Paid Social Agency | Paid Social Marketing Agency

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Did you know there are 3.45 billion active social media users? and that 92% of those are mobile users? Social media is a huge platform for advertising.  Paid Social is a method of displaying advertisement or sponsored marketing messages on popular social media platforms, with the aim of targeting specific target audiences and driving sales. Nearly every business our team speaks to will benefit from paid social as part of their marketing strategy.

Facebook’s advertising platform gives our clients the opportunity to reach a user base of around 39 million people in the UK alone, 45% of which use the platform more than once a day. Facebook has a flexible & tailored targeting system giving you the freedom to reach existing and new customers across Facebook, Instagram, Messenger and the Audience Network.

Digital NRG has a dedicated team of experts who have all passed their Facebook Blueprint Certifications and have even been shortlisted for a range of awards including Best Low Budget Campaign and Best Use Of Paid Social by the Social Media Awards 2020 and Best Low Budget Campaign 2021.

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Improve Your Awareness

Right at the top of the marketing funnel is brand awareness and if done well will kick start your digital marketing strategy. If people don’t know about you, they cannot buy from you! It’s as simple as that. Businesses need to access new audiences and generate interest with relevant consumers, paid search gives you the opportunity to do this.

Prospecting Professionals

Generate new business whilst expanding your presence on social media. Our team can set up lookalike audiences which are generated by matching your existing customers with audiences who have matching interests on Social Media. That means you’re getting in front of a new audience who has the same brand affinity as people you know bring you the best return. We’re also able to identify users who are in-market & hot to buy from companies like you based on their engagement, behaviour & searches across Facebook.

eCommerce Advertising

As retailers shift to an online presence, recently accelerated by Covid-19, you need to make sure you are using all of the tools in your digital toolbox which includes paid social for eCommerce. Think of social media being your replacement for footfall traffic; your shop front has to be looking good and in a great location based on the audience you are trying to attract.

Remarketing Strategies

Life can be busy and is often very distracting which means that users sometimes leave websites before converting. Is your marketing campaign set up to remarket these clients? If not, we can help. Through focused and segmented remarketing we ensure you can reach your most loyal customers when they’re due for renewal or looking to purchase an alternative product/service from you. We can even drill down into abandoned cart users to make sure we bring them back to the site to complete their purchase.

Lead Generation Strategies

Social media is no longer just about likes, comments and shares but generating quality leads too. Lead generation is at the heart of what we do here at DNRG. We consider ourselves specialists in the service industry and when it comes to lead generation, paid social plays a pivotal part in cross-channel strategies. Success in online marketing no longer relies on a one-click-to-conversion model. You can gain value from every single click & include multiple touchpoints to pull a user through their journey with your brand.

Exceptional Reporting

At Digital NRG transparency is key with all of our customers and their results. We work with thousands and small and medium-sized businesses all over the United Kingdom which is why we understand the importance of accurately measuring the impact of your advertising spend. Our paid social reports will tell you how many clicks, leads and phone calls your campaigns have generated so you can understand where your advertising budget is being spent.

Dynamic Remarketing

Dynamic remarketing is a proven strategy for any eCommerce client looking to drive revenue. You will achieve exceptional conversion rates by serving content personalised to each of your website visitors. Through data feed setup & optimisation with the experts at Digital NRG, we can make sure that a potential customer’s shopping experience with your business is seamless, even if they leave before making the purchase.

Proven Strategic Thinkers

The team will help you generate a profitable return as well as improve your brand awareness. Paid Social is all about return on investment and unparalleled control over the type of customers you can target and when you can target them. we can construct your campaigns to drill into the audiences that matter. From whether they’re hot to buy or higher up in your sales funnel, that control means Paid Social can positively contribute to all business objectives.

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