Cookie Policy

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Types of Cookies we use

Necessary

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Cookie Duration Description
cookieyes-consent 1 year CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on their subsequent visits to this site. It does not collect or store any personal information of the site visitors.
AWSALBCORS 7 days This cookie is managed by Amazon Web Services and is used for load balancing.
rc::a Never Expires This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::c session This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.

Functional

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Cookie Duration Description
_vis_opt_test_cookie session Visual Website Optimiser sets this cookie to detect if cookies are enabled on the browser of the user or not.
bcookie 1 year LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lidc 1 day 1 minute LinkedIn sets the lidc cookie to facilitate data center selection.
TawkConnectionTime session Tawk.to, a live chat functionality, sets this cookie. For improved service, this cookie helps remember users so that previous chats can be linked together.
__cf_bm 1 hour Cloudflare set the cookie to support Cloudflare Bot Management.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Cookie Duration Description
_vwo_uuid_v2 1 year 1 minute This cookie is set by Visual Website Optimiser and calculates unique traffic on a website.
_gcl_au 3 months Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_vis_opt_s 3 months 8 days 1 minute Visual Website Optimiser sets this cookie to track the session created for a visitor, i.e., the number of times the browser was closed and reopened.
_ga 1 year 1 month 4 days 1 minute The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid 1 day 1 minute Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gat_UA-* 2 minutes Google Analytics sets this cookie for user behaviour tracking.
_ga_* 1 year 1 month 4 days 1 minute Google Analytics sets this cookie to store and count page views.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie Duration Description
_vwo_uuid 1 year Visual Website Optimizer sets this cookie to generate a unique id for every visitor and for its report segmentation feature. The cookie also allows to view data in a more refined manner.
_vwo_ds 3 months This cookie stores persistent user-level data for VWO Insights.
_vwo_sn 1 hour This cookie stores session-level information.
AWSALB 7 days AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.

Advertisement

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Cookie Duration Description
test_cookie 15 minutes The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.
_fbp 3 months This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
IDE 1 year 24 days 1 minute Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
YSC session YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
VISITOR_INFO1_LIVE 6 months A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA 6 months YouTube sets this cookie to store the user’s cookie consent state for the current domain.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie Duration Description
_ttp 1 year 24 days No description
li_gc 6 months No description
_tt_enable_cookie 1 year 24 days No description
twk_idm_key session No description
__cflb 1 hour This cookie is used by Cloudflare for load balancing.
Manage cookie preferences

Cookie Settings

You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

Your Success is Our Success

Appliance World

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celestial_w

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Leads Generated

Winter Wonderland Norwich

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ROAS

Group 74397

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Image 546

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Organic Conversions

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B and a group logo

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Stebbings Car Superstore

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WELOVETESLA-ICON-REVERSED

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decrease in Cost Per Conversion (£26.89 down to £3.52)

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Increase in Conversion Rate (12.50% CR to 55.82% CR)

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ENhance Insurance Services

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