Our cost per lead from Google Ads has fallen from around £25 to £11 while the actual amount of leads has doubled. Display advertising costs have dropped from around £2.50 per click to now only £0.08 per click. Overall, our total cost per lead is down from £50 to £8 which is incredible.
The way that users navigate through the internet is through links. And whilst it’s easy to create links on your own website, if you want to generate traffic towards your site, your links will need to have off-site origins. Outreach link building and digital PR are all about building links across the web to direct people back to your website.
At DNRG we offer dedicated outreach and digital PR packages as an addition to our SEO services, meaning we’re an outreach and digital PR agency that understands the importance of link building for your business.
Outreach Link Building
Outreach link building allows your brand to hold more trust and authority in the eyes of search engines like Google, which is crucial for outranking competitors. The more relevant websites talk about your business, and showcase your business’s ideas and opinions, the higher your trust signals become.
The number of referring domains and backlinks pointing towards your site improves the authority of your site, which can be seen in a domain rating (DR) or domain authority (DA) score. The higher that is, the more favourable a source of information search engines like Google will see you as, allowing it to be easier to rank for search terms. This ranking factor is beneficial to have as a part of a complete SEO approach.
Our dedicated outreach experts will identify link building and reach out to high-quality online publications to create links either through feature articles and blog posts, or through targeted link insertions.
Just like traditional PR, digital PR is all about creating, curating and controlling your brand’s presence and reputation by involving it in trend-specific and reactive campaigns. With digital PR, this is with an exclusive digital focus, allowing you to build your brand online.
We completely tailor this creative service to your specific business needs and can support you with a range of activities, including traditional press releases and a range of other tactics to gain online publicity the right way such as reactive PR, data-based PR and interactive PR. Your campaign can also be tailored to have a B2B focus, B2C targeting, or a mixture of both.
Digital PR campaigns at a digital PR agency such as DNRG are ideal for if you’re looking to raise the profile of your business locally or nationally, and if you’re looking to build up search volumes for mentions of your brand. It’s ideal to use alongside an SEO campaign and outreach, whilst also including channels like PPC, Paid Social and email marketing as part of your wider digital marketing strategy.
The team at Digital NRG have been fantastic to work with. They worked hard with us to understand our business before providing a detailed strategy. Once implemented we saw some quick wins. The regular face to face reviews means we can continue to develop and identify opportunities. As a company they are truly one in a million.
We were first introduced to Digital NRG shortly before lockdown. The team at Digital NRG came to see us and really took time to understand our business and what we were looking for with the website and the ongoing SEO support.
In relation to the SEO, Digital NRG nailed what was required and pretty much as soon as we went live, we were getting enquiries through the website. I can’t recommend Jack and the team at Digital NRG highly enough, they really are great to work with.
The work they [DNRG] have done has been a transformation to the business. As a company we have moved online and we are continuing to grow month by month with our online sales. Having started on SEO, they now manage our Google Shopping & Ads since they are always looking to improve the way we get new customers. Year on year, we’ve seen conversion rates increase from 0.85% to 6.05% and their ongoing support and communication is exceptional.
After being introduced to Ian from Digital NRG I knew this was the guy we were looking for to advance our SEO campaign and grow our presence online. Ian and Alex have quickly proven their knowledge in their field which is 2nd to none, proving not only with huge growth in traffic but also there to help with other duties online that may require further in-depth knowledge. These guys are super easy to work with a friendly approach. They are there to support the growth of the business at hand.
A very professional and thorough service with attention to detail, Kian is very easy to work with and is constantly feeding us with information and results of our campaign. Kian goes out of his way to inform us of the latest news and recommendations wherever possible. We feel this service is a vital part of our business and would highly recommend it as a great investment
The work carried out by the DNRG Social team has certainly helped us grow as a business and they have driven an exceptional amount of leads since the campaigns went live. Andrew, Rob and the team are very easy to work with and nothing is too much effort for them.
We have been working with Digital NRG now for a number of years and they have been excellent. We recently have had a new main website built which is fantastic and a second one developed for our new home lift department. The service provided is first class and we look forward to working with you for the years to come as we grow as a business.
I’ve worked with DNRG for several years now, and I’d recommend them in a heartbeat. They manage our full digital activity, from Google Adwords and social media remarketing to SEO, CRM management and email marketing; and they do so for several other brands across our wider group of companies too. We get the majority of our leads from our work with DNRG. They work closely with us to understand our customers and our business, and they consistently keep us up to speed with the latest market insight and best practices for our website. They are experts in their field and our internal teams could never keep at the forefront of digital marketing like they do. The team are a pleasure to work with, down to earth, and explain everything in a simple but expert way. They are a trusted, critical extension of our team.
Digital NRG are fantastic to work with. They have experts in every aspect that makes up your entire digital and online world. Great team communication and very good when translating into a language and a level that us mere mortals understand. They’re very careful with your budget and very quick to react when one direction isn’t quite working. Always keen to make sure you’re getting good value for money. I can’t recommend them highly enough.
‘At The Aerial Man, we specialise in aerial and satellite installations for residential and business customers to receive Freeview and Freesat. We also now offer CCTV and Wifi installations. Working with the team at DNRG, we have established a great presence in the region and have found the best way to communicate with both our new and existing customers.
The DNRG teams are my friends and supporters. They never talk down or throw jargon at me and they are always happy to help. DNRG have some great new products on offer which should improve the way we communicate without customers that we plan on taking up, and we have a very exciting project in the works with them.’
The DNRG team has worked closely with us to understand our business and wide range of products, and this has been reflected within our keyword rankings and the growth of our organic and PPC revenue over the past year. Their communication is brilliant, and they are genuinely a lovely bunch to work with.
get in touch
Outreach and Digital PR FAQs
Link building is the process of building links to point towards your website from other sources. Outreach link building is a specific type of link building, but other types of link building are available such as building links from directories and reclaiming lost links.
Outreach link building is a specific type of outreach which involves reaching out to a digital publication or blog for a link on their site pointing back to your website. This is usually done in the form of a guest article, guest blog post or a link insertion into an existing piece of content.
A link building campaign is a specific link building task that has a set goal or outcome. This could be to build links to a particular page on your site, using specific anchor text, or to filter your targets through specific industries.
Digital PR is the art of creating and controlling your brand’s online reputation by involving it in trend-specific and reactive campaigns, meaning you can own your brand’s digital presence in the industry and beyond.
Traditional PR utilises a range of long-established methods to increase your brand’s awareness, without the use of any online methods. This could be through newspapers, magazines, TV, radio or books.
Digital PR, however, is solely focused on the online presence, ensuring that you’re reaching the right digital publications to build your brand reputation online, whilst also ensuring you secure backlinks to your site to increase your domain authority.
Digital PR strategies are focused plans of action which allow you to plan out your approach and decide on your methods and end goals. This can be through targeting specific publications (either through topic or their size), or through promoting specific products or services your business offers.