The Challenge
Advance Insurance’s challenges included a lack of online traffic, insurance policies taken out on the website and lower-than-desired brand visibility, impacting the business.
Throughout the second and third quarters of 2022, Advance Insurance was seeing:
– On average, 2314 organic sessions a month,
– 48s average engagement time per session,
– 339 conversions,
– 4.54% conversion rate.
Together, we decided our main goal would be to drive an increase in rankings for core keywords, and therefore, a growth in organic traffic, to further drive the number of insurance policies bought and build a strong level of topical authority. We were facing a competitive industry, so aimed to achieve core outcomes that would lead to sustainable business growth within the Japanese Import Car Insurance industry.
Our Strategy
01. Keyword Discovery
02. Technical Precision
03. Customer Journey
04. Natural Link-Building
The Results
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MoM Conversions
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Organic Conversions
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Cost per Conversion
Some ClientsKind Words
