Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
Whether you are a multinational corporation or a small local business, your online success will depend largely on Search Engine Optimisation. Our SEO campaigns are adapted specifically to your requirements to help accelerate your organic performance and deliver results rapidly.
With an ongoing SEO Strategy, our team can ensure that your business is front and centre, visibility is key. We offer SEO that is proven to deliver a strong, measurable return on investment, no matter what industry your business is in.
Offering a comprehensive and holistic range of SEO services to help get your website to the top of the Google Search rankings.
our SEO services
Outreach link building
Building your off-site authority is about more than just building standard links. Unlike other agencies we also integrate outreach into our offering for all SEO clients, meaning we can easily identify influential sites that are interested in working with you as a brand. Designed to generate high authority links in a seamless and cost-effective way, our outreach offering can help businesses of all sizes solve one of the hardest parts of SEO, building your authority in a legitimate way.
Did you know that 45% of all Google searches are for local businesses? Local SEO is the practice of optimising your online presence to increase search engine visibility to local users and the local area. We help your business to stand out and get customers engaged quickly with your brand.
We will achieve this by not only optimising your website but by also focusing on your Google My Business account and boosting your local presence via link building. All to ensure that you are seen as the best in what you do in your local area.
On-page SEO content
Content is absolutely essential for both search engines and users which is why the team at Digital NRG doesn’t just write content for the sake of content. Our team uses keywords and market trend data to highlight the best pieces of content to create for your website, leaving your clients interested and helping Google truly understand your offering.
With Insurance, Builders Merchants, and many more industries in our content portfolio, we are experts in creating the correct copy to align with your sector and your target audience.
If you have a new website on the horizon, not carrying out a successful website migration could mean the near-total loss of your rankings and traffic which will ultimately lead to a devastating loss of business.
Often considered at the last minute by competitors, Digital NRG adopts a safety-first approach to website migrations to minimise disruption to your performance. Getting this process right the first time is imperative as if done incorrectly could leave you having to hit rest on your SEO success and start from square one, a bad migration cannot be reversed.
Selling online is no longer restricted to just the big players, anyone can sell online with the right setup. With increased competition, the correct SEO campaign is crucial to building up momentum for your business and online sales. E-commerce SEO is the process of making your online store more visible on search engine results pages.
Our E-commerce SEO service also integrates with our CRO offering which will further enhance conversions and make the most out of your customer base and target audience.
With over £141.33 billion spent on online sales this year alone, it is safe to say that online sales are only getting more and more popular and that growth is set to continue. With more and more online shops being launched daily, getting the right customers to your shop and being visible is imperative.
Google penalty recovery
Outdated SEO techniques can lead to severe repercussions. A Google penalty is a punishment against a website that conflicts with the marketing practices enforced by Google. Anyone who is seen to be manipulating the results is at risk.
Over 400,000 manual actions are initiated monthly but only 5% of websites can truly recover. Don’t throw in the towel as there is a way to recover. Recovering from a penalty is about two main things, immediate action and isolating the cause to only remove the cause of the problem.
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
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Search Engine Optimisation (SEO) FAQs
Search engine optimisation (SEO) is the process of improving your websites performance in search engines such as Google to increase visibility and drive more, relevant traffic to your website.
There are various elements of SEO that contribute to your website’s organic performance. The 3 main ‘pillars’ of SEO include On Page, Off Page and Technical and each impact your website’s performance in search engines. By optimising your website’s SEO, you’ll improve organic rankings which leads to an increase in organic traffic.
SEO makes your website more visible which means more traffic and therefore, a greater opportunity to convert that traffic into revenue.
There is no ‘one size fits all’ cost for SEO. There are multiple factors that will influence the amount that SEO will cost. It’s important to assess which is the best solution for your business needs.
Yes, absolutely. Investing in SEO will provide long term benefits for you website if done correctly which is why it’s vital to choose the right solution for your business. An SEO agency is likely to have a wider range of skillset, knowledge and experience.
There are multiple ways to find the right SEO agency for your business, including: Review case studies, check online reviews and ask plenty of questions. We’d also recommend that you find an SEO agency who has worked with similar businesses or industries.
Generally, SEO can take 3-6 months before you see any real impact on your website but sometimes it can take longer. There are multiple factors that will impact the time it takes to see results including how competitive your industry is and what keywords you want to rank for.