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SEO Agency in Bristol

 

Website Optimisation

9 Key Elements of SEO

Search Engine Optimisation (SEO) is not a black art – it is structured and methodical activities on your website, on a frequent basis, that is rewarded by search engines, like Google, with higher rankings.

A successful SEO campaign is made up of 9 key components all which cohesively work to ensure your business, website, services or products are found online.

Our SEO Packages

What We Offer In Our SEO Packages

TECHNICAL

The technical side of SEO refers to any SEO work that is done aside from the content.

Essentially, it’s laying a strong foundation to give your website, and its content, the best chance it can have to rank for relevant keywords and phrases.

In summary, the activities we undertake foster lead generation, optimise your site on Google, improve your website’s security and ensures that the customer journey is a simple and easy one.

Our technical work on your website includes:

  • Email Backups
  • Call Monitoring
  • Meta Titles
  • Meta Descriptions
  • Meta Images
  • Site Speed
  • Sitemaps
  • Bing Sitemaps
  • Google Webmaster Audits
  • Cyber Security
  • Webmaster 404
  • Disavow Links
  • Website Marketing Reports
  • Website Speed Tests
  • Monitoring Remarketing (Organic Visitors)
  • Google Analytics Events
  • Google Analytics Goals
  • Google Analytics Audit
  • Security Monitoring & Upgrades
  • Real Time Updates

CONTENT

“Content is King!” Regularly adding keyword rich content to your website pages or as blog posts has a number of benefits to your website and levels of enquiries.

Important information, latest news or writing about common problems your customers face and solutions you can offer will improve rankings, get your website found by more customers and help generate enquiries.

Getting the content right is essential to create a strong foundation to support all of the other SEO activities. Here at Digital NRG we pride ourselves on producing high quality content. We go beyond basic articles that can be found on hundreds of other sites, thus providing a reason for people to spend more than a few seconds reading your pages. Based on solid keyword research, our relevant and engaging posts and videos will offer your customers something of substance that is both unique and helpful.

Fresh and authoritive content will grow the confidence Google has in your website and business. We will create:

  • Posts and Articles
  • FAQ’s (Google Voice Search)
  • Geolocation Optimised Pages
  • Lifestyle Posts & Articles
  • Videos | YouTube
  • Marketing Trends Posts (G Trends)
  • Videos | Vimeo
  • Newsflash Posts (G Alerts)
  • Competitor Content Analysis

SOCIAL

Social Media Advertising will help your business find new potential clients by using the users’ own shared information to identify interest. Instead of reactively targeting users who search a certain term.

Social Media Advertising proactively targets relevant users before they even begin their search. Social networks are a great choice for advertisers because of the advanced targeting options, reliable conversion tracking, and dominance on mobile devices.

Activities involve….

  • Facebook Campaigns | Followers
  • Facebook Campaigns | Broadcast
  • Facebook |Remarketing
  • Engaging Posts
  • SEO Social Posting

Get the right

SEO package for your

ranking success!

ANALYTICAL

At Digital NRG we can accurately measure your SEO success. Our SEO Executives always have a clear vision of what they are trying to achieve and the steps required to get you there. Using a structured digital marketing plan, and specific objectives for the business, we can clearly demonstrate how the activities we undertake in an SEO campaign are helping you move towards your business objectives.

We analyse:

  • KPI Updates
  • Marketing Plan to Website Strategy
  • Customer Journey Strategy (flow)
  • Customer Journey Interaction (events & goals)
  • Competitor Audit
  • Ekomi Reviews

OUTREACH

Relevant, targeted and authoritative link building is vital to any SEO strategy. We work with relevant sites to secure link placements for all clients. The ultimate aim with outreach is to have a keyword-optimised do-follow link pointing back to a clients website(s). Outreach can take many forms and may involve the production of content, info graphics and other forms of shareable media.

We work hard to educate customers on the work being carried out so that knowledge is shared and the relationship works to its fullest potential. We use customers expertise in a given industry to help us create great content that editors will love.

Outreach can include:

 

  • Guest Blogging
  • PR Outreach
  • Influence
  • Outreach
  • Broken Link Building
  • Link Reclamation

Whatever your news, let Digital NRG help build your online reputation with:

  • Press Release Sites
  • Association Banners

COMMUNICATION

At Digital NRG we feel it is key that you understand the commercial impact of the activities we are undertaking and see the value being driven over time. Reporting is the collation of this measurement into a tangible view of performance and results.

We provide a detailed and comprehensive report of your website’s SEO performance, as well as data about your traffic, top referring keywords and a full explanation of your search engine activity.

Our SEO experts pride themselves in the relationship they have with our customers. Frequent touch points throughout the month enable them to have a full understanding of your business goals and strategies to tailor the work conducted specifically to your business needs.

Our regular communication includes:

  • Telephone Calls
  • Comprehensive Reports
  • Regular Meetings

Get the right

SEO package for your

ranking success!

LOCAL SEO

Our agency offers a local SEO search strategy specifically tailored to your location(s). This ensures the right external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google about the locations most relevant to your business. Our marketing strategies that allow you to build a stronger customer base enabling your business to grow organically.

Our experts strive to achieve higher rankings for your business in local search results by regularly checking the traffic source and continuously re-evaluating information for accuracy. We create profiles on popular web and social media platforms, and provide useful information to target audiences.

Part of our local SEO services include:

  • Local Optimised Pages
  • Video (30 approach)
  • Near Me’ Campaigns
  • Digital Competitor Analysis
  • Competitor Rankings

COMPETITION

As a business, it is essential to be aware of Search Engine related penalties and ensure that you are doing everything possible to recover from these.

At Digital NRG we can offer expert knowledge to businesses looking to recover from Google or other

search engine related penalties, or prevent such penalties from even happening in the first place.

Our monitoring processes will also ensure that web assets are protected from future algorithmic changes or competitors looking to damage your SEO efforts.

We can also analyse your online competitors’ website, their SEO strategy, how their website traffic is generated and their rankings. Using this information, we can formulate and devise a strategy to divert significant volumes of their website traffic to your business:

  • Penalty Recovery Service
  • Protection & Recovery
  • Content Auditing
  • “Animal” Specialists
  • Competitor Website Analysis
  • Competitor SEO Strategy Analysis
  • Competitor Link Analysis

Be Found – Be Chosen – Convert

Why Choose Digital NRG As Your SEO Service Provider?

Based in Bristol, with clients throughout the UK, USA and the Middle East, our team of SEO specialists have a passion for increasing keyword rankings, growing website visitors and generating enquiries for their business clients.

With regular contact and updates, Digital NRG become a natural part of your business or marketing team as your outsourced, but heavily involved, website optimisation team and SEO experts.