel. Many paid social campaigns run in the format of pay per click. Paid social media ads are naturally incorporated into the platform to the point where they look like organic posts. You can decide which posts you would like to advertise and track the data so you can determine how well your ad is performing.
There is no set answer to how often you should be utilising paid social advertising. Depending on your business, you may decide to only run one paid social advert at a time, or you may be able to run a number of campaigns concurrently across different platforms. Many businesses like to run regular paid social campaigns, and to ensure your ads are running at their optimum level, you can analyse the data and make tweaks when necessary.
There are a wide range of social media platforms which you can advertise on. Facebook is a very popular choice for businesses of all sizes due to the targeting options it provides. You can target very specific groups of people on Facebook, including metrics such as age, gender, location and education. Instagram, just like Facebook, is owned by Meta, so it uses the same ad system as Facebook and is also another popular choice for paid social campaigns. Other platforms include Twitter and LinkedIn.
Paid social is an invaluable tool for modern businesses wanting to reach new audiences. It allows you to advertise a wide range of content including videos, images and text, and even allows you to remarket to customers who have already visited your site before. Research from Crowdtap found that 64% of people use social media to find inspiration for shopping, while 40% of people decide what they buy based on social media posts, reviews and recommendations.